Introduction to Introduction to Business EnglishBusiness English

Chapter 7 Chapter 7

Electronic CommerceElectronic Commerce

Introduction to Introduction to Business EnglishBusiness English

Chapter 7 Chapter 7

Electronic CommerceElectronic Commerce

Chapter 7)Chapter 7)Chapter 7)Chapter 7)

Types of E-CommerceTypes of E-CommerceTypes of E-CommerceTypes of E-Commerce

Benefits of E-CommerceBenefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce

What is E-CommerceWhat is E-CommerceWhat is E-CommerceWhat is E-Commerce

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Electronic Commerce can be seen everywhere in our life.Electronic Commerce can be seen everywhere in our life.

E-Commerce is changing our livesE-Commerce is changing our lives.. visible trade → invisible tradevisible trade → invisible trade paper trade → non-paper tradepaper trade → non-paper trade mall shopping → on-line shoppingmall shopping → on-line shopping face-to face business → face-to-computerface-to face business → face-to-computer …… ……

E-Commerce was first developed in E-Commerce was first developed in the 1960sthe 1960s..

Five elements help the possibility of E-Commerce.Five elements help the possibility of E-Commerce.1.1. The wide use of The wide use of computercomputer;;2.2. The maturity and the wide adoption of the The maturity and the wide adoption of the InternetInternet;;3.3. The permeation of The permeation of credit cardscredit cards;;4.4. The establishment of The establishment of secure transaction agreementsecure transaction agreement;;5.5. The support and promotion by The support and promotion by governmentgovernment..

Electronic Commerce can be seen everywhere in our life.Electronic Commerce can be seen everywhere in our life.

E-Commerce is changing our livesE-Commerce is changing our lives.. visible trade → invisible tradevisible trade → invisible trade paper trade → non-paper tradepaper trade → non-paper trade mall shopping → on-line shoppingmall shopping → on-line shopping face-to face business → face-to-computerface-to face business → face-to-computer …… ……

E-Commerce was first developed in E-Commerce was first developed in the 1960sthe 1960s..

Five elements help the possibility of E-Commerce.Five elements help the possibility of E-Commerce.1.1. The wide use of The wide use of computercomputer;;2.2. The maturity and the wide adoption of the The maturity and the wide adoption of the InternetInternet;;3.3. The permeation of The permeation of credit cardscredit cards;;4.4. The establishment of The establishment of secure transaction agreementsecure transaction agreement;;5.5. The support and promotion by The support and promotion by governmentgovernment..

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1.To brainstorm words related to E-Commerce:1.To brainstorm words related to E-Commerce:Internet, convenient, speedy, on-line shopping, computer,Internet, convenient, speedy, on-line shopping, computer,Electronic data, Taobao, A-li-ba-ba, Web, credit card, Electronic data, Taobao, A-li-ba-ba, Web, credit card, Global market, buying, selling…Global market, buying, selling…

1.To brainstorm words related to E-Commerce:1.To brainstorm words related to E-Commerce:Internet, convenient, speedy, on-line shopping, computer,Internet, convenient, speedy, on-line shopping, computer,Electronic data, Taobao, A-li-ba-ba, Web, credit card, Electronic data, Taobao, A-li-ba-ba, Web, credit card, Global market, buying, selling…Global market, buying, selling…

2.On-line shopping:2.On-line shopping:Benefits:Benefits:convenient; broad range of resource;convenient; broad range of resource;cheaper; time-saving; fashionable goods…cheaper; time-saving; fashionable goods…

Drawbacks:Drawbacks:no direct contact with the seller & the product;no direct contact with the seller & the product;real quality and picture difference;real quality and picture difference;after-sales service;after-sales service;payment risk; delivery risk…payment risk; delivery risk…

2.On-line shopping:2.On-line shopping:Benefits:Benefits:convenient; broad range of resource;convenient; broad range of resource;cheaper; time-saving; fashionable goods…cheaper; time-saving; fashionable goods…

Drawbacks:Drawbacks:no direct contact with the seller & the product;no direct contact with the seller & the product;real quality and picture difference;real quality and picture difference;after-sales service;after-sales service;payment risk; delivery risk…payment risk; delivery risk…

Lead-in activities---E-CommerceLead-in activities---E-Commerce

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1. Definition1. Definition2. 2. Disciplines Concerned with E-commerce

1. Definition1. Definition2. 2. Disciplines Concerned with E-commerce

What is E-Commerce?

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---to SMEs:---to SMEs:电子商务对于电子商务对于中小企业作用显著；中小企业作用显著；中小企业负担中小企业负担不起各种昂贵的费用。不起各种昂贵的费用。

Two major advantages:Two major advantages:①①.Information Access;.Information Access;②②.Cost-saving (time).Cost-saving (time)eg: Dell---direct sellingeg: Dell---direct selling

---to SMEs:---to SMEs:电子商务对于电子商务对于中小企业作用显著；中小企业作用显著；中小企业负担中小企业负担不起各种昂贵的费用。不起各种昂贵的费用。

Two major advantages:Two major advantages:①①.Information Access;.Information Access;②②.Cost-saving (time).Cost-saving (time)eg: Dell---direct sellingeg: Dell---direct selling

What is Performance appraisal?Benefits of E-CommerceBenefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce

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What is Performance appraisal?Benefits of E-CommerceBenefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce

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What is Performance appraisal?Benefits of E-CommerceBenefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce

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B2B Marketplace: 阿里巴巴： www.alibaba.com慧聪网： www.hc360.com商品资源网： www.china.goodsres.com环球资源网： http://china.globalsources.com中国 114 黄页： www.114chn.com金泉网： www.jqw.com中国产品平台： www.mainone.com商格里拉： www.net114.com金银岛网交所： www.315.com.cn买麦网： www.mymai.com批发市场网： www.a09z.com多赢电子商务： www.cnb2b.cn

B2B Marketplace: 阿里巴巴： www.alibaba.com慧聪网： www.hc360.com商品资源网： www.china.goodsres.com环球资源网： http://china.globalsources.com中国 114 黄页： www.114chn.com金泉网： www.jqw.com中国产品平台： www.mainone.com商格里拉： www.net114.com金银岛网交所： www.315.com.cn买麦网： www.mymai.com批发市场网： www.a09z.com多赢电子商务： www.cnb2b.cn

What is Performance appraisal?Benefits of E-CommerceBenefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce

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1. Intra-organizational E-Commerce low risks & high efficiency;2. B2B highest risks, highest profits;3. B2C4. C2C---taobao5. G2C6. G2B

E-learning

Internet Marketing Globalization chapter7case.ppt

1. Intra-organizational E-Commerce low risks & high efficiency;2. B2B highest risks, highest profits;3. B2C4. C2C---taobao5. G2C6. G2B

E-learning

Internet Marketing Globalization chapter7case.ppt

Types of E-CommerceTypes of E-CommerceTypes of E-CommerceTypes of E-Commerce

1. Review theory and vocabulary 1. Review theory and vocabulary

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HomeworkHomework

2. Questions for discussion2. Questions for discussion

3. Exercises3. Exercises

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