Next Generation In-Video Discovery Platform Engaged In Creating Valuable Engagement Opportunities for Brands and

Viewers

Who we Are ?We are next generation In-video discovery platform engaged in intersection of video discovery, engagement and monetization. Tagos lets viewers explore video by touching a point of interest on the screen. This technology opens up a new way for internet users to interact, learn and engage with video. How We Do It ?We deploy CCVT (Complex Computer Vision Technology), the way robot is programmed to see, to detect points of interest as they move in real-time on the screen. Every video which we run through our advance system, checks the vast information available on the internet to indentify objects, people and places and automatically creates a necessary link. There is almost no manual interventions. The process takes no more than a few seconds for each video.

Awareness Purchase Advocac

y

Word of Mouth

Social Ads

PR

Radio, TV, Print

Online Ad

Email

PPC Reviews

Blogs

Media

Direct MailEmail

Store

Ecommerce

Community Forum

Website

Faq Knowledge Base

Promotions

News Letter

Blog

Social Network

ConsiderationConsideration Retentio

n

If marketing has one goal, it’s to reach consumers at the precise moments, that influence their decisions and…

As the digital changes the way we live, it’s forever changing what we expect of brands.Today’s consumers, glued to the screen and shopping never ceases which offers critical opportunity for brands to shape decisions and preferences. The consumer journey now encapsulates many real-time, intent-driven brand-moments

Typical Sales Funnel

Because story telling is the way to engage

….there is nothing more precious than moment while watching a premium video.

.

I-want-something-

like-this

• Videos bring life to a viewer’s fantasies and strongly influence their life choices• Visual is the only medium to describe many products at one• People remember videos and increases brand recognition• Online videos are inherently viral and induce people to stay longer on websites

And visual is the only way to describe

A ccesories

H air Care

C lothing

L ocation

Every Video in the world is inert until we make it Active. We empower you to Discover more from your inspirations.

Get Discovered by millions of people looking for Something-Like-That momentsWe make you seize those moments by putting your brand in the same emotive space that inspired

the consumers’ touch at first place.

What else… * Character back-story * Actor Biography * Directors POV * Twitter-Facebook- Instagram Feed * Interesting & relevant content

* Explore more* Buy * Bookmark* Analyse or compare* Share

Viewers get the finest viewing experience without pesky interruptionsTouch and play video

User Journey & Experience

Viwers touch the content to disover the secret of the charatecter’s look, product or object

Viwers discover cards matching the look, product or object

What He/She can do…

Opt-In ads are native, and seamlessly integrated and If users choose to watch it, they’re more likely to be invested in the content (a huge benefit of opt-in ads). An engaged user would more likely to watch an ad if it means getting to explore their chosen objective . Moreover ads here are served during the mid or end of the content causing them to be more patient. This format helps the brands to generate – true view or view by choice. Since users willingly trade their time in watching advertisers’ content, opt-in ads tends to bring positive feelings about brand and enhanced user experience.

Online advertising hasn’t always had the best reputation. Static formats like interstitials and pop-up banners have historically annoyed users by interrupting viewing experience and causing accidental clicks. Here are few take away for brand managers and media planners.1. 52% of ads are not viewed (Google 2015)2. 33% of ads are viewed by Bots (IAB) 3. No context to the content 4. Dependency on publisher generated and rigid inventory5. Brand impression (?) sans any association

Intrusive Mode

Video Pop-Up Ad

User Generated Inventory

Opt-In Mode

Video Video Video

Video Video

However Opt-In advertising on user generated inventory are now changing the perception of online advertising industry

Pop-Up Ad Pop-Up Ad

Opt-in ads sit alongside as an optional extra without blocking the user engagement.

User Retention and LTV of acquired user is very high

Discovery Method - Ad view or time spent is very high

Opt-in ads provide a totally different context for advertising & reaches to User in Moment Based Format and ensures high ROI

In Case of Opt-In, user actually consider the ad for it’s content. Since user has agreed to spend time in return for something. Here user actually make the effort to form a value judgement on the presented ad

Associate brand with content and inspiration and thus creates strong brand image and recall.

Pop-up interstitial ads assault the user, interrupting user while they are engaged.

User Retention and LTV of acquired user is very low

Due to push method - Ad view or time spent rate is very low

It’s disrespectful to the user, and signals that brand don’t Respect the user time spent and result is that they have been trained to disregard ads.

It also ruins the flow and immersion. The first instinct a user has when an ad pops up, blocking their video is to smash the close button.

This can lead to the ad being ineffective and a waste of corporate marketing funds apart from damaging brand image.

As I-Want-Something-Like-That Moments Increasingly Become I-Want-To-Know-More moments,

• Save and explore their moments of inspiration from premium content without having the anxiety of forgetting

• Benefit from vital and relevant information that they seek, seamlessly• Engage and share with that they discover.• Experience fresh up-to-date value added content every time they revisit their favorite conent • Come closer to characters they love and inspire. Discover the secret of their look / product / objects

Advertisers win moments with consumers when their desire is at the highest.

• Discovery - Assoication with stars, inspirational content and get discovered. • Brand Lift – Being present in such key moments gives your brand a substantial lift• Top of Mind – Remain top of mind during these moments when consumer intent is at its highest.• Brand Story - Opportunity to tell a deeper brand story (Story Card)• User Generated Inventory – Moments your brand wins are fully Opt-in, viewable, native and 100%

bot free• ROI - Platform builds brand while driving leads and thus provides high ROI (Buy button activated on each

item)

Campaign

Dashboard

• 15 – 70% interactivity on video ads and branded content. • Upto 4X time spent vs original video.• Click-throuh – 2 X – 4 X great than standard pre-roll. Moroever every click is intentional.

Campaign

Dashboard

• Targeting and Analysis - Highly effective contextual targeting and Dashboard for post campaign analysis.

• Inventory Management - Interaction with specific items in catagloue of brand.• Ad Format - Option of multiple creative formats.• Accessibility - Deployable in facebook as a approved app or imbedded in microsite, player

agnostic.

Campaign

Dashboard

• Every day, 100 million internet users watch at least one video online • 76% agree that online videos strongly influence their decision on what to choose• Visitors to e-commerce stores are 64% more likely to buy after watching a video• 90% of online shoppers report that videos help them make purchasing decisions

Only premium publishers have the content that drives inspiration that brands crave. That's why we only partner with premium video publishers