IntroductionIntroduction

• Strategic supplier of enterprise Strategic supplier of enterprise business intelligence solutions.business intelligence solutions.

• One of the oldest companies in One of the oldest companies in the Business Intelligence space.the Business Intelligence space.

• Founded in 1969, as a provider Founded in 1969, as a provider of application development of application development tools.tools.

Introduction Introduction

• Sells products through a direct sales Sells products through a direct sales force and resellers and distributors.force and resellers and distributors.

• A publicly held international A publicly held international company , operating in 12 countries.company , operating in 12 countries.

• Revenues amounted to $244.8 Revenues amounted to $244.8 millions(U.S.) in 1998.millions(U.S.) in 1998.

ProductsProducts• PowerPlay PowerPlay • ImprompuImprompu• ScenarioScenario• 4thoughts4thoughts• BiseBise• AcceleratorAccelerator• NovaViewNovaView• VisualizerVisualizer• PowerHousePowerHouse

PowerPlayPowerPlay• An OLAP toll for multidimensional analysis An OLAP toll for multidimensional analysis

and reporting, Cognos flagship product.and reporting, Cognos flagship product.

• The Transformer module is use to create a multidimensional model of selected data or a PowerCube.

• The Transformer module is use to create a multidimensional model of selected data or a PowerCube..

PowerPlayPowerPlay

• data sources include delimited ASCII and field text, Clipper, dBase, Excel, FoxPro, Lotus, Paradox, Powerhouse, and fixed-field records.

• PoweCube is made of multiple dimensions that answer the business questions “who”, “what”, “when” and “how much”.

• PowerPlay tools allow slicing and dicing of PowerPlay tools allow slicing and dicing of data. A variety of graphic tools for visual data. A variety of graphic tools for visual data analysis are also availabledata analysis are also available..

ImpromptuImpromptu

• Impromptu provides a sophisticated means for anyone to access SQL data, with an interface that lets users query and display data for everyday use.

• The Administrator version offers a variety of sophisticated tools for designating access rights to data and distributing it across the network.

ImpromptuImpromptu

• The User version provides a flexible GUI interface and a good selection of pre-designed data reports and templates and intuitive tools for creating custom reporting.

• ImprompuImprompu displays SQL data in catalogs. displays SQL data in catalogs. Catalogs can be created form a variety of SQL Catalogs can be created form a variety of SQL database types, including Btrieve, dBase, database types, including Btrieve, dBase, Informix, CA-Ingres, Borland InterBase, MS SQL Informix, CA-Ingres, Borland InterBase, MS SQL Server, Oracle 6 and 7, P aradox, SQLBase, Server, Oracle 6 and 7, P aradox, SQLBase, Sybase SQL Server and Sybase System 10.Sybase SQL Server and Sybase System 10.

ScenarioScenario

• Cognos’s award winning data mining application that features seamless integration with the firm’s Impromptu and PowerPlay programs.

• Designed to spot patterns and exception in data, allows users to visualize the information being uncovered; enables managers and knowledge workers to discover hidden trends and patterns.

4Thought4Thought

• Cognos’s acquired data mining product targeted at the business user.

• Integrated with Cognos’ other best-of-breed BI tools. It can read PowerCubes directly allowing analyses based on summary data, or on the finest level of detail in the PowerCube.

Bise Bise (Business Intelligence for small (Business Intelligence for small

enterprise)enterprise)

• allows small and midsize firms to have the same cost effective business intelligence benefits as larger companies.

• provides an easy way for small firms to get off the ground with data marts of data warehousing projects at low cost and low risk.

VisualizerVisualizer

• Designed to present data in a graphical format to make business-data presentation more meaningful.

• Data Visualization provides graphical slicing and dicing.

NovaViewNovaView

• OLAP VIEWEROLAP VIEWER

• optimized for Microsoft’s SQL Server 7.0.

• The front-end tool allows users to change and save data in a multidimensional OLAP Services cube, to facilitate what-if-analysis.

COGNOSCOGNOS

• By By Debby Sorrell , Ling Debby Sorrell , Ling Wei and Erin Wei and Erin

BettsBetts

Cognos 1999 Annual Cognos 1999 Annual ReportReport

“we want Enterprise Business Intelligence, EBI,

from Cognos

to ultimately transform the way companies

run their business”.

Cognos moves to EIPCognos moves to EIP

November 1998, Impromptu Web Reports a single Web-based interface

December 1998, DecisionStream acquired a simple, integrated approach to loading and

managing data marts. February 1999, LEX2000 Inc. acquired

best-of-breed financial reporting and budgeting. Also in February, PowerPlay Enterprise

Server only OLAP server that supports Web, Windows,

Microsoft Excel and mobile users from a single, centrally administered server.

Enterprise Information Enterprise Information PortalsPortals

EIPEIP

• Single gateway to enterprise Single gateway to enterprise informationinformation

• Market SegmentsMarket Segments– Business IntelligenceBusiness Intelligence

– Content ManagementContent Management

– Data Warehouse and MartsData Warehouse and Marts

– Data ManagementData Management

Structured DataStructured Data

• ETL & Data QualityETL & Data Quality

• Warehouse Management SoftwareWarehouse Management Software

• Metadata ManagementMetadata Management

• Stored in Warehouses and MartsStored in Warehouses and Marts

• OLAP, Data mining, Report and query OLAP, Data mining, Report and query toolstools

Unstructured DataUnstructured Data• Up to 80% of an organization’s data Up to 80% of an organization’s data

is unstructured -- Content is unstructured -- Content ManagementManagement

• Web documents, forms, paper Web documents, forms, paper invoices, product specifications, invoices, product specifications, CAD, Graphics, Video files, e-mail, CAD, Graphics, Video files, e-mail,

• Tacit Knowledge (ideas) emerging Tacit Knowledge (ideas) emerging Knowledge Management MarketKnowledge Management Market

Shilakes, Christopher C. and Tylman, Julie, Enterprise Software Team, EnterpriseInformation Portals, Move Over Yahoo!; the Enterprise Information Portal Is on Its Way,Merrill Lynch & Co. RC#60232206 pages 1 to 64.

September 7th 1999

COGNOS Platform for Enterprise BI

EBI portal

Cognos Platform for Enterprise Cognos Platform for Enterprise Business Intelligence (EBI)Business Intelligence (EBI)

BI Data Mart Creation BI Data Mart Creation ServicesServices

• DecisionStreamDecisionStream

• Mart modeling, transformation and Mart modeling, transformation and creationcreation

• Supports shared cross-enterprise Supports shared cross-enterprise dimensionsdimensions

Metadata Services--Metadata Services--ArchitectArchitect

• Common enterprise-wide metadata Common enterprise-wide metadata management management

• Central place to create and manage BI Central place to create and manage BI metadata and business rulesmetadata and business rules

• 3-tier 3-tier – end application--business rules--data sourcesend application--business rules--data sources

• BI applications inherit business rule tier BI applications inherit business rule tier changeschanges

EBI ServicesEBI Services

• Common infrastructure for BI needsCommon infrastructure for BI needs

• Both inside and outside of organizationBoth inside and outside of organization

• PowerPlay server (Analysis)PowerPlay server (Analysis)

• Imprompu server (Reporting)Imprompu server (Reporting)

• Cognos Query serverCognos Query server

• Cognos Visualizer serverCognos Visualizer server

Updated BI server Updated BI server featuresfeatures

• Managed Web reportingManaged Web reporting

• Customizable application front-ends Customizable application front-ends (HTML, XML and Java)(HTML, XML and Java)

• ad hoc web interactions against OLAP ad hoc web interactions against OLAP data sourcesdata sources

• Advanced visualizations and Advanced visualizations and scorecarding over the Webscorecarding over the Web

Upfront Portal ServicesUpfront Portal Services

• Web-based delivery infrastructureWeb-based delivery infrastructure

• User single point of accessUser single point of access

• IT single point of delivery and IT single point of delivery and managementmanagement

• End-user content publishingEnd-user content publishing

• Programmable XML API for customization Programmable XML API for customization and functionality integrationand functionality integration

Common Security Common Security ServicesServices

• Access Manager allows IT to Access Manager allows IT to manage from a single placemanage from a single place

• Easy integration with RDBMS, OS Easy integration with RDBMS, OS and LDAP security mechanismand LDAP security mechanism

Cognos Platform for Enterprise Cognos Platform for Enterprise Business Intelligence (EBI)Business Intelligence (EBI)

Other Portal PlayersOther Portal Players

• Oracle Portal Software ( Java Oracle Portal Software ( Java API portlets)API portlets)

• Hummingbird portal Hummingbird portal technologytechnology

• IBM announced their EIP IBM announced their EIP November 2ndNovember 2nd

COGNOS EBI PortalCOGNOS EBI Portal

• The Internet has created an information explosion and has made a fundamental change in the way companies do business.

• Cognos plans to be a key player in this transition;

• Long standing partners are become direct competitors.

QUESTIONS ?QUESTIONS ?