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• Introduction
• Societal and Stakeholder Perspectives
• The Future of Corporate-NGO Engagement
• Competition for NGOs
• Q & A
Chris Coulter CEO GlobeScan [email protected]
Robert Blood Managing Director SIGWATCH [email protected]
Peter Paul van de Wijs Senior Associate GlobeScan [email protected]
4
5
• Representative
samples of 1,000
adults per country in 24
countries
• Some urban-only
surveying in certain
developing countries
• Face-to-face and
telephone interviewing
between December
2013 and April 2014
• Within-country sample
error of +/- 2.8 to 4.9
per cent, 19 times out
of 20.
• All figures in the charts
are expressed in
percentages, unless
otherwise noted.
6 4t. Please tell me how much you trust each of the following institutions to operate in the best interest of our society. Would you say you have a lot of
trust, some trust, not much trust, or no trust at all in…?
*Net trust equals “a lot of trust” and “some trust” minus “not much trust” and “no trust at all”
7 4t. Please tell me how much you trust each of the following institutions to operate in the best interest of our society. Would you say you have a lot of
trust, some trust, not much trust, or no trust at all in…?
*Net trust equals “a lot of trust” and “some trust” minus “not much trust” and “no trust at all”
8 Q4t. Please tell me how much you trust each of the following institutions to operate in the best interest of our society. Would you say you have a lot of trust,
some trust, not much trust, or no trust at all in…?
9 Q3at. Please tell me whether you support or oppose these groups’ involvement in each of the following.
A survey of 536 experts from across business, civil society, government and academia
Business and NGOs are seen to be most significant
players in the future of collaboration
11
Question
How large or small of a role do
you think that each of the
following types of institutions will
play in driving broad-scale
collaborations to advance the
sustainable development agenda
over the next 5 years?
Please indicate whether the role
of each type of institution will be
very small, small, large, or very
large.
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21
22
22
23
33
39
38
40
46
51
45
36
33
30
26
22
17
5
6
7
4
3
4
1
1
1
1
1
2
Social entrepreneurs
Local governments
National governments
Multilateral organizations
NGOs
Multinational companies
Very large Large Small Very small DK/NA
The future of collaboration is likely to be broader than corporate-
NGO partnerships
12
Question
What forms of collaboration are
likely to drive greatest progress
in sustainable development over
the
next 5 years?
Please select two.
5
6
11
23
25
30
33
52
Other
Leadership forums
Innovation think tanks / forums
Cross-industry
Pre-competitive(competitors partnering on specific issues)
Business-NGO partnerships
Business-government partnerships
Multi-actor, systems-focused collaborations
13
14
Industrial customers
/OEMs
Retailers
Investors
Unions
Competitors
Industrial customers
/OEMs Retailers
Investors
Competitors
Decline of ‘them and us’ NGO-corporate antagonism
Unions
Corporate
Corporate Up to the 1980s, corporates mostly knew who their friends were
Today’s relationships are more fragile and less predictable
‘Seattle Consensus’
-3000
-2500
-2000
-1500
-1000
-500
0
500
1000
1500
Jun-10 Dec-10 Jun-11 Dec-11 Jun-12 Dec-12 Jun-13 Dec-13 Jun-14
Agg
rega
te N
GO
pra
ise
/cri
tici
sm a
t si
x m
on
th in
terv
als
Global Top 7 FMCGs and Financial Institutions
Finance
FMCGs
NGO praise
NGO criticism
Finance
FMCGs
FMCGs, financial institutions are adopting NGO policy positions
Rising NGO praise means more of these firms are doing more of what NGOs want
-5000
-4000
-3000
-2000
-1000
0
1000
Jun-10 Dec-10 Jun-11 Dec-11 Jun-12 Dec-12 Jun-13 Dec-13 Jun-14
Agg
rega
te N
GO
pra
ise
/cri
tici
sm a
t si
x m
on
th in
terv
als
Global Top 7 Mining, Chemicals and Oil & Gas Companies
Mining
Chemicals
Oil & Gas
NGO praise
NGO criticism
But ‘upstream’ companies are staying aloof Absence of NGO praise despite heavy targeting means ‘upstream’ firms are failing to find common ground with NGOs, unlike the banks and FMCGs. Yet the latter are some of these firms’ key stakeholders…
17
Evolution of corporate-NGO partnering
Global apparel brands & Chinese
suppliers
Classic Marketing/funding, mutual brand association
Change Tap NGO expertise, NGO sees its aims put into practice
Collaborative Share the problem, share the gain (or pain)
(Informal, 2000-2009)
• Your stakeholders expect NGO engagement but NGOs want more than just talk.
• Engage NGOs for expertise rather than protection.
• Build productive NGO relationships on mutual dependency.
• Practice NGO engagement as a form of media relations – eg. exploit their networks to reach other stakeholders.
• Future of NGO engagement is engaging with NGO principles, not just (or even) NGO institutions.
To sum up
18
No Engagement - 1990
NGO’s task is to name and
shame companies into
changing their approaches,
products and practices.
Not to help them develop
solutions.
No Engagement - 1990 Collaboration - 2000
NGO’s task is to name and
shame companies into
changing their approaches,
products and practices.
Not to help them develop
solutions.
NGO’s actively engage in
partnerships with companies
and lead the development of
approaches to issues.
No Engagement - 1990 Collaboration - 2000
Strategic Stakeholder Engagement - 2010
NGO’s task is to name and
shame companies into
changing their approaches,
products and practices.
Not to help them develop
solutions.
NGO’s actively engage in
partnerships with companies
and lead the development of
approaches to issues.
Companies clearly take responsibility and
ownership of issues but engage with wide
range of stakeholders to find and validate
solutions, approaches to ensure societal
relevance and acceptance.
NGO’s are treated and respected as one of the
important expert stakeholders
1. Too many strings attached
2. Better understanding of their real influence on license to operate
3. Emergence of more constructive stakeholder groups
A Research Project by GlobeScan & BBMG
Chris Coulter CEO GlobeScan [email protected]
Robert Blood Managing Director SIGWATCH [email protected]
Peter Paul van de Wijs Senior Associate GlobeScan [email protected]
THANK YOU
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