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Entrepreneurial orientation, global mindset and internationalization of
Chinese SMEs
Xuebing Cao and Zhibin Lin1
(word count: 10,183)
Abstract: This paper examines the role of entrepreneurial orientation, global mindset on
two international activities: networking and know-how, and subsequently on the firms’
degree of internationalization. A conceptual model was developed and tested with a
sample of 208 small and medium size firms from China. The results indicate both
entrepreneurial orientation and global mindset have positive effects on international
networking and know-how activities, though they do not have a direct effect on the
degree of internationalization. The effects were indirectly mediated by the firm’s
international know-how activities but not networking activities. The findings shed light
on the factors influencing Chinese SMEs’ internationalization process.
Keywords: Internationalization; entrepreneurial orientation; global mindset;
international activity; Chinese SMEs
1 Xuebing Cao, Keele Management School, Keele University, Staffordshire, UKZhibin Lin, Newcastle Business School, Northumbria University, Newcastle-upon-Tyne, UKCorresponding author: Xuebing Cao, Email: [email protected]
1
Introduction
The rapid development of China’s small and medium-sized enterprises (SMEs) is one of the
major drivers of the impressive growth of the country’s economy in recen decades. In China,
SMEs provide 60 per cent of GDP, 75 per cent of industiral value-added output and more
than 50 per cent of urban employment (Zhang and Xia 2014). SMEs are also a significant
international force as they contribute to 68 per cent of the country’s export (Hall 2007), as
entrepreneurial firms are a key driving force behind China’s rapdi eocnomic transformation
(Yang and Li 2008). Yet most studies on Chinese firm’s internationalization have primarily
concentrated on large-scale state-owned enterprieses (SOEs) (Cardoza and Fornes 2011,
Wang and Ngoasong 2012), with insufficient research evaluating the global exapansion and
entrepreneurial oreientation of Chinese SMEs (Tang and Hull 2012).
Recently there has been a growing recognition of the significance of Chinese SMEs’
entrepreneurial orientation and international activities (Tang 2011, Zhang, Ma, and Wang
2012, Zhang et al. 2016). This echoes the overall developent of SME interantionalization
research that remains one of the most improtant areas for in the field of entrepreneurship due
to SMEs’ major contribution to global economic growth and change (Ruzzier, Hisrich, and
Antoncic 2006). By investigating the importance of entrepreneurial orientation and social
capital, studies have also investigated the degree of external social network relationship in
supporting SMEs’ global expansion (Tang 2011, Zhang et al. 2012). The globalization of
2
specialized wholesale market and its impact on facilitatting the interantionalization of labour-
intensive SMEs has been documented (Wang and Ngoasong 2012). In addition, attention has
been paid to identify the associations between different firm ownerships, export tendency,
intenrational entreprreneurship and SME interantionalization (Alon et al. 2013, Cardoza and
Fornes 2011).
Despite the valuable insights offered from these scant studies, little is known about
how SMEs’ entrepreneurial orientation and owners/managers’ personal global mindset jointly
influence the internationalization of Chinese SMEs. Ovearll this gap suffers from three major
issues. First, the lack of in-depth, academic examintion of this important issue is incompatible
with the vibrant reality that more and more Chinese SMEs are internationally directed and
entrepreneurially active. Entrepreneurial orientation is a firm’s strategic decision-making
process that can lead to innovative decisions and actions on new market entry (Lumpkin and
Dess 1996), invovling innovativenss, risk taking and proactiveness that help firms to discover
and exploirt business opportutnities (Etemad 2015, Martin and Javalgi 2016). Global mindset
refers to individuals’ competence and mentality on intenrational option that can handle the
cognitive compelxity combined with a certain holistic veiw of the world, characterized by
opeeness and collabraotion with multiple cultures and realities (Levy et al. 2007). While
entrepreneurs’ global mindset in Western SMEs has been found closely associtaed with
firms’ international orientation, financial results and business growth in global market
3
(Felício, Caldeirinha, and Ribeiro-Navarrete 2015), limited attention has been devoted to
demonstrate the dynamical interlinks between entrepreneurial orientation, global mindset and
the internationalization of Chinese SMEs.
Second, the gap is more noticeable when comparing with the Chinese government’s
viguous advocacy towards entrepreneurship in light of a strong expansion of the private
sector (Su, Zhai, and Landström 2015). In contrast to this negleted attention to the ownership
effect on Chinese SMEs’ international behaivours, many studies have focused on larger state
owned enterprises (SOEs) (Zhang et al. 2016). Third, the extant deficiency in scholarly input
in this area lags behind the abundant contributions towards SMEs’ internationalizatoin and
entrepreneurship research in Europe and USA (Ribau, Moreira, and Raposo 2016). In the
field of international business studies, entrepreneurial orientation, internationalization of
SMEs and global mindset have been given a lot of attentions in recent years. But it remains
less clear how the internationalizaiton of Chinese SMEs is associated with the global mindset
of entrepreneurs, and how this is influenced by individual entrepreneurs’ management
knowledge and social networking activities.
This study aims to address the research void and contribute to the knowledge in this
important field of understanding Chinese SMEs’ international expansion and entrepreneurial
behaviour. It also responds to the high demand of researching SME internationalization due
to the fragmented knowledge about it (Ribau et al. 2016). Grounded in the resourced-based
4
thoery (Barney 2001), the study develops several hypotheses on entrepreneurial orientation,
global mindet and internationalization of Chinese SMEs that may respond to the competitive
international environment very differently comparied with their Western counterparts (Tang
and Hull 2012). Following the call for furthering the conceptural framework of
entrepreneurship (Shane and Venkataraman 2000), this study has two main objectives, the
first of which is to idnetify the effect of entrepreneurial orientation and global mindset on the
degree of internationalization of Chinese SMEs. The second objective is to evaluate the
mediating role of Chinese SMEs’ internationalization activities, including international
networking and know-how activities, on the relationships between entrepreneurial
orientation, global mindset and internationalization of Chinese SMEs.
The present study on Chinese SMEs extends the resource-based entreprenuership
paradigm, which states that individuals’ entrepreneurial singits into the value of resoruces can
generate market opertunities (Alvarez and Busenitz 2001, Lumpkin and Dess 1996). It
advances our understanding of Chinese SMEs’ entrepreneurial process by: (i) conceptualizing
the the role of entrepreneurship in Chinese SMEs during their internationalization process;
(ii) offering empirical underpins over SME leaders’ global mindset and its functions in
identifying market opportunities and providing innovative opportunities in the global
marketplace; and (iii) theorizing the mediating effect of entrepreneurs’ know-how and
networking activities on Chinese SMEs’ international process.
5
The remaining of the paper is structured into five parts. First it will review the
existing literature on SMEs’ international behaviours that are related to entrepreneurship and
global mindset, especially those of Chinese SMEs. Second, it will discuss hypotheses of the
study developed from the theoretical background. Then the paper will introduce research
methods, before the next part discusses results and findings. The last part will summarize the
overall conclusion, the implication and contirbution of the research, as well as the future
direction of the study.
SME internationalization and entrepreneurship
Resource-based view
As a major approach to business strategy and international entreprenuership, the resource-
based view has been used extensively to examine firms’ behavours in both domestic and
gobal markets. According to this perspective, firms’ resources and capabilities, including
management skills, organizaitonal processes and routines, and information and knowledge,
are the basis for sustained value-creating competitive advantage (Barney 2001). This
approach is grounded on an assumption that firms’ competitive advantage can be derived
from the intangible koneldge-based resources that are unique costley-to-copy attributes
6
(Ruzzier et al. 2006). It is adapted to analyze entreprenuership (Kellermanns et al. 2016),
which includes cognition, discovery, pursuing market opportunities, and coordinating
knoweldge that can lead to various outcomes (Alvarez and Busenitz 2001).
The resource-based view also helps to examine SMEs’ international entrepreneurship
because these firms need to overcome the difficulty of inadequate finance and human
resources when they go to the global market. In the pursuit of growth in an international
environment, SMEs may encounter unique challenges such as using limited resources
available to deal with an increasingly competitive overseas environment, newness or
foreignness in an unfamiliar and competitive international market, and signficant intern-
market differences that do not match SMEs’ existing operation strategies (Lu and Beamish
2001, Ruzzier, Antoncic, and Hisrich 2007). Such situation is in conjunction with the
globalization impact, and is more so for domestic and new SMEs than those of already highly
internationalized sector (Ruzzier et al. 2007). The degree of entrepreneurs’s expertise and
cognitive provesses can also strongly influence SMEs’ international expansion as they can
better identify and evlauate global opportunities on provudcts and services (Wright,
Westhead, and Ucbasaran 2007). A further development of the resource-based view is the
multi-dimentional model, which integrates the stage theory, resource-based view and network
theory, and provides new conceptualization of firms’ internationalization by examining
firms’ operation, product and performance dimensions (Ruzzier et al. 2007). Because each
7
enterprise has unique and potentially valuable resources, or can create heterogeneous firm
resoruces, the competitive advantage can be generated if the appropriate resources are
imitated (Alvarez and Busenitz 2001). In this respect, the process of entrepreneurial activity
includes the incorporation of learning and konwledge through discovering information of the
market and coordinating disparate tacit knowelge (Alvarez and Busenitz 2001).
The extensive acknowledgement of resource-based view is not without controversy.
Priem and Butler (2001), for example, highlight that this perspective overemphasizes the
function of resource configurations that contribute to firms’ competitive advantage.
Elsewhere, the approach is said to be limited by its narrow conceptualization of firms’
resource and value based on neoclassical economic rationality, which constrains the
possibilities of making progresses (Kraaijenbrink, Spender, and Groen 2010). In contrast, the
paradoxical critique has been dismissed by Barney (2001), who insists that resource
heterogeneity and resoruce immobility perpective is still powerful in explaining management
strategies. The resource-based approach is further defended by Lado et al. (2006) who view
the resource-based paradoxes as rather instrumental for an enhanced understanding of firms
changing strategies. Nevertheless, these debates reflect an interesting yet challenging issue
for the resource-based view in conceptualizing management decision-making and business
strategies, which require a multifaceted approach to more dynamically depict firms’
competitive advantage. Recognizing this dynamic, it is necessary to extend the use of
8
resource-based view in discussing SME entrepreneurship, because the current focus is
predominantly on larger, more established firms (Kellermanns et al. 2016).
SME entrepreneurial orientation
Small and medium-sized enterprises are critical players of global trade and economy, as their
performance is highly relevant to the impact of entrepreneurial orientation and
internationalization strategy (Knight 2000). SMEs are a major driving force of eocnomy as
they have a pervasive influence acorss the business world, and in-peth analysis of SME
internatioanlization is needed to explore the under-researched topics (Ribau et al. 2016). For
SMEs, entrepreneurial orientation is linked with the degree of leadership quality on
innovativeness and proative attitudes toward the external environment (Knight 2000). It is
SMEs’ essntial dyanmic captiablity to adapt scanning and planning processes prepared for the
chaning international context (Swoboda and Olejnik 2016). However, it is also key to
understand that entrepreneurs are heterogeneous because they have indivdual-spefice
repsources that can facilitate recognizing new opportunititesa dn deploying resources for the
veture (Alvarez and Busenitz 2001). It is suggested that SMEs are deeply influenced by
globalization that provides more business opportunities, but they do not have sufficient
resources to compete with larger firms in the global market (Knight 2000).
On the other hand, due to the uncertainties brought by globalization, SMEs with an
entrepreneurial orientation can generate more opportunities to compete with other firms
9
(Knight 2000). But some elements of entrepreneurial orientation, such as international
marketing channel management, do not have a positive impact on product innovation novelty
(Boso, Oghazi, and Hultman 2017), and there is a measurement issue to safeguard the precise
study of the phenomenon itself (Randerson 2016). As the engine that drives the development
of capitalism, entreprenuerial orientation is widely perceived as a means of creating
momentum of gorwoth in many econmies (Zahra and Garvis 2000a) with consistent
conceptualization of three deminsions: innovativeness, risk taking and proactiveness (Martin
and Javalgi 2016). In a foreign market where there are different consumer needs and
competitor offerings, and economic and technological conditions, SMEs can have more
chance to success if they re highly responsive under globalization (Knight 2000). Thus
entrepreneurial orientation is important for SMEs to operate in global markets, as it can help
these firms to overcome some of the liabilities of foreingness derived from their limited
legitimacy, and to develop innovation capabilities with limited resources (Brouthers, Nakos,
and Dimitratos 2015).
In many aspects resource-based view is instrumental for explaining why SMEs can
succeed without being deferred by the weaknesses indicated by the conventional stage model
(Peng 2001). Resources refer to stocks of available tangible or intagnle factors that are owned
or controlled by the firm and converted into products or services; however, it is not always
easy to identify SME resources because of the diversification of these firms and their
10
operating environment (Ruzzier et al. 2006). Nervertheless, as stated by Rangone (1999),
entrepreneurship is a special resource for SMEs, which need to have three important basic
capatibilities on innovation, production and market management in order to develop sustained
competitive advantage. The approach depicts that due to the intensive competition of the
global market, SMEs are increasingly facing similar problems as those larger firms in
developing international activities and making decisions on internationalization (Ruzzier et
al. 2006). Smaller firms, like larger ones, have the neccessity to aquire key resources to
develop a sustainable competitive advantage, although generally there is a gap between
integrate creativity and entrepreneurial activities (Barney 2001).
Global mindset for SME entrepreneurs
The success of SMEs’ international entrepreneurship is associated with indivdiual
entrepreneurs’ global mindset, which can enable them to use relevant knowledge and
experience to identify international venturing opportunities. Global mindset is defined by
Gupta and Govindarajan (2002, 117) as ‘one that combines an openness to and awreness of
diversity across cultures and markets with a propensity and ability to synthesize acorss this
diviersity’. Elsewhere, the term is said to be an individual-level konweldge structure that can
capture and represent a unique multidimensional cognition (Levy et al. 2007), and a set of
indivdual attributes that enable people to influence others ghrough undertanding different
11
social, cultrual and institutional environments (Begley and Boyd 2003). Its cenral value is
helps to catch an insight intio the local market needs and build cognitive bridges between
these needs and the firms own global experiences and capabilities (Gupta and Govindarajan
2002).
With the continuous intensification of international competition, global mindset has
become a central dirve for long-term global competitive advantage (Levey, Beechler, Taylor
and Boyacigiller 2007). Thus creating a global mindset is a central requiremnt for buidling an
intenllengence for firms to cuccessfully exploit emerging opportunities and tackling their
accompaning chllenges (Gupta and Govindarajan 2002) Global mindset is infleunced by
entrepreneur’s education, the firm’s domestic performance and potential (Felício,
Caldeirinha, and Rodrigues 2012). It includes skills and proficiencies in relation to diversified
and complex market situation in a global envrionment, as the contextulization of the complex
situations and diversifed cultures is essentatial to develop a global mindset (French and
Chang 2016).
Global midset comprises the atributes that can enable indivduals to influence other
people or organisations from ddifferent social, cultural and instituitonal systems (Begley and
Boyd 2003). Three core properties are identified as cognitive, existentialist and behaviour, as
global mindset is a multidimentional construct that contains two primary dimensions –
culture and strategic (Levy et al. 2007), and concerns with global aspiration, capability-
12
seeking, and risk tolerance (Gaffney et al. 2014). However there has been a conceptual
ambiguity about global mindset, focusing on issues such as cultural perspective, strategic
perpective, and multidimentional perspective, at both indivdual and organizational levels
(Levy et al. 2007). Nevertheless, the notion of global mindset is focused on individuals’
proactivenss on anticipating future problems, needs and changes of intenrational markets and
managers’ commitemnt, experience and learning, as wellas psychological and demographical
information (Nummela, Saarenketo, and Puumalainen 2004). This cognitive dimension of
attention can help managers to better deal with the complex organizational environments,
strucutal indeterminacy and cultural diversity (Levy et al. 2007).
That said, global minset can often be offset by domestic business development and
entrepreneurs’ education levels (Felício et al. 2012), especially for the until-now ‘domestic-
only’ firms (Paul 2000). The extent of firms or individuals can cultivate a global mindset
depends on the curiosity about and commitment to foreign markets, comprehension of
existing mindset, diversity orientation, and ready to learn (Gupta and Govindarajan 2002).
This is particularly evident for SMEs as their key managers’ perceptions about the exsiting,
domestic market will have a significant impact on the firms’ developing strategies in an
international environment (Weaver et al. 2002). Employing experienced, global-minded
managers can quickly mend this problem, but SMEs need to redouble their efforts and make
it a top priority (Paul 2000).
13
Entrepreneur knowledge and networking
Resource-based view contents that indivdiuals’ knowledge, e.g. know-how activities, and
social interaction, e.g. netowrking activities, are critical elements for firms developing
entrepreneurial activities (Eisenhardt and Schoonhoven 1996). In the field of international
entrepreneurship, network-based studies mainly focus on network relationships, govance and
structure, as well as the benefits in helping entrepreneurs to access information and davice at
international level (Hoang and Antoncic 2003, Ruzzier et al. 2006). Howeve, firms’
internaitonal expansion does not always come from formal search, analysis and selection,
rather it is frequently based on an interaction between entrepreneurs and their social and
business networks, because it is possibly more effective to find solutions in exsiting
relationships (Evers and O’Gorman 2011). With networks being recognized as firms’ key
resources, the concept of knowledge networks have been put forward to describe how firms
can collaborate and innovate trhough contact and allicance networks (Huggins and Johnston
2010). Through networking with well-regarded indivduals and organizations, entrepreneurs
can find resoruce-holders who are potential investors and employees to exchange beneficiary
resources and discover innovative opportunities (Hoang and Antoncic 2003).
It has been found that networking can result in information access and structural
changes of entrepreneurial activities over time, with improved networking capabilities
helping to facilitate greater venture legitmacy and benefit external relations (Batjargal 2010,
14
Hoang and Antoncic 2003, Parida et al. 2017). With networks leading to inter-firm
communication and exchange, knowledge transfer can play an important role in firms’ cross-
border expansion building on the Uppsala model, the network approach to
internationalization believes that firms can invest in new networks, increase reseouce
commitements in networks, and integrate different national networks (Johnson and Vahlne
1990). According to Wu, Pangarkar, and Wu (2016), marketing know-how and technolgoy
know-how are two major knowledge transfer activities at international level, with the former
requiring more attention to build new relationships in a new market setting, and the latter
being easier to be transferred because technological advantage can lead to better returns, even
in a newly developed foreign environment. Social relationship with other individuals is a sub-
network within the business network, and is key to provide the context for firms’
international activities, although it is less clear how SMEs can use resources and develop
strategies (Ruzzier et al. 2006). During this process, knowledge flows through social
networks and becomes social capital, while the eocnomic rationality explains why firms will
invest in calculative networks to get access to required information (Huggins and Johnston
2010).
Research has addressed that the prospect of SME internationalization is postively
related to individuals’ human capital and social capital such as management know-how
(Wright et al. 2007). Having diverse management know-how is likely to enhance firms’
15
human resourc practices and explore more promising opportunities in foreign markets
(Westhead, Wright, and Ucbasaran 2001), although firms’ international tendency lies on the
entrepreurs’ idosyncratic prior knowledge (Evers and O’Gorman 2011) It is also percieved
that marketing know-how is important for firms’ internationalization, although knowledge
transfer, intepretation and absorbing are not an easy process (Simonin 1997). But due to
resource scarcity and a tendancy of devleoping networks locally (Huggins and Johnston
2010), SMEs tend to have many difficulties in building formal business relationships in the
international market, so they need to be more proactive in exploiting knowelge-based internal
resources (Tang 2011) before they can set off to discover external opportunities.
Chinese SMEs’ internationalization
As the world’s largest emerging economy, China has benefited from the rapid development
of an internationally orieated growth in recent decades. The advancement of emerging
markets, including China, has intensified the need for global mindset because it facilitates the
needs for interacting with culturally diversified counterparts overseas (Gaffney et al. 2014).
Intgernational venturing can enchance firm perfromance by using its existing knoweldge and
resources in new markets, and use innovation, risk taking and proactivenss to enahcne firm’s
ability and recogition to exploite foreign market opportunities (Zahra and Garvis 2000a). In
recent years, the Chinese government has strived to improve business environment for
16
inspring innovative actviteis and nurture long-term SME innovation, with a nubmer of new
legislations and regulations having been deployed to recognize and capitalize the transition of
SMEs (Tang and Hull 2012). The degree of entrepreneurial orientation in China is influenced
by the extent of institutional environment for private owndership and the perosnal attributes
of would-be entrepreneurs (Lu and Tao 2010). On the one hand, there is an increasingly
supportive cognitive environment that fosters an entrepreneurship-related enductaion and
training system, and facilitates incubators and foundations to help establish and operate new
businesses (Tang and Hull 2012). On the other hand, Chinese SMEs tend to behave
cautiously due to the country’s opprotunistic competition derived from inadequate protection
to entrepreneurial businesses (Tang and Hull 2012).
To develop an internationally orientaed strategy, it is critical for SMEs to use
networks that can provide important social capital (Huggins and Johnston 2010), which is
instrumental for oevercoming China’s institutional deficiences and sustaining international
targets (Kiss, Danis, and Cavusgil 2012). There have been well-documented discussions
about the Chinese version of networks, guanxi, which refers to the interpersonal relationships
that are linked to social exchanges, while its central element is the process of establishing,
maintaining and mobilizing personal ties (Batjargal 2010). From the perspective of resource-
based view, Chinese entrepreneurs’ personal attributes such as education are key resources in
helping SMEs to develop opportunity-driven behaviours in the international market (Alon et
17
al. 2013). Among others, social relationship established through networking activities is an
extremely important resource-expansion method for Chinese SMEs to develop their global
business. In the Chinese context, guanxi derives from the network approach to
entrepreneurship in the venture creation and development processes, with the Chinese culture
deeply integrated with the instrumental usefulness of guanxi in making resources accessble,
helping to maintain the growth momentum of entreprenurial firms (Guo and Miller 2010).
This is based on the traditional Confucian culture, which implies the central position of the
networks of interpersonal relationship (Su et al. 2015). For those Chinese SMEs without
sufficient resources, local guanxi may provide important social capital that is important for
their international entrepreneurial strategeis, while they can also use political ties to receive
more favourable government funding in innovation, reduce more risk, and to faciliate quicker
convertions of international opportunities into actions (Zhang et al. 2016). However, care
must be take because guanxi is unique to the Chinese context, and it is not easy to generalize
or expand this proposition into alternative environment.
Development of hypotheses
International entrepreneurship hypotheses
Explaining SMEs’ international behaivour remains an important paradox since entpreneurial
orientation, which refers to tendency to innovate and provocate, is a multidimentional
18
concept (Zhang et al. 2012). Entrepreneurial orientation therefore shows a firm’s proclivity to
anticipate, act and react according to external changes, as well as utilizing novel behaivours
such as investing with uncertain outcomes (Lumpkin and Dess 1996). SMEs with
entrepreneurial orientation can leverage marketing strategies into new product markets and
respond to complicated environments, as well as applying innovative strategeis through
product specialization (Knight 2000). To develop international business, entrepreneurs need
to discover, enact, evaluate and epxloit new cross-border opportunities to create future
development that is based on domestic market (Oviatt and McDougall 2005, Wang, Chung,
and Lim 2015).
Existing studies have documented that SMEs with high entrepreneurial orientation are
more likely to diversify their activites, expand in an uncertain international market and
improve international performance, although these effects may be constrained by limited
available resources (Brouthers et al. 2015, Jantunen et al. 2005, Knight 2000). International
entrepreneurial activities are complex and costly, involving both new product lines and new
geographic markets, and requesting entrepreneurs to thorougly investateg opportinies and
build infrastruure (Wang et al. 2015). During this rsiky operation process, firms need to
decide a trade-off straegies on short-term financial loss and logn-term gain (Wang et al.
2015). As Fernhaber, Gilbert, and McDougall (2008) indicate, in comparison with larger
firms, SMEs have to confront with more difficiluties to garner the reosurces needed to
19
develop international opportunities, and they are less likely to expand internationally if the
local market could satisfy their needs for resources. But overall, entrepreneurial orientation
enables firms to develop key capabilities for creating competitive advantage (Lee, Lee, and
Pennings 2001), and better uilizing internal and external resources (Wiklund and Shepherd
2003). Because there is a lack of attention to the role of international entrepreneurship in
China, the world’s largest emerging eocnomy (Naudé and Rossouw 2010), we propose:
H1: Chinese SME’s entrepreneurial orientation is positively related to the degree of
internalization.
Related to the entreprenuerial orientation paragigm is the form of individuals’ global
mindset that can offer conditions to develop cross-border networks, with strong influence on
firms’ financial toucome and business growth (Felício et al. 2012). Global mindset is the
capacity to observe and accept diversified cultures and markets for creating opportunities
(Rogers and Blonski 2010) and postulating strategies and actions in intenratinal arena (Levy
et al. 2007). Its main content includes global prospensity and cognition, knowledge,
orientation and behaviour (Felício et al. 2015). Global orientation, as Felício et al. (2012)
state, relates to the expectation and commitment to comprehend international markets and
networs, exhibited with global knowledge and aptitude that allow firms to explore global
business opportunities. It is therefore suggested that individuals with a global mindset possess
‘a highliy complex congnitive structure characterized by an openness to and articulation of
20
multiple cultural and strategic realities on both global and local levels, and the cognitive
ability to mediate and integrate across this multiplicity’ (Levy et al. 2007, 244).
A close contemplation of entrepreneurship research further reveals the dynamic
relationships between global mindset and the internaitonalization of SMEs. Entrepreneurship
and innovation are critical for developing a competitive eocnomy, as global mindset can be
triggered by entrepreneurs’ strong interest in devleloping international business through
openning ideas in markets abroad (Felício et al. 2012). Due to the diversified, complex, and
constantly chaning international market (Tang and Hull 2012), global thinking is needed to
help assoicate local cultures and opporuttnies with firms’ developmental targets (Gupta and
Govindarajan 2002). Meanwhile, global mindset is necessary but not suffiicent for becoming
effective in managing globally (Levy et al. 2007), as international experience does not
naturally lead to developing a global mindset without individuals’ inquisitivenss and
openness (Bird and Osland 2004). But overall, the inernationalization behaiovur of SMEs is
one of the key determnants of entrepreneurs and their mindset (Felício et al. 2012). We can
therefore suggest that:
H2: Chinese SME owners/managers’ global mindset is positively related to the degree
of internalization.
Knowledge and social network hypotheses
With valuable episodic knowledge on industries or production, individual entrepreneurs can
21
learn and assess their ability to export (Wright et al. 2007). However, such know-how
capacity is not universal, as some enrepreneurs may be more adept than others in finding
opportunities to internationalize their products and services (Wright et al. 2007). In their
study, (Cardoza and Fornes 2011)find that one of the major barriers for Chinese SMEs to
internationalize their business is the weak management skills on assistance, communication
and time, and knowledge of international finance. Such know-how activity is important for
firms since businesses need to continously explore new opportunities to respond to an
increasingly uncertain and changing market situation (Martin and Javalgi 2016). Yet the
degree of overseas’ market hostility can also moderete the success of international
entrepreneurship (Zahra and Garvis 2000a), while there is a bidirectional mediating
relationship between SMEs’ international entrepreneurial orientation and processes (Swoboda
and Olejnik 2016). Due to different types of network ties at home, such differences can
moderate the impact of entrepreneurship on SMEs’ international activites (Zhang et al. 2016).
It has been found that with networking, firms may be able to simultaneously capture
the unfolding entrepreneurial process and the evolving social relationships between
entrepreneurs and other people (Larson and Starr 1993). However, international networking
does not always have a positive impact on firms’ financial perofrmanc (Bai, Holmström Lind,
and Johanson 2016). In addition, the network approach is said to hve neglected the strategic
position and influence of individual entrepreneurs in the interantionalization of SMEs
22
(Ruzzier et al. 2006), and the role of knowledge is still underdiscovered for its impact on
glboal mindset (French and Chang 2016). Entrepenuers’ social relations and business
networks help them to acuqire necessary reources to explore speicific foreign markets and
exchange partners (Evers and O’Gorman 2011, Greve and Salaff 2003). Entrepreneurs tend to
control information flows and generate greater credit slips if their network position is central
within disconncted clusters, as these structrual holes may lead to greater structural autonomy
and positive impact on entrepreneur success because it helps to facilitate swift response to
new opportunities through networking activities and neutralize negative impacts (Batjargal
2010). This explains why Chinese entrepreneurs incline to create actviely structural roles in
their network (Batjargal 2010), because guanxi networks are essential for Chinese firms to
achieve entrepreneurial success by overcoming environmental barriers and resource
deficiency in the context of the country’s rapid economic transformation (Guo and Miller
2010). Based on the disucssion above, we propose the following hypotheses:
H3a: Chinese SME’s entrepreneurial orientation is positively related to international
networking activities.
H3b. Chinese SME’s entrepreneurial orientation is positively related to international
know-how activities.
H4a: Chinese SME’s owner/manager global mindset is positively related to
international networking activities.
H4b: Chinese SME’s owner/manager global mindset is positively related to
international know-how activities
23
Mediating effect
SMEs’ internationalization is a multidimentional activity that is shaped by both internal and
external factors, and the changing external environment also requires firms to take a flexible,
adaptive approach to develop continuous competitive advantage. In the process of deploying
resource-consuming global expansion, SMEs’ interantional networking and know-how
activities, as well as competitive intensity, have important mederation effect on the degree of
internationalization (Felício et al. 2015, Martin and Javalgi 2016). To this end, the
relationships between interantioanl activties, know-how activties, global mindset and
entrepreneurial orientation tend to be elastic and changeable. Since global thinking can help
integrate firms’ knowledge structure by distinguishing the commonalities of different cultures
and markets, it is necessary to identify the links between specific behaviour attributes and
global mindset can lead to international actions (Levy et al. 2007).
On the other hand, current studies have not paid enough attention to survey cognitive
filters and knowledge structures for conceptualization of global mindset, which comes from
accumlated (or acquired) knoweldge through external activities (French and Chang 2016).
Thus an exploration of the mediating effect of foreign operations is conspicuous for
understanding the influence of entrepreneurial orientation and global mindset during this
process (Terjesen, Hessels, and Li 2016) . First, networking can optimize market information
and modify individual entrepreneurs’ knowledge about global market opportunities, which
24
are essential for SMEs’ international expansion (Knight and Liesch 2002, Kyvik et al. 2013).
Through networking with customers, firms may develop market specific knoweldge that will
contribute to the success of firm’s internationalization (Soriano and Dobon 2009)
(Weerawardena et al. 2007) . Since global mindset has significant effects on information-
processing patterns for manageiral capbilities (Levy et al. 2007), SMEs may have to confront
with challenges arising from limited resources that support langauge skills, management
strategy and capacity to acknowledge complex situations (Felício et al. 2012). Thus
entreprenuers’ global mindset and international orientation may be limited by a narraw scope
in networking.
Second, there is insuffient empirical evidence reporting the constraint effect of
international know-how activities on SMEs’international entrepreneurship. It has been
suggested that global mindset can stronlgy influence SMEs’ finacial results on the
development of specialization and know-how, the propensity to share knowledge and the
choice of using international networks to discover market opportunities (Felício et al. 2015).
Technology know-how and marketing know-how also have moderation effect on the
relationship between regional and international business expansion (Wu et al. 2016).
Meanwhile, firms’ internationalization is influenced by the know-how acquisition process,
during which individual managers maintain and improve global mindset of international
activities (Weerawardena et al. 2007). For instance, knowledge ambiguity and complexity
25
can negatively affect the propensity to transfer knowledge through learning (Simonin 1997),
and this may influence the development of global mindset and international entreprenuership
for individual SME managers. For Chinese SME entrepreneurs, therefore, their
internationalization processes are shadowed by a flexible know-how approach dealing with
the changing innovation engagement and incentives due to a volatile regulaotry environment,
which is featured with sometimes random and arbitrary policy making and enforcement,
uneven government support to larger firms or SOEs (Dimitratos et al. 2016, Zhang et al.
2012). Thus, we propose:
H5a: International networking activities mediate the relationship between
entrepreneurial orientation and the degree of internalization.
H5b: International know-how activities mediate entrepreneurial orientation and the
degree of internalization.
H6a: International networking activities mediate the relationship between global
mindset and the degree of internalization.
H6b: International know-how activities mediate the relationship between global
mindset and the degree of internalization.
A conceptual framework of this study has been developed to reflect the above
hypotheses (Figure 1).
Figure 1: Theoretical framework
26
Figure 1 conceptual model
Research method
The emprical data for this study were collected by using a survey questionnaire, which was
first developed in English, translated into Chinese by a bilingual professor of business
studies, and back-translated by a second bilingual professor in the same subject area. Minor
ajustments were made following the discussion of the two professors and the authors. The
construct measures in the questionnaire were based on sources from the extant literature.
Dependent variable. The degree of interationalization is measured by two indicators:
geographic coverage and foreign market involvement. Geographic coverage was measured
27
using the number of foreign countries that the company has business invonvment, including
selling of its products (Lu and Beamish 2001). Foreign market involvement was measured by
the major mode of market entry mode that campany adopted, i.e. exporting, strategic alliance,
joint venture, and wholy-owned subsidary.
Independent variables. For entrepreneurial orientation, we followed Zhang et al.
(2016) and adopted the commonly used ten items developed by Covin and Slevin (1989) and
Zahra and Garvis (2000b) to measure a firm’s innovativeness, proactiveness and risk-taking.
Global mindset was measured by 3 items selected from behaviour in Felício et al. (2015).
Mediators. The mediators include international networking activities and international
know-how activities, and their measures were also adopted from Felício et al. (2015) and Bai
et al. (2016).
Control variables. Control variables included firm size (number of employees),
annual sale volume, firm age, and industry.
Sample and data collection
We developed an online version of the questionnaire hosted by ‘Sojump.com’ (a large scale
commercial survey website in China, similar to Survey Monkey) to collect empirical data
and test our hypotheses. The target population for this study consists of owners or key
decision makers (owners/managers) at private-own companies originating in China (Fabian
and Molina 2009, Zhang et al. 2016). We approached a nation-wide SME trade association
28
(with approx. 2000 members) and secured its collaboration in recruiting survey participants.
The SME trade association sent out invitation to member organizations via social network
application, WeChat group function. The use of social media WeChat is justified because it
has been widely used by Chinese SME owner/manager to communicate with each other,
exchange commercial information, and build social networks. Furthermore, it is a highly
efficient and effective means to reach and engage with the potential research participants, in
comparison with traditional tools such as postal or drop-and-collect surveys.
Following the definition of SME by the European Union (European Commission
Small Business, 2009), to be included in the study, the repondent’s company should have
fewer than 250 employees (Brouthers et al. 2015). We use Partial Least Squares Structural
Equation Modeling (PLS-SEM) to as test our model.
Results
The average number of countries the sample SMEs have business relation is 5.14, the average
number of staff is 123, and the average sale is 142 million Chinese Yuan. Other company
demographic variables are listed in Table 1. The history of the sample companies are mostly
between 6-15 years. The majority of them are in electronics and textile industries. The modes
of international involvement are mainly export (74%).
29
Table 1 Company profile
Company age Frequency percentage
1-5 years 28 13.5
6-10 years 67 32.2
11-15 years 76 36.5
16-20 years 22 10.6
20 and above 15 7.2
Industry
Textile and garment 50 24
Chemical, rubber and plastic products 37 17.8
Metal and machinery 37 17.8
Electronic, optical, electrical products 73 35.1
Others 11 5.3
Involvement
Export 154 74
Strategic alliance 29 13.9
Joint venture 18 8.7
Direct investment/Subsidiary 7 3.4
Measurement model results
We treated entrepreneurial orientation as a second order reflective construct, with the first-
30
order features of innovation (0.843), proactivness (0.834), risk-taking (0.749), the loadings
were well above recommended level of .7. We treated the degree of internationalization as a
formative construct consisting two indicators: geographic coverage and mode of international
involvement (0.401 and 0.874 respectively).
For reflective constructs, the measurement model examines convergent validity and
discriminant validity. Table 2 shows the average variance extracted (AVE) and composite
reliability (CR) for each first-order construct. According to Hair, Ringle, and Sarstedt (2011),
the recommended level of AVE is 0.5 and the recommended level of CR is 0.7. All the data
as shown in Table 2 meet the requirements. Thus convergent validity of the measures was
verified.
Table 2 Convergent validity
AVE
Composite
Reliability
Global mindset 0.640 0.842
Innovation 0.575 0.802
Know-how activities 0.616 0.828
Pro-activeness 0.517 0.762
Risk-taking 0.681 0.865
Networking activities 0.562 0.794
31
For the test of discriminant validity, one needs to examine cross loadings and
comparing the square roots of the AVE (Hair et al. 2011) and the correlations between latent
variables (Fornell and Larcker 1981). As shown in Table 3, each indicator loads higher on
their respective construct than on others. Table 4 shows that the square roots of the AVEs
exceed the correlations between every pair of latent variables. Thus discriminant validity can
be confirmed.
Table 3 Cross-loadings
Global
mindset
Innovatio
n
Know-
how act
networkin
g act
Pro-
activenes
s
Risk-
taking
glob1 0.791 0.528 0.473 0.548 0.454 0.090
glob2 0.779 0.469 0.556 0.532 0.487 0.147
glob3 0.828 0.454 0.491 0.554 0.517 0.150
inn1 0.56 0.801 0.437 0.487 0.516 0.275
inn2 0.452 0.746 0.411 0.437 0.473 0.323
inn3 0.354 0.725 0.324 0.486 0.404 0.316
know1 0.408 0.393 0.773 0.415 0.467 0.306
know2 0.501 0.379 0.816 0.548 0.545 0.332
know3 0.574 0.443 0.764 0.580 0.422 0.241
network1 0.579 0.574 0.549 0.779 0.513 0.348
network2 0.504 0.382 0.490 0.733 0.407 0.182
32
network3 0.436 0.416 0.438 0.736 0.313 0.292
pro1 0.353 0.356 0.315 0.346 0.683 0.367
pro2 0.521 0.515 0.537 0.455 0.755 0.270
pro3 0.430 0.447 0.453 0.398 0.718 0.282
risk1 -0.024 0.259 0.175 0.222 0.219 0.772
risk2 0.206 0.411 0.384 0.404 0.450 0.885
risk3 0.184 0.302 0.333 0.266 0.345 0.816
Table 4 Correlations and quare root of AVEs
Global
mindset
Innovatio
n
Intl
Know-
how act
Pro-
activeness
Risk-taking
Networkin
g activities
Global mindset 0.800
Innovation 0.605 0.758
Internationalisation -0.070 -0.174 NA
Know-how activities 0.635 0.517 0.060 0.785
Pro-activeness 0.608 0.614 -0.067 0.610 0.719
Risk-taking 0.162 0.401 -0.066 0.372 0.423 0.825
33
Networking
activities
0.681 0.620 -0.141 0.661 0.558 0.371
0.750
Notes: Boldface numbers on the diagonal are the square root of the average variance extracted.
Structural model results
Figure 2 presents the structural model results, which indicate that the aggregate path
coefficients are statistically significant. R² values for networking activities and know-how
activities were 55.9% and 50.1% respectively, indicating adequate explanatory power (Hair
et al. 2011). However the R² for degree of internationalization is weak (11.5%).
The results indicate that H1 and H2 were not supported. Neither entrepreneurial
orientation nor global mindset has a significant positive effect on the degree of
interationalization (β=-0.139, t=1.204; and β=-0.029, t=0.236, respectively).
Entrepreneurial orientation does have a positive significant effect on international
networking activities (β=0.375, p<0.01), and nternational know-how activities (β=0.38,
p<0.01), thus H3a and H3b can be supported.
Global mindset was also found to have a positive effect on international networking
activities (β=0.468, p<0.01), as well as on international know-how activities (β=0.418,
p<0.01), thus H4a and H4b can be supported.
34
Figure 2: Structural model results
Note: *p < 0.05; **p <0.01;
There was no positive relationship between social networking activities and degree of
internationalisation (β=-0.273, p<0.05), therefore there is no need to run a mediation test. As
a result, we can say that H5a was not supported by our evidence, i.e. there was no mediation
effect of international networking activities on the relationship between entrepreneurial
orientation and the degree of internalization. For the same reason, H6a cannot be supported
35
either, that is, international networking activities do not mediate the relationship between
global mindset and the degree of internalization.
Given that international know-how activities have a significant positive effect on
internationalisation (β=0.335, p<0.01), we ran two sets of mediation analysis using
bootstrapping procedure. The results show that H5b was supported, i.e. international know-
how activities mediate entrepreneurial orientation and the degree of internalization (indirect
effect=0.128, SE= 0.048, t-value=2.660, 95%LL=0.034, 95%UL=0.222); and H6b was also
supported, i.e. International know-how activities mediate the relationship between global
mindset and the degree of internalization (indirect effect=0.14, SE=0.062, t-value=2.265,
95%LL =0.019, 95%UL=0.262). Table 5 summarises the results of hypothesis testing.
Table 5 Results of hypothesis testing
Hypotheses Supported?
H1 EO Internationalisation No
H2 Global mindset Internationalisation No
H3a EO International networking activities Yes
H3b EO International know-how activities Yes
H4a Global mindset International networking activities Yes
H4b Global mindset International know-how activities Yes
H5a EO International networking activities Internationalisation No
H5b EO International know-how activities Internationalisation Yes
36
H6a Global mindset International networking activities Internationalisation No
H6b Global mindset International know-how activities Internationalisation Yes
Limitations
The results provide valuable ovservation about Chinese SMEs’ internationalization activities
associated with the degree of entrepreneurship and global mindset, as well as the mediation
effect of know-how and networking activities; however, the research is constrained by a
number of limitations. First, our samples are from a pool of 2,000 Chinese SMEs in a nation-
wide trade association, which means it is not clear whether our findings can be generalizable
to those SMEs outside this national organization. Second, although using social media, e.g.
WeChat applications, to invite participants can be quick and efficient, sometimes social
media research may suffer from difficulties of accurately understanding and interpreting
individuals’ attitudes and motivations (Branthwaite and Paterson 2011). Third, given the
sampling method follows the European Union’s definition for SME that has up to 250
employees, an expansion to those firms with 250 – 500 employees as defined as SMEs in the
United States because may help determine if the research findings need to be generalized to
other firms (Brouthers et al. 2015). Fourth, the current research does not distinguish different
ownerships of Chinese SMEs, and this feature is potentially influential on these firms’
resources that enable them to carry out international activities. Compared with the state-
owned enterprises, private frims, especially private SMEs, may face more challenges for
getting government support and sufficient information because of their insufficient resources
in finance, human resources and social capital. Further research could look at these issues
again and collect data from a wider range of objects, and a closer examination of different
ownership may offer better understanding of how ownership is correlated with the
37
performance of Chinese SMEs when they engage with international activities. In addition,
our conceptual model shares limitation addressed by Ruzzier at al. (2006) as it is
comprehensive but not exhaustive, so a future research should deploy a longitudinal method
in order to identify more expansive interactions among key factors of SME
internationalization.
Discussion and conclusions
Despite the limitations, our study makes novel contributions to both entreprenurship literature
and intenational practice for Chinese SMEs. By examining the role of entrepreneurial
orientation, global mindset on two international activities: networking and know-how, and
subsequently on the degree of firms’ internationalization, this study makes a unique attempt
to advance our understanding of Chinese SMEs’ strategies and practics in the global market.
A conceptual model was developed and tested with a sample of 208 small and medium size
firms from China. The results indicate both entrepreneurial orientation and global mindset
have positive effects on international networking and know-how activities, though they do
not have a direct effect on the degree of internationalization. This unantipicated result is
surprising; however, it is consistent with the fact that the development of Chinese SMEs is
constrained by the country’s exsiting institutional mechanism that puts more weight on larger
and state-owned firms (Lu and Tao 2010, Zhang et al. 2016).
Our study advances entrepreneurship research by delineating the characters of interantional
veturing activities in the world’s largest emerging economy and further the conceputal
antecedent within entrepreneurship research. The findings shed light on the factors
influencing Chinese SMEs’ internationalization process. Our study addresses the research
38
gap on resource-based research that pays insufficient attention to entrepreneurship (Alvarez
and Busenitz 2001) in general, and the international venturing activities for Chinese SMEs in
particular. It enriches the theoretical horizon in conceptualizing firms’ international
behaivour by linking individual entrepreneurs’ attributes and strategies with the
organizations’ development at the international arena.
This research may make a contribution to the resource-based view on business venturing
because the findings demonstrates a surprising result different from our hypotheses on the
mediation effect of the firm’s resources such as know-how and networking activities. As the
results show, these Chinese SMEs’ international networking activities have no mediation
effect on the relationship between the degree of internationalization and managers’/owners’
global mindset. However, empirical evidence does indicate an indirect mediation effect of
SMEs’ international know-how activity on this relationship. Following the call that the
resource-based view related research needs to focus more on SME entreprenuership (Barney
et al. 2001), our findings extend the boundaries of this approach by further envisioning the
extent to which Chinese SMEs’ international activities are influenced by individuals’
knowledge resource and social capital.
A number of implications can be identified as a reuslt of the current study. First, the research
implies that SME managers need to engage more on learning, rather than networking,
activities in the international arena because the latter does not have significant impact on the
firm’s international entreprenuial orientation and individuals’ global mindset. Contrary to
Batjargal’s (2010) annotation encouraging entreprenuers to be socially creative and alert to
new international networking methods, the current study suggests that the knowledge of
international market and relevant learning processes are more important for Chinese SMEs to
39
expand in foreign environments. Secondly, despite the insignificant role of networking on
international entreprenuership, it is imperative for managers and owers in Chinese SMEs to
explore international venturing opportunities through networks because it is a perceived
channel for the firm to expand in a wider range of market. Instead of overstating or
undermining the guanxi effect in international business activities, a recognition of the
function of guanxi network is pivotal for both researchers and entrepreneurs to appreciate the
importance of this indispensable part of Chinese culture.
Third, the findings suggest that in these Chinese SMEs, individuals’ global mindset and
entrepreneurial orientation has little impact on the degre of internationalization. The survey
response implies that SME owners or managers may be frustrated by the institutional barriers
that have led to resource shortage detrimental for them to carry out international activities.
Even with active plans and innovative thinking, the resource constraint arising from
institutional barriers can subotage individuals’ passion on undertaking international venturing
activities. A policy implication of this finding is that the government support is very
important for Chinese SMEs as the domestic environmental factors, such as finance, taxation,
credit assurance and human resources, are critical for these firms to develop further in foreign
markets.
Indeed, despite the growing attention to the recent development of entrepreneurship in China
(Batjargal 2010, Dimitratos et al. 2016, Lu and Tao 2010, Su et al. 2015, Zhang et al. 2012,
Zhang et al. 2016), we know little about how Chinese SMEs’ internationalization is
influenced by individuals’ global mindset and entrepreneurial orientation, as well as the
mediation effect of international know-how and networking activities. Drawing on the
resource-based view and the Chinese culture of social capital, our study suggests that among
40
these factors there is a dynamic interplay that is quite distinctive from the correlation found in
other countries. Hence, the scanty influence of international entrepreneurial orientation on
shaping the degree of internationalization may reflect for the Chinese SMEs surveyed a
realistic strategy in light of insufficient policy support. Another possible reason can be found
in the context-specific explanation that highlights the essence of China’s emerging and
transition economy as unique characters (Zhang et al 2016) that may influence firms’
internationalization. Thus the most important policy implication of this study is how to
promote Chinese SMEs’ global expansion that is challenged by the absence of an
instrumental institutional environment. This requires further and more in-depth investigation
of the relationships between firm performance, international entrepreneurship and internal
resources for Chinese SMEs. Such probe would need a broader range of samples, a
longitudinal framework and a mixed-ownership approach.
41
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