Introduction of the Assignment The name of our assignment is Health Education Campaign for the Prevention of Drug Addiction and Mental Disorders. A mental

Introduction of the Assignment The name of our assignment is Health Education Campaign for the Prevention of Drug Addiction and Mental Disorders. A mental disorder or mental illness is a psychological pattern or anomaly, potentially reflected in behavior, that is generally associated with distress or disability, and which is not considered part of normal development of a person's culture. Narcotics drugs are not produced in Bangladesh but these are being imported from outside Bangladesh which threatened our socio-economic development. Drug addiction and mental disorders are social problems and adversely influencing our families as well.

Introduction of the Assignment (Continued ) Mostly youths are effected by drug addiction and it is transmitted to the young children as well and the situation is deteriorating and alarming for us. A sound mind in a sound body has recognized as a social ideal. Mental health is influence by both biological and social factors. Mental disorders are too some extent hereditary but social unrest causes mental disorders among the youths.

Introduction of the Assignment(Continued) Mental disorders, now a days, become a factor adversely affecting the families as well as both urban and rural societies. According to approved operational plan of Health Education & Promotion program (code 5190) under Health, Population and Nutrition Sector Development Program (HPNSDP) within the sub- component, The Bureau of Health Education, Directorate General of Health Services is intended to mobilize the community people to improve their level of knowledge, attitude and practices about Prevention of Drug Addiction and Mental disorders.

Introduction of the Assignment(Continued) The achievement of MDGs long term goal will take many steps after this assignment will be completed. The campaign for the prevention of drug addiction and mental disorder is effective to control the present drug situation and improve the health education. Thus, such a campaign has a great impact in our mass people.

Facts and figure of Drug addiction A few Facts: behind the cause of drug addiction Curiosity and excitement through use. Despair and frustration among the youth. Some patients are addicts because they try to follow the western. culture of drugs and enjoyment of life. Poverty, Mental stress due to family problem. Continuous failure in works. Easy access to drugs. Unemployment problem/economic insolvency.

Facts and figure of Mental disorders Mental illness is most neglected in Bangladesh, although a large number of people are suffering from different types of mental illness. It is prevalent in Bangladesh probably in the same magnitude as in developed countries. According to WHO, the number of mentally ill people in Bangladesh is about 8.4 million. As developing country of south-east Asia Bangladesh has many socio- economic problems contributing to the cause of mental disorders: Poverty, unemployment, rapid urbanization, rising trends of substance abuse, are among the common factors contributing to mental disorders.

General Objective of the Assignment To create health awareness about prevention of drug addiction and mental disorders among the target population in the country. Specific objectives of the assignment: To create awareness and develop health habit among the susceptible group. To protect our family from the hazards of drug addiction and mental disorders. To protect our society from the hazards of drug addiction and mental disorders. To protect our nation from social unrest and unhealthy situation.

Targeted population for the Campaign Category of targeted populationSize of the population Professional blood donors10 Community leaders10 Professional group & General people Journalist Teacher Students Parents Leaders of transport labor 15 3 Policy makers5 Total40

Brief description of the Assignment Identification of unauthorized drug users of both sex and different age groups. Assess knowledge, attitude and practices of drug users about drugs and mental disorders. Assess attitude of parents, teachers, community leaders, elites about adverse effect of unauthorized drugs and mental retardation. Develop plan of action on countrywide campaign for the prevention of drug addiction and disorders. Conduct health education campaign about prevention of drug addiction and disorders.

Desirables: Adequate Health education materials on Country wide Campaign For the Prevention of Drug Addiction and Mental disorders. Detail plan of action before conducting the assignment. Display of IEC materials. Development and airing of TV spots on Drug Addiction and Mental Disorders. Performance certificate from the respective authority of the respective office/ institute/ hospital/ clinic and to be incorporated in the final report. Pictorial presentation of each event to be incorporated in the final report. Print and other media coverage. Spot evaluation of the Health Education session (Pre and Post) Wall writing: To be displayed on the wall of Upazila Health Complex/UNO Office At least 75% of intervened community people would know about prevention of drug addiction and mental disorders.

Activities At a glance: Introductory meeting with BHE Authorities. Introductory Workshop(National). Recruitment of Staff. Collection of Data and research report and literature review. Training/Orientation of Field Staff. Planning Meeting with project team. Submission of Inception Report. Reviewing of existing IEC/BCC/HEP materials. Designing and developing of IEC materials. Developing script (TV Spot) and designing of wall writing. Maintain liaison with officials of BHE/Health authorities at different level. Contact district and Upazila health authorities and appraisal. Development of lesson plan for conducting advocacy meeting. Production of IEC Materials.

Activities At a glance: Continued: Production of TV spot and wall writing matter. Approval of the materials by the competent authority. Supply of materials to the BHE and utilize at different Upazila. Conduct health education sessions/advocacy meeting at different level. Telecasting TV spot. Wall writing. Concurrent evaluation of the sessions. Feedback and monitoring of the sessions. Submission of Monthly progress reports. Output Analysis. Submission of Draft Final Report. Dissemination workshop. Submission of Final Report.

Approach And Methodology To integrate health education at all level to increase health awareness of the people as well as to develop health habit among them to lead a productive life. We will introduce media mixed method to address procedures of the assignment in a dynamic and interactive way. Virtually we will adapt IPC and electronic media approach to foster health education in terms of Prevention of drug addiction and mental disorders.

Approach And Methodology (Continued) For implementation of this program during the stipulated time we have decided to conduct one to one meeting with DGHS office, BHE, CS office, UHC. Collecting the necessary information from hospital records, data and reports from various research studies to address the assignment. On the basis of the primary and secondary data, existing and relevant services, we will develop a target oriented manual/guideline on health education.

Approach And Methodology(Continued) The IEC materials like Booklet and Folder will be designed in consultation with BHE and after pretesting it will be finally printed. On the basis of above strategic assumptions, advocacy meeting and Health Education Rally will be conducting in 64 Upazilas. At the National Level 2 workshops and 1 advocacy meeting in 64 Upazila will be held to supplement the program. Two TV spot on prevention of drug addiction and mental disorders is planned to disseminate relevant health messages through TV channels. TV spots will be telecasted through three (3)TV Channels in 57 times. Duration of the Each TV Spot will be 30 seconds. Wall writing containing health massages on Drug addiction and mental disorders will be done. It will be obtained from the Bureau of Health Education. Painting will be made at the Upazila level in consultation with the BHE and local health authorities. We will complete 64 (Sixty four) wall writing.

Poriprekkhit: At a Glance Company NamePoriprekkhit Category of companyNon-Profit Organization Year of Establishment1 st August, 1999 Aim To empower people through raising awareness & disseminating information Values a) Truth is the foundation of Poriprekkhit; we are independent, unbiased and honest. b) The people of Bangladesh are at the heart of everything we do. c) We take pride in delivering quality in the work and services we provide to our clients and partners. d) We respect each other and celebrate our diversity so that everyone can give their best. e) We are one Poriprekkhit: great things happen when we work together. Head office address House-43, Level-5, Road-16 New (Old-27) Dhanmondi, Dhaka-1209 Telephone+88 02 9123677 [email protected] Website www.poriprekkhit.com Area of expertise of the organization1. Workshop, 2. Media based advocacy and Campaign, 3. Media Training 4. Advanced Media Training, 5. Public Relation, 6. Implementing Projects 7. Research, 8. Photography, 9. Translation, 10. TV Spot, Drama, Documentary, Talk Show and so forth. Human ResourceMale -17 Female -5 Resources (Equipment/Logistics, Transport, Office) Ten Computers, Two Photocopiers, Five Laptops, Generator Backup, Three Printers, UPS Backup, Multimedia Projector, Smart Board, Unlimited Internet Connection, 6KV IPS support, Fully Furnished Rooms, Scanners, Air Condition, Intercom, One Fax, Multimedia Conference Room, Colored Scanners, Latest software, Training Room

Organization and stuffing Poriprekkhit is an organization, established in 1999, built on truth. Three key words are sufficient to explain our ideology: Courageous, Curious and Contemporary. The goals and objectives of Poriprekkhit lie in creating unbiased and analytical work, which focus on issues of social concern. We work with a variety of partner organizations ranging from NGOs to GBOs, CBOs, INGOs and the media. Poriprekkhit performed activities on Countrywide Campaign for the prevention of Drug addiction and mental disorders during 2012-2013 fiscal year and the Package No. was HEP-S-07/2012-2013. Duration of the campaign was three month in 47 districts all over the country funded by Bureau of Health Education of the Directorate General of Health Services which was a World Bank assisted program under HPNSDP.

Organizational Flowchart

Implementation Plan Team Composition Name of StaffFirmArea of ExpertisePosition Assigned Prof. Dr. Md. Golam Rabbani PoriprekkhitPublic Health Intervention, Management & Coordination Team Leader Md. Nazrul IslamPoriprekkhitHealth education, message and material development Expert on Health Education and promotion Dr. Mohammad Abul Hasnat PoriprekkhitCommunity Medicine /Public Health Intervention Expert on Public Health Sardar Arif UddinPoriprekkhitEducation and training technology Expert on training and advocacy Pranab SahaPoriprekkhitReport writing and computer skill Experienced report writer with computer skill

Implementation Plan Team Composition : Continued There will be eight (8) field coordinators to act as coordinators in conducting advocacy meeting in 64Upazila. There will be eight (8) zones and one (1) field coordinator will be responsible to coordinate the activities in each zones supported by necessary staffs and logistics. Other support staffs will provide necessary administrative and program support for the implementation of health education campaign for the prevention of drug addiction and mental disorders.

Flow Chart:

Work plan Work descriptionTime frame Introductory meeting with BHE Authorities 1 st week Introductory Workshop(National)1 st week Recruitment of Staff1 st -2 nd week Collection of Data and research report and literature review 3 rd -4 th week Training/Orientation of Field Staff3 rd -4 th week Planning Meeting with project team3 rd -4 th week Submission of Inception Report3 rd -4 th week Designing and developing of IEC materials 4 th -6 th week

Work plan Work descriptionTime frame Reviewing of existing IEC/BCC/HEP materials 4 th -6 th week Developing script(TV Spot) and designing of wall writing 4 th -8 th week Maintain liaison with officials of BHE/Health authorities at different level 5 th -16 th week Contact with different Upazila Health complex/UNO Office and appraisal 6 th -16 th week Development of lesson plan for conducting advocacy meeting 5 th -6 th week Production of IEC Materials5 th -6 th week Production of TV spot and wall writing matter 5 th -8 th week Approval of the materials by the competent authority 5 th -6 th week

Work plan Work descriptionTime frame Supply of materials to the BHE Approval of the materials by the competent authority 5 th -8 th week Conduct health education sessions/advocacy meeting at different level Submission of mid term report 7 th -16 th week Telecasting TV spot9 th -10 th week Wall Writing9 th -16 th week Concurrent evaluation of the sessions7 th week-16 th week Feedback and monitoring of the sessions7 th week-16 th week Submission of Monthly progress reports7 th week-16 th week Output Analysis12 th week-16 th week Project accomplishment reports15 th -16 th week

Work Schedule: Support staffTotal Staff month input(Home) Total St Fieldstaff month input(Field) Field Co-ordinator16 week Accounts Officer16 week Graphic designer16 week Computer operator cum Office Assistant 4 week Driver12 week Painter4 week12 week Messenger16 week

Work Schedule : Name of Stuff Total staff-month input (Home) Total staff-month input (Field) Prof.DR.MD. Golam Rabbni (Team Leader) 10 Weeks6 weeks Md. Nazrul Islam (Expert on Health education and promotion) 8 weeks Dr. Mohammad Abul Hasnat ( Expert on Public Helath) 8 weeks Sadar Arif Uddin(Expert on Training and Advocacy) 8 weeks Pranab Saha ( Experienced Report Writer) 16 weeks-

Supervision and Monitoring To get outnumbered result 5 experienced team members, 8 skillful field coordinators will collaborate for running the campaign successfully. According to our methodology we will maintain a rigid schedule and make a meticulous plan. Supervising the campaign with ginger hand to achieve expected outcome. Monitoring the minute part of our project and collecting data properly.

Developing IEC Materials nvZ evwoqwQ Avgiv Avevi, my mgvR wVKvbv mevi

Implementation of Advocacy meeting -1 day ( Upazila Level) Venue: Upazila community Center/ Upazila Health Complex Date: ..2014, Time: 9.30 A.M ( Tentative) Recitation from Holy Quaran- 5 minute Welcome address and introduction to the Assignment-30 minute ( Representative of Poriprekkhit). Pre- Evaluation- 15 minute ( By Representative of Poriprekkhit). Lecture- Discussion on Prevention of Drug Addiction- 1 hour ( By Local Resource person) Lecture-Discussion on Mental disorder- 1 hour ( By Local Resource Person) Health Education and Community participation 1 hour (By local Resource Person) Post Evaluation 15 minute ( By Representative of Poriprekkhit) Speech by the Chairperson- 15 minute ( UNO/ UH & FPO/Local Elite) Speech by the chief Guest- 15 minute ( CS/ Upazilla Chairman/ Local Elite) Vote of thanks and closing- ( Representative by Poriprekkhit)

List of Advocacy Meetings Division No of Districts No of UpazilaNo of Advocacy Meetings No of Days Rangpur8883 Rajshahi8884 Khulna10 4 Barisal6664 Dhaka17 5 Sylhet4443 Chittagong11 5 Total64 28

Implementation schedule Rangpur division Name of Districts Name of Upazila NilphamariJaldhaka KurigramNageshwari PanchagrahAtwari GaibandhaSaghata Lalmonirhat Patgram DinajpurNawabganj ThakurgoanRanisankail RangpurBadarganj

Implementation schedule Rajshahi division Name of Districts Name of Upazila BograSherpur NaogaonAtrai PabnaIshwardi RajshahiBaghmara Chapaina babganj Bholahat Sirajganj Belkuchi JoypurhatAkkelpur Natore Lalpur

Implementation schedule Khulna division Name of the DistrictName of the Upazila KhulnaPaikgachha KushtiaBheramara JhenaidahKaliganj SatkhiraShyamnagar NarailLohagara BagerhatMorrelganj MaguraMohhadmadpur ChuadangaDamurhuda MeherpurGangni JessoreManirampur

Implementation schedule Barisal division Name of the District Name of the Upazila PirojpurMathbaria BarisalBabuganj PatuakhaliBauphal BargunaAmtali JhalokatiKanthalia BholaLalmohan

Implementation schedule Dhaka division Name of the District Name of the Upazila Dhaka Savar TangailBhuapur ManikganjHarirampur NetrakonaPurbadhala KishoregonjBajitpur RajbariGoalanda MadaripurKalkini GazipurKaliakair

Implementation schedule Dhaka division Name of the DistrictName of the Upazila MymensinghGaffargaon GopalganjMuksudpur NarsingdiRoypura NarayanganjRupganj SherpurNalitabari FaridpurBhanga ShariatpurNaria MunshiganjTongibari JamalpurSarishabari

Implementation schedule Sylhet division Name of the District Name of the Upazila Maulvibazar Kamalganj HabiganjBaniachong SylhetBalaganj SunamganjChhatak

Implementation schedule Chittagong division Name of the DistrictName of the Upazila LakshmipurRamganj Coxs BazarChakaria NoakhaliBegumganj RangamatiKaptai BandarbanNaikhongchhari ComillaChauddagram ChadpurKachua BrahmanbariaNabinagar ChittagongPatiya FeniChhagalnaiya KhagrachhariDighinala

Concluding Remarks Poriprekkhit is pleased to reiterate that we have surpassed ourselves since the inception. Our remarkable excellence in number of projects has brought social benefits to vulnerable communities. As per our understanding, we must ensure quality of services for Conducting health education campaign about prevention of drug addiction and mental disorders; Displaying of IEC materials (including binding poster/bill board/wall writing) at the Upazila level; Developing of TV spot and displaying health messages through electronic media; Conducting Advocacy meeting to prevent drug addiction and mental disorders at the Upazila level; Assessing knowledge, attitude and practices of drug users about drugs and mental disorders; Assessing attitude of parents, teachers, community leaders, elites about adverse effect of unauthorized drugs and mental retardation.

Concluding Remarks: Being a legally registered organization Poriprekkhit not only meets the requirements indicated in the RFP, but also has the technical capabilities of conducting Health Education Campaign for the Prevention of Drug Addiction and Mental Disorders (Package No. HEP- S-09/2013-2014) under the program titled Health Education and Promotion (HEP), HPNSDP. Poriprekkhit really hopes that necessary guidelines will be provided by the Bureau of Health Education, Directorate General of Health Services would consider our work schedule for conducting the Health Education Campaign for the prevention of Drug addiction and mental disorders (Package No. HEP- S-09/2013-14).

Developing IEC Materials nvZ evwoqwQ Avgiv Avevi, my mgvR wVKvbv mevi

Documents

Introduction of the Assignment The name of our assignment is Health Education Campaign for the Prevention of Drug Addiction and Mental Disorders. A mental