23
1 Introduction of Maeil 2020 June

Introduction of Maeil

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

1

Introduction of Maeil

2020 June

2

Key figures of Maeil Dairies (as of end of ‘19)

USD 50 mioOverseas revenue (‘19)

USD 1.16 billionRevenue (‘19)

7Specialized Factories

1Partnership with

380 farms

2,037Employees

51 years of History

* FX rate: 1,200 KRW/USD

3

Founder’s Philosophy

4

Through continuous development and innovation,we bring health, taste, and freshness for everyone’s happiness

We are aiming to create new food habits and cultures,for the world beyond Korea

Vision & Mission

5

5.3%5.7%

6.5%

2017 2018 2019

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

2017* 2018 2019

1.2 bn

(USD bn)

’19 YoY revenue growth

+0.3%

-4.5%

+7.1%

*As of ‘17 May 1, Maeil Dairies spun off from Maeil Holdings

Major 3 dairy companies’ revenue Operating profit

Maeil has shown sustainable and profitable growth

Financial status

Maeil Dairies Bond Rating(3 credit analysis agencies)

A+

Source: Financial release, Seoul Milk numbers are forecasted based on ‘19.1H result

6

Largest portion of revenue still comes from Dairy,however Beverage and Nutrition follow with high growth

Dairy (Milk, Yogurt, Cheese) 53%

Non-Dairy (Beverage, HMR) 17%

Nutrition 15%

Imported Products 7%

Revenue composition

Maeil Dairies (’19)

B2B 8%

7

Maeil’s Products (1/2)

Milk

Cheese

Organic/Eco-friendly

Yogurt

8

Maeil’s Products (2/2)

Beverages

Nutrition

Cream & Others

Prepared Food

Imported Products

9

Maeil owns market leading brands in each categories,and is able to leverage this point when dealing with retailers

Maeil’s Brands

Pre

miu

mness

10

Dairy

MilkYogurtCheeseCream/Butter

Infant Formula

Special Formula

Other Baby Food

Human Milk Research

CoffeePlant-basedJuiceBeverage Base

Beverage

Baby Food Health&Nutrition

Adult Nutrition

Sports Nutrition

Medical Nutrition

Sarcopenia Research

MIC consists of 4 specialized R&D groups, and also Planning & Packaging team;MIC has close to 100 people mostly researchers and QA managers

Maeil’s R&D Center, MIC

11

Maeil operates end-to-end cold-chain system

through 7 factories, 3 CDCs, and 7 branch offices across Korea

Gyeonggi_north

Gyeonggi_south

Kyung buk

Honam

Chungcheong

Pusan/Kyungnam

Jeju

Seoul

Pyeongtaek

Gwangju

Chungyang

AsanSangha

Gyoungsan

Youngdong

Powder,Fresh-cut(1991)

Fresh milk,Infant formula

(1974)

Cup-coffee,Yogurt(2002)

Tetra Aseptic(1973)

Can, PET bottle, Pouch,

(1999)

PE/PET/PS,Bottle(1978)

SeoulHeadquarter

Cheese,Organic(2003)

Acquired ISO 22000 certificate for all factories

Efficient logistics

through 3 Central DCs

7 branch offices7 factories

Cold-chain system

12

Maeil manages and controls products’ qualitythrough strict global and local certificate systems

2005 The first in baby formula2007 The first in milk formulas2010 Won the Minister’s award

2013 Acquired globalFood Safety System

Certificate

2005 Acquired Grade A Pasteurized Milk Ordinance

2006 ConsumerCentered

Management

2014 Acquired Chinese GMP certificate

(the first in Korea)

Total Quality Control of

Maeil

British FERA'sFood AnalysisPerformanceAssessment

2008 Acquired ISO 22000 certificate for all factories

(the first in Korea)

HACCP

FSSC22000

CRM/CCM

GMP

PMO

ISO22000

FAPAS

Production Facilities

13

Maeil’s quality management and food safety division directly reports to CEO and closely works with MIC on regulation and quality

MaeilSQS processes

Interpretation of regulation

1st & 2nd

party audit

Monitoring safety information

Overseas registration

China HACCP / GMP

/ Organic

Precision Analysis of Food Safety

(41 Staffs)(91 Staffs)

Quality Management

14

Starting its first export in 1981, Maeil exports its infant formula, special formula, yogurt, coffee, soymilk to 10 countries around the world

Global business

15

• First among Korean dairy players to reach USD 50mn export (2015)

• Currently Maeil’s infant formula is distributed in 10,000 baby specialty stores through agent

• Maeil has successfully registered 2 brands of infant formula and 2 SKUs of special formula complying

the new Chinese law (1 special formula SKU under review)

• 2018 April, Maeil opened its own sales office in Beijing starting with import and distribution of

chilled RTD cup-coffee and juice (currently distributed in nearly 30,000 CVSs in China)

Infant/Kids/Maternalformula

Specialinfant

formula

Beverages in ChinaBaby Food in China

Maeil is Korea’s largest infant formula exporter to Chinaand recently set-up its own sales office in Beijing for beverage products

Global business : China

16

Maeil has extensive experience and network with global leading F&B companies

Global partners

Licensee & ManufacturerExclusive Distributor Strategic Supplier

Strategic ManufacturingPartner

Korea &Asia(selected countries)

17

Maeil Holdings

18

Since 2017, Maeil transformed into a holding company structure:Other than Maeil Dairies there are F&B and Service businesses

Maeil Holdings, the group of Maeil

Dairy & Beverage

F&B and Service

19

The premium espresso bar under

the name of World Barista

Championship (Yr 2003) winner,

<Paul Bassett>, offers the best

quality specialty coffee drinks,

prepared with coffee beans sourced

from farms worldwide.

2019 revenue of USD 82 mio from

around 100 directly-owned stores all

around Korea.

140 Bil

Won

Café business <Paul Bassett>

20

<Sangha Farm> park

Farming Experience Feeding Experience

Direct sales channel for local farmersOn/offline sales of Atelier Products

Cooking Classes

Agricultural theme park <Sangha Farm>, provides authentic experience on credible food by collaborating with farmers and the local region

21

Maeil’sCorporate Social Responsibility

22

*Inborn metabolism errorsIt refers to genetic disorders having abnormalities in metabolism with lacking or no generation of enzyme to compose amino acid inherently. Vomiting or respiratory difficulties are developed first and then disorders in the development of movements, growth disorder and even the damage to the brain cells if the dietary management is not provided accordingly.

CSR

Hosted Pre-Mom School for over 40 years

Production of Special Formulas for ill babies & children

Free delivery of milk to single seniors

Various CSR Activities

Maeil is one of the few companies in the world to manufacture formulas forill babies (inborn metabolism errors) and Maeil consistently carries out

various CSR activities to reach sustainable growth together with the society