Introduction Make-up Studio

© 2009|2010 Make-up Studio colours by make-up artist


Welcome, During the end of the eighties a basis was laid in Back Stage, our 300m2 professional make-up store in Amsterdam, by Mr. R.L. Koopman for the professional make-up of Make-up Studio. A team of make-up specialists started the development of professional make-up products in this specialized shop for make-up artists. In the mean time, Make-up Studio offers both the demanding professional and the modern women a very elaborate assortment of high quality products in an infinite colour palette with multipurpose use possibilities in more than 33 countries. Our main customers are make-up artists working for film, fashion, television and theatre, make-up schools, make-up stores, beauty shops, beauticians, hairdressers and nail studios. The head office of Make-up Studio is based in Wormerveer which is about 30 minutes from Amsterdam. Our production, warehouse, administration, sales, marketing and training facilities are all located under one roof in Wormerveer. From the head office we coordinate all national and international activities of our make-up brand Make-up Studio. We not only offer you a high quality make-up line, but also a decent support from professionals in all fields and a complete training system, to optimize the lines fully. Jeroen Rijvordt

Export Manager


Publications & Support By releasing twice a year the Make-up call we inform our distributors about the release of the new trend, new products, international exhibitions and other international activities of Make-up Studio. Together with our distributors we develop new products and improve existing products as a direct demand of the international and national market.


Previous Make-up Calls


Magazines

Having advertisements in professional magazines and consumer magazine press releases are very important marketing tools to get the brand known. By offering the Make-up Call twice a year each distributor has the possibility to inform the media about international activities as well.


Trend Make-up Twice a year, spring/summer and fall/winter, Make-up Studio launches her new trend make-up colours. Make-up Studio monitors the fashion industry very closely to take note of the upcoming collections. Significant issues for the international trend-team are colours, style, time period and also the fabrics the designers use in their design. Furthermore the trend team works very closely with the product development team to decide on the type of products and research novelties in the cosmetics industry. Once the colours, products, style and time period are determined the trend team starts to decide on the make-up type and style and location of the photo shoot and film location for the step by step movie.


Previous trends


In October 2009 the first official Make-up Studio Training Centre was opened in New Delhi India. This Centre is the first in India but it is likely that others will follow in the future. The Make-up Studio Training Centre is a joint venture project between Make-up Studio (Netherlands) and the official Make-up Studio distributor for India, EKTA Capital. A career as a skilled make-up artist in India offers possibilities! Since beauty and appearance are gaining more and more importance, both in professional life as well as in everyday culture, the niche market of the make-up artist keeps broadening and becomes more crucial. As a result, the fashion, advertising, photography and entertainment industries offer huge opportunities for well trained and imaginative make-up artists. It is Make-up Studio’s purpose to teach contemporary make-up techniques to beginners as well as experienced make-up artists. The courses prepare the student for a career as a multi-faceted make-up artist in the entertainment, fashion and beauty industries. The new Make-up Studio Training Centre in Delhi will also serve as a pilot for other Training Centres. Plans will be made to open more Make-up Studio Training Centres in other big cities in India.

Trainingcenter Make-up Studio


Make-up Studio Salons


In those countries where Make-up Studio has been successful for many years in the European professional make-up market, there has been a significant development of the brand within Middle Eastern countries. Professional aspects such as colour intensity, good covering and ‘long lasting’ results combined with a wide range of colours and the use of bright colours and glitters are the ingredients of Make-up Studio’s success in these countries. In these countries, Make-up Studio products are sold in special

First Make-up Studio Boutique

show rooms and private shops or through shop-in-shops. A memorable day was 18 March 2009: the opening of the first official Make-up Studio boutique in a luxurious shopping mall in Jeddah, Saudi Arabia. The boutique was opened by Mr Koopman, General Director of Make-up Studio and Mr Ali Medad, General Director of Rusumat (distributor Make-up Studio Saudi Arabia). In co-operation with the architect it was decided.


Make-up Studio Boutiques


Make-up Studio Shop in shop systems


After the launch of Make-up Studio in the Netherlands in the early eighties, the brand has spread its wings in the direction of other countries. Today, Make-up Studio is available in the majority of Europe, Eastern Europe, Middle East, India, South Africa and soon also Asia. The international growth of Make-up Studio offers the possibility to learn from other countries on a global scale when it comes to make-up and to invest more in research and development of new products.

International Exhibitions


Make-up Studio is not only present at the Beauty Trade Show in Utrecht, the Netherlands, but also at other important international Beauty Trade Shows. For example, in April this year, Make-up Studio was present for the 5th time during the biggest Beauty Trade Show in the world, the Bologna Cosmoprof in Italy, and for the 4th time at the prestigious Beauty World in Dubai. For the first time, Make-up Studio was present at Euresia in Istanbul, Turkey. This trade show is not only visited by locals but also by professional people from the rest of Europe and Middle East because of the central location. Another first is the participation in the Cosmoprof Hong Kong. This trade show has become the runner-up after the Bologna Cosmoprof. Of course, the focus of the Hong Kong trade show is more on Asian countries. In addition, local Make-up Studio distributors are present at trade shows in their respective countries. Branding is an important element and is therefore part of the guidelines. Stands are always black and contain at least one Make-up Bar. In combination with the wide range of colourful products this results in a clear branding of Make-up Studio all over the world.

International Exhibitions


Events


Make-up Studio is not only present at the Beauty Trade Show in Utrecht, the Netherlands, but also at other important international Beauty Trade Shows. For example, in April this year, Make-up Studio was present for the 5th time during the biggest Beauty Trade Show in the world, the Bologna Cosmoprof in Italy, and for the 4th time at the prestigious Beauty World in Dubai. For the first time, Make-up Studio was present at Euresia in Istanbul, Turkey. This trade show is not only visited by locals but also by professional people from the rest of Europe and Middle East because of the central location. Another first is the participation in the Cosmoprof Hong Kong. This trade show has become the runner-up after the Bologna Cosmoprof. Of course, the focus of the Hong Kong trade show is more on Asian countries. In addition, local Make-up Studio distributors are present at trade shows in their respective countries. Branding is an important element and is therefore part of the guidelines. Stands are always black and contain at least one Make-up Bar. In combination with the wide range of colourful products this results in a clear branding of Make-up Studio all over the world.

M around the World


On the website of www.make-upstudio.com you find the latest information about the activities make-up studio does locally and internationally. Here you see the movie of the M around the world seminar, the introduction shot of the trend and the 7 steps movie to Midnight Serenity. These are just a few items which you find on our website. Besides this you find all products of the range.

WWW.MAKE-UPSTUDIO.COM


Introduction training courses M-U-S-T Expert – Advanced Module 1. Eye and mouth shapes This module continues on the module ‘Face shapes’ of the three day Basic-course. Here our Master Trainer goes in theory and practice deeper into the different shapes of the eyes and mouth we have. The Power Point Presentation shows exactly where you have to do what, off course combined with a complete handout and a clear explanation by our Master Trainer.

Module 2. Highlight and shading This module deepens the reasons of highlighting and shading out. Examples of daily use in pictures and fashion clarifies the reasons and needs of this technique. Before you start with highlight and shading you will first be thought in the basics of morphology and observing faces. Therefore module 2 of the Basic-course and module 1 of the Advanced-course are crucial.

Module 3. Airbrush This module is an individual module and belongs to the skills of the advanced MUST expert training course student. Airbrush make-up is a technique which has settled its qualities in the professional make-up world. Not only body painting is done by airbrush but more and more it is used for TV. Especially HD (High Definition) and digital TV are the perfect combination and great results with airbrush make-up. During this training you will be thought in the latest techniques and maintenance of your equipment. After this training you can brush a full make-up even an eyeliner is possible.

MUST Expert Taining Modules

Introduction training courses M-U-S-T Expert – Basic

Module 1. Product training

This training will go through all the aspects of each single product. After this full day training you will be an expert on the Make-up Studio products. During this day we go really in depth of each product. You will be trained in a way that you fully understand the capabilities of each individual product.

Module 2. Face shapes

In this module we combine theory on shapes of different kind of faces (oval, triangle, round, etc.) with practice. The Power Point Presentation combined with the hand-out and the clear professional explanation of our Master Trainer offers you the opportunity to become a more sophisticated make-up artist. After this day you should recognize all different face shapes and the structure within a face.

Module 3. Colours

This module shows you what colours can and cannot do to a face/person. The colour wheel of Johannes Itten, the founder of the wheel of colour, is the foundation for this training. After the theory we directly put everything into practice, to experience with colours.

Next to the fine quality of the make-up products and additional products a complete training instruction is offered to the General Distributor. Not only a product training but also technical make-up trainings are supported by a Power Point Presentation and a full information brochure. This course is given by our Master Trainer in our training facility in Wormerveer.


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Introduction Make-up Studio