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8/14/2019 Introduction Lecture 1 & 2
http://slidepdf.com/reader/full/introduction-lecture-1-2 1/18
Dr. Sibaram Khara, SENSE, VIT
Telecommunication Planning and Management
Lecture 1
10/12/09
8/14/2019 Introduction Lecture 1 & 2
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Dr. Sibaram Khara, SENSE, VIT
Major fields of Telecommunication companies
♦ Makers of Hardware
♦ Makers of software
♦ Providers of services to hardware and software
♦ Providers of service to users
♦ Providers of services to other providers of services
These are major divisions which help to understand where a major
Business can be organized
8/14/2019 Introduction Lecture 1 & 2
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Dr. Sibaram Khara, SENSE, VIT
♦ Makers of Hardware
- What are the hardware components
Hard ware business can be categorized as
- System integration- tool providers- component manufacturers
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Dr. Sibaram Khara, SENSE, VIT
Some Telephone Components
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Dr. Sibaram Khara, SENSE, VIT
♦ Makers of software
- Source code
which is a higher level program- Object code
executable compilers output which is machine dependent language
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Dr. Sibaram Khara, SENSE, VIT
♦ Providers of services to hardware and software
- Application software- handset software- office system software- desktop operating system- website developers
Services to software
- Hardware design- human resource- hardware and software testing- system integration
- technology consultant
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Dr. Sibaram Khara, SENSE, VIT
♦ Providers of services to Users
- Telephone- cellular service- PCS- paging service- cable television- satellite carrier
- internet service provider (ISP)
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Dr. Sibaram Khara, SENSE, VIT
Architecture of GSM cellular network
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Dr. Sibaram Khara, SENSE, VIT
Personal communication system (PCS)
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Dr. Sibaram Khara, SENSE, VIT
♦ Providers of services to other providers of services
- Infrastructure support- Service bureaus ( e.g. WEB based service)
- Lease service (e.g. radio spectrum or channel)
Supplier and customer In telecommunication business, there are those who buy and those who sell
Those who sell want money those buy
Process of selling and buying is known as supply and demand
Suppliers : equipment suppliers
Lecture 2 11/12/09
8/14/2019 Introduction Lecture 1 & 2
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Dr. Sibaram Khara, SENSE, VIT
Equipment suppliers:
- Switch manufacturers
- Terminal device manufacturers- Tool manufacturers- Cellular/PCS base station equipment manufacturers- Power supply manufacturers
The concept of having a a single vendor resell another’s equipment
Enables a small manufacturer to have its product sold by a larger
Manufacturer.
The larger manufacturer essentially serves as an agent for the
Smaller manufacturer
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Dr. Sibaram Khara, SENSE, VIT
Sometimes two or more manufacturers discover that their respective
Can complement each other, thereby creating monetary value for all.
Such as GPRS and Internet
………….. The relationship is called original equipment manufacturer (OEM)
OEM takes raw material, like silicon, and creates a finished product, like a
Computer chip.
OEM can take component, like chip, and creates a Computer
…. This kind of OEM is called a value-added manufacturer.
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Dr. Sibaram Khara, SENSE, VIT
Why a company needs to enter into an OEM relationship
-The is strategic one- interoperability and field testing- Smaller company gains skilled sales and marketing force- Working together and listening to common customer
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Dr. Sibaram Khara, SENSE, VIT
Provider of service or service provider is also called carrier
Carrier-vendor food chain
Infrastructure
vendor Terminal
Device vendor
Terminal
device retailstores
Terminaldevice retail
storesCarrier
User
Customer/user are at the
Top of the food chain
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Dr. Sibaram Khara, SENSE, VIT
Why carrier-vendor relationship is important?
Carrier is service provider
Vendor is supplying products or services
- Carrier can react quickly to market changes
Benefits:
- Easy business expansion for vendor - Early access to new technology for carrier
- Vendor also does big business with largest customer with early access
of new technology
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Dr. Sibaram Khara, SENSE, VIT
Interdependency between carrier and vendor
- Telecommunication companies provide equipment, software and service
- Their customers are those that supply equipment, software and service to others- The telecom industry is comprised of companies that are both
………suppliers and customers
Telecom industry is technology dependent. So, telecom industry is
Dynamic and interactive community, where the exchange of ideas is routine
There is interdependency among all the players in the telecommunications
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Dr. Sibaram Khara, SENSE, VIT
End users
Vendor
carrier
Vendor
carrier
Vendor
carrier
Vendor
carrier
Vendor
carrier
Vendor
carrier
Vendor
carrier
Vendor
carrier
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Dr. Sibaram Khara, SENSE, VIT
END!