INTRODUCTION - Global Travel Media · impacting the way we do business, it is important for today’s travel professional to easily access the most comprehensive and accurate tourism

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INTRODUCTION

In an industry where breaking news,

product updates and other industry alerts are fast

impacting the way we do business, it is important

for today’s travel professional to easily access the

most comprehensive and accurate tourism news

source, delivered in a quick and digestible format.

Welcome to Global Travel Media, a free

news service, which allows travel sellers to have

the world’s tourism news at their fingertips.

Global Travel Media is fast becoming one

of the most respected daily tourism news services

now to nearly 56,000 online subscribers it is equally

influencing and strengthening destination and

product awareness in all aspects of the industry’s

core business sectors.

Our team’s mission is to keep readers

informed of the changing dynamics within the travel

tourism industry on a daily basis. And quality news

is what drives readers to an online news service.

Additionally, it is the elements of the

website that provides travel sellers with an efficient

business tool.

Accordingly, Global Travel Media has

invested heavily in a highly-developed infrastructure

that expertly combines the latest technology and

comprehensive industry network, backed by a team

of highly-skilled travel industry journalists who provide

the reader with the latest and most well informed

tourism coverage in geographically based editions

which are relevant to the subscriber’s markets.

Global Travel Media has been designed as

an integral cost and time efficient business tool for all

travel professionals.

Stephen Morton

Publisher/ Editor-In-Chief

“BRINGING TO YOUR DESK THE FIRST AND

MOST TRUSTED SOURCE OF TRAVEL NEWS

FROM AROUND THE WORLD”

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WHY ADVERTISE WITH GLOBAL TRAVEL MEDIA?

The Benefits of Direct Targeting:

The Reader

Distribution by Industry:

Global Travel Media is circulated free to online

subscribers, providing travel sellers and other industry

professionals with up-to-the-moment reportage on all

breaking news and industry developments.

With over 56,000 daily subscribers worldwide

(and continually expanding), Global Travel Media provides

each reader with a number of user-friendly, interactive

tools to access the news and become fully engaged with

the interactive content, thus in turn providing greater

connection and advertising exposure.

Global Travel Media core subscribers include

Australian and New Zealand front-desk travel sellers,

tourism boards, professional conference organisers,

hospitality and airline personnel, industry executives,

regional tour operators and inbound operators, and

training facilities. International subscribers also include

the Americas, Asia, Europe and the United Kingdom.

Global Travel Media bulletin stories are emailed

directly to the subscriber’s In-Box each day.

Each individual news update is also easily accessed on

the website’s homepage by clicking straight on to the

link.

Global Travel Media coverage is picked up by

the major search engines world-wide as

‘news-feeds’, which then direct readers back to the website

where the stories and advertisements are easily accessed.

How Does Global Travel Media work?

Source: Based upon active subscribers

INFLUENCING THE READER:

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Global Travel Media is delivered by lunch time

each day, with breaking news backed by product and

destination reports. Global Travel Media also provides

advertisers with a quick turnaround for delivering their

corporate message or price-driven product.

Global Travel Media has designed a clean yet

colourful layout, which includes breaking stories and key

advertisements. Each advertisement is positioned on

e-Global Travel Media website on the homepage and/or

category pages which are easily accessed by clicking

straight on to the link.

Global Travel Media provides display advertise-

ment tabs on every webpage.

Global Travel Media high-quality editorial

reportage and advertising layout is complemented by

an integration of other interactive tools including

podcasts and direct website links.

INFLUENCING THE READER:

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Further Engagement:

Advertising Options include:

End-users are often subscribers to news however

Global Travel Media is indexed to attract major search

engines so that other readers can search and locate

relevant information about your company, placing your

business in front of your targeted audience on a mass

scale and optimising further commercial opportunities

• General Display Advertisements (text link a

dvertisements?)

• Leader Banner

• Home Page Banners

• Category Page Banners

• Hot Deals Advertisements

• Sponsored Email Banner

• Video Streaming

• Sponsored Category Links

• Email Blasts

Speak to your Global Travel Media account manager

for more information

GLOBAL TRAVEL MEDIA TEAM

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Australian Editorial Team

Peter Needham:

Managing Editor – Australasia

Global Travel Media Publisher and Editor-In-Chief, Stephen Morton, brings over thirty years of

experience in the travel industry. Working in every aspect of the travel trade from travel wholesalers,

airlines to working in a family owned travel business Stephen was also the founder of e-Travel Blackboard,

which under his direction, became Australia’s number one daily travel news service.

Expanding the electronic news service beyond Australasia to an international distribution and

readership, Stephen and his team of experienced travel trade journalists are now delivering the world’s

most comprehensive and dependable travel

Stephen Morton:

Publisher / Editor-In-Chief

Global Travel Media Managing Editor, Peter Needham, has long been considered one of

Australasia’s foremost tourism writers and columnists.

Over the past 20 years, Peter has written for many major publications in Australia and Asia, both

consumer and trade, including weekend newspaper travel supplements, magazines, dedicated travel

titles and websites. Peter’s background includes seven years as Editor of Inside Tourism at the time,

Australia’s only weekly travel industry publication, and other editorial roles with Traveltrade (Australia),

Australian Associated Press (Sydney Bureau), Reuters (UK), and the Los Angeles Times / Washington

Post News Service (European Bureau, London). Peter was also a reporter for The Guardian (London).


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John Savage

Senior Journalist

In a Media and Public Relations career spanning more than 35 years Savage has worked as both

a journalist and communications specialist. He started his media career as a general news and feature

writer for national state and regional media including The Australian, The Daily Telegraph, The Sydney

Morning Herald, Cumberland Newspaper Group and Australian Associated Press.

He also worked as an on air presenter for Channels 9 and 10 and as a reporter, presenter and

producer for radio stations, 2UE, 2UW, 2WS the ABC and all their affiliated networks. Savage is a Fellow

of the Public Relations Institute of Australia and a member of the Australian Society of Travel Writers.

Although still enjoying the ever increasing challenges of travel “spin” the return to a travel writing role ads

another dimension to his lifestyle. Savage has been a recipient of many Public Relations, Marketing and

Tourism Awards during his career.

John Alwyn-Jones Cruise Editor, Correspondent and Pro-

ducer and Presenter of GTMTV on location

John Alwyn-Jones is one of Australia and the region’s most recognised and well known travel

industry personalities and travel journalists and he is also a cruise specialist, now re-joining Global Travel

Media as cruise editor and to undertake other editorial and partnership activities.

John has a long track record in the industry including working in the UK with Wales Tourist Board

and the National Trust, with the Wales Tourist Board/British Tourist Authority in the USA and Australia, and

he also worked in management consulting with Ernst & Young, Cap Gemini Ernst & Young, KPMG and also

his own business, in addition to a number of senior roles including with Tourism New South Wales.

He has been in the world of media, journalism and broadcasting for the last ten years or so and is

well known for being “The Mole” when he ran Travel Mole in this region, then joining eTravel Blackboard,

Global Travel Media, followed by a short time back at eTravel Blackboard, before rejoining Global Travel

Media as Cruise Editor, Correspondent, Producer and Presenter of GTMTV on location and other

initiatives, including from time to time providing his sometimes controversial views on the industry!

Jill Walsh Business

Tourism Editor

Global Travel Media’s Business Tourism Editor, Jill Walsh, first began her career in journalism in

Perth, W.A. in the early 1990s.

Now based in Melbourne, Jill has written articles for a number of business tourism titles, lifestyle

and leisure magazines, and Sunday newspapers in Australia, New Zealand and Asia. Jill covers business

tourism for the interactive news service in Australia and abroad, where she often attends the world’s

leading trade shows on behalf of the team.


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Richard Coles

Training Insights Contributor

Richard (Rick) has a true international background. Born in Toronto, Canada, he was raised in

Chicago, and London, and subsequently has lived and worked in 8 countries. After some years in Europe,

The Gulf and Asia, he now lives in Brisbane, Australia and works worldwide.

Richard’s career has been valuably varied. He has served with Qantas, KLM, Dubai Petroleum

Company, and Emirates.

He incorporates his valuable background into writing and training on Leadership, Sales and

Customer service subjects.

He brings innovative and creative ideas to his training that engage his audiences. He has

delivered hundreds of presentations in over 55 countries.

Richard develops timely analogies and ‘themes’ for writing and training, that his readers and

participants connect with quickly and use to accelerate and enhance their learning. Familiar with all

media, he appears on radio and TV shows around world talking about leadership and customer issues. He

looks forward to making regular contributions to Global Travel Media.

Stephen Power

Editor at Large

My role is to bring you the most up-to-date news from the ground and in the air, with real examples

and experiences that are relevant to every travel professional.

Get insights and reviews of airlines, hotels, tours and cruises as we cut through the hype. With over

15 years of travel experiences to draw on and compare to the latest offerings, we’ll see which providers

are going the extra mile to attract and keep their customers.


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David Reeves

Partnership Manager

David has worked in the industry for 39 years, these years have mainly been in the Sales and

Marketing area for Tour wholesalers as an employee or contractor.

With his business of the last 10 years, “With You in Travel Marketing”, Principal of this

representation company and recently started Ride The World (Australia), a motorcycle touring

representation company.

David has been a part-time and full-time lecturer at St George and Loftus TAFEs providing

courses in Selling Skills, Technology in the Travel Industry and guest presentations on China, Hong Kong and

Macau.

In the trade area he has worked with his clients to produce and present training programs to different

levels from retail travel consultant to travel wholesalers. He has also presented a trade events to groups of retail

travel agency staff for a variety of different destinations.

He has worked with Taiwan Tourism and Jordan Tourism as they have developed and maintained their

reach into the Travel industry.

In his roles for his clients, David has escorted Media groups to China and Jordan, been involved with and

given presentations to the Australian Society of Travel Writers whose members are writers and journalists.

David’s contact with the consumers has involved attendance at Travel shows around the country to pre-

sentations for clients.

David has been the President of SKAL International Sydney South Club for the last 2 years.

David brings with him a knowledge of the industry in the trade, media and consumer areas.


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India And South Asia Editorial Team

Global Travel Media’s Managing Editors, India, Anand & Madhura Katti are associated with Indian

tourism industry since 22 years, first as professionals and then as travel and food writers, columnists and

documentary film makers. As long standing and respected travel & food writers in India, they have

travelled across the world and have contributed to major dailies, lifestyle magazines, in-flight periodicals

in India and abroad.

A&M were India correspondents for TTG Asia Media, Asia’s leading travel trade publication for 14

years.

They have also contributed for four years to Aviation International News (AIN) on commercial,

business and defense aviation. They have received many industry awards and National Tourism Award.

Anand Katti and Madhura Katti

Managing Editors – India & South Asia


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Thailand and South East Asia Editorial Team

Reinhard Hohler from Germany has travel in his blood. If not on tours, he finds time to write about

his travel adventures and tour experiences. Based in Chiang Mai, he also covers tourism related news for

Chiang Mai Post, Chiang Mai Mail, ASEAN Today and some other on-line travel services.

Since 2002, he intensively writes about the tourism developments in the Greater Mekong-

Subregion (GMS), comprising China, Cambodia, Lao PDR, Myanmar, Thailand, and Viet Nam. Sometimes,

he even ventures into Island Southeast Asia and the Indian Subcontinent.

Reinhard Hohler

Contributing Editor South East Asia

Earth Saiswang, joins Global Travel Media as the Social and Hospitality Editor, based in Bangkok,

Thailand.

Earth Saiswang, brings over 25 years experience in hotels, public relations with some of Bang-

kok’s prestigious hotels, Central Hotels & Resorts (Currently Centara Hotels & Resorts), Holiday Inn, Crown

Plaza and Grand Sukhumvit Sofitel and is the current President of the Hotel Public Relations Association of

Thailand. Earth Saiswang is also a TV Host for Bangkok Society (on Bangkok city Channel).

Based in Bangkok, Earth has written articles for numerous, lifestyle and leisure magazines in the

region.

Earth Saiswang covers social events and hospitality for many high end magazines.

Earth Saiswang

Social and Hospitality Editor


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Global Travel Media Americas Editorial Team

Global Travel Media’s North and South American editor,Matthew Thomas, was the former editor of

The Americas for Travel blackboard as well as the editor for Black Meetings and Tourism Magazine.

Also a prominent member of a number of prestigious organisations including the Board of

Governors of the World Centre and the Board of Directors of the San Francisco African American Chamber

of Commerce, Matthew now covers the latest developments and news within the American travel industry.

Matthew Thomas

Managing Editor – The Americas

No one could be better suited to represent Global Travel in Hawaii and Japan than Arlynne.

Arlynne was born in Hawaii and raised and educated in Japan. She then began a long and successful

hospitality career based in Hawaii with a focus on serving the Japanese traveler.

Arlynne is truly a perfect blend of East and West. Her understanding and appreciation of the

Japanese people and culture and her “aloha spirit” which she shares so freely and naturally perfectly

qualifies her to be the conduit bringing Australian, New Zealand and guests from all parts of the globe to

her two favorite places, Hawaii and Japan.

Arlynne Hurley

Business Development/Travel Editor Hawaii & Japan

RATE CARD

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Ad Type - Partnership Ad Size (Pixels) Rate per Month

Platinum Partnership Logo

Elite Partnership Logo

Premier Partnership Logo

Ad Type - WebsiteLeader Banner

Home Page Banners pos. 1





Footer Leader Banner

Category Page Banners

Vertical Tower Banner “A”

Vertical Tower Banner “B”

SIDE BAR Banner pos 1



Ad Type - News AlertEmail Newsletter Banner A

Email Newsletter Banner B

Email Newsletter Banner C

Ad Type - Article Headline News Article

General Article

Ad Type - AdvertorialAdvertorial Feature

300 x 60 (Max File Size – 10KB)

125 x 125 (Max File size – 20KB)


Ad Size (Pixels) 728 x 90 (Max File size – 50KB)


















Word CountApproximately 700

words and images

$1,900

$1,300

$900

Rate per Week$1,600

$1,390

$1,290

$1,190

$1,090

$990

$990

$600

$1,600

$1,100

$850

$750

$700

Rate per Week$2,000

$1,500

$1,250

Rate per Week$700 (Per Article)

$500 (Per Article)

Rate per Insertion$2,500

(Per Insertion into our Headline

News)

Rates current as of April 2016 and are shown

exclusive of GST and are subject to change.

BANNER SPECIFICATIONS FOR ADVERTISERS

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Media Compatibility Chart

General Media Standards

EP125 x 125 PP125 x 60

•Width: 125 pixels Height: 125 pixels

•Third Party Click Tracking?: Yes

•File Format: .gif or .jpg

•Max. File Size




•Max. File Size

o Animated .GIF: N/A

o Static Media: 20k


o Static Media: 30k

S728 x 90

•Width: 728pixels Height: 90pixels



•Max. File Size

o Animated .GIF: 50k

o Animation length: 15 seconds in total/ Multiple

loops

o Static Media: 50k

BANNER SPECIFICATIONS FOR ADVERTISERS

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General Media Standards

S250x250




•Max. File Size


o Animation length: 15 seconds in total/ Multiple loops

o Static Media: 50k

• Width: 300 pixels Height: 60 pixels

• Third Party Click Tracking?: Yes

• File Format: .gif or .jpg

• Max. File Size


o Static Media: 30k

S468 x 220




•Max. File Size


o Animation length: 15 seconds in total/

Multiple loops

o Static Media: 45k

S300x300




•Max. File Size


o Animation length: 15 seconds in total/ Multiple loops

o Static Media: 45kS300x60

ILLUSTRATION IS FOR DISPLAY PURPOSES ONLY

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468 x 220 px


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GOOGLE ANALYTICS STATISTICS

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Audience Overview

Demographics: Overview

Demographics: Age


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Interests: Overview

Location by Continent


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Location by Sub Continent


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Overview by Technology

New vs Returning

CONTACT OUR TEAM MEMBERS

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Australian Editorial Team

India and South Asia Editorial Team

Stephen Morton

Chief Executive Officer

e: [email protected]

T: + 61 2 8005 8352

John Alwyn-Jones,

FTS Cruise Editor and Correspondent GTM and Present-

er and Producer GTMTV

M: +61 402 891 674

E mail: [email protected]

Richard Coles

Training Insights Contributor / Trainer / Presenter

M: +61 4341 52545

[email protected]

Ian McIntosh

Contributing Editor

[email protected]

Peter Needham

Managing Editor - Australasia


T: + 61 2 8006 0240 M: +61 4 1558 4342

John Savage

Journalist

e: [email protected] M: +61 413121215

Jill Walsh

Business Travel Editor


Stephen Power

Editor at Large


Anand Katti

Managing Editor India & South Asia

e: [email protected] [email protected]

T: +91-222765 7927 M: +91-98204 94322

Madhura Katti

Managing Editor India & South Asia

e: [email protected] [email protected]

T: + 91-22-2765 7927

M: +91-9833129133

Thailand and South East Asia Editorial Team

Reinhard Hohler

Contributing Editor South East Asia


M: +66-891210268

Earth Saiswang

Social and Hospitality Editor


T: +66 81435 4243

CONTACT OUR TEAM MEMBERS

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Global Travel Media Americas Editorial

Global Travel Media Sales Team

Matthew Thomas

Managing Editor – Americas


T: +61 415 468 4800

M: +61 415 518 2300

Stephen Morton

Global Partnership Manager


T: + 61 2 8005 8352

Karuna Laosakhul (Yves)

Partnership Manager Thailand


M: + 66 811 321 443

Anand Katti

Partnership Manager - India & South Asia

e: [email protected] e: [email protected]

T: +91 222765 7927

M: +91 98204 94322

Arlynne Hurley



M: +1 (808) 383-5310

David Reeves

Partnership Manager


M: +61 0404 878 958 T: +61 2 9501 1939

Arlynne Hurley



M: +1 (808) 383-5310

Matthew Thomas

Partnership manager – Americas


T: +61 415 468 4800 M: +61 415 518 2300

Documents

INTRODUCTION - Global Travel Media · impacting the way we do business, it is important for today’s travel professional to easily access the most comprehensive and accurate tourism