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INTRODUCTIONINTRODUCTION
CLASS-INSTRUCTORS AND STUDENTSCLASS-INSTRUCTORS AND STUDENTS
CLASS ORGANIZATIONCLASS ORGANIZATION
• SYLLABUSSYLLABUS
• GRADINGGRADING
• OTHER ADMINISTRATIONOTHER ADMINISTRATION
ENTREPRENEUR ENTREPRENEUR OPPORTUNITIESOPPORTUNITIES
DEFINITIONDEFINITION
WHAT DOES IT TAKE?WHAT DOES IT TAKE?
THE “C’s” OF ENTREPRENEURSHIPTHE “C’s” OF ENTREPRENEURSHIP
THE “C’s”THE “C’s”
COURAGECOURAGE CONFIDENCECONFIDENCE CONVICTIONCONVICTION CAPITALCAPITAL CONCENTRATIONCONCENTRATION COMMITMENTCOMMITMENT CHOICECHOICE
““C’s” (CONTINUED)C’s” (CONTINUED)
CHALLENGECHALLENGE COMPETENCYCOMPETENCY CLARITYCLARITY CHARTERCHARTER COSTCOST COMPLACENCYCOMPLACENCY COMPETITIONCOMPETITION
““C’s” (CONTINUED)C’s” (CONTINUED)
CONNECTIONSCONNECTIONS CHARACTERCHARACTER COORDINATIONCOORDINATION COMPREHENSIONCOMPREHENSION COOPERATIONCOOPERATION CORPORATIONCORPORATION CONTROLCONTROL
““C’s” (CONTINUED)C’s” (CONTINUED)
CREATIVITYCREATIVITY CURIOSITYCURIOSITY CRAZYCRAZY CAPACITYCAPACITY SPANISH WORD FOR FORTITUDESPANISH WORD FOR FORTITUDE CREDIBLECREDIBLE COMPANYCOMPANY
““C’s” (CONTINUED)C’s” (CONTINUED)
CONCEPTCONCEPT CONSISTENCYCONSISTENCY CUSTOMER FOCUSCUSTOMER FOCUS CHARISMACHARISMA CLIMATECLIMATE CONTINGENCYCONTINGENCY CLEVERCLEVER
OPPORTUNITY EVALUATIONOPPORTUNITY EVALUATION
SPECIAL GLOBAL CONSIDERATIONSSPECIAL GLOBAL CONSIDERATIONS
IDENTIFYING GLOBAL IDENTIFYING GLOBAL OPPORTUNITIESOPPORTUNITIES
EVALUATING OPPORTUNITIESEVALUATING OPPORTUNITIES
OPPORTUNITY DECISIONOPPORTUNITY DECISION
MARKETING AND SALESMARKETING AND SALES
GENERALGENERAL
• IMPORTANCE OF SETTING UP PROPERLYIMPORTANCE OF SETTING UP PROPERLY
• CHALLENGESCHALLENGES
• STANDARDIZATIONSTANDARDIZATION
• CULTURALCULTURAL
• GREEN IMPACTGREEN IMPACT
STRUCTURESTRUCTURE
REPRESENTATIONREPRESENTATION
• AGENTSAGENTS
• VARSVARS
• DISTRIBUTORSDISTRIBUTORS
• REPRESENTATIVESREPRESENTATIVES
MARKETING PLANMARKETING PLAN
RESEARCH AND DATA GATHERINGRESEARCH AND DATA GATHERING
STRUCTURE (CONTINUED)STRUCTURE (CONTINUED)
MARKET INTELLIGENCEMARKET INTELLIGENCE
PRECISE MARKETSPRECISE MARKETS
COMPETITIONCOMPETITION
REGULATIONS, LAWS, AND REGULATIONS, LAWS, AND CUSTOMSCUSTOMS
IMPACT ON NEGOTIATIONSIMPACT ON NEGOTIATIONS
RESTRICTIONS ON SALES RESTRICTIONS ON SALES TECHNIQUESTECHNIQUES
WHAT CAN BE BROUGHT IN OR OUTWHAT CAN BE BROUGHT IN OR OUT
ADVERTISINGADVERTISING
HOW-GLOBAL, REGIONAL, LOCALHOW-GLOBAL, REGIONAL, LOCAL
BRANDINGBRANDING
LANGUAGELANGUAGE
CREATIVITY CHALLENGESCREATIVITY CHALLENGES
MEDIAMEDIA
• KINDSKINDS
• WHICH IS BESTWHICH IS BEST
PROMOTIONSPROMOTIONS
TYPESTYPES
• COUPONSCOUPONS
• POS/POPPOS/POP
• CONTESTSCONTESTS
• GIVEAWAYSGIVEAWAYS
LIMITATIONSLIMITATIONS
BASIC ORGANIZATIONBASIC ORGANIZATION
ORGANIZATIONAL STRUCTUREORGANIZATIONAL STRUCTURE
• WHOWHO
• WHATWHAT
• WHEREWHERE
• WHENWHEN
• HOWHOW
ORGANIZATIONAL INFRASTRUCTURE ORGANIZATIONAL INFRASTRUCTURE SET UPSET UP
• BUSINESS STRUCTUREBUSINESS STRUCTURE
• BUSINESS FINANCEBUSINESS FINANCE
• BUSINESS STAFFINGBUSINESS STAFFING
• WHAT ARE YOU DELIVERING?WHAT ARE YOU DELIVERING?
MARKET ANALYSIS AND MARKET ANALYSIS AND INTELLIGENCEINTELLIGENCE
• ANALYSIS ON COMMITTED RESOURCESANALYSIS ON COMMITTED RESOURCES
• MARKETING INTELLIGENCEMARKETING INTELLIGENCE
SOURCESSOURCES
ORGANIZATIONORGANIZATION
ASSESSING VUNERABILITYASSESSING VUNERABILITY
REGULATION, LAWS, AND REGULATION, LAWS, AND CUSTOMSCUSTOMS
PERSONAL DOCUMENTATIONPERSONAL DOCUMENTATION
LOCAL REGULATIONSLOCAL REGULATIONS
LAWSLAWS
BASIS OF LEGAL SYSTEMBASIS OF LEGAL SYSTEM
CUSTOMSCUSTOMS
ECONOMIC RISKSECONOMIC RISKS
STRUCTURESTRUCTURE
JVJV
PARTNERSHIPSPARTNERSHIPS
WHOLLY-OWNED BUSINESSWHOLLY-OWNED BUSINESS
DIRECT INVESTMENTDIRECT INVESTMENT
DIRECT/INDIRECT IMPORT/EXPORTDIRECT/INDIRECT IMPORT/EXPORT
CULTURES AND REGIONSCULTURES AND REGIONS
GENERAL DIFFERENCESGENERAL DIFFERENCES
• TYPES OF KNOWLEDGETYPES OF KNOWLEDGE
• SENSITIVITY AND TOLERANCESENSITIVITY AND TOLERANCE SPACESPACE
LANGUAGELANGUAGE
TIMETIME
RELATIONSHIPSRELATIONSHIPS
VALUES AND NORMSVALUES AND NORMS
CULTURES AND REGIONS CULTURES AND REGIONS (CONTINUED)(CONTINUED)
• SENSITIVITY AND TOLERANCE SENSITIVITY AND TOLERANCE (CONTINUED)(CONTINUED)
BELIEFS AND ATTITUDESBELIEFS AND ATTITUDES
MENTAL LEARNING PROCESSMENTAL LEARNING PROCESS
WORK HABITSWORK HABITS
SPECIFIC DIFFERECNCESSPECIFIC DIFFERECNCES
EUROPEEUROPE
ASIAASIA
MIDDLE EASTMIDDLE EAST
SOUTH AMERICASOUTH AMERICA
AFRICAAFRICA
ELEMENTS OF CULTURE (GENERAL)ELEMENTS OF CULTURE (GENERAL)
SPECIFIC CULTURAL ISSUESSPECIFIC CULTURAL ISSUES
CUSTOMS OF THE AREACUSTOMS OF THE AREA
LANGUAGELANGUAGE
INFRASTRUCTURE AND GEOGRAPHYINFRASTRUCTURE AND GEOGRAPHY
GOVERNMENTSGOVERNMENTS
RELIGIONSRELIGIONS
ROLE OF COMMUNITY/FAMILYROLE OF COMMUNITY/FAMILY
SPECIFIC CULTURAL ISSUESSPECIFIC CULTURAL ISSUES(CONTINUED)(CONTINUED)
EDUCATON AND WORK ETHICEDUCATON AND WORK ETHIC
TYPE OF ECONOMYTYPE OF ECONOMY
TECHNOLOGYTECHNOLOGY
MANAGEMENT DECISIONSMANAGEMENT DECISIONS
INDUSTRIAL PRODUCT MIXINDUSTRIAL PRODUCT MIX STAFFINGSTAFFING MANUFACTURINGMANUFACTURING CHANNELS OF DISTRIBUTIONCHANNELS OF DISTRIBUTION ETHICS AND MORALITYETHICS AND MORALITY MANAGEMENT STRUCTUREMANAGEMENT STRUCTURE LEGAL AND SOCIALLEGAL AND SOCIAL
RELATIONSHIPSRELATIONSHIPS
TRANSPORTATION AND GEOGRAPHYTRANSPORTATION AND GEOGRAPHY
CONTROLCONTROL
FINAL RISK ANALYSISFINAL RISK ANALYSIS
STAFFINGSTAFFING
WHO AND WHERE TO HIREWHO AND WHERE TO HIRE
STATUTORY REQUIREMENTSSTATUTORY REQUIREMENTS
RECRUITING AND SELECTIONRECRUITING AND SELECTION
TRAININGTRAINING
CHANNELS OF DISTRIBUTIONCHANNELS OF DISTRIBUTION
REPSREPS
TRANSPORTATIONTRANSPORTATION
DISTRIBUTION PATTERNSDISTRIBUTION PATTERNS
6 C’s OF CHANNEL STRATEGY6 C’s OF CHANNEL STRATEGY
MANAGEMENT STRUCTUREMANAGEMENT STRUCTURE
EXPATSEXPATS
JV’sJV’s
LICENSELICENSE
FRANCHISINGFRANCHISING
CONSORTIACONSORTIA
MANUFACTURE IN-COUNTRYMANUFACTURE IN-COUNTRY
LEGAL AND SOCIALLEGAL AND SOCIAL
DRUGS, SMOKING, AIDS, SEXUAL DRUGS, SMOKING, AIDS, SEXUAL HARASSMENTHARASSMENT
JOB SECURITYJOB SECURITY ETHICSETHICS EXPORT DOCUMENTATIONEXPORT DOCUMENTATION TERMS OF SALETERMS OF SALE PACKAGING AND MARKINGPACKAGING AND MARKING
LEGAL AND SOCIAL LEGAL AND SOCIAL (CONTINUED)(CONTINUED)
RESTRICTIONSRESTRICTIONS BARRIERSBARRIERS
• TARIFFSTARIFFS
• EXCHANGE PERMITSEXCHANGE PERMITS
• QUOTAS/VOLUNTARY AGREEMENTSQUOTAS/VOLUNTARY AGREEMENTS
• IMPORT LICENSESIMPORT LICENSES
• BOYCOTTSBOYCOTTS
• STANDARDSSTANDARDS
FINANACEFINANACE
WHY IMPORTANT?WHY IMPORTANT? INSTITUTIONS AND BANKINGINSTITUTIONS AND BANKING GOVERNMENT SPONSORSHIPSGOVERNMENT SPONSORSHIPS BARRIERSBARRIERS EXCHANGE AND PROFIT EXCHANGE AND PROFIT
REPATRIATIONREPATRIATION SUPPORT FROM INTERNATIONALSUPPORT FROM INTERNATIONAL
FINANACE (CONTINUED)FINANACE (CONTINUED)
FUNDINGFUNDING
• EXIMEXIM
• AGENCY FOR INTERNATIONAL AGENCY FOR INTERNATIONAL DEVELOPMENT (AID)DEVELOPMENT (AID)
• OVERSEAS PRIVTE INVESTMENT OVERSEAS PRIVTE INVESTMENT CORPORATION (OPIC)CORPORATION (OPIC)
• FOREIGN CREDIT INSURANCE FOREIGN CREDIT INSURANCE ASSOCIATION (FCIA)ASSOCIATION (FCIA)
FINANACE (CONTINUED)FINANACE (CONTINUED)
TAXATIONTAXATION
CURRENCYCURRENCY
• BARTERBARTER
• COMPENSATION DEALSCOMPENSATION DEALS
• OFFSETOFFSET
• PRODUCT BUY-BACKPRODUCT BUY-BACK
NEGOTIATIONSNEGOTIATIONS
HOW?HOW? PREPARE HOW?PREPARE HOW? WHO DOES IT?WHO DOES IT? STRUCTURE OF TEAM? ROLESSTRUCTURE OF TEAM? ROLES LANGUAGE?LANGUAGE? POSITIONING?POSITIONING? STRATEGY AND CLOSING?STRATEGY AND CLOSING?