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INTRODUCTION
Bienvenidos!
Gourmet Latino premiered in 2010 with a unique multi-day celebration. The festival was received with an overwhelming positive response from trade, media and the general public, positioning it as the premier platform for Latin gastronomy and culture.
GL Festival | NYC 2012, provides food, beverage, tourism, technology and telecommunications industries with the opportunity to promote and showcase their products and companies in front of top media and a sophisticated audience, eager for cultural exploration.
Additionally, the festival offers a strong platform for knowledge-exchange and networking opportunities in the leading city of the world, New York.
Join us in this magical celebration of our culture, through a journey of Latin flavors. We look forward to welcoming you to Gourmet Latino’s World!
Claudia Castro, Mariana Suarez & Karen UribeFestival Directors & Founders
GENERAL PARTICIPATION OTHER
What is Gourmet Latino? 1The Opportunity 5
The 2012 Festival 9
Participation Opportunities 15
2010 Brands & Restaurants 21Contact 22
WHAT IS GOURMET LATINO?
The Festival PlatformBeyond the Festival
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Gourmet Latino is the first socially conscious celebration of Latin gastronomy and culture
WHAT IS GOURMET LATINO? Festival Platform
GL Festival l NYC 2012
Is a yearly showcase of the best cuisines, wines, spirits and products from
all corners of Latin America.
Raising awareness from the land to the table?
We believe that we can all benefit from enjoying richer experiences and better products, while helping those that work so hard to bring us the best that Latin America has to offer.
Our Socially Conscious Approach:Support Latin talent and its
diversity. Help improve the conditions of Latino farmers.Bring high quality, socially responsible products to consumers.Inspire sustainable living for all of those involved in the process.
Our Social Partners:
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WHAT IS GOURMET LATINO? Beyond The Festival
GL WebsiteFeaturing tips, travel, videos
and more. (coming soon)
GL EventsExclusive, special events for trade & general public, working with top partners and institutions.
Year-round, Gourmet Latino is building unique experiences and alliances to highlight the diversity and richness of Latin America’s distinct regions and its Tastemasters
GL Social MediaEngaging GL fans and community with news, updates and events on Facebook & Twitter.
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WHAT IS GOURMET LATINO? The Tastemasters
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THE OPPORTUNITY
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THE OPPORTUNITY
The U.S. Latino Market
Latinos in the U.S. are shaping the face of the new America!
Latinos, 50 Million StrongAccounting for more than half
of the nation's growth in the past decade, making up 16.3%
of the total U.S. population.
They move easily between their two worlds.
They speak Spanish and they speak English… they speak
both! They are living up their American life & expressing their
Latin side.
Making them the 15th consumer economy in the WORLD!
How powerful is the Hispanic consumer?Powerful enough to drive growth for a whole brand!
Modelo Especial, the third-largest import in the U.S., behind Corona Extra and Heineken, grew 15.7% last year. With about 80% of its consumption coming from Latino consumers.
1.2 TrillionPurchasing Power
by 2012
1 in 6People in the
U.S. is Hispanic
Source: 2010 US Census. The Selig Center for Economic Growth. Adage’s Power Hispanic Purse Propels Modelo Success. 6
THE OPPORTUNITY
Latin Influence in Mainstream America
From music, movies, books and particularly food, Latin culture has a large impact on mainstream U.S.
From high end specialty food products, as well as premium spirits and wines are making their way into top restaurants and stores.
Retailers big and small are seeking more Latin products to add to their mix offering.
Latin American Gastronomy
Source: 2010 US Census. The Selig Center for Economic Growth.
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Luxury Travel Business & luxury travelers are looking for rich, authentic and cultural experiences at a great value. WSJ reports Latin America as the big winner in this category with places like Chile, Pantanal in Brasil, Pueblos Mágicos in Mexico and Bolivia’s salt flats, among others, popping up on travel wish-lists.
THE OPPORTUNITY
Media Coverage & Press
Source: Data based on GL Premier Event. June 2010. 8
THE 2012 FESTIVAL
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GL Festival l NYC 2012
Food & Drink stations and tents
El Callejón VIP
Tastemasters Bar
La Cava
Mobile Live Music Series
La G
ran
Pla
za
Talk
s &
Se
min
ars
Au
then
tic
Rest
au
ran
t W
eekTastemasters
Talk Series
Videos & Social Media
Guide Book
Top Latin Restaurants
Authentic Dining Menu
Plus, Special Promotions & Drink Offers
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June 8 June 9 – 17 June 9 – 17
GL TARGET & NUMBERS
Food & Beverage professionals
Interested in Latin gastronomy and
its business community
Sophisticated foodies that enjoy
cultural exploration through good food
and drink
1,500+Attendees @ La Gran Plaza
10,000+Visitors @
Restaurant Week
103+ MMMedia impressions
in top media
20Top Latin
Restaurants in NY &
NJ
30+Top Tastemasters
and Experts
INDUSTRY & MEDIA
CONSUMERS
Source: Data based on GL Premier Event. June 2010.
60% mainstream consumers
600+Industry Guests @
Talks & Seminars
40% acculturated Latinos
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THE MARQUEE VENUE
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The Marquee Venue
La Gran Plaza Hits NYC Seaport Streets
In 2012, Gourmet Latino’s opening grand marquee event.
La Gran Plaza, will take over the South Street Seaport
In New York City.
The Seaport is easily accessible by subway, car, ferry or bus.
With its charming cobble stone streets, beautiful city views and an amazing central location, the Seaport will serve as a magical backdrop for La
Gran Plaza, inspired in Latin America’s traditional market squares.
A cultural marketplace and historical waterfront , located in
the harbor of the dynamic Lower Manhattan.
La Gran Plaza’s stations and tents will stand along Fulton,
Water and Front streets, covering an area of over 28,000
Sq Ft.
The festival will be of public access. Tickets will be purchased for festival consumption. A percentage of ticket
sales will benefit one of our social partners.
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La Gran Plaza Floorplan
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La Gran Plaza Floorplan
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PARTICIPATION
Premier Sponsor Packages
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Exhibitors Opportunities
We have a great array of exhibiting opportunities to be part of GL Festival | NYC 2012. Whether is a tent or a table, we have flexible size and pricing opportunities to help you take advantage of our different events and program.
All exhibitors will be featured in GL festival website and program listings.
Opportunities include:Pavilion (20’x20 Tent)Mini-Pavilion (15’x15’ Tent)Table @ Las Villas TentsTable @ La Cava (exclusive for premium sipping spirits)Mobile Cart
See Opportunities Listings for pricing info. 16
Premier Opportunities
Presenting , Pavilion, Mini-Pavilion and Highlight Flavors Packages Be a part of our premier, headliner brands with key presence throughout the festival. We offer three tiers of participation and brand exposure: Presenting, Premier & Featured. All three offer their exclusive tented area for a memorable and unique experiential brand activation. Additionally, by being a premier sponsor, you take full advantage of all the
festival’s activities and full calendar program.
El Callejón VIPTurn your brand experience into an enchanting corner of Latin America. Invite guests on an journey of the senses, while they explore and live your brand in this charming and exclusive location.
See Opportunities Listings for pricing info. 17
Premier Opportunities:
Tastemaster Bar @ La Gran PlazaBe at the center of one of the most buzzing areas in the festival. The Tastemasters Bar is the stage where our chefs, bartenders, mixologists, and wine experts, will gather to have fun, showcase their craft and interact closely with festival guests.
Mobile Live Music Series @ La Gran PlazaTurn your brand into a people’s magnet and host our series of memorable live performances, music, dance and more. Utilize this unique opportunity to engage consumers with sampling, tasting or product demonstration during the performances.
See Opportunities Listings for pricing info. 18
GL Tastemasters Talks & Seminar Series Position your brand in front of an experienced audience of trade and media guests, by hosting Gourmet Latino’s 2012 Tastemasters talks and seminars program. Network and develop strong leads and relationships with key influencers and industry experts.
GL Authentic Restaurant WeekA unique opportunity to expose and position your brand and products in top Latin restaurants in New York’s metro area, reaching thousands of diners throughout the course of a week.
Premier Opportunities
See Opportunities Listings for pricing info. 19
OTHER
2010 Brands & Restaurants
Contact Information
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2010 Brands & Restaurants
RestaurantsCéntrico Rayuela & MacondoYerbabuena & ToloacheZarela’sCucharamama, Zafra & UltramarinosPalo SantoFondaGabbanaCalle OchoMercaditoIndustria Argentina & Azul BistroSueños
BrandsAlma Mora WinesBroquel Bonarda WinesCafé Juan ValdezChairman’s ReserveCastries RumIlegal MezcalCinco Sentidos WinesChocolate KekuaChocolate KallariCombier LiqueurDon Cesar PiscoDel Maguey MezcalFortaleza Do SeivalCastas PortuguesasFrutas TropisecGlenfiddichGrand MarnierJuanico Canelones WinesKalani Liquor
La Diablada PiscoKalani LiquorLeblon CachacaLicor 43Machu PiscoMichel Torino WinesMont Gran ReservaOrbitel USAPortillo WinesProductos HernánSanta Rita WinesSingle Vineyards WinesSombra Mezcal The Sommelier’s Selection WinesTanqueray TenTequila ChinacoTequila Don JulioTequila PartidaTequila Siembra AzulTequila Siete LeguasTequila 1921Trapiche WinesYpioca CachacaZacapa Rum
Government-OrganizationsMexico Ministry of CultureEcuador Trade CommissionFederación Nacional de Cafeteros de ColombiaColombian ConsulateBrazilian ConsulateMexican Consulate
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CONTACT INFORMATION
KAREN [email protected]
T. (347) 687-9591
MARIANA [email protected]
T. (917) 968-1459
For 2010 highlights and program please visit us at
www.gourmetlatinofestival.com
Join us on Facebook: GourmetLatino
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