Welcome from your USA Shooting

Media & PR Department

Today’s Agenda:

• What We Do

• Road to Rio

• Media Training Explained

• Coach/Club Tips

What We Do

• Press Releases (228 per year)

• Newsletter (1st Wednesday of Every Month)

• USA Shooting News (5 times/year)

• Website

• Social Media (YouTube, Instagram, Twitter, Facebook)

• Photographs (Flickr)

• Media Training

Media Training Overview

• USA Shooting Ambassadorship: Shooting for Character, Virtue & Engagement

• Cultural Sensitivity

• Media Interview Best Practices

• Social Media Tips • References

This Vs. That

This Vs. That

USA Shooting Ambassadorship

• USA Shooting Team athletes are uniquely positioned as role models of the shooting sports industry.

• Representing your country is every young sportsperson’s dream.

USA Shooting Ambassadorship

• Being a USA Shooting Team member is a PRIVILEGE that comes with tremendous responsibility and MUST be taken seriously.

• Here are a few tips to help you in your role as a USA Shooting Ambassador.

• Co-Brand • Share • Represent • Engage

Cultural Sensitivity

• As athletes, you have more social layers to your lives than most people: teammates, fans, family, sponsors, country – who may challenge your beliefs.

• Recognize how your values, beliefs and

learned behaviors affect others.

Cultural Sensitivity

• Remember, you never know who is hearing the terms you use and how you’re using them. Think of how those people in those groups would be impacted.

• Tips to help you be more aware: • Ask for help • Be the change • The Golden Rule

Media Interview Best Practices

Delivering Compelling Messages

1. Set an Agenda • Begin with end in mind

2. Craft Key Messages • Talk in sound bites • Describe, Differentiate, Benefit

3. Prove Your Points

4. Ready for Q&A

5. Make a Lasting Impression

Media Interview Best Practices

Top-10 Tips in Dealing w/ the Media 1. Be personal

2. Be prepared

3. Be professional & respectful

4. Be engaging

5. Be accommodating

Media Interview Best Practices

Top-10 Tips in Dealing w/ the Media 6. Live by the “Locker room code”

7. Know how and when to say, “no comment”

8. Do not lie or mislead

9. Avoid off the record

10. Act like this is fun

Social Media Training

Social Media Training

Social Media Training

• Perception IS the reality • Be a good social citizen • What you post, EVERYONE can see • Be genuine. Be yourself. Seriously.

• Practice Safe Social

Social Media Training

• Do not tweet anything said in confidence or in private. Respect your teammates.

• Public vs. Private • Avoid Cussing

• Don’t fall victim to social media stupidity

• Relationship drama is best left for a more

private audience.

Social Media Training

• Don’t be pictured with alcohol or holding a alcoholic beverage.

• Don’t Spew Hate • Don’t gripe and moan • Never post anything you would not be

willing to say in a television or radio interview.

In Conclusion

Eight Key Reminders

1. Land of Opportunity

2. You are the Storytellers

3. Social Media & Cultural Responsibility

4. Most energetic & passionate version of YOU

5. Pay attention to hot topics

6. Anyone is a reporter

7. We’re on Your Team

8. “You know right. You know wrong. Do right.”

Resources

A complete library of additional resources and information is provided for you at:

http://bit.ly/USASMediaTraining

Coach/Club Tips

1. Build Community, Inspire Advocacy • USA Shooting is a network of exchange

relationships • We’ve not done a good enough job of

telling our story – but we’re working on it

• To build community, we must inspire advocacy – and be open to exchange

Coach/Club Tips

1. Be Social • Grow Your Audience

• Create Facebook & Instagram Accounts Create Events Find Social Media Chair

• Educate // Entertain // Inform

• Reach into your community Organize community events Scouts, City Council, City Leaders School Board, Principals, Teachers Media, Local Businesses

Coach/Club Tips

• Dealing with the Trolls

No When to Hold’em, Fold’em & When to Walk Away

Be ready to Counter the False Negative o Take exception o Be armed with facts o Draw upon your own experiences o Provide a showcase for your sport

Coach/Club Tips

• Real Talk with Athletes

• Make Media Training a part of your overall training plan

• Talk to them about their role as Ambassador

• Establish guidelines with regard to social media usage

• Create a forum for dialogue & information exchange.

On The Spot

Field of Dreams Philosophy

• Build Interest • Be An Ambassador • Community Miners • Media Training

If You Build It, He Will Come . . .

Thank you for your time and all you do!