7/18/2019 Introduction

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PROLOGUE:

The shift from agro based economy to an industrial is an essential part of the process of economic development. Exports of  textiles and garments are the principal source of foreign exchange

earnings. By 2002 exports of textiles, clothing, and ready-made garments  (!"# accounted for $$% of Bangladesh&s total merchandise exports. By 20', about ) million people, mostly *omen, *or+ed inBangladeshs ' billion-a-year industry, export-oriented ready-made garment (!"# industry. /ixty percentof the export contracts of *estern brands are *ith European buyers and about forty percent *ith merican

 buyers. 1ue to its maor contribution in the economy it has become very important for thegarments to meet the customer needs and emphasi3e on the customers satisfaction as thecompetition is getting very tight since other 415&s are also competing in the same sector.Therefore customer satisfaction is playing a huge role in the success of the organi3ation as *ellas in the overall economy.

ORIGIN OF THE REPORT:

6n today&s competitive *orld, education is not limited to theoretical +no*ledge, but it alsoextends to the real *orld applications for the betterment of the business and society as a *hole.The perfect coordination bet*een theory and practice is of paramount importance in the contextof the modern business *orld in order to resolve the dichotomy bet*een these t*o areas. 7n theother hand, 5omplaint *ith the rules and regulation of the BB program offered by the1epartment of Business dministration of 6B6/ 8niversity it is mandatory for a student to gofor practical exposure, in order to be ac9uainted *ith the real management practices. "armentsindustry in today&s *orld is changing rapidly as taste and preference of the customers arechanging rapidly, ne* technologies are introduced, competition is increasing, customers has a*ide array of choices and prices from *hich they can choose the appropriate products for them.

Therefore customer satisfaction has become a central point for the garment industry to retain oldcustomers and attract ne* customers to remain profitable and stay in the business *hich is veryimportant for the company as *ell as for the overall economy. /o 6 *ould li+e to prepare a reportunder the supervision of Afroza Shirin 1ept. 7f Business dministration, 6B6/ 8niversity andthe topic of my study is “Customer Satisfation of !"S" Attires Lt#"$"