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IntroductionNovember 2015
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Confidential—not for circulationSTM introduction-10/2015
Summary
ShareTheMeal is an innovative and easy way to help end global hunger. With the free
app, smartphone users can share a meal with hungry Syrian refugee children. It costs just
US$0.50 to feed one child for a day. The food is provided by the United Nations
World Food Programme.
From 12 November 2015, the app will be available globally for iOS and Android users.
The test launch in German-speaking Europe in June 2015 proved that ShareTheMeal works:
more than 120,000 users provided more than 1.7 million meals to children in need in the
southern African country of Lesotho.
We support refugee children who have fled from the ongoing conflict in Syria. This is
the fifth year away from home for many Syrian children and their families. Many are in dire
situations, and every donation through the app makes a difference. ShareTheMeal’s goal is
to support 20,000 school children in Jordan for one year.
There are 2 billion smartphone users worldwide. Smartphone users outnumber hungry
children by 20 to 1 - together we can achieve a world with zero hunger.
ShareTheMeal was founded as a start-up and is now hosted in the United Nations
World Food Programme Innovations Accelerator.
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Confidential—not for circulationSTM introduction-10/2015
% of people hungry Impact of hunger
0.0
5.0
10.0
15.0
20.0
25.0
% of global population suffering from
chronic undernutrition
1990 1995 2000 2005 2010
18.6%
10.9%
Ending global hunger is within reach, but we should
accelerate progress
• 1 in 7 children around the world
do not have enough food to lead
a healthy, active life.
• Hunger and malnutrition are the
number one risk to health
worldwide — greater than AIDS,
malaria and tuberculosis
combined.
• The good news is that hunger is
entirely solvable. And it costs
just US$0.50 to provide vital
nutrition for one child for a day.
2015
Source: WFP (2015); FAO (2015); Horton/Steckel (2013)
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Confidential—not for circulationSTM introduction-10/2015
With ShareTheMeal people can “share the(ir) meals” with
children that have nothing to eat. For 50 cents a day
Tap to “share the meal”
US$0.50 feed one hungry
child for a day
The food is provided by the
United Nations World Food
Programme.
The ShareTheMeal-community
can follow the progress and see
where they are helping
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Confidential—not for circulationSTM introduction-10/2015
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000Pilot launch on June 30th
1.7 million
meals sharedStability tests
May June July August September October
We test launched in Germany, Austria and Switzerland:
After 14 weeks, we provided 1.7 million daily rations
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Confidential—not for circulationSTM introduction-10/2015
Feedback seems very positive
User ratings Media
• “ShareTheMeal
is a great tool for
everyone to fight
world hunger in a
quick and easy
manner.” - Martin Schulz,
President European
Parliament
• “ShareTheMeal
has the potential
to revolutionize
the fight against
hunger.”
– Robert Opp,
Director of Innovation
United Nations WFP
Most major news outlets
cover ShareTheMeal (in
pilot countries)
Testimonials
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Confidential—not for circulationSTM introduction-10/2015
Meals shared will be distributed to refugee children who
have fled from the ongoing conflict in Syria
• We are currently raising funds to
support children who have fled
ongoing conflict in Syria to
Jordan with their families.
• This is the fifth year away from
home for countless Syrian
children and their families. Many
of them are in dire situations.
• Our current goal is to provide
school meals to 20,000 Syrian
children in refugee camps in
Jordan for a full year.
• School meals provide vital
nutrition and help keep kids in
school.
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Confidential—not for circulationSTM introduction-10/2015
We’re a start-up hosted in the Innovation Accelerator
of the United Nations World Food Programme
Sebastian Stricker
Founder
• United Nations WFP
• Clinton Foundation
• Boston Consulting
Group (BCG)
Victoria Leonhardt
Operations
• Landesbank Berlin
Constantin Fechner
Global marketing
• Boston Consulting
Group (BCG)
• Several start-ups
and NGOs
Viktoria Solms
Media relations
• Die Welt
• Plug & Play
Accelerator
United Nations World
Food Programme
• We are hosted in the
Innovation Accelerator of
WFP – the world’s largest
humanitarian aid agency
Bernhard Kowatsch
Head of Innovation
Accelerator & co-founder
• United Nations WFP
• Boston Consulting
Group (BCG)
Massimiliano Costa
WFP and localization
• UN Development
Programme
• Boston Consulting
Group (BCG)
Christian Bick
Tech
• Zanox
• Actano
Deborah Causton
Product
• Zanox
• Wimdu
• 9flats.net
Team
Marketing & tech
ic Relations
• Invaluable support
from a number of
volunteers with
backgrounds in
PR, sustainability,
journalism, design
Donatas Vainilaitis
Design
• Sociomantic Labs
Digitalfjord
Katharina Weltecke
Media relations
• United Nations WFP
•
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Confidential—not for circulationSTM introduction-10/2015
Resources
• App: please send us an email ([email protected]) if you want to test the app prior to launch
• Promotional videos:
• Animated video “How can you change the world with just US $ 0.50?”
• Campaign video “How can you end global hunger?”
• Extended media kit: https://sharethemeal.org/en/media.html
• Fact sheet
• Pictures
• Video material
• Screenshots and logo
• Quotes
