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Why Park Holidays UK?
Key Attractions:-
• Fastest growing holiday park operator in the UK
• Parks in popular Southern locations including Devon!
• Not sold in Travel Agents = No competition
• £1m invested in new caravans for 2008
• Average holiday booking value £250
• High affiliate commission = 6%
• Volume based bonus commission + Product-based incentives coming soon!
Park accommodation…What’s available?
1,200 Touring pitches – tents/tourers , electric hook-up
1,056 holiday hire units including caravans & chalets
6,511 Static caravan owners
Lodges for sale – aspirational design twin units on
selected parks
About Park Holidays UK
• High customer satisfaction = Repeat business
– Up to 67% booking loyalty
• 180k new brochures mailed in Jan 2008
• Over £1m media campaign
• New design website with online bookings launched this year
• New central call centre to process high volume bookings
• £Millions invested in product development including :
- New bars and Clubhouses - Modern hire fleet accommodation - Luxury Lodge developments
UK Holiday Park Sector
• Over 3 million customers every year
• Fragmented Market - Only a small quantity of group operators
• Recession proof sector - Good year : people who do not normally
take a holiday decide to book.
- Bad year : people downgrade from overseas or
expensive holiday and UK based breaks reap
the benefits.
• Mass Market Profile – B, C1, C2 target audience
• Media appeal – Heavily promoted in popular tabloids with widespread
circulation rates.
Key areas of website – Main homepage
Easy to navigate between areas
No telephone numbers displayed
Visitors can book directly from this page
Jump straight to park page from here
Holidays homepage
Prominent position of availability checker on every holidays page = High value commission earner if booking completed
Clear buttons for easy navigation
Again good position for data capture & commission potential!
Simple navigation
Holiday Booking Page – Simple system
4 - steps to online booking
Check Availability
Enter date, duration & chosen park
Add optional extras
Complete personal details
Make Payment
Select type of accommodation &
BOOK NOW
Holiday Home Ownership Homepage
Clear main navigation
Jump straight to park of choice
Earn commission on
every sales enquiry!
No telephone
numbers displayed
Clear buttons for easy navigation
Holiday Home Ownership
We will pay commission for every enquiry generated, no transaction required!We will pay commission for every enquiry generated, no transaction required!
• Park Holidays UK offer new and used caravans for sale at 22 of our holiday parks and generates the highest interest and profit share of our business.
• Holiday home ownership is growing rapidly in the UK within a highly competitive market. Online presence has increased interest by displaying units for sale on the web therefore generating more enquiry potential.
• Data-capture is the key to earning more affiliate commission and our visitor database has increased by 50% in the last year through our website enquiry forms.
• We are willing to offer commission for every individual online sales enquiry that we receive from affiliates and rates are likely to increase if the visitor books a visit
to selected parks – look out for commission bonuses!
Creative SupportDownloads
• Banners supplied in various sizes
• Price point and offer based ads to promote clicks
• Generic content to appeal to the wider market
• Sector focused selection to appeal to a more targeted audience
• Downloadable brochures coming soon!
Offer Incentives Summary…
Online booking transaction at 15 holiday parks
= 6% commission per confirmed
booking
Holiday home ownership
enquiry/book a visit at 22 parks
= £1 per individual name,
address & contact number
Data capture from brochure
requests at 23 parks
= 10p per email address after
de-duping
Look out for more special offer incentives following soon!