Introducing Vitality GP

For use with Advisers and Clients

Agenda 1 Vitality GP

2

3 Sales and Marketing Support

Vitality GP Select

VitalityHealth –

what makes us different

We help you and then reward you for living a healthy life

Consultant choice With a hospital list, you choose...not us

Full cover promise No embarrassing moments…..no shortfalls on consultants’ and anaesthetists’ fees for eligible surgery

Don’t have to go public before you go private

Dynamic pricing Control premiums through engagement with Vitality

Apple

Microsoft

Google

Coca-Cola

IBM

McDonalds

Samsung

Toyota

Of the top 8 most valuable

brands worldwide 5 are

technology firms

Technology has changed the world

Source: Forbes as of 03/06/15 - http://www.forbes.com/powerful-brands/list/

Remember when capturing those magic moments involved this

Now we share those moments in seconds

Making things easier, convenient and more accessible

3 objects were considered essential across all participants, cultures and genders, keys, money and a mobile phone

Jan Chipchase – Nokia

currently 1.5 billion PCs in use worldwideSource: businessinsider.com

currently 35 million smartphone users in the UKSource: Deloitte

I think there is a world market for maybe 5 computers

Thomas Watson - Chairman of IBM 1943

When I took office, only high energy physicists had ever heard of what is called the Worldwide Web....now even my cat has its own page

Bill Clinton, 1996

84% of UK households have internet access Source: Office of National Statistics

Remember when seeing a GP involved this?

NHS target guaranteeing a GP

appointment within 48 hours

removed in 2010

NHS Direct closed in March

2014

Get GP referral 1

Get claim approved2

Book appointment3

Approve follow-up treatment 4

repeat process, confirm hospital, treatment eligibility etc

Remember when authorising claims involved this ?

Forget the past – the future is Vitality GP

Click the picture above to view the new TV advert

GP sees member and provides or directly refers

member to one of the following:

GP

-led

Par

tner

-led

GP’S ARE THE GATEKEEPERS TO HEALTHCARE

Member books consultation with

VGP within 48 hour timeframe

Physiotherapy1

Mental Health care1

Remote dermatology2

Consultant care

Urgent care

Clinical advice

Prescriptions

Minor investigations

GP advises on health and wellness

GP arranges follow-up over subsequent 2

weeks if required

1 Self-referral also possible 2 For specific skin lesions

&

&

A fully integrated healthcare system

Vitality GP’s unique proposition features

Diagnose and treat primary care conditions− 24/7 telephone helpline − face -to-face video consultations within 48 hours and on Saturdays - not available Sundays− order minor investigations including nurse led delivery at home and work− prescribe and arrange delivery of written prescriptions− up to £100 towards GP referred tests and prescriptions − schedule follow-up appointments with same GP− limited to 4 per member per plan year

Choice of GP− gender− special interests− all CQC accredited− all UK based

Onward paperless authorisations into secondary care − consultant − CBT− NHS GP, A&E

Wellness coach− access to members’ Health Review and Vitality Healthcheck data.

Electronic records − creation of patient electronic records, for ownership by the patient

Real time feedback− customers rank their Vitality GP experience and the GP for the benefit of other users

Registering

Member Zone Username & Password

Selecting service

Symptom checker

Schedule consultation

Begin consultation

Introducing Skin Analytics

Pilot for iPhone users only

Service level of 7 business days

between dispatching the lens and

a follow up appointment

Introducing skin analytics

Register Order kit Submit photos

Individuals

Convenience24/7 access to primary care, including payment for minor diagnostics and private prescriptions

Coordinated Carea single point of referral and navigation for your treatment to ensure the best member experience and most appropriate clinical pathway

Prescribe Wellnessa unique ability to combine clinical pathways with wellness interventions to achieve the best health outcomes

Employers

Reduce employee time off work due to time needed to see GP, and minor illness

Rewardemployees with a unique, relevant and highly valued new benefit

Remind employees of your commitment to helping them manage and improve their health and wellbeing

Key messages

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1Agenda Vitality GP

3 Sales and Marketing Support

Vitality GP Select

direct referral to

consultants

consultant refers member

to most appropriate facility for treating

condition

member books video consultation

Vitality GP authorises further

treatment & referrals

prescriptions

minor tests

physiotherapy

cognitive behavioural

therapy

GPA&E

GP

Vitality GP Select

A hospital-agnostic proposition

Themes

Even with Health Insurance the NHS GP is the Gatekeeper

Choice, convenience and no

waiting have always been key

drivers of health insurance

The PMI Paradox Traditional way to access health insurance...

Addressing the hospital

list conundrum

HOSPITAL

LIST

access to clinicians with expertise relevant to a customer’s condition and not dictated by their hospital list

Pricing

VITALITY GP SELECT

-15% -10% BASE 33%(up to)

LOCAL COUNTRYWIDECOUNTRYWIDE

PLUS

Local, Countrywide & Countrywide Plus

Vitality GP Select

Members must use Vitality GP to preauthorise claims X

The main difference between Vitality GP and Vitality GP Select

Empowers GP to make decisions together with the patient without the influence of the insurance company and without the restriction of a defined hospital list

Facilitates access to clinicians with expertise relevant to your condition at the earliest opportunity

Removes unnecessary utilisation in the system by eliminating repeat consultations and diagnostics

Allowsus to pass on efficiency savings to the member, consistent with our shared-value insurance model

Key messages

Virgin business not coloured by previous experience or expectations of health insurance

Switch businesslooking to control costs but not strip out cover

London business looking for reassurance that when medically appropriate access to Central hospitals still available

Early adopterstech savvy, wellness savvy, looking for a single package which fits their lifestyle

The target market for Vitality GP Select

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2

1Agenda Vitality GP

Sales and Marketing Support

Vitality GP Select

Integrated marketing campaign

PressTV Adverts

Supporting you make the sale

Online videos

5 videos:• Introductions to Vitality GP • Service specific:

• Private Prescription Service• Monitoring and Skin Analytics• Onward referrals• Wellbeing advice

These videos are available on VitalityHealth website and Adviser Zone

1. Vitality GP – Introducing Vitality GPhttps://www.youtube.com/watch?v=5Z9JywAj3Yg2. Vitality GP – Private prescription servicehttps://www.youtube.com/watch?v=9wuCDUVmzoE3. Vitality GP - Monitoring and Skin Analyticshttps://www.youtube.com/watch?v=A-qy5AetyGY4. Vitality GP – Onward referralshttps://www.youtube.com/watch?v=ZFQXJHE1S6A5. Vitality GP – Wellbeing advicehttps://www.youtube.com/watch?v=X7P_T3aimic

Supporting you make the sale

Sales aids Handouts and Vitality Insights Articles

Website: http://www.vitalityinsights.co.uk/

Client support and promotion

Worksite posters Member Zone