Introducing Visual Strategic Planning Using Four Higher Education Business-Model Scenarios and Strategic Technology Maps - Sponsored by Accenture (242335845)

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Dr. Jan-Martin Lowendahl

[email protected]

Introducing Visual Strategic Planning Using Four Higher Education Business-Model Scenarios and Strategic Technology Maps

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Please, remember…

“Essentially, all models are wrong, but some are useful."

George Box English Statistician, 1919 – 2013 p. 424 Box, G. E. P., and Draper, N. R., (1987), Empirical Model Building and Response Surfaces,

John Wiley & Sons, New York, NY.

Exostructure Strategy

Mashware

Quantum Computing

Education Tablet

SaaS SIS

Affective Computing

SIS International Data Interoperability Standards

BPO

Citizen Developers Open Microcredentials

Alumni CRM

Open-Source SIS

Student Retention CRM

Adaptive E-Textbooks

COBIT

Big Data

Learning Stack Wireless as a Service

802.11ac Wave 1 Adaptive Learning MOOC

Gamification

Digital Preservation of Research Data

Open-Source Financials

ITIL

EA Frameworks

BYOD Strategy

Cloud Office Systems

Open-Source Middleware Suites Cloud HPC/CaaS

Social Learning Platform for Education Mobile Learning Smartphones Emergency/Mass Notification

Services

Virtual Environments/Virtual Worlds Hosted Virtual Desktops

Intellectual Property Rights and Royalties Management Software

SaaS Administration

Applications

IT Infrastructure Utility Enterprise Architecture

Cloud Email for Staff and Faculty Open-Source Learning Repositories

Unified Communications and Collaboration

Lecture Capture and Retrieval Tools

Game Consoles as Media Hubs

802.11n

E-Textbook Mobile-Learning Low-Range/Midrange Handsets

Enterprise Mobile App Stores

Hype Cycle for Education, 2014 A CIO Toolbox

Off the Hype Cycle: Tablets, E-Book Readers, Mashups, Self-Publishing and Social Software Standards

New: Exostructure Strategy, SaaS SIS, Alumni CRM and 802.11ac Wave 1

Source: "Hype Cycle for Education, 2014" 23 July 2014 (G00263196)

Innovation Trigger Peak of

Inflated Expectations Trough of Disillusionment

Slope of Enlightenment Plateau of

Productivity

time

expectations

As of July 2014


Mashware

Quantum Computing

Education Tablet

SaaS SIS

Affective Computing


BPO


Alumni CRM

Open-Source SIS



COBIT

Big Data



Gamification



ITIL

EA Frameworks

BYOD Strategy




Services



SaaS Administration

Applications






802.11n



more than 10 years

obsolete before plateau

Years to mainstream adoption:

less than 2 years

5 to 10 years

2 to 5 years


Major Trends in 2014 and Beyond

From "Hype Cycle for Education, 2014," 23 July 2014 (G00263196)

Innovation Trigger Peak of

Inflated Expectations Trough of Disillusionment

Slope of Enlightenment Plateau of

Productivity

time

expectations

As of July 2014


Mashware

Quantum Computing

Education Tablet

SaaS SIS

Affective Computing


BPO


Alumni CRM

Open-Source SIS



COBIT

Big Data



Gamification



ITIL

EA Frameworks

BYOD Strategy




Services



SaaS Administration

Applications






802.11n



The Capabilities:

Digitalization Exostructure

MOOC


Services

Tools

Continuous

OpenClass

Core

HE

LiveMocha

Moodle

Corporate U

MS Certification

2U

Context Content

Hired

Hand

DIY K-12

FE

Fronter

Statistics.com

X plugjam

You Are

Here

OpenCourseWare/

Merlot Banner

MyFit

McGraw-Hill

Saf-T-Net

NCAT

Dell "cloud"

International

Baccalaureate Tegrity Open Tapestry

Starfish

Retention

Kno

Workday

The Expanding Education Ecosystem: A World of Choice (G00228925)

Perceptis

Moodlerooms

Blackboard

Adobe Connect

Facebook/

Social

Carnegie

Learning

Apollo G

Knewton

Udacity

Connections Education

Pearson

Embanet

Compass

The Expanding Education Ecosystem

Increasing Options and Competition!

Udemy

Kroton

StraighterLine

Georgia

Tech

AcademicPub Civitas

Texas

A&M

Cool Vendors in Education, 2013/4

Importance of Exostructure

Unizin

Degreed

Smowl

PAR

Motivis Learning


THE KEY ISSUE

f(x y z )

€=People Process

Start Action 1 Decision Action 2 ResultStart Action 1 Decision Action 2 Result

Technologyf(x y z )

€=PeoplePeople Process


Process


TechnologyTechnology

n

What investments

in information technology

will be strategic

in positioning the institution for

long-term success

in fulfilling its mission?


Higher Education "Business Model" Scenarios — Technological Decisions by Storytelling

Perceived Quality

Everybody's U

Scale

Collectively Defined

Inclusive

Personally Defined

Exclusive

All About U Me, Not U

Only Us U

Oxford

Community

College

Wharton

U.K. Open

University Source: "Four 'Business Model' Scenarios for Higher Education: An Introduction to Strategic Planning Through Storytelling" (G00167364)


HE Scenarios — Technological Decisions by Storytelling: From Monasteries to 'Monasteries'?

Perceived Quality

Everybody's U

Scale


Inclusive

Personally Defined

Exclusive

All About U Me Not U

Only Us U

Brilliance for Market

Unique

Innovative

High Touch


Only Us U — The Extreme Characteristics

• Academic freedom

• Creative community

• Keepers of tradition

• Where matter matters

• Brick and mortar (?)

• Social bonding/belonging

• Everything that cannot be easily copied

Everybody's U

All About U

Me Not U

Only Us U

Here, it is more about the institution and its ability to support academic freedom than about you. You stay because the institution can give you a lot of resources in return for your skills and time.


HE Scenarios — Technological Decisions by Storytelling: From Guilds to Clubs

Everybody's U

Scale


Inclusive

Personally Defined

Exclusive


Only Us U

Edge in Market

Privacy

Premium

Personal

Perceived Quality


Me Not U — The Extreme Characteristics

• Community values rule

• Tricks of the trade are learned here and nowhere else

• There is a clear sense of being on the inside (track)

• Network for life

• Source of competitive advantage for life

• Always available — the hub

Everybody's U

All About U

Me Not U

Only Us U

Here, it is about getting that extra advantage in fulfilling a dream and you have to be focused on "adding value" to the community's goal. You stay because you are on the inside and it looks good on your CV.


Everybody's U

Scale


Inclusive

Personally Defined

Exclusive


Only Us U

Scale of Market

Scale

Cost-effective

Standardized

Perceived Quality

HE Scenarios — Technological Decisions by Storytelling: From National Knowledge Factories to a Global Learning Ecosystem


Everybody's U — The Extreme Characteristics

• Everything for everybody: The Giga University

• Catering for all pedagogical needs

• Under political pressure to cost-effectively cater to a larger (national) need for knowledge workers

• Program — just-in-case — focused education (One-pace-fits-all education)

• Volume matters

Everybody's U

All About U

Me Not U

Only Us U

Here, it is about the greater good of the society, and consensus dictates the road ahead. You stay as you know you are helping to empower a lot of people to realize their social and economic potential.


HE Scenarios — Technological Decisions by Storytelling: From Correspondence Courses to Brokerage U

Everybody's U

Scale


Inclusive

Personally Defined

Exclusive


Only Us U

Speed to Market Consumerized

Flexible

Reach

Perceived Quality


All About U — The Extreme Characteristics

• Only mind over matter

• Very niched

• Opportunistic — economy of speed

• Making economy out of scale

• Brokerage University of just-right, just-in-time, any-pace education

• Individual reputation based

• Virally marketed

Everybody's U

All About U

Me Not U

Only Us U

Here, it is all about you, and you have extreme personal flexibility. But, you have to take full responsibility for the content of your own education, the course of your career and how to pay the bill each month.

Udemy ... Top 10 >1MUSD


Your U? From 20xx to 20yy

Quality

Everybody's U

Scale


Inclusive

Personally Defined

Exclusive


Only Us U

A

You are here

You want to be here

B

B1 A

A

College Y

M.B.A.

B2

Research University X

Online Z

Competitor

Challenger Optional Plot:


Higher Education Scenarios — Technological Decisions by Story Telling

Everybody's U

All About U

Me, Not U

Only Us U

2010

<1% >80%

<10% <10%

Perceived Quality Collectively

Defined

Personally Defined

Scale Inclusive Exclusive

~18,000 HE Institutions in the world (WHED)


Higher Education Scenarios — Technological Decisions by Story Telling

Everybody's U

All About U

Me, Not U

Only Us U

~1% >50%

<20% >30%


Defined

Personally Defined

Scale Inclusive

Exclusive

2025


Higher Education Scenarios – The “Digitalized” Balance

Everybody's U

All About U

Me, Not U

Only Us U

2050

<2% <30%

>25% >45%


Defined

Personally Defined

Scale Inclusive

Exclusive

Proliferation of business models Focus on defined markets: Brand and Social Matters!

Research is the real business? Automotive Industry Model: Sub-contracting, Mergers, Federations


Higher Education Scenarios – The “Analog” Balance around the job to get done

Everybody's U

All About U

Me, Not U

Only Us U

2010

<1% >80%

<10% <10%

~18,000 HE Institutions in the world


Defined

Personally Defined

Scale Inclusive Exclusive

Sustaining

Dis

rup

tive


Exploiting the Tension Between OE and PP: Explaining the Strategic Technology Map

Org

an

iza

tio

nal

Eff

icie

nc

y

Personal Productivity

Cold Case?

Corporate

Green Light Hot Spot!

People's

Choice Imp

rove

s I

ns

titu

tio

n R

OI

Improves Student/Faculty/Staff Experience f(xy

z

)

€

=

People

Proce

ss

Start

Actio

n 1

Decis

ion

Actio

n 2

Result

Start

Actio

n 1

Decis

ion

Actio

n 2

Result

Technolo

gy

f(xy

z

)

€

=

People

People

Proce

ss

Start

Actio

n 1

Decis

ion

Actio

n 2

Result

Start

Actio

n 1

Decis

ion

Actio

n 2

Result

Proce

ss

Start

Actio

n 1

Decis

ion

Actio

n 2

Result

Start

Actio

n 1

Decis

ion

Actio

n 2

Result

Technolo

gy

Technolo

gy n

http://en.wikipedia.org/wiki/File:Immanuel_Kant_3.jpg


HE Scenarios — Technological Decisions by Storytelling: From Monasteries To 'Monasteries'?

Perceived Quality

Everybody's U

Scale


Inclusive

Personally Defined

Exclusive


Only Us U

Brilliance for Market

Unique

Innovative

High Touch


Imp

roves I

nsti

tuti

on

al R

OI

Org

an

iza

tio

nal

Eff

icie

nc

y

Improves Student/Faculty Experience


Improves … Remember "Everything Is Relative"

MOOC

Hype Cycle Color Key

Only Us U - Strategic Technology Map

Everybody's U

All About U

Me, Not U

Only Us U

The Next New Thing

3D Bio- printing

Quantum Computing

SOA

Single- Sign-On

Learning Platform FIAM

Social Media

E-mail

Fundraising

Tuition- Financial aid

Research Management

Storage

Bandwith

Alumni “Proto-CRM”

Strategic Service:

Tablet

Lecture Capture & Retrieval

Interactive Visualization

Idea Management

Mobile Learning Smartphone

Real-Time Infrastructure

Haptics

Innovation Management

Innovation Service

2013HC


HE Scenarios — Technological Decisions by Storytelling: From Guilds To Clubs

Everybody's U

Scale


Inclusive

Personally Defined

Exclusive


Only Us U

Edge in Market

Privacy

Premium

Personal

Perceived Quality


Imp

roves I

nsti

tuti

on

al R

OI

Org

an

iza

tio

nal

Eff

icie

nc

y




CRM “Retention”


Social Learning Platform

"Cloud" Office


Me Not U: Strategic Technology Map

Everybody's U

All About U

Me, Not U

Only Us U

Trusted Viewing

Social CRM

Enterprise Internet Reputation Management

Multichannel Customer Analytics

SOA

Single- Sign-On

FIAM

Social Media

Cloud E-mail

Fundraising Alumni “Proto-CRM”

Simulation

Strategic Service:

Tablet

IPR Software

Video Telepresence

Biometric Authentication Methods


Social Learning Enabling Service

Community Management

Service

Digital Rights Service

2013HC


Everybody's U

Scale


Inclusive

Personally Defined

Exclusive


Only Us U

Scale of Market

Scale

Cost-Effective

Standardized

Perceived Quality

HE Scenarios — Technological Decisions by Storytelling: From National Knowledge Factories To a Global Learning Ecosystem


Imp

roves I

nsti

tuti

on

al R

OI

Org

an

iza

tio

nal

Eff

icie

nc

y




Mashups

CRM, Enroll.

SOA Single- Sign-On

LMS

Web/App. Hosting

FIAM

Social Media

Cloud Email

ERP

Shared Services

SIS Standards

BPO CRM, Ret.

Citizen Developers

Everybody’s U: Strategic Technology Map

Everybody's U

All About U

Me, Not U

Only Us U

Tablet

SaaS Admin App

EA

Infrastructure as a Service


Partner Relationship Management

WaaS

MOOC

Adaptive Learning

Cloud Services Brokerage

E-Textbook

"Cloud" Office



Virtual Environments/Virtual Worlds

Augmented Reality


Strategic Services:

Adaptive Learning Enablement Service

Sourcing Optimization Service


2013HC


HE Scenarios — Technological Decisions by Storytelling: From Correspondence Courses To Brokerage U

Everybody's U

Scale


Inclusive

Personally Defined

Exclusive


Only Us U

Speed to Market Consumerized

Flexible

Reach

Perceived Quality



Imp

roves I

nsti

tuti

on

al R

OI

Org

an

iza

tio

nal

Eff

icie

nc

y




SOA

Cloud Email

ERP

WaaS

MOOC Learning Stack

Adaptive Learning

Adaptive E-textbooks

Cloud Services Brokerage

All About U: Strategic Technology Map

Everybody's U

All About U

Me, Not U

Only Us U

OpenID

E-Textbook

"Cloud" Office

Social Learning Platform Mobile

Learning Smartphone

Virtual Environments/Virtual Worlds

Cloud Storage Sync.

Tutor Relationship Management

Mashups

E-book Readers

Predictive Analytics

BPO

Open Micro- credentials

Citizen Developers

Mashware

Big Data

Tablet

Social Media

SaaS Admin App

Infrastructure as a Service

Partner Relationship Management


Strategic Services:

Predictive Analytics Service

Content Delivery Optimization Service

Cloud Delivery Optimization Service

2013HC

LRMS


Perceived Quality

Everybody's U

Scale


Inclusive

Personally Defined

Exclusive


Only Us U

Your U? Reminder: Remember Your Story


Your U? Strategic Capability or Technology Map 20xx?

Top Seven Needed Capabilities or Technologies to Enable Your Future Institution

1. A

2. B

3. C

4. D

5. E

6. F

7. G

Imp

rove

s I

ns

titu

tio

na

l R

OI

Org

an

izati

on

al

Eff

icie

ncy

Improves Student or Faculty Experience


Group 1 Group 2 Group 3

From… To…

Gap…


Strategic Direction and Timing: Connecting the Dots in the Education HC/STM Mashup

Imp

roves I

nsti

tuti

on

al R

OI

Org

an

iza

tio

nal

Eff

icie

nc

y





E-Textbook

Cloud Email Faculty

SaaS Admin App

EA


Strategic Services:

Digitalized Flexible Learning Service

(Learning Stack Service)

SIS Standards

Exostructure

BPO

CRM, Enroll.

SOA

OC IAM

Email

LMS

Web/App. Hosting

FIAM

Social Media

Tablet

Mashups

E-Book Readers

OSS Middleware Suites

"Cloud" Office



ITIL

OSS Fin.

WaaS

MOOC

COBIT

Learning Stack

Adaptive Learning

OSS SIS

CRM, Ret.

Open Microcredentials


2014


Next to Final Word

"Leadership is the art of getting someone else to do something you want done because he wants to do it" Dwight D Eisenhower

Collaborate


Final Word

"Thus, the task is not so much to see what no one yet has seen, but to think what nobody yet has thought about that which everybody sees.“ Arthur Schopenhauer, 1788-1860


Find the White Space

Email

HG SIS

OSS LMS

FIAM

MediaTablet

Social Media

EA

E-Textbook

"Cloud" Office Cloud Email Faculty

ITIL



Recommended Gartner Research [email protected]

Visual Strategic Planning Using the Gartner Higher Education 'Business Model' Scenarios and Corresponding Strategic Technology Maps

Introducing Visual Strategic Planning Using Four Higher Education 'Business Model' Scenarios and Strategic Technology Maps

Higher Education 'Business Model' Scenarios and Corresponding Strategic Technology Map — Only Us U Focuses on Brilliance for the Market

Higher Education 'Business Model' Scenarios and Corresponding Strategic Technology Map — Me, Not U Looks to Edge in the Market

Higher Education 'Business Model' Scenarios and Corresponding Strategic Technology Map — Everybody's U Leverages Scale of the Market

Higher Education 'Business Model' Scenarios and Corresponding Strategic Technology Map — All About U Seeks Speed to Market

Toolkit: Workshop for Building a Strategic Technology Map to Support Your Future University

Predictions for the Higher Education 'Business Model' Landscape in 2025 and Beyond Will Help CIOs Plan Now

The Gartner Higher Education Business Model Scenarios: Digitalization Drives Disruptive Innovation and Changes the Balance

Documents

Introducing Visual Strategic Planning Using Four Higher Education Business-Model Scenarios and Strategic Technology Maps - Sponsored by Accenture (242335845)