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Introducing the Cookstove Consumer Research Toolkit

Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

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Page 1: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

What We Did

Why It Matters

Introducing the

Cookstove

Consumer Research

Toolkit

Page 2: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

USAID/WASHplusConsumer Research Toolkit

May 24, 2016

Page 3: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

WASHplus Toolkit

Guidance to implement TIPS consumer preference studies

• WHY care about consumer wants and needs

• Guidance on HOW to measure them accurately:

Description of the methods, techniques and tools

How to use them

Page 4: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

WASHplus Toolkit

• Study Management• Logistics / Timeline• Partnerships / Vendor Selection• Sampling• Stove Selection• Ethical Review/IRB• Interviewer Training• Guidance on qualitative data analysis• Presentation of findings and report writing

Page 5: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

Toolkit componentsGuidance on…

• Trials of Improved Practice (TIPs)

• Market demonstrations

• Controlled Cooking Testing

• Kitchen Performance Testing

• Stove usage monitoring

• Household air pollution monitoring

• Willingness to pay assessments

Page 6: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

WASHplus ToolkitTIPs-related methods, techniques and tools –all designed for CS-Pro platform-- including:

• TIPs surveys (paper and mobile-based)• Data entry templates• Data analysis platform • Video tutorial guidance on:

Downloading CSPro, installing the CSPro data templatesEditing templates for local contextData entryCompiling/coding/cleaning dataData analysis Generating output tables and creating graphs/graphicsExporting data

• Guidance on qualitative data analysis• Presentation of findings and report writing

Page 7: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

Download CSPro

Page 8: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

Questionnaires

Page 9: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

Data Entry Templates

Page 10: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

Select variables for quantitative analysis

Page 11: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

Village

Type of stove

House number

Q1

Q2

etc

Page 12: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

Figure 13 : Preference of cook stove

Figure 13 : Preference of cook stove by ICS trial group

Create graphs, tables

0

10

20

30

40

50

60

70

80

90

100

Old primary New stove

10

90

11

89

18

82

7

93

11

89

0

100

All PR GW EC XU LC

Page 13: Introducing the What We Did Cookstove Consumer Research ... · Consumer Research Toolkit. USAID/WASHplus Consumer Research Toolkit May 24, 2016. ... •Market demonstrations •Controlled

Available June 2016 –now!

• Available on WASHplus, USAID and GACC websites

• Promoted/disseminated by email, IAP Weekly, events in Nepal in May and DC in June

• http://www.washplus.org

Elisa Derby, WASHplus HHE Specialist Winrock [email protected]

Julia Rosenbaum, WASHplus Deputy Director and Senior Behavior Change Specialist

FHI [email protected]