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Pervasive is persuasive
Ambient Orb
3
SCE Implementation:
Off-Peak ------------------------- ----------------- Event Planned / Active
CA ISO Data
Exposing customers to energy prices flattens the demand curve
Customer satisfaction index
V I T A L I T Y
Vitality addresses each of the root causes of non-adherence
This is what non-adherence looks like... Each row is person, each column is a day. Red indicates a missed dose.
Control groups=70%
This is what adherence looks like with GlowCaps
Over 95%
Existing studies have quantified the cost-savings of high medication adherence:
ConditionLow adherence
care costsHigh adherence
care costssavings per
year
Diabetes $8,867 $4,570 $4,297 48%
High Cholesterol
$6,888 $3,924 $2,964 43%
High Blood pressure
$10,916 $6,752 $4,164 38%
Multiple ailments
$16,498 $8,886 $7,612 46%
Medical Care, 2005, vol. 43, no6, pp. 521-530 SOKOL Michael C. ; MCGUIGAN Kimberly A. ; VERBRUGGE Robert R. ; EPSTEIN Robert S.
“The smart pill cap will help you to remember with light, sound, and if you want, a reminder call.”
1) Pharmacist deliver medication in a GlowCap
2) At home, you plug in the reminder light.
3) Every day, the GlowCap and reminder light flash for an hour, then play a ring tone every few minutes until you open the cap.
4) If you forget, Vitality can call to remind you.
5) Weekly emails show which days you did, or didn’t, take a medication.
6) Every month you receive a printed progress report in the mail.
How do we personalize persuasion?
Are we motivated differently?
F1 F2 S1 S2
F3 F4 S3 S4
D1 D2 C1 C2
D3 D4 C3 C4
Financial incentives
F1 F2 S1 S2
F3 F4 S3 S4
D1 D2 C1 C2
D3 D4 C3 C4
Situational
F1 F2 S1 S2
F3 F4 S3 S4
D1 D2 C1 C2
D3 D4 C3 C4
PersonalityStyle
F1 F2 S1 S2
F3 F4 S3 S4
D1 D2 C1 C2
D3 D4 C3 C4
Social dynamics
Corresponding services each come at a cost...
$20
$20
$120 $.01$.01
$250$10$10$.01
$.01
$.01 $30
$5
$24
$2
...the persuasive effect is quantified and an ROI calculated.
Motivational Map Questions
Which of the 16 segments fold together? What’s missing?
How effective is tailoring over a randomized control?
If the survey is spread over time and modalities, is it perceived as less arduous, less intrusive?
How portable is this framework to other behavioral health goals? Let’s find out!
