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Introducing the MDEX
The Consumer Purchase Journey Has Changed
AWARENESS
INTEREST
DESIRE
ACTION
The Consumer Purchase Journey Has Changed
BLOGS
CELEBRITY
ENDORSEMENT
RECOMMENDATION
APP
CONTENT
TV
CINEMA
ADVERTISING
WEBSITE
GOOGLECALL CENTER
ADVERTISING
WEBSITE
MAGAZINESGOOGLE
AWARENESS
INTEREST
DESIRE
ACTION
DISCOVER
RESEARCH
EXPERIENCE
PURCHASE
Mobile Has A Role At Every Stage
Discoverability
Content & Navigation
Driving Desired Actions
Utility & Usability
BLOGS
CELEBRITY
ENDORSEMENT
RECOMMENDATION
APP
CONTENT
TV
CINEMA
ADVERTISING
WEBSITE
GOOGLECALL CENTER
ADVERTISING
WEBSITE
MAGAZINESGOOGLE
DISCOVER
RESEARCH
EXPERIENCE
PURCHASE
Lost Opportunity For The Digital Economy
We Have A Responsibility To Fix This
Global Rankings
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
Criteria 1: Discoverability
Criteria 2: Mobile Optimized
Criteria 3: Navigation and Content
Criteria 4: Utility and Usability
Criteria 5: Driving Desired Actions
And You’re Wondering “How Did Telcos Rank?”
Brand Country
1 Fido Canada
2 Quebecor Canada
3 T-Mobile United States
4 Smart Phillipines
5 Telus Canada
6 Globe Phillipines
7 Verizon United States
8 Unefon México
9 Sprint United States
10 Oi Brazil
11 Vonage UK
12 TIM Brazil
13 Bell Canada
14 M1 Singapore
15 Personal Argentina
16 Starhub Singapore
17 Cricket Wireless United States
18 Freedom (Wind) Canada
19 Vodafone Australia
20 Vodafone UK
*We have data on 100 global telcos, with the highest achieving an MDEX of 127 and lowest at 28
Bad UX = Big Impact
Sources:www.pointsource.comwww.mporium.comwww.thinkwithgoogle.comwww.experiencedynamics.comwww.usertesting.comwww.theamericangenius.com
Source:Jim Ross, D3 Infragistics Services
User-centric re-design.
Registrations up 45%
Redesigned website.
Sales increased 53.6%
Ecommerce re-design.
Visitors up 214%.
Customers also felt it “stimulated
confidence”
Re-designed checkout process.
Sales increased 24%
Strong UX = Uplift
So What Do You Do Now?
Country-by-country rankings at www.THEMDEX.com
Individual country PDF guides available for download
Register to receive detailed information for your brand
www.THEMDEX.com
