Introducing the latest Introducing the latest “must have” earphones to:“must have” earphones to:

Sonomax LicenseesSonomax Licensees

Introducing Introducing SOUNDCAGE™…SOUNDCAGE™…

The world’s first instant custom-fit,never-fall-out-of-your-ears,

amazing-sounding earphones, guaranteed to…

Blow your mind… not yours ears!

What We’ve Done to DateWhat We’ve Done to Date

Launched at the 2008 Grammy’s gift suite and were chosen Associated Press Top 3 in $30,000 gift bag

Secured Virgin buy-in Opened in LA & NYC Virgin Megastores Sold over 200 earphones to real customers in

90 day trial–averaged 2-3 sales/day and 3-5/day on a good day

Developed retail fitting and training course

Developed and tested various marketing collateral

Branding ElementsBranding Elements

The SOUNDCAGE PostersThe SOUNDCAGE Posters

Street Team HandoutsStreet Team Handouts

Front Back

SOUNDCAGE Commercial SOUNDCAGE Commercial

Played during Virgin TrialPlayed during Virgin Trial

SOUNDCAGE Video loopSOUNDCAGE Video loop

Grammy’s Video – Live Video

Wow, someone really likes you! You’ve been given SOUNDCAGE, the world’s first instant custom-fit earphones.  SOUNDCAGE™ is an in-ear earphone that is designed to enhance everyday use of your MP3 player or portable entertainment device.

Since SOUNDCAGE™ earphones are custom-fit to your individual ears, we will need to have you come by and get ‘Caged’.  It will take about 15 minutes to have your personal set of SOUNDCAGE™ earphones made.  You can be fitted at XXXXXX, or email us atXXXXXXXXXX.com to guarantee a specific fitting time.

Being “Caged” means you’ll walk away with earphones that sound amazing, feel amazing and won’t fall out of your ears – no matter what you’re doing. Like we said, someone must really like you. Enjoy!

For more info visit: www.mysoundcage.com <http://www.mysoundcage.com>

SOUNDCAGE Gift Card

Getting Marketing Getting Marketing Content Content

Recording artists & celebrities can create great content for marketing

Content can be obtained by participating at events like:

The Grammy’s and Juno’s The South by Southwest Festival The Virgin Festivals Any equivalent Awards show or

festival around the globe

Content for POS material, websites,viral marketing campaigns etc.can be maximized by using severalmediums including:

Artists Relations firms Artist media distribution Entertainment PR firms

Content MarketingContent Marketing

Grammy Winner Herbie Hancock

Taylor Hawkins Foo Fighters

Grammy Winner Brad Paisley

Miley Cyrus Jason BatemenSir Richard Branson with Nick Laperle

Content MarketingContent Marketing

Jocelyn Rowcliffe fitting Foo Fighters guitarist Chris Shifllett at Montreal show

Solange Knowles at the Grammy Suite

R&B singer Kelis at the Grammy Suite

Actor Blair Underwood enjoys his pair of SOUNDCAGE

Young hearthrob Jesse McCartney

Actor Joe Montegna

Virgin feedback to date…Virgin feedback to date…

It’s early in the game but… here’s what we learned so far: Consensus that all currently available earphones and Bluetooth

devices are uncomfortable – the comfort factor is the most appreciated benefit.

People love the idea of being able to tune out the noisy world around them

Price points have not been an issue. CRYSTAL is outselling RAW 2 people working the chair at peak hours is helpful but not

necessary If there’s someone in the chair – we make more sales Mothers concerned about the potential hearing loss of their children

due to constant loud listening to their MP3 players want a solution There isn’t any resistance to a 10-12 min fitting process An aggressive but economical marketing program will accelerate

SOUNDCAGE sales Some requests for more bass and a solution has been developed Audiophiles are impressed with the purity of CRYSTAL The POS material is engaging, the chair works well, posters needed

fine-tuning and that has been addressed People LOVE these to work out and ride the train/subway/plane Excitement from musicians: finally, an affordable custom device

*Note. Please read full retail findings report for more information

SOUNDCAGE ProductsSOUNDCAGE ProductsSOUNDCAGE Earphones

CRYSTAL PLUs$210.00*

PCS 550 Black wire with gold logo on black bubble Dual driver with enhanced bass

CRYSTAL$199.99*

PCS 500 Black wire, silver logo on black bubble Dual driver for sound as it was recorded

RAW $149.99*

PCS 400 Black wire, orange logo on black bubble Single driver with enhanced bass

All Earphones come with: 3.5mm gold-plated jack Earphone strain and jack relief Available in blue, grey and tint plugs Carrying pouch 12 month warrantee on earphones Packaging: Box (optional - $3.88 each)

SOUNDCAGE Sound ScreenPROTECT $ 89.99*

Custom hearing protection Includes filter (15NRR) and Full Block

(25NRR) Available in orange, green, tint, blue, gray

* All pricing in USD. The listed prices above are the minimum resale values to the world.

RAW

Now go out there and get ‘em

Caged