Introducing the Global Partnership

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Why Free Being Me? How body confidence and self esteem fit into WAGGGS mission and vision

Our Global Partnership

Impact of a Global Partnership

How will our MO be part of Free Being Me

Dove Self-Esteem Project

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Content

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Play WAGGGS Free Being Me Videohttps://www.youtube.com/watch?v=Q_wjYltJGLw

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01 Why Free Being Me? How body confidence and self esteem fit into WAGGGS’ mission and vision

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The reality for girls

Reality for girls

What girls tell us

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Self-esteem

We build self-esteem, yes!

But – we must tackle body confidence

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WAGGGS Vision and Mission

WAGGGS Vision

All girls and young women are valued and take action to change the world

WAGGGS Mission

To enable girls and young women to develop their fullest potential as responsible citizens of the world

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02 Our Global Partnership

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Creating a Global Partnership

WAGGGS and the Dove Self Esteem Project have agreed that together, we will reach 3.5 million girls and boys in a three year period with body confidence and self-esteem education

Partnership VisionA world free from appearance-related anxiety for girls

Partnership MissionTo empower girls to reach their full potential by strengthening their body confidence and self-esteem

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A global programme!

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03 My MO is part of Free Being Me

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Free Being Me for everyone

High quality Activity Packs

Detailed Leader Guide

New badge

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Free Being Me for everyone

E-learningAdvocacy plan for 2015Dedicated WAGGGS staff teamIncrease membership; Raise

Profile; Develop Peer Education

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04 Dove Self-Esteem Project

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Dove Video: Inner Critic

https://www.youtube.com/watch?v=axxAcPsUqQg

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Beauty should be a source of confidence, not anxiety

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9 out of 10 girls want to change at least one aspect of their physical appearance

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This pressure is felt by girls all around the world

67%

64%

89%59%

66%

79%

65%

68%

76%

67%

70%

82%

65%82%

% girls that feel pressure to be beautifulReferences

1.Optimally Landing Dove Social Mission in Key Global Markets, Edelman Berland, April 2013

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6 out of 10 girls avoid participating in activities because of poor body confidence

(The Real Truth About Beauty; Revisited. Dove Global Quantitative Study 2010)

Change one thing video

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They are not just avoiding social activities

(The Real Truth About Beauty; Revisited . Dove Global Quantitative Study 2010)

•15% going to school •13% giving an opinion •12% the doctor

Go to work

Go on a job interview

Go to the doctor

Give an opinion

Go shopping for clothes

Go to school

Do a physical activity or sport, like exercising or biking

Go on a date

Go to a social event, party or club

Try out for a team or club

Go to the beach, pool, sauna or spa

3%

5%

12%

13%

15%

15%

17%

18%

19%

19%

23%Go to the beach, pool, sauna or spa

Try out for a team or a club

Go to a social event, club or party

Go on a date

Do a physical activity or sport, like exercising or biking

Go to school

Go shopping for clothes

Give an opinion

Go to the doctor

Go to a job interview

Go to work

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Dove is on a mission

To ensure the next generation grows up enjoying a positive relationship with the way they

look and help them reach their full potential

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Who else is actually doing something to helping girls reach their full potential?

WAGGGS NON-FORMAL EDUCATION PROGRAMS DOVE SELF ESTEEM PROJECT

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In joining together,

we have a real chance to change the outlook of a generation!

Any questions?

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Thank you!