Social Networking 101Prepared for the Division of Media Relations and Communication ServicesPresented by Tamiko M. Lee

What are social networks?

• Online communities of people who share the same interests, activities or otherwise.

• Social networks a form of social media, defines the coming together of social networks, wikis and other collaborative or participatory media

Exercise

Differences Between Social Media and Traditional Media• Reach • Accessibility • Permanence• Usability• Recency

Social Media and MRCS

• Enhance lines of communication • Reporters

–Serve as resource–Position ABA as “go to” for legal experts

• Members and non-member lawyers–Provide information on ABA events–Listen

• General public–Position ABA as the authority on the legal

profession–Champion for access to justice

Reporters and Social Media

• 70% of reporters used social media sites for research in 2009, compared to 41% in 2008

• 69% refer to company Web sites• 51% use Wikipedia• 48% use You Tube• 47% use Twitter or similar sites

According to Cision, they use it for finding experts, research, new story ideas and more.

Lawyers and Social Media

• More than 70% belong to a social networking site

• Majority of lawyers who participate in social media do so more than once a week

• Only 6% microblog (Twitter, etc)• 70% of those who do, participate at least

once a week

Lawyers use social media to research their cases, to exchange ideas/virtually network, referrals, and more.

General Public and Social Media

• 46% of online adults use a social networking site such as Facebook or LinkedIn, up from 8% in 2005

• 79% of American adults used the Internet in 2009• 45% of social network users have a college or advanced

degree• 75% of Internet users view online video

Overall, 72% say new media raises their awareness to non profit causes and nearly 8 in 10 Americans think non profits should use social media to raise money and awareness for causes.

Social Media Channels - Facebook• More than 350 million active users• More than 700,000 active businesses • Fastest growing social network

Social Media Channels – Facebook

• Useso Facebook non-profit fan page or group

Examples: American Medical Association American Society for Clinical Pathology American Student Dental Association

• Additional form of communication News releases• Pitch stories• Position as a resource • Link to ABA Now content• Information on CLE programs, awards and more

Social Media Channels – YouTube • 300 million users per month• 3.5 million daily visitors• Top site for videos on the Web• Fourth most visited site on the Web

Social Media Channels – YouTube • Uses

• Organization “channel”• Examples

• American Medical Association• American Association of Endodontists• American Society for Clinical Pathologists• Association Forum of Chicagoland

• Additional form of communication– Program footage

Social Media Channels – Twitter

• 18 million registered users in 2009, up from 6 million in 2008; 26 million projected for 2010

• 4.43 million monthly visitors• More than one billion “tweets” since site’s launch• 40% of its users are between ages 35 – 44

Social Media Channels – Twitter

•Uses– Tweet news releases, story links, CLE program

information and more• Examples

–American Medical Association–Chicago Dental Society–North Mason Chamber of Commerce–American Academy of Physician Assistants

Why is a Social Media Policy Necessary?• Develop consistent message(s) to be

delivered across various social media platforms

• Identify how social media supports the ABA’s overall communication efforts

• Outline expectations• Establish guidelines for MRCS social media

communication

Next Steps

• Establish social media team• Define goals• Develop social media policy

recommendation• Implement social media plan and policy

Questions?