Introducing Forum for the Future

Forum for the Future is an independent, international non-profit with a 20 year track record in driving sustainable development.

Our purpose is to accelerate the big shift to a sustainable future by transforming whole systems.

A call to action

Shaping the operating context

Big Picture trends

Business Drivers

Business Results

A sustainable

business model

within environmental limits

achieves

commercial

success

delivering

social value

Making Purpose Pay

• Over 50% of consumers want to buy more sustainable brands

• Size of the market prize is over US $2.5trillion

• Sustainable Living brands grew 50% faster than the rest

• Sustainable Living delivered 60% of Unilever’s growth.

https://www.unilever.com/Images/making-purpose-pay-inspiring-sustainable-living-170515_tcm244-506419_en.pdf

Veg for Victory campaign

Turning old fishing

nets into carpet tiles

Sustainability: opportunity & route to profitability

recognition as a leader

in sustainable development

Differentiated

Brand

future proofedBusiness model

– products which deliver a

sustainable future

Differentiated

product

cost savingsEfficiency gains

rewards SD performance and

therefore rewards the businessFavourable legislative

framework

and licence

to operate

Maximised economic value

and attracting top quality staffMotivated staff

The leader business spectrum

beginner• Understanding of

key CR issues

• Compliance systems

in place

performer• Senior-level buy-in• Vision of sustainable future• Systems in place to deliver

leader• CR a strategic opportunity• Sustainable innovation across business

pioneer• Business model refocused to profit from sustainable value creation

Visual here of bold vision and

roadmap

Our vision is to create a Net Positive economy where

companies drive financial success and create positive

impacts by putting back more into society, the

environment and the global economy than they take out

Footprint – our

negative social and

environmental

impact

Handprint – our

positive social and

environmental

impact

We become Net Positive by creating more

handprint than footprint on balance

Principles

Methodology

Case studies

Principles

PurposeBuild on existing work to advance a framework on how to scope, measure and communicate Net Positive

outcomes

OutputsA simple and accessible framework aiming to define what it means to be Net Positive and the four pillars that

are integral to achieving success

Principles

MaterialFocusing on what matters most

Net Positive minimizes an organization’s footprint and

makes positive impacts on material issues, the things

that affect a business the most. Positive impact on one

material issue must not compensate for or create

negative impact on another.

SystemicInfluencing change beyond an organization’s four walls

Net Positive catalyzes change to improve social and

environmental systems, not just any give piece of the

system.

RegenerativeCreating positive self-replicating cycles in nature and society

Net Positive revitalizes the natural world, strengthens social

communities, and improves individual well-being. Net

Positive does not cause irreversible damage to the

environment, society, or individuals.

TransparentSharing progress honestly

Net Positive requires actions, progress, and measurement

that are clear, credible, and readily accessible in

communications. Attribution of positive and negative

impacts must be measurable and demonstrable.

ApproachBusiness

boundariesTimeframe Innovation

Business

processes

Internal

ownershipLeadership

Good

sustainabilityLinear Supply chain Medium term Incremental

Business as usual

Sustainabilityteam

Marketaligned

Net PositiveSystemic,

regenerativeValue network Long term Radical

New processes and partnerships

Whole business Ambitious

The Net Positive Difference

6 steps to significant change

https://www.forumforthefuture.org/blog/creating-thebigshift-we-launch-our-new-report

Scaling Up Impact Framework

Drive product and service innovation

Create standards and ratings

Develop business models for replication

Increase access to solutions

Create end-user demand

Advocate an enabling context

Reshape supply

Create catalysing platforms and intermediaries

http://scalingupimpact.forumforthefuture.org/

www.forumforthefuture.org

Company No. 2959712

Charity No. 1040519

www.forumforthefuture.org

Company No. 2959712

Charity No. 1040519

Ben Kellard

Associate Director of Transformational Strategies

Email: b.kellard@forumforthefuture.org