INTRODUCING DIGITAL SMART TOPS

INTRODUCINGDIGITALSMART

TOPS CLEAR CHANNEL TAXI MEDIA

visit our website: clearchanneltaximedia.com

• Digital• Command Attention • Flexibility • Audience Delivery • GPS Targeting• Efficient• Customized Measurement


CLeAR ChANNeL TAxI MeDIA’S DIGITAL SMART TOPS PROvIDeS ADveRTISeRS wITh ONe Of The MOST UNIqUe AND fLexIbLe ADveRTISING MeDIUMS AvAILAbLe:

AvAILAbLe IN New YORk AND bOSTON

Programmable LCD Digital Smart Tops bring digital media to a mobile out-of-home format. Web banner-type ads, including Flash and Full Motion Video, provide flexibility, targetability and accountability.

• Digital - 32 inch LCD 2-sided Taxi Top with the ability to play both Flash animation and full color video files in high resolution.

• Command Attention – Digital content is a more engaging form of media.

• flexibility – Display multiple messages by day- part or geo-targeted location. Option to display a static ad when cab travels above a certain speed.

• Audience Delivery – Each taxi will deliver approximately 130,000 fifteen second ads per month. That’s less than $.02 per ad.

• GPS Targeting – Micro-target messages by location, city block, or zip code.

• efficient – Run ads when and where you want. Change ads at no additional cost.

• Customized Measurement – We report to you where and when each specific ad ran.

• Ask about customized event Marketing programs and bluetooth Capabilities

DIGITAL SMART TOPS: eNGAGING PeOPLe ON The GO


DIGITAL SMART TOPS: IN LINe wITh ReSeARCh fINDINGS

The study from the AAAA is directly analogous to Digital Smart Tops. It is in the direct line of sight of pedestrians and vehicular traffic alike.

In sharp contrast to conventional one-color LED technology, high performance Taxi Media Digital Smart Top screens provide significantly wider viewing angles and ultra-bright, full-color animations and video images. Brighter than a typical LED screen, high-resolution images are clearly visible even in direct sun light and provide higher-quality image definition for dazzling ads day or night. Surpassing LED technology, LCD displays achieve branding capabilities never seen before in outdoor media.

DIGITAL OUT-Of-hOMe MeDIA AwAReNeSS AND ATTITUDe STUDY 2007So how effective is advertising on digital signs? Is digital out-of-home media a better way to engage people who are busy and difficult to reach? How does it fit in with other media? To find out, SeeSaw Networks commissioned OTX to undertake a research study.

Participants answered questions about several types of media, including TV, magazine, radio, newspaper, bill-board, Internet, mobile phone, and digital signage. For each of these types of media, researchers were able to mea-sure the awareness, attention, impact levels, and consumer response to advertisements. People were also asked where they had observed digital signage, and how they felt about the advertising being shown in these venues.

The study was augmented with 200 respondents from each of the following specific life pattern segments:• Teens• College students• Mobile millennials• Alpha moms• Families on the go• Hispanic families• Business professionals• Affluents.


2008 AAAA Study by SeeSaw Networks, in conjunction with the research firm OTX (Online Testing eXchange).


heRe ARe SOMe keY fINDINGS:

DIGITAL SIGNAGe ADveRTISING hAS STOPPING POweRSixty-three percent of adults said that it catches their attention. This is the highest level reported across all media sur-veyed, including TV, the Internet, billboards, magazines, newspapers, radio, and mobile phone advertising.

DIGITAL SIGNAGe IS MORe POSITIveLY RATeD ThAN OTheR MeDIARespondents found it to be more unique, interesting, and entertaining than most media. Additionally, people reported that advertising on digital signage was less annoying than on nearly all other media.

AwAReNeSS Of DIGITAL SIGNAGe ADveRTISING IS hIGhSixty-two percent of adults said they have seen ads on digital signage over the past 12 months, and the figure was even higher for young adults between 18 and 24, at 75%. This awareness level was similar to that for advertisements on billboards, and in magazines and newspapers, and was better than awareness of advertising on mobile phones.

DIGITAL SIGNAGe ADveRTISING INTeRCePTS PeOPLe ThROUGhOUT TheIR DAILY ROUTINeSOn average, the general population recalled having seen digital sig-nage in six different types of locations during the past week. College-age people (18- to 24- year-olds) reported seeing it even more frequently in eight different types of locations in a week.

DIGITAL SIGNAGe ADveRTISING eNGAGeS PeOPLeNowadays, people are busier than ever and advertising is only effective if it engages people. It needs to have stopping power. That’s the strength of digital signage advertising. Its messaging is direct and to the point: short and punchy, with real ability to grab and hold attention. Digital signage offers advertisers the opportunity to intercept the work, play, and social patterns of a particular target audience’s daily routines and to then weave a relevant message through those patterns.



Base: Among those who have seen ads in the media in the past 12 months


PeOPLe PAY ATTeNTION TO ADS ON DIGITAL SIGNAGe In a cluttered, media landscape, people report that digital signage advertising cuts through the noise. Forty-four percent of adults said that they paid some or a lot of attention to digital signage advertising, which places this media ahead of radio, newspapers, billboards, Internet, and mobile phones, and on par with magazines.

DIGITAL SIGNAGe ADveRTISING CATCheS ATTeNTION

Digital signage advertising catches people’s attention and provides a high-im-pact way of delivering an advertising message. Advertising on digital signage catches consumer’s attention better than any other media.

PeOPLe fIND DIGITAL SIGNAGe ADveRTISING TO be UNIqUeDigital signage often appears in environments that provide relevant content and advertising that offers a new experience for many consumers. Among those who have seen advertisements on different kinds of media over the past 12 months, people found digital signage advertising to be the most unique.

ADveRTISeMeNTS ON DIGITAL SIGNAGe RAISe INTeReSTIn these times of information overload,

it’s not easy to pique the interest of an audience. Survey respondents found ads on digital signage to be the most interesting, along with magazines and TV.

DIGITAL SIGNAGe ADveRTISING DRIveS ACTIONDigital signage advertising is effective in driving action because it can be placed in close proximity to the time and place of purchase.





Base: Among those who have seen adsin the media in the last week



DOeS YOUR MARkeTING hAve A bUzz COMPONeNT?

A “First to Market” opportunity to “own” a Digital Medium. Digital Smart Tops offer much more than awareness building. Make this medium a Community Information Portal• Traffic Reports• Tourism Information• Time and Temperature• Stock Updates• Football Scores on Sundays• Real Estate Updates• Community Events and Outreach• Company Announcements

MONeTIze The MeDIUM• Your Products & Services• Price and Item Information• Your locations are displayed using our GPS technology

YOUR DIGITAL SMART TOPS wOULD beCOMe ICONIC IN New YORk AND bOSTON AS CONSUMeRS ReLY ON ThIS MeDIUM fOR TheIR DAILY INfORMATION UPDATeS.



A New wAY TO TARGeT LIke NeveR befORe

Digital Smart Tops patented Geo-Targeting system is linked to a Global Positioning System (GPS). Using satel-lites to identify a Digital Smart Top location, advertisers are able to change ads based on location. Each Top has a built-in GPS that talks to a satellite, enabling it to be aware of its location within a fraction of a city block. GPS technology has been a reliable navigation tool for years. Now advertisers can use it to target their ads with new precision.

LOCATION TARGeTINGThe Digital Smart Top’s unique design allows it to deliver ads that are precision targeted to specific locations. Run advertisements wherever customers are - at the airport, outside major hotels, in the theater district, in front of a competitor’s store, or within a few block of your own storefront. A retail store, for instance, might advertise a sale at their store. Or a movie theater could tout current films.

TIMe TARGeTINGDeliver messages when a specific audience will be most receptive. Promote coffee during the morning commute, a company’s job opportunities at lunchtime, movie rental in the evening or available show tickets at night. A restau-rant can buy advertising in its immediate vicinity and charge the display to advertise lunch and dinner specials throughout the day. DeMOGRAPhIC TARGeTINGThe Digital Smart Top lets advertisers reach key consumer groups based on demographics. Run ads for financial services in affluent regions, tailor ads for different language areas, or messages direct at college students in and around campuses.

CO-bRANDINGDigital Smart Tops can accommodate multiple advertisers at the same time. For example, a juice company and multiple supermarkets can co-brand a product - sharing an ad that targets the same potential customers.



ACCOUNTAbILITY AND MeASUReMeNT

At Clear Channel, taxi advertising delivers eye level impact advertisements right to your customers. And because taxis go where people go, Clear Channel Taxi advertising offers high frequency via daily exposure. Our 24-hour presence on freeways, in downtown areas, airports and business communities guarantees complete market penetration and maximum exposure.

Digital Smart Tops are now the future in accountability. We pro-vide proof of performance reports showing how many times your ad ran by:

• Time of Day

• Zip Code

• City Block

• Retail Location

• Any Geographic location you choose

• Total number of ads delivered



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PRODUCTION: DIGITAL SMART TOPS ARe eASY

Rich, colorful, moving ads (a lot like animated Internet banner-style ads) are typically developed in Macromedia’s “Flash” for maximum impact (other compressed image and file formats work as well). And Digital Smart Tops creative flexibility means advertisers can customize their message based on changing goals, test different messages efficiently and adjust creative quickly with in-house creative production.

Engaging Creative. Digital Smart Tops allow advertisers to deliver engaging ads on two-sided screens with greater depth and wider viewing angles, using fully animated, full-color video. Through first-of-its-kind targeting capabilities and creative presentation, Digital Smart Tops colorful moving images cut through cluttered outdoor advertising venues, making products stand out and influencing customers to buy. Mounted at eye level, they provide wide viewing angles and grab audience attention, turning heads and leaving lasting impres-sions over traditionally static taxi-top signage.

Digital Smart Tops have easy creative benefits:

• Flash Macromedia (version 8)- Simple web banner ads

• Quick Turnaround- No vinyl to print. No production cost.

We can create the Flash Ad for you at no charge!

• Provide us your marketing objectives and we will customize your ad schedule

• Demographics • Locations • Key times of day

• Change your creative as often as you like during the campaign!

• Short lead time-same day turnaround for new creative


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INTRODUCING DIGITAL SMART TOPS