Introducing Chloe 101101

8/4/2019 Introducing Chloe 101101

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Introducing Chloe

LAB

DESIG

N

PROD

UCTION

INTER

NATIONAL

PROJECT2010. 11. 02


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[ Agenda ]

Preface

The name

Her story

Brand Portfolio

VERSO designed


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reface


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"Prior to Chlo's launch, luxury fashion houses had only ever produced Haute

Couture (i.e. made-to-measure) clothing. This was fine for the few who could afford it,

but it left everyone else in frequently poorly-made copies, supplied by the local

seamstress.

Chlo's creator, Gaby Aghion, rejecting the stiff formality of 1950s fashion (and

sensing a gap in the market), decided to create a line of off the rack, high quality,

soft, body conscious clothes from fine fabrics, which she called 'luxury prt--porter'

and thus, the Prt--Porter (Ready-To-Wear) market we know today, was born.


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he Name


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The name comes from the Greek (khl), meaning young green shoot

and is one of the many names of the Greek Goddess Demeter. But that is

not why Gaby picked this name and became todays global brand she

picked this name after one of her best friend, just because her own name

Gaby sounded like an augur.

The name Chloe, however was chosen to reflect the new mood of Paris :

youthful and modern in design and slightly audacious in spirit.


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er Story


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As the label attracts more and more admirers, the fashion house brings in young,

insightful designers who later define the Paris ready-to-wear movement as le style


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and Portfolio


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Chlo is founded by Gaby Aghion. She and her partner, Jacques Lenoir were among the first to become aware of the

raising demand for collections that could merge the strict requirements of haute couture and those of ready-to-wear.

1952

The first collection is introduced at Le Caf de Flore, one of their favorite cafes and the meeting place of artists in

Paris.The collection was designed by Gaby Aghion and made by a first assistant at Lelong. Gaby Aghion and Jacques

Lenoir start hiring young talented designers, who would eventually make a name of their own : Christiana Bailly,

Michele Rosier, Maxime de la Falaise, Graziella Fontana, Tan Giudicelli, Guy Paulin, Carlos Rodriguez.

1956

Karl Lagerfeld is the main designer and Chlo becomes one of the symbolic brands of the 70's. Among its customers:Jackie Kennedy, Brigitte Bardor, Maria Callas and Grace Kelly.

1966


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Chlo keeps working with promising and eventually famous artistic directors: Martine Sitbon1988

Karl Lagerfeld1992


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Stella MaCartney brings in a new direction, feminine, romantic and impertinent1997

Launched See by Chlo, is a younger line of the luxurious brand, Chlo. This line manufactures ready-to-wear,

handbags, and accessories since 2001. This line of apparel is intended to target the younger generation and is more

affordable for those who are starting to become more sophisticated in their styles.

2000


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Phoebe Philo adds a personal and sensual touch. Kristen Dunst, Natalie Portman and Lou Doillon become customers.2001

Chlo launches a line of bags, small leather goods and shoes. The Paddington bag will become the first of the 'it-bags'.2002


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Chlo still play its role as a stage for future designers to shine & bright.today


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so Designed


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Thank you.Any questions ?

Documents

Introducing Chloe 101101