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Introducing CA4Presented by: Matt McCabe & Tim Dunning,
The Common Application
Monday, April 15, 2013 10:45 a.m.
Session ID 1378
AACRAO San Francisco 2013 Session ID: 1378
Session Rules of Etiquette• Please turn off your cell phone/pager
• If you must leave the session early, please do so as discreetly as possible
• Please avoid side conversation during the session
• Please complete the session evaluation
Thank you for your cooperation!
AACRAO San Francisco 2013 Session ID: 1378
Introduction
• Association Overview
• 2012-13 Review
• Past, Present, and Future
• Membership Information
• CA4: The Next-Generation Common Application
AACRAO San Francisco 2013 Session ID: 1378
The Association
• Not-for-profit membership association founded in 1975
• Mission: to promote holistic admission as a path to college access
• Free services for applicants and secondary schools
• Volunteer Board of Directors• 9 chief enrollment officers• 4 school counselors
• Two Advisory Committees• Applications: primarily admission operations professionals• Outreach: school and CBO counselors
AACRAO San Francisco 2013 Session ID: 1378
2012-13 Statistics (Projected)
Applications
• 730,000 unique applicants (+10%)
• 3.1 million applications (+10%)
School Forms
• 20,500 high schools represented (+10%)
• 350,000 school officials will submit an online form (+15%)
• 9.5 million school forms (+22%)
AACRAO San Francisco 2013 Session ID: 1378
2012-13 Demographics
Sex• 56% Female, 44% Male
Ethnicity• 58% White, 29% Students of Color, 13% No Response
Country of Home Address• 91% Domestic, 9% International
Parental Education• 69% At least one parent with a Bachelor’s, 31% First Generation
School Affiliation• 74% Public, 14% Independent, 12% Religious, <1%Homeschool
AACRAO San Francisco 2013 Session ID: 1378
2012-13 Averages
• 4.4 online applications per applicant
• Without transfers and singleton ED apps: 4.6
AACRAO San Francisco 2013 Session ID: 1378
2012-13 Averages• 4.4 online applications per applicant• Without transfers and singleton ED apps: 4.6
NE INTL MID-AT WEST SW MW SOUTHSCHOOLAVG
IND 6.5 5.9 6.5 6.2 5.4 5.5 4.8 5.8CHART 6.0 5.2 5.2 4.2 4.4 5.7 3.9 5.0REL 6.2 5.3 5.4 4.7 4.1 3.8 3.8 4.8
PUBLIC 5.2 4.9 5.0 4.0 3.6 3.3 3.3 4.2HOME 4.7 5.0 4.1 3.6 3.5 3.5 3.1 3.9
REGIONAVG 5.4 5.4 5.2 4.3 4.0 3.6 3.6
RED: Above average BLACK: Below average
AACRAO San Francisco 2013 Session ID: 1378
2012-13 Averages• 4.4 online applications per applicant• Without transfers and singleton ED apps: 4.6
NE INTL MID-AT WEST SW MW SOUTHSCHOOLAVG
IND 6.5 5.9 6.5 6.2 5.4 5.5 4.8 5.8CHART 6.0 5.2 5.2 4.2 4.4 5.7 3.9 5.0REL 6.2 5.3 5.4 4.7 4.1 3.8 3.8 4.8
PUBLIC 5.2 4.9 5.0 4.0 3.6 3.3 3.3 4.2HOME 4.7 5.0 4.1 3.6 3.5 3.5 3.1 3.9REGIONAVG 5.4 5.4 5.2 4.3 4.0 3.6 3.6
Public schools account for 74% of applicants
AACRAO San Francisco 2013 Session ID: 1378
2012-13 Members
39 new members (527 total)• 47 states plus DC (1 new: Hawaii)• 16 international members (5 new)• 7 countries outside the US (1 new: Austria)• 17 public flagships (3 new: Purdue U, CU Boulder, U. Oklahoma)• 81 public institutions (15 new)• 7 HBCUs
AACRAO San Francisco 2013 Session ID: 1378
Past, Present, and Future
• The Early Years (1975-1994)• 15 private colleges in original “Common Application Experiment”• 200 member colleges by 1994• Paper application• Volunteer steering committee assisted by 1 part-time clerical
assistant• Budget of $200,000 by 1994
AACRAO San Francisco 2013 Session ID: 1378
Past, Present, and Future• The Early Years (1975-1994)
• 15 private colleges in original “Common Application Experiment”• 200 member colleges by 1994• Paper application• Volunteer steering committee assisted by 1 part-time clerical
assistant• Budget of $200,000 by 1994
• The Transformative Years (1995-1999)• Incorporation as 501(c)3 not-for-profit membership association
governed by Board of Directors• Holistic review established as primary membership requirement• Public institutions invited to join• Online submission introduced• Preparation to hire first Executive Director
AACRAO San Francisco 2013 Session ID: 1378
Past, Present, and Future
• The Modern Era (2000-2013)• Rapid growth: 527 members in 2013-14• Tremendous volume: applicants, applications, school officials• 8 full time association staff, 40 full time Hobsons employees• $15M budget funded by member fees
AACRAO San Francisco 2013 Session ID: 1378
Past, Present, and Future
• The Modern Era (2000-2013)• Rapid growth: 527 members in 2013-14• Tremendous volume: applicants, applications, school officials• 8 full time association staff, 40 full time Hobsons employees• $15M budget funded by member fees
• Going Forward• CA4: New system to accommodate anticipated volume• Independence: Bring outsourced technology in-house• 50-60 full-time staff in new physical office space• Fee reductions for members• Reaffirmation of historic values
AACRAO San Francisco 2013 Session ID: 1378
The Application
• Online only, paper discontinued• Smart, dynamic questions presented one at a time• Address verification• Arts supplement replaced by Slideroom.com• Athletic supplement discontinued
AACRAO San Francisco 2013 Session ID: 1378
Payments
• Payment and application submitted together• Online payment for international students without a US credit card or
US-based checking account• No “mail check” option• Simplified fee waiver process
AACRAO San Francisco 2013 Session ID: 1378
School Forms
• Paper still available, but applicants must obtain forms from within their accounts
• New demographic info on School Report• No current-year courses on School Report• International and Homeschool Supplements discontinued as a
standalone forms• Transfer school forms
• Online: Revised College Report and Instructor Evaluation• Offline: Mid-term and Final Report/High School transcript
AACRAO San Francisco 2013 Session ID: 1378
Member Supplements
• Standalone forms replaced by two new sections• Member Page
• Expanded, customized version of Future Plans• Members select questions and permitted responses• Submitted with Common Application
• Writing Supplement• Short-answer or essay-length responses to member questions• Uploads permitted for members willing to receive resumes,
research papers, and graded assignments• Smart essay prompts• Submitted after Common Application
• August 1st launch for all information for every member college
AACRAO San Francisco 2013 Session ID: 1378
Writing Sections
• Essay, Additional Information, Required Explanations• Five new essay prompts, reviewed annually• Short answer moved to Writing Supplement if member wants to ask• Enforced 650 word limit for all sections• Enforced 250 minimum for essay only• Uploaded documents replaced by text-entry• Basic formatting available (bold, italics, underline and accented
characters); cut and paste retains formatting
AACRAO San Francisco 2013 Session ID: 1378
Membership Requirements
• Baccalaureate degree granting institution
• Regional accreditation or CIS Membership
• NACAC member in good standing
• Commitment to association’s non-discrimination statement
• Holistic admission process• One academic recommendation• Untimed writing sample
AACRAO San Francisco 2013 Session ID: 1378
Services To Members
• New Member Orientation• Support available 8am to 8pm: Control Center, email, phone• Regular training webinars, training library, Knowledgebase FAQ• Annual member conference• Designated support analyst during the Annual Update season• Nightly batch printing and Scheduled Delivery Service• Search, printing, data export, email, year-over-year statistics• Online team manages performance, reliability, and security of the
online system so members and their IT departments do not have to
AACRAO San Francisco 2013 Session ID: 1378
Membership Timeline
• September: Online Membership Application available• November 15: Application Deadline• February: Board notifies institutions of decisions• March: New Member Orientation• July 1: Membership year begins• August 1: Common App Online launches
New members have about six months
to prepare for receiving Common Apps