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PRESS RELEASE / / STADIUM GOODS HEADS TO ZALANDO
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INTRODUCING A SLICE OF NEW YORK WITH STADIUM GOODS AT
ZALANDO
BERLIN, 31S T AUGUST 2017 / / Calling all sneakerheads! Straight from the beating heart of New York City, this October, we welcome elite sneaker and premium streetwear marketplace, Stadium Goods to our Partner Program in Germany; a first for the US company in Europe! To celebrate its arrival at Zalando, Stadium Goods will launch a mind-blowing exhibition of the hottest limited edition sneakers at this year’s Bread & Butter 2017 by Zalando (B&&B).
© Zalando This Autumn, Zalando is partnering up with Stadium Goods, the legendary NYC streetwear and premium sneaker outpost, to launch its expansion into the style-conscious European marketplace. Zalando is Europe’s biggest online fashion platform offering a wide assortment from high to low, from apparel to shoes and accessories, with over 2,000 leading brands for men, women, kids and every occasion imaginable. It is the ultimate online fashion destination, unlike any other. Through this unique partnership, Stadium Goods' incredible marketplace of hundreds of thousands of the most coveted sneakers and streetwear items will expand its reach to the European market with the power of Zalando. “As a leader in the sneaker market, we’re excited to be partnering with Europe’s premiere online shopping destination. We believe together, Zalando and Stadium Goods will offer sneaker enthusiasts the authenticity and selection European consumers have long been asking for,” says John McPheters, Stadium Goods Co-Founder and CEO.
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To celebrate its arrival to Europe, Stadium Goods is set to land at Bread & Butter 2017 by Zalando, with a special edition, immersive streetwear-centric experience. Stadium Goods will bring an authentic ‘slice’ of NYC to Berlin in the form of a classic Brooklyn butcher’s shop. The only difference? Instead of prime cuts of meat, attendees at Bread & Butter have the chance to win and take home premium sneakers. Carsten Keller, VP Direct-to-Consumer at Zalando: “Stadium Goods’ presence at Bread & Butter makes it a truly unmissable event for the European streetwear cognoscenti and their partnership with Zalando’s Partner Program positions us as key destination for Europe’s community of discerning sneakerheads.” Sneakers are a very important business at Zalando, especially in menswear, so it’s only right that the European style set have access to the fullest range of the most exciting products. At Zalando’s Sneaker Corner (a dedicated shoppable hub for footwear), sportswear aficionados will be able to buy and browse a curated selection of our hot picks, and Stadium Goods is set to raise the bar even further.
#breadandbutter17
NOTES TO EDITORS ABOUT BREAD & BUTTER BY ZALANDO NAME Bread & Butter by Zalando ABBREVIATION B&&B DESCRIPTOR Bread & Butter by Zalando - The Festival of Style and Culture WHAT Bread & Butter by Zalando is The Festival of Style and Culture that invites everyone to
explore the latest in fashion and music with exclusive products and experiences. WHERE Arena, Eichenstraße 4, 12435 Berlin ; Festsaal Kreuzberg and live streamed on
breadandbutter.com WHEN 1-3 September 2017 OPENING TIMES Friday, Saturday and Sunday
Fashion Stage, Beach Stage, Garden Stage & Zalando Stage: 1 – 10 pm Festsaal Kreuzberg: 1 pm – 3am
BRANDS adidas, Alpha Industries, Asics, Bik Bok, Camper, Converse, Eastpak, Fila, Fossil, G-star RAW, The Herschel Supply Co., Hilfiger Denim, HUGO, Hype, Jil Sander Navy, KICKZ, Lee, Levi's®, Lost Ink, Love Stories, Mads Nørgaard, Missguided, Napapijri, Nike, Puma, Rains, Reebok, Rvlt, Selected Femme/Homme, Stance, Superga, The Kooples, Topman, Topshop, Vans, Wrangler, Zalando
SHOWS G-Star RAW, HUGO, Jil Sander Navy, Selected Femme/Homme, The Kooples, Topshop, Topman, Viktor&Rolf, Zalando and more.
MUSIC ACTS Bilderbuch, Hannah Faith, Yung Hurn, Quay Dash, and more SPONSORS & PARTNERS Mercedes-Benz, Maybelline, Johnnie Walker and Essie TICKETS 20 euro per day, available via breadandbutter.com/tickets. Due to limited venue capacity,
entry to see music highlights is only valid with a music highlight voucher. In order to obtain a music highlight voucher, you must first purchase a general admission ticket then visit www.breadandbutter.com on August 26th to get your special entry voucher for free,
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valid for you and a friend (who also must have a general admission ticket). Those unable to get a limited entry voucher can watch the show via live streams online and at the venue.
ABOUT ZALANDO Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of almost 2,000 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with four centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe, supported by warehouses in Northern Italy and France with a focus on local customer needs. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract about 200 million visits per month. In the second quarter of 2017, 70 percent of traffic came from mobile devices, resulting in 21.2 million active customers by the end of the quarter. CONTACT ZALANDO PR Jolanda Smit / Global Head of Brand Comms and PR [email protected] +49 176 127 59 223 CONTACT ZALANDO CORPORATE COMMUNICATIONS Juliane Schramm / Senior Manager Corporate Communications [email protected] +49 176 127 59 718
