INTEGRATED PROJECTINTRO TO STORY

BY ALEX KELLY

https://akellydesignblog.wordpress.com/

GRAPHIC DESIGNCHOSEN PATHWAY OF INTEREST

• A profession that I have been very inspired by for many years that I could deffinately see myself enjoying and feeling rewarded by

• The exploration of aesthetically pleasing layouts and use of colour and texture captivate me to follow my own design aspirations

GRAPHIC DESIGN

• The fact that I would be able to participate in a job that i’m genuinely passionate about would make me feel fulfilled with myself

• I love the use of a variety of medians (photography/painting/etc), then bringing them together in a professional yet charming appeal

WHY?

C&D CHOSEN QUOTEWHAT QUOTE SHOULD I VISUALLY INTERPRET?

• Place and Time Quote

• Maori Proverb : “Ka mura, ka muri – We walk into the future backwards.”

• Traditional way the Maori people viewed the future learning from their past family members experiences to move forward in life

• I believe that this quote stood out to me more than the others because of my interests towards family tradition and understanding your elders knowledge.

C&D

CHOS

EN IMAGE

WHIC

H IMAGE SHOULD

I U

SE A

S IN

SPIR

ATIO

N?

• Traditional Japanese Zen Gardens

• I found this image the most compelling because I felt it would be the most practical image to use as an inspiration towards my ideas.

• Purpose: To quiet and focus your body and mind

STARTING IDEASWHAT ARE MY POSSIBILITIES?

• Starting experiments using paper as the median

• Used this mind map to spark some beginning ideas

• Identifying my opportunities and restraints of using paper to visually communicate my concepts

INTERGRATION

HOW

DO I COMBINE T

HESE

COM

PONE

NTS

WITH

MY GIVEN

PRA

CTIC

E?

• Wanted to incorporate range of skills and medians

• Mixed uses of simple model making, freehand drawing, photography and Adobe Softwares (Illustrator / Photoshop) whilst generating my concepts

• Used pinterest as my main source of inspiration as the website is loaded with contemporary designs and ideas that are very beneficial

• Started to visualize some potential designs as well as gaining some inspiration before attempting my first

INSPIRATIONGAINING A BROADER RANGE OF KNOWLEDGE ON THE COMPONENTS IM BASING MY DESIGNS ON

• Using Pinterest, I wanted to embolden my knowledge on examples of Traditional Zen Gardens as well as observing some modern sculptures.

• Zen Gardens generally showcase a variety of features establishing peace and unity in forms of streams, sand and traditional sculptures and walkways.

• My research on modern sculptures conveyed that a majority of them are made with smooth and simplistic features.

FUTHER I

NSPIRATION

• Further using Pinterest as my key resource I wanted to incorporate an architectural twist to my ideas as I felt it could link with my cho-sen quote “We walk into the future backwards”, linking the two together to then form a set of concepts.

• • I also created a page of some contrasting textures for ad-ditional inspiration to take in to my beginning ideas.

NEVILLE BRODYWELL KNOWN GRAPHIC DESIGNER

• London born designer who studied design in Britian during the 1970s

• • He gained a fair amount of attention as an art director for The Face magazine, where he worked from 1980 to 1993

• • Founding member of the London based type foundry Fontworks and has designed over 20 different typefaces during his career

NEVILLE BRODY

SAUL BASS (May 8, 1920 — April 25)

SAUL BASS

MOST RECOGNISED MOVI

E PO

STER

DES

IGNS

ENVIRONMENT / ATMOSPHERE

STARTING IDEAS

CALMING MODERN SCULPTURE

EXPLORATIVE DRAWINGS / STRUCTURE INSPIRATION

• Incorporation of water (stream) flowing as if part of the sculpture as they work well to create a sense of harmony and relaxation

SIMPLISTIC MODEL MAKING-• Folding bits of carboard to create and explore a variety of shape possibilities and aesthetics

• Photography of the sculptures in their own unqiue landscapes

STRUCTURES

DAVID CARSONAMERICAN GRAPHIC DESIGNER “He uses type the way a painter uses paint, to

create emotion, to express ideas.”

FINAL DESIGN

SUMM

ARY

CONC

LUSIONS

REFERENCES:

• Retrieved June 5th 2017 / Magdiel Lopez March 02 2004 / https://nz.pinterest.com/pin/190066046756673944/

• Retrieved May 27th 2017 / Justin Palone Feb 27, 2017 / http://inkbotdesign.com/nev-ille-brody/

• Retrieved June 8th 2017 / Jane Withers, 1991 / New British graphic designers Peter Sav-ille, Malcolm Garrett, Neville Brody

• Retrieved June 5th 2017 / Petites Mélodies Nov 13 2016 / https://nz.pinterest.com/pin/123426846015463654/

• Retrieved June 8th 2017 / Jennifer Bass, 2011 / Saul Bass : a life in film & design

• Retrieved May 27th 2017 / ‘Fedd’, Septem-ber 26, 2014 / https://feddesigns.wordpress.com/2014/09/26/david-carson-2/

• Retreived June 8th / Lewis Blackwell 1958 - 1997 David Carson : 2ndsight : grafik design after the end of print

• Retrieved June 5th 2017 / Adriana Comera Jan 22nd 2013 / https://nz.pinterest.com/pin/259801472234103198/

• Retrieved May 27th 2017 / Lewis Blackwell 1958 - 1997 / The end of print The graphic design of David Carson

• Retieved June 8th 2017 / Joe Roy 5th April 2010 / https://nz.pinterest.com/joeroynichol-son/neville-brody/?lp=true

• Retrieved May 27th 2017 / Jon Wozencroft 1988 / Brody: The graphic language of Neville Brody

• Retrieved June 8th 2017 / Philip B Meggs 1997

/ 6 chapters in design : Saul Bass, Ivan Cher-mayeff, Milton Glaser, Paul Rand, Ikko Tanaka, Henryk Tomaszewski

• Retrieved May 27th / Jordan Karmin Aug 31, 2013 / https://www.gizmodo.com.au/2013/08/17-of-the-cool-est-minimalist-movie-posters-saul-bass-ever-de-signed/

• https://www.britannica.com/biography/David-Carson

THANKYOU.