Intro to Mass Comm With Campus Journalism

CAMPUS JOURNALISMCAMPUS JOURNALISM




• Campus journalism is defined as “that enjoyable co-curricular activity of the school paper staff in collecting, organizing, and presenting news; in writing editorials, columns, literary articles, and features; in copyreading, proofreading, dummying, and writing headlines—all for the purpose of putting out a school organ.’ (City Schools of Manila)

FUNCTIONS OF THE CAMPUS FUNCTIONS OF THE CAMPUS PAPERPAPER

A.A. AID TO THE STUDENTSAID TO THE STUDENTS

1. Provides an opportunity for interesting 1. Provides an opportunity for interesting writing.writing.

2. Gives students the opportunity to learn 2. Gives students the opportunity to learn how to read the newspapers.how to read the newspapers.

3. Acts as a stimulus to better work.3. Acts as a stimulus to better work.

4. Develops students’ power of 4. Develops students’ power of observation and discrimination concerning observation and discrimination concerning relative merits of news articles.relative merits of news articles.


5. Serves as an outlet and motivation for 5. Serves as an outlet and motivation for journalistic writing.journalistic writing.

6. Offers training in organization, business 6. Offers training in organization, business methods, commercial art, salesmanship, methods, commercial art, salesmanship, bookkeeping, and business management.bookkeeping, and business management.

7. Develops qualities of cooperation, tact, 7. Develops qualities of cooperation, tact, accuracy, tolerance, responsibility, and accuracy, tolerance, responsibility, and leadership.leadership.


B. AID TO THE SCHOOL & COMMUNITYB. AID TO THE SCHOOL & COMMUNITY

1. Informs the community on the work of 1. Informs the community on the work of the school.the school.

2. Publishes school news.2. Publishes school news.

3. Creates and expresses school opinion.3. Creates and expresses school opinion.

4. Makes known the achievements of the 4. Makes known the achievements of the school.school.

5. Helps unify the school.5. Helps unify the school.


6. Encourages and stimulates worthwhile 6. Encourages and stimulates worthwhile activities.activities.

7. Develops right standard of conduct.7. Develops right standard of conduct.

8. Provides an outlet for student suggestions for 8. Provides an outlet for student suggestions for the betterment of the school.the betterment of the school.

9. Develops better interschool relationship.9. Develops better interschool relationship.

10. Develops school spirit.10. Develops school spirit.

11. Develops cooperation between parents and 11. Develops cooperation between parents and the school.the school.

OTHER FUNCTIONSOTHER FUNCTIONS

1.1. Information functionInformation function

2.2. Opinion functionOpinion function

3.3. Education functionEducation function

4.4. Watchdog functionWatchdog function

5.5. Laboratory functionLaboratory function

6.6. Documentation functionDocumentation function

7.7. Entertainment functionEntertainment function

8.8. Developmental functionDevelopmental function

SECTIONS/PART OF A CAMPUS SECTIONS/PART OF A CAMPUS PAPERPAPER

A.A. FRONT PAGEFRONT PAGE

1. 1. Local news Local news – news that takes place – news that takes place within the country.within the country.

2. 2. Foreign news Foreign news – news that takes place – news that takes place outside the country.outside the country.

3. 3. Dateline newsDateline news – an out-of-town news – an out-of-town news story. It is introduced by a dateline which story. It is introduced by a dateline which states the place from which the story was states the place from which the story was reported, the date and the source.reported, the date and the source.


4. 4. Weather news Weather news – boxed forecast of the – boxed forecast of the areaarea

5. 5. Index Index – a slug line indicating an important – a slug line indicating an important inside page story and the page where it is inside page story and the page where it is found.found.

6. Other things found on the Front Page:6. Other things found on the Front Page:

a. a. Nameplate Nameplate – the engraved or printed – the engraved or printed name of the newspapername of the newspaper


b. b. EarsEars – the little boxes on either side of the – the little boxes on either side of the nameplate.nameplate.

c. c. Banner Banner – principal headline bearing the – principal headline bearing the boldest and biggest type.boldest and biggest type.

d. d. Running head Running head – a head made up of two or – a head made up of two or more lines.more lines.

e. e. Headline Headline – the title of any news story– the title of any news storyf. f. DeckDeck – a subordinate headline placed – a subordinate headline placed

immediately below its mother headline, also immediately below its mother headline, also known as known as bank bank or or readout.readout.


g. g. LeadLead – the beginning of a news story – the beginning of a news story

h. h. News story News story – the whole story of an event – the whole story of an event composed of the lead and the text which composed of the lead and the text which is the elaboration of the lead.is the elaboration of the lead.

i.i. ColumnsColumns – the horizontal division into – the horizontal division into parts of a newspaper.parts of a newspaper.

j. Column rule – the vertical line that divides j. Column rule – the vertical line that divides the page into column. the page into column.


k. k. FoldFold – the imaginary horizontal line that – the imaginary horizontal line that divides the newspaper equally into two divides the newspaper equally into two parts.parts.

l. l. BylineByline – the signature of a reporter – the signature of a reporter preceding a news-feature, as by Braziel preceding a news-feature, as by Braziel Ongcachuy.Ongcachuy.

m. m. BoxBox – news materials enclosed by line – news materials enclosed by line rules.rules.

n. n. CutCut – a metal plate bearing a newspaper’s – a metal plate bearing a newspaper’s illustration, also known as illustration, also known as cliché.cliché.


o. o. CutlineCutline – the text accompanying photos and – the text accompanying photos and other art work, better known as a caption. If other art work, better known as a caption. If written above the photo just like a slugline, it is written above the photo just like a slugline, it is called an called an overline.overline.

p. p. KickerKicker – a tagline placed above but smaller – a tagline placed above but smaller than a headline, also known as teaser. If it is than a headline, also known as teaser. If it is bigger than the headline, it is called a bigger than the headline, it is called a hammer.hammer.

q. q. Credit Line Credit Line – – a line giving the source of the a line giving the source of the story or illustration, as Reprinted from the story or illustration, as Reprinted from the “Manila Times” or Photo by MPI.“Manila Times” or Photo by MPI.


B. EDITORIAL PAGEB. EDITORIAL PAGE

1. Folio – consists of the page number, date 1. Folio – consists of the page number, date of publication, and name of the newspaper, of publication, and name of the newspaper, usually written on top of the pages.usually written on top of the pages.

2. Masthead – the editorial box containing 2. Masthead – the editorial box containing the log, names of the staff members and the log, names of the staff members and position in the staff, subscription rate, the position in the staff, subscription rate, the publisher, and other pertinent data about publisher, and other pertinent data about the newspaper.the newspaper.

3. Editorial proper – a commentary written by 3. Editorial proper – a commentary written by any of the editors who comments or gives any of the editors who comments or gives the opinion of the staff or of the whole the opinion of the staff or of the whole paper on various subjects. paper on various subjects.

4. Editorial column – a personal opinion 4. Editorial column – a personal opinion written by the columnist himself. written by the columnist himself.

5. Editorial cartoon – usually a caricature 5. Editorial cartoon – usually a caricature emphasizing a simple point. emphasizing a simple point.

SECTIONS/PART OF A SECTIONS/PART OF A CAMPUS PAPERCAMPUS PAPER

6. Editorial liner – a short statement or 6. Editorial liner – a short statement or quoted saying placed at the end of an quoted saying placed at the end of an editorial column or editorial to drive home editorial column or editorial to drive home a message.a message.

7. Letter to the editor – a letter sent in by the 7. Letter to the editor – a letter sent in by the reader giving his personal views on certain reader giving his personal views on certain aspects.aspects.


C. SPORTS PAGEC. SPORTS PAGE

D. SPECIAL FEATURED. SPECIAL FEATURE

- Life and Leisure- Life and Leisure

- Finance and Business- Finance and Business

- Entertainment- Entertainment

- Classified ads- Classified ads


DEVELOPMENT COMMUNICATIONDEVELOPMENT COMMUNICATION

Development communication is the art Development communication is the art and science of human communication and science of human communication applied to the speedy transformation applied to the speedy transformation of a country and the mass of its people of a country and the mass of its people to a dynamic state of economic growth to a dynamic state of economic growth that makes possible greater social that makes possible greater social equity and the larger fulfillment of the equity and the larger fulfillment of the human potential.human potential.


Development communication is Development communication is moving further away from persuasion moving further away from persuasion to communication as dialogue and to communication as dialogue and experiential learning. It is seeking experiential learning. It is seeking workable ways of counterbalancing workable ways of counterbalancing top-down information flows with more top-down information flows with more viable and participatory viable and participatory communication structures in villages.communication structures in villages.

PURPOSEPURPOSECover news that reflects social relevance and Cover news that reflects social relevance and

which underlines a sense of commitment of which underlines a sense of commitment of journalists to economic development in the journalists to economic development in the broadest sense of the term. (Ogan, 1982)broadest sense of the term. (Ogan, 1982)


DEFINING MASS MEDIADEFINING MASS MEDIA

MASS MEDIAMASS MEDIA

Mass media use channels to carry the Mass media use channels to carry the messagemessage

Include not only the mechanical devices Include not only the mechanical devices that transmit and sometimes store the that transmit and sometimes store the message (TV cameras, radio microphones, message (TV cameras, radio microphones, printing presses), but also institutions that printing presses), but also institutions that use these machines to transmit messages.use these machines to transmit messages.


When we talk about mass media of When we talk about mass media of television, radio, newspapers, magazines, television, radio, newspapers, magazines, sound recording, and film, we will be sound recording, and film, we will be referring to the people, the policies, the referring to the people, the policies, the organizations, and the technology that go organizations, and the technology that go intro producing mass communicationintro producing mass communication

Media vehicle – a single component of the Media vehicle – a single component of the mass media, such as newspaper, radio mass media, such as newspaper, radio station, TV network, magazine, and so forthstation, TV network, magazine, and so forth


Eight diff mass media: radio, television, Eight diff mass media: radio, television, film, book publishing, sound recording, film, book publishing, sound recording, newspapers, magazines, and computers…newspapers, magazines, and computers…

Some media like billboards, comic books, Some media like billboards, comic books, posters, direct mails, matchbooks, posters, direct mails, matchbooks,

Documents

Intro to Mass Comm With Campus Journalism