YOUR PRODUCE PARTNERS, WE ARE HERE TO BUILD YOUR SALES!

OVERVIEW

• About FreshSource

• Our Retail Sales & Merchandising Structure

• Our Account & Brand Management Structure

• Our Key Client List

• FreshSource Successes

• Merchandising Efforts

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E Our History

FreshSource is a premier West Coast Brokerage company that developed its start due to the demand of our clients. Because FreshSource was personally requested to handle client business directly from selling, to merchandising, and promoting, FreshSource became a very competitive broker overnight.

President and Owner of FreshSource, Robert Thompson, started with Foxy, now owned by Taylor Farms, over 10 years ago. Robert managed the business like a regional manager, hiring and managing the broker in the market.

Not able to find a brokerage company that fully complemented all of the skills and drive, for which Robert was looking, he found this to be the optimum opportunity to start his very own full service brokerage company, FreshSource. Starting from the ground up, Robert was looking to add some driven industry professionals with his same fire and hunger to promote items.

In the fall of 2013, Robert joined forces with Shawn Dagen to launch FreshSource North in Northern California. With 11 plus years in the produce brokerage business and 20+ years of sales management, Shawn has put together a team of talented individuals that are breaking new grounds in Northern California and beyond.

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E Our Mission

Our Commitment

FreshSource is committed to building client relationships, instituting honest and prudent business principles that strengthen retail and consumer confidence. Our goal is to provide the highest quality of sales, merchandising and retail support possible and to deliver the most innovative and exciting products from around the globe. Our drive is to help our clients make distinctive, lasting, and substantial bonds with the retailers and consumers, with the goal of building a great brokerage that attracts, excites, and retains exceptional people.

We understand the daunting task of capturing the attention and imagination of an ever evolving consumer in today’s competitive market. FreshSource is committed to building your sales, delivering key services, ensuring goals are reached and objectives met. If you’re seeking to net sustainable and consistent results please contact us to further discuss your company’s future sales, retail support and merchandising needs. We look forward to building a strong partnership with you and your company.

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E Your FreshSource Team

Dave JuarezDirector of Merchandising

Nader BorooshanLead Field Retail Merchandiser

Shannon DambachDirector of Sales

Natalie J. MachadoManager of Marketing & Sales

Shawn DagenPresident Northern Division

Stuart GaiberIT Manager

Stewart ThompsonCommodities Sales Manager

Dave HaubertLead Field Retail Merchandiser

Pari PourtneyAccounting Manager, LLC

Paige CecilAdministrative Assistant

Tony ZagarellaMerchandiser

Manuel JuarezMerchandiser

Cecilia ZeiherMerchandiser

Jon PerezMerchandiser

Robert ThompsonPresident & Owner

Patrick JuarezMerchandiser

Cobie AhlstromMerchandiser

Athena ThompsonMerchandiser

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E Brand & Account Management Structure: RFT FreshSource

Robert ThompsonPresident & Owner

Brand ManagementSimply Fresh Fruit, Del Monte Fresh, Crispy Greens, Amport Foods, Taylor Farms, Hollandia, Foxy, Suja, Sonora

Commodity Sales

Account ManagementSuperior Grocers, LA Produce Market,

Cardenas, Jetro, Smart & Final, Ralphs/FFL, Vons

Dave JuarezDirector of Merchandising

Account ManagementRalphs, Food 4 Less, Vallartas,

DSO Military Commissaries

Brand ManagementBolthouse

Retail Merchandising PartnersTop Gun

Tony RosellaJeff Watson

Field Merchandisers: 13 total full time personnel

Shannon DambachDirector of Sales

Brand ManagementTaylor Farms, Tasti-Lee, Energy Fruits,

Torn & Glasser, NatureSweet, North Shore Living Herbs

Account ManagementAlbertsons, Stater Bros, Sprouts,

ReadyPac Specialties, Whole Foods, Winco

Natalie J. MachadoManager of Marketing & Sales

Account ManagementBristol Farms, Gelsons, Jons Market,

Fresh & Easy, FamilyTree,Northgate Markets

Brand ManagementBing Beverage, Almond Brothers,

Gourmet Gardens, Sonora Marketing PartnersThe Aspire Company:

Isaac La Buguen

Nader BorooshanLead Retail Field Manager

Responsibilities/DutiesProduct Resets, Schematic Integrity,

Field Work Display, Area Ops Specialist, Upselling for Promotions

Athena ThompsonMerchandiser

Responsibilities/Duties Product Resets, Schematic Integrity,

Upselling for Promotions

Cobie AhlstromMerchandiser

Responsibilities/Duties Product Resets, Schematic Integrity,

Upselling for Promotions

Patrick JuarezMerchandiser

Responsibilities/DutiesProduct Resets, Schematic Integrity,

Upselling for Promotions

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E Brand & Account Management Structure: FreshSource North

Shawn DagenPresident Northern Division

Brand ManagementTaylor Farms, Foxy Grains,

Bing Beverage, North Shore Living Herbs

Account ManagementAll Northern California Grocery Chains

and Independents

Paige CecilAdministrative Assistant

Responsibilities/DutiesAdministrative Management,

directory maintenance, logistics, coordinating between departments

Dave HaubertSales & Merchandising

Representative

Responsibilities/Duties

Product Resets, Schematic Integrity, Field Work Display, Area Ops

Specialist, Upselling for Promotions

Manuel JuarezMerchandiser

Responsibilities/DutiesProduct Resets, Schematic Integrity

Tony ZagarellaMerchandiser

Responsibilities/DutiesProduct Resets, Schematic Integrity

Jon PerezMerchandiser Responsibilities/Duties

Product Resets, Schematic Integrity

Cecilia ZeiherMerchandiser

Responsibilities/DutiesProduct Resets, Schematic Integrity

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E: CLIEN

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Taylor Farms Green Giant

Popeye Del Monte

Gourmet Garden Bolthouse

Simply Fresh Fruit Amport/Flagstone Foods Oscars Homemade Salsa North Shore Living Herbs

Almond Brothers SUJA

Viloe Aloe Water Crispy Greens NatureSweet

Hollandia Produce Tasti-Lee

Bing Beverage Delallo

Foxy Grains San Luis Brands

North Shore Living Herbs

Merchandiser #1 will cover: Greater Oregon Area

Merchandiser #2 will cover: Spokane to Yakima Areas and one day out of the week cover Portland Area

Merchandiser #3 will cover: Seattle to Vancouver Boarder

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Pacific Northwest Coverage:

• FreshSource has hired on 3 more full-time merchandisers to cover the Pacific Northwest. • Will hire a 4th merchandiser,

if business warrants.

• Here is the breakdown, as follows:

*All Pacific Northwest

efforts will be reported directly to Dave Juarez: Director of Merchandising.

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Taylor Farms Bing Beverage Green Giant

Popeye Foxy Grain

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ESSES Taylor Farms: Green Giant & Popeye Spinach Distribution

Superior- BEFORE

• Superior 126 corona reset is complete.

• 4ft of juice and 4ft of cut fruit was moved to the beginning of value added case.

• Set 20ft of salad was set to new schematic followed by resetting 4ft salad dressing.

Superior- AFTER

• Launched Cut Veg Program in July, 2012

• 4 ft was added to the existing 4 ft. in each Vallarta location.

Superior Grocers Vallartas Market

Vallartas- BEFORE

Vallartas- AFTER

Superior Grocers

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ESSES Green Giant @ Albertsons

• 16 skus of Taylor Farms product

• Continuous management and merchandising of all 220 stores by the FreshSource Team

• Ensuring maximum facings of all Taylor product throughout.

Taylor Farms Chopped Salad Display Gre

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Superior Grocers

• Retail support and product recognition.

• FreshSource is out in stores checking on schematic integrity, upselling our products.

• During promotions and Ad breaks, we personally ensure all stores are stocked and product is looking sharp.

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ESSES Amport Foods @ Food 4 Less

• Metro rack placement February 2011

• 218 stores set with metro racks in 3 weeks

• Average sales increased 30% in first year

• Sold in 4th QTR 10 for $10 Pallet Program

Food 4 Less Metro Racks

10 for $10 Pallet Program

Amport Foods @ Ralphs

• Metro Rack placement February 2011

• 225 stores set with metro racks in 3 weeks

• Average sales increased 30% in first year

• Sold in 4TH QTR 10 for $10 Pallet Program

Ralphs Metro Racks

10 for $10 Pallet Program

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ESSES Foxy @ Superior Grocers Oscars Homemade Salsa @ Superior

• Oscars Homemade Salsa joined the Fresh Source Team February 2013.

• Successfully signed on Superior Grocers to carry 7 flavors of Oscars Homemade Salsa

• Oscars Homemade Salsa successfully Rollout to all 41 stores in 1 DAY.

Demos at Superior Grocers featuring

Oscars Homemade Salsa & Prime Display Locations

• Foxy Grain cut into all 40 Superior Grocers Locations in just 2 business days.

• Utilizing prime locations for Foxy Grains racks to optimize viewing and sale potential.

• Built secondary and pallet displays to help sell Foxy top selling items: Chia & Quinoa

Featuring New FOXY Grain Product

Large Pallet Displays Implemented:

Due to success of product!

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ESSES Tasti-Lee @ Ralphs • FreshSource rolled out Tasti-Lee Tomatoes to all 250

Ralphs stores in 4 days time.

• FreshSource verified all stores received product and shippers.

Tasti-Lee Product & Shippers

BING BEVERAGE @ BRISTOL FARMS

2 Bing Displays Placed in EVERY Bristol Farms:

• Bing Beverage Blitz completed in 3 business days to 11 different Bristol Farms locations in Southern California.

• Product was showcased and ready for 2 week promotion and in-store demos.

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ESSES AMPORT FOODS @ ALBERTSONS

Custom Built Rack for Albertsons

• Custom Rack Design

• 109 stores complete in 2 weeks

• 116 stores for “final wave”

• Capture Holiday snack and baking sales

• Capture special events and promotions

• ie: Superbowl & Easter

• Back to School

Albertsons Secondary Display Project

• FreshSource put together a Secondary Display Project to help FURTHER boost Amport Sales at Albertsons • Cross merchandising Amport

Product, placing them in various locations throughout the store to optimize sales potential.

• Some stores sold over $1,000 of Amport product in just 7 days, due to the success of secondary locations.

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ESSES North Shore Living Herbs Rollout @ Albertsons

DURING

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BEFORE • FreshSource visited over 186 Albertsons locations in 3 weeks

verifying push racks were installed, product was in and set to schematic, displayed and merchandised.

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Superior: Dellalo, Oscars Salsa, Foxy Grain, Bing Beverage

FreshSource Merchandising Efforts: A Week At-a-Glance

• Ralph's: 51 Stores Visited

• Audited: Tasti-Lee and Amport Foods.

• Food 4 Less: 11 Stores Visited

• Audited: Amport Foods.

• Albertsons: 21 Stores Visited

• Audited: Green Giant, Taylor Farms Chopped Salads and Amport Foods.

• Superior: 16 Stores Visited

• Audited: Taylor Farms Salads, Commodities, Foxy Grain, Delallo, Oscars Homemade Salsa, My Fruity Faces, Bing Beverage

• Bristol Farms: 4 Stores Visited

• Audited: Bing Beverage

Ralphs: Tasti-Lee & Amport Foods

Albertsons: Taylor Farms, & Amport Foods