Intro to Creative Platforms

7/17/2019 Intro to Creative Platforms

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UNIT OUTLINE AND PLAN

Creative Platforms



http://creative!platforms.tumblr.co

GO THROUGH Handbook

VISIT WEBS

http://creative-platforms.tumblr.com/




Creative Platforms - Unit outline

This unit integrates negotiated professionalprojects with professional liaison and self-promotion enabling the student to build

their body of work with direct relevance to thcareer aspirations.

Your work - pitched to your industry (your



Unit outline

Extensive collaborative work is encouragedenabling students to develop an advanced leexperience and competence in promoting thskills.

Work with others to make stronger conten



Unit outline

The curriculum content is based on the premthose seeking a career as creatives in the ind

require a comprehensive understanding of its

structure and the requirements for employme



Aims

1. To enable students to present a coherent aof their professional work and experience ethem to demonstrate their skills to prospec

employers or other educational establishm2. To clarify the key elements of good layout,management of work and design.



Aims

3. To develop students understanding of theiproject management processes for the mod

4. To introduce the element of documentatioprocesses in the form of blogs.



Learning Outcomes

On successful completion of this unit, students

expected at the threshold level, to be able to...

1. Exhibit project management skills in the conte

unit - how to manage workload and organise ma

effectively.

2. Create a platform (in journals online/offline)

showcasing their skills and examples of work.



Learning Outcomes

3. Evaluate the quality and effectiveness of their work with re

reviews and evaluation.

4. Document their processes for each assignment in a profes

cohesive way.

ALSO VITAL - Identify and critically evaluate accumulated pr

skills in support of their showreel.To understand an awarenes

audience and pitch a showreel, CV and other promotional m

this.



Learning & Teaching Strategy

Students will be introduced to the processes of presenting wthrough a variety of formats through practical workshops.

Students will develop their individual Showreels and CVs thr

series of show and tell sessions.

Towards the end of the semester students will have a criticalpresentation which will enable them to gauge reaction and from their peers.



Assessment

Students individually will produce a CV , Showreel & Businesin an agreed, pitched and appropriate format to highly profestandards.

They will also be required to back up working processes in a

accompanying blog.



Assessment

100% Coursework:1 - Artefact 70% Showreel/Working Journal (blog) - Indivistudents will PRODUCE a portfolio of work in an appropriatemedium.

2 - Artefact 30%

CV/Business Card / Working Journal (bloIndividual students will PRODUCE an industry pitched CV anBusiness Card intended for their career path after graduation



Topics Covered

1. Strategies for enabling students to demonstrate their worShowreel. 2. Strategy for shaping portfolios to meet the requirements ovariety of prospective employers. 3. Strategy for presentations/packaging/other promotional mfor prospective employers.

4. Understanding how to identify and pitch to the target audnamely the employer.



Portfolio/Showreel

A strong portfolio opens doors, a weak portfolio closes them

Your portfolio is often the only thing a person sees before de

whether or not to contact you, and in many cases you may no

present to explain it (particularly on-line portfolios).

There are fundamental qualities that all outstanding portfolio

and a variety of principals and techniques that can help take

portfolio from average to excellent.



Portfolio/Showreel

If at all possible, your portfolio should be appropriate to the

and reviewer, and all portfolios should show creativity, skill

thought, & ambition.

Know who your audience is - RESEARCH

It is the overall combination of these, plus that "special some

makes you stand above the others.



CLEAR MESSAGE.

HIGH QUALITY CONTENT.

FIT FOR PURPOSE.

RESEARCH YOUR SECTOR.



Practical module.

You have to do the groundwork.

Advice on RIGHT content / appropriate.

Start early to gain valuable CONTACTS!

Getting industry feedback - make or break.Getting industry experience - VITAL.



Schedule

Students will develop their individual showreels a

through a series of show and tell sessions.

Towards the middle of the module students will h

critical presentation which will enable them to gefeedback on their progress.

Planning is critical. Important to get industry

feedback.



Schedule

Lecture - every 2 weeksDrop-In Session - every 2 weeks

In some lecture sessions there will be talks fro

industry.

I will be organising these over the next few we

check the blog for details.



How you showcas

work is not just ab

the content on yo

website, cd/dvd -whole package.

Presentation qua

important - beconsistent.



Examples of wo



Needs to be consistent and haavenues covered ! online/offlin



Examples of wo



Examples of work



Examples of work





A3 Magazinproduced show

a selection o





Examples of work



Examples of work

E l f k



Examples of work



Examples of work











Blog examples





http://creativeplatforms.nic

http://creativeplatforms.nickdownie.com/

http://creativeplatforms.nickdownie.com/



Research



ResearchResearching your industry requirements is vital.

Do not leave this until last minute.

Establish industry contacts from early on in the module.

Build a relationship and ask for feedback and advice on your

showreels, CV, cards.

Also get jobs / experience if you do not already have any - ag

VITAL.

Planning



! 24 weeks to complete - Organise your time

! Research industry - examples / feedback - Plan

! Mock-Up’s - sketches

! Software evaluation - editing, design, different platforms, social med

! Develop material - build your elements / printer details (pricing etc) /

! Test / Feedback - browser / platforms / end user (industry)

! DOCUMENT ALL OF THE ABOVE AS MUCH AS POSSIBLE - AGAIN PL

! Hand-In

Planning

www.mandy.com

http://www.mandy.com/

http://www.mandy.com/



y



Websites to help you

CREATIVE PLATFORMS WEB RESOURCES



Websites to help youCV/CAREER

Luke Skinner Give your résumé a face lift Creative Hotlist

The Surrey Institute of Art & Design, University College - Creative CV GuideGraduate Portfolios :: Graduate and New Media professional recruitmentGraduate Career HandbookDesignfirms.orgCreative Media Student Projectswork placement guideThe Surrey Institute of Art & Design, University College - Managing Your Careerfilm-tv.co.uk - film crews, jobs, facilities, production companies, getting into the film andtelevision industry1000 journals - Journal Expanded DetailDMC :: Digital Media Collaboratoryportfolio planningCareers and Student Development - Canterbury Chirst Church University CollegePublicity and Press Packs at Vocalist.org.ukrecord company web sites recording companies record producers indie labels recordproducers studiosproductionbaseDigital Music Research NetworkConcept farmCareer Corner Job Posting - Environmental Artists (UK)skillsformedia - homeTrendWatch Graphic Arts Creative Forecast 2002The Network of Arts Marketing Agencies and Audience DevelopmentStartinTV.com The best way into TV - Television Experience - Jobs and Careers in TV - CVHelp

artism.com, online media recruitment.Simon CockerillA Digital Dreamer The resource for becoming a graphic designeradstarsCareer Guide for Broadcast Media and JournalismCyberCollege Index for Free, Comprehensive Audio and Video CourseDesign DirectoryExpression Center for New Media - Alumni + Job Placementideasfactory - Careers Searchideasfactory - Video profilesinteractive creativity by joakim borgströmMedia UK - directory, schedules, news and morestartinTV.com - The best way into TVThe Essential Guide to a career in the music industryVault Broadcast & EntertainmentWelcome to JobinfoSE

PAGE 1OF 3

PDF of Web Resources can be

downloaded from the unit blog:

http://creative-platforms.tumblr.c





Th B f

http://creativebits.org/cool_business_card_designs



The Best of

Business Card Design

and an excellent website:










moo.com fo

sticker books etc

Start to get accounts on the following



Start to get accounts on the followingnot all might be relevant to your industry

www.flickr.com or similar

Twitter

Tumblr etc for blogging

Instagram

www.vimeo.com

www.youtube.com

get as much feedback on your work as pos

start to build online networks

Books to get you started - more coming

http://www.youtube.com/

http://www.vimeo.com/

http://www.flickr.com/









The Art of Promotion: Creating Distinction Through

Innovative Production Techniques

By Lisa Cyr

Edition: illustrated

Published by Rockport, 2003

ISBN 1592530109, 9781592530106

160 pages

Designs That Stand Up, Speak Out, And

Ignored : PromotionsAuthor: Lisa Hickey

Format: Hardcover

Publish Date: November 2004

ISBN-10: 1592531040

g y g

soon

http://www.allbookstores.com/author/Lisa_Hickey.html

http://www.allbookstores.com/author/Lisa_Hickey.html



https://vimeo.com/62571528

Drop-In Session NEXT Week





! What Industry?

! What content do you have?

! Print off and bring in your recent CV

! Join unit blog & start your own blog to document - email me with [email protected]

Please note this session is going to be pretty manic - too ma

students for room size. Just use this session to drop your CV

me and I will be there for help and clarification. I will tick you

off the register when you have given me your CV.

Bring your filled in Action Sheet with you.

Drop In Session NEXT Week

mailto:[email protected]





! I am here to help you through this module.I want everyone to do well and gain valuable industry contacts =Employment in an industry you love.

!

Use the drop-in sessions to discuss your progress and show me wo

Ask for help

Guest Talks from Film, TV, Digital,



Web and Photography

Next lecture 2 weeks time

http://portsmouthstudentshowcase.tumblr.com/



- CV’s and examples of work from last y

http://portsmouthstudentshowcase.tumblr.com/ SHOW




Documents

Intro to Creative Platforms