Aleta A. Maida, BBA Inderpreet K. Bains, BBACo-Founder Co-Founder

• Who is Alinder Suits and Sareez Couture• Services we offer• Advantages and Future Goals• SWOT Analysis• Product Features and Benefits• Product Differentiation

Who We Are• Start-up Retail Establishment • Owned by Aleta Maida and Inderpreet

Bains

• Sells fashionable Indian Suits (Salwar Kameez) and Sareez

• Established for multicultural diversification in Kamloops.

Services• Free Fitting• Online Sales

ADVANTAGES OF ASSC

•Great location in high shopping area•Quality goods •Good vendor relationships•Outstanding customer service

SWOT AnalysisStrengths Quality products Strong team capability India is the major exporter

Weaknesses No experience Require further education and experience in

marketing High start-up research and development cost

Opportunities Gaining brand recognition Multicultural experience Introduction of a possible new fashion trend (new

product development)

Threats Risk of not making profit Wider variety from competitors out of town Key staff leaving 

Product Features and Benefits• Tailor our inventory to meet the specific needs of our

clientele • Variety of Sizes, Colors and Styles • ASSC shopper card

• Clothing to fit all sizes • Sense of culture

Product Differentiation

Q & A•What does ASSC stand for?

•What are 2 advantages of ASSC?

•Name 2 strengths and 2 Threats of ASSC.