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What is social media?

Online & offline conversations utilisingUser-Generated Content (UGC)

Social networks, internet forums, blogs,micro-blogs, wikis, podcasts, digital

photos & videos, gaming, customerratings and social bookmarking

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Concepts to remember

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1.06 billion monthly users

618 million daily users680 million mobile users

The N1 Facebook game in 2012

Source Facebook

As of 31 December 2012

SongPop

http://investor.fb.com/releasedetail.cfm?ReleaseID=736911http://www.facebook.com/connect/uiserver.php?app_id=323595464361460&method=permissions.request&redirect_uri=http%253A%252F%252Fapps.facebook.com%252Fsongpop%252F%253Ffb_source%253Dsearch%2526ref%253Dts%2526fref%253Dts&response_type=none&display=page&auth_referral=1http://www.facebook.com/connect/uiserver.php?app_id=323595464361460&method=permissions.request&redirect_uri=http%253A%252F%252Fapps.facebook.com%252Fsongpop%252F%253Ffb_source%253Dsearch%2526ref%253Dts%2526fref%253Dts&response_type=none&display=page&auth_referral=1http://investor.fb.com/releasedetail.cfm?ReleaseID=736911

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Twitter is a micro-blogging service

140characters

per tweet

Twitter grew 53% in France for 2012

500million

5,5million

Twitter Worldwide Twitter France

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Professional Social Network

Over 200 million users in 200 countries4 million users in France

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Blogs

Over 182 million blogs worldwideConsumer communications channel

Vital for Search Engine Optimization (SEO)Blog platforms: Blogger, Wordpress & Tumblr

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DigitalVideo

5 Reasons to use digital video1) The internet is trending towards video2) Consumers like, and sometimes prefer video

3) Video is cost effective4) Video is social5) Video creates emotion

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400 million users end of 2012

Additional online visibilityGoogle author rank

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Eventbrite in 2012Total gross ticket sales in 2012: $600 millionNumber of ticketssold in 2012: 36 millionCountries where events were held in2012: 179Tickets scanned with Entry Managerin 2012: 3.16

millionNumber of Eventbrite app downloads in 2012: 1.8 millionSource blog.eventbrite.com

http://www.eventbrite.com/entrymanager/http://www.eventbrite.com/eventbriteapp/http://www.eventbrite.com/eventbriteapp/http://www.eventbrite.com/eventbriteapp/http://www.eventbrite.com/eventbriteapp/http://www.eventbrite.com/entrymanager/

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Photo

sharing

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Influence Measurement Tools

Tools designed to measure a personalbrands or corporations influence

Used to help identify key influencers in agiven industry

Examples: Klout & PeerIndex

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SocialMedia

Monitoring

Listen to online conversations

Collect data and measure performanceEngage with customer and develop

relationships

Monitoring ToolsSpotterRadian6Hootsuite

Tweetdeck

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Strategy

Have a plan, and prepareeach move you make

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