Intrim Credentials 2012

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Intrim Business AssociatesA full spectrum BusinessConsultancy firm

IN RIMIndia2012


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About Intrim

Intrim Business Associate is a full spectrum management

consultancy firm

Setup in 2002, we are based out of New Delhi with branch offices in

Mumbai and Chennai

Collectively we have team experience of more than 450 projects

We have successfully helped many international companies find

right strategy and partners for India entry.

We provide Implementable Solutions for Businessfrom Strategy to Proof of Concept


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USA

India

China

Thailand

Japan

France

Global Footprint

India Alliances

Kurosoft (IT & BPO)

Enroot (Human Resource

Consultancy)

Futurescape (Customer

Experience Framework)

USA Alliances

Edica LLC (Strategy/Innovation )

Edica Garnett Partners

France Alliances

Univerve SARL

(Strategy/Innovation & M&A)

Thailand Alliances

Kurosoft (IT & BPO)

China Alliances

Edica Alliances

Japan Alliances

Mitsubishi Research Institute

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Range of Services and Sectors

Retail, Agri& Food

Strategy &Brand

Management

Sourcing, SupplyChain

& LogisticsMarket Researchand Operational

Blueprinting

Strategy &Brand

Management

ConsumerProducts andHard Goods

Service Sector

Market EntryAssistance / M&A/

Strategic Tie-ups

Government /Development

Sector

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IntrimBusiness

Associates


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Entry strategies & Launches facilitated by Intrim

International

Domestic

Intrim has vast hands on experience in developing product launchstrategies & implementation across multiple categories


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End To End (ETE) Delivery Process for JVs and Alliances

CreateBusinessStrategy

Strategy Implementation

Infrastructureplanning andImplementatio

n

UnderstandExisting

Business &Management

Philosophy

Research /Analysis &Feasibility

Study

Action Plan

SeekBusiness

Alliances

CreateRevenue

Model

DevelopBusiness

Model

JV/Funding & FinancialModeling

Agencies for variousoperations

DevelopOperational

Procedures &Processes

Launch of Pilot& Evaluation

Roll Out(National /Regional /

International)

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Experience in India Entry, Launches & Market Mapping (illustrative List only)

Nova Chemicals (USA):

Volume & Demand estimation for alternate

building materials and technologies in India

Channel and trade mapping

Entry option evaluation

Alliance option

Go to Market Route map

Schoeller Arca Systems (Germany):

Volume & Demand estimation for

Returnable plastic packaging material

Adoption drivers


Market entry approach

Whirlpool (USA)

M&A with Kelvinator


Go to Market Route map

Managing the tae over

Establishment of new processes

Telstra (AUS):

Australian Telecom company entry into

Indian Market

Involved market estimation, entry plan,

investments, product selection

Business Plan for 5 years

Verizon Business (USA)

A multi billion firm in Data security

India market Entry assistance through tie

ups with Government departments

Key Target UIDAI project

Volks Wagon (Germany):

Detailed research on evaluating India as the

automobile hub for manufacturing Low cost

cars


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Experience in India Entry, Launches & Market Mapping (illustrative List only)

TATA SteelPre feasibility, validation & entry strategy

development of first of kind All-Steel

format by TATA Steel called steeljunction

Godrej and Boyce LimitedBusiness Strategy for Lifespace Retail Stores

to diversify into new NON-Godrej products

& channel management for new categories

Ruchi Soya IndustriesBusiness plan Conceptualization and validation

of unique Retail cum procurement center for

Ruchi

Canon Cameras Turnkey launch of first 70 outlets

Achieved in 4 months

Epson Printers Volume & Demand estimation for

Returnable plastic packaging material

Adoption drivers


Market entry approach

Current European Client (Confidential) India Feasibility Volume & Demand estimation

Consumer Research, Adoption drivers

Product specification finalization

Market entry approach & Evaluation

JV Strategy & Partner selection and

finalization


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Intrim Advantage

Business Impetus

Expertise grounded in

practical professional

experience & knowledge

End-to-End solutions with

full delivery ownership

Commitment to Excellence

Out of Box Solutions Support

Internalization ofRecommendations

Knowledge backed

by PracticalExperience

Implementable and

Customized Solutions

Thought

Leadership

Hands onTeam

Holistic View

of Situations

Service and

CustomerFocus

INTRIM Advantage

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Key Team

Rajan Chhibba: Managing PartnerB Tech (IIT)

MBA (Jamnalal Bajaj)

Rajan is a visionary, with over 30 years of experience in Consulting, Sales and Marketing, as an entrepreneurrunning a national marketing and distribution company and as a Professor at University of Rhode Island USA.He specialises in senior management advisory, strategy, organisational design, change management, retail

operations, channel design and government policy. His sectoral experience is wide covering Consumer Goods,Auto, Engineering, Chemicals, Infrastructure, Logistics etc

Rajan is well known in the industry and an acknowledged professional for creativity, deep understanding ofbusiness issues, strong ethics and a business network across the top Indian corporate and GovernmentMinistries. He is an active speaker in several national level forums and seminars.

His other accomplishments include many books and papers on Market entry and Product Adoption. He headsthe Confederation of Indian Industries Committees on Retail, Logistics. FMCG and is deeply involved with theacademia and is a Visiting professor at Management Institutes.. He is currently also engaged as an advisor tothe Public Private Partnership projects group of ILFS for the Infrastructure sector.

Previous Experience

Managing Director South Asia and Global partner of Kurt Salmon Associates.

Director at A F Ferguson a Deloitte Consulting arm in India.

Former Professor at University of Rhode Island USA.

Headed the new Business group in a Tata Company.

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Key Team

Rashmi Chandra:COO-India PracticeB. Com( Delhi University)

MBA (Institute of Management Technology)

Certified for Behavioural Assessment for Development, Levels1, 2, and 3

Certified for Level A and B in Occupational Testing by the British Psychological Society.

Rashmi is a professional with around 20 years of consultancy experience. She has worked bottoms up in the consultancyfield, honing the ability to work with details and strategic issues, managing team productivity and high quality ofdeliverables. She specialises in Business Plan Development, Marketing Strategies, Sales & Distribution, Channel Design,Retail operations, Change management and Training. Her sectoral experience includes FMCG, Retail, Logistics, Steel andInfrastructure. She has been involved with over 150 projects with leading Indian and MNC clients as VISA International,Kelloggs, Gruma Corporation, ICI Paints, Unilever India, Reebok, ITC, Godrej group, Tata Steel, Castrol, Reliance Retail,Ruchi Retail, Indian Railways, India Post, Infrastructure Leasing and Finance Corporation etc. Projects have had bothdomestic and global coverage.

Rashmi is a visiting professor at Management Institutes , has authored the Cascade model of Channel design, and is aregular business expert on BBC, CNBC etc .

Previous Experience

Associate Director Kurt Salmon Associates.( KSA-Technopak)

Senior Manager at A F Ferguson a Deloitte Consulting arm in India.

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Key Team

Rohit Das: DirectorB.Com (Loyola College)

MBA (S.P. Jain Institute of Management & Research)

Rohit has 22 years of work experience of which the last 15 years have been in senior and top

management levels in the domain of FMCG, Consumer Durables and Retail. He is a start-up and

turnaround specialist. He has been involved in conceptualising and launching 4 chains in India astheir country head and also in formulation and implementation of various India entry strategy for

Multinational companies.

Previous Experience

TATAs (Head of Marketing Voltas)

Pepsi (Core team member which launched snack foods)

Electrolux (National Sales Head)

Monderegon Group, Spain (CEO & MD- Coinma India Pvt. Ltd.)

Apollo Hospital Group (Head of AHLL)

Videocon Group (Country Head, Retail)

Siyaram Poddar Group (President Retail)

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Key Team

Kamal Kapur: Head- IT and Engineering practice

B.Tech (Elect. Engg.) I.I.T. Delhi

Kamal is a professional with around thirty years of IT and consultancy experience. He is thetechnology think tank of the firm, leading large onshore and offshore projects involving IT processdesign, development, management and implementation with pioneering design, development and

execution skills. Kamal has grown the practice from a small base to the current status of ISO9001:2000

certification, an Oracle Worldwide partner, a Software Technology Park unit in India and a Board ofInvestment promoted unit in Thailand. The span includes India, Thailand, Indonesia, Laos, USAand Costa Rica.

Clients include New Delhi Stock Exchange, State Bank of India , Indorama Group Thailand thesecond largest PET producer in the World,Tai Acrylic Fiber Co, Daisin Kogyo a Thai Japanesejoint venture manufacturing auto parts, DS Group, Lumax Industries India's largest automotivelighting products company, Indo-Bharat Rayon, Indonesia, etc.

Kamal is well known in the industry and has delivered lectures/ seminars in various industryforums.

Other Experience Co-Founded and Co-managed Faber Equipments, a joint venture with Infosys Technologies. Kurosoft Thailand: Ran a joint venture with a Thai company for many years before opening a

100% owned subsidiary in Thailand.


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Thought Leadership

Our team has developed cutting edge models and constructs for industry across the entire service chain.Some of them are:

FILIP

System52Channel

Sync

CascadeModel

Delta

Habit

Factor

INTRIM

Improving Channel Velocity

Predicting Brand Success

Model for channel

synchronization

Business Success Model

Organization Design

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Awards & Achievements

Best Retail Concept Award : Steel Junction

Best Rural Channel Program : Tata Shakti

Best SAP implementation : DSCL Hariyali

Nomination for Deming Award : Steel n Style

Program Manager for national campaigns for National Disaster

Management Authority (NDMA) & Ministry of Corporate Affairs

.. and many others

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Sample List of Clients

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Retail Consumer Goods Services

Reliance

Future Group

Trent (TATAs)

Unilever Sangam

Spinach

Ebony

Godrej Retail

Mother Dairy

Hariyali Kissan Bazaar

Ruchi Soya

Flex Industries

Godrej Life Space

Shoppers Stop

Cafe Coffee Day

etc.

ITC

Hindustan Unilevers

Godrej Industries

Castrol

Tata Steel

Philips India

Phillip Morris

John Keels

Delta

Weikfield

GSK Godfrey Phillips

etc.

India Post

Concor

Max Healthcare

FICCI

Visa

Kribhco

Ministry of Corp Affairs

Indian Railways

etc.

Hindustan Unilevers

ITC

Godrej Foods and Beverages

Ltd.

Mother DairyNilgiris

Washington Apple

Fun Foods (now Dr. Oetkers)

Bharti Field Fresh

Weikfield

Kelloggs

Ruchi Soya

Suguna Poultry Farms

Gruma Corporation

Nutricia

etc.

Food Industry


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An excellent blend of bothline and consultingexperience

Strong blend of bothdomestic and internationalassignments

Speakers in national and

international forums andseminars

Many are deeply involvedwith the academia throughlectures, research papers, etc.

Media contributors andreferenced experts

Name Qualifications Area of Expertise Exp (yrs)

Rajan Chhibba B.Tech MMS Corporate Strategy, Retail, Marketing 31

Kamal Kapoor B.Tech IT, Technology and Engineering 31

Anand Singhal B.Tech

Infrastructure, Hospitality,

Construction 31

Giri Giridharan B Tech, MMS

Strategy, Sales & Distribution,

Projects, Engineering, Process 29

Rashmi Chandra B Com (Hons) MBA Strategy, Retail, Consumer Behaviour 22

Rohit Das B.Com MMS Strategy, Retail, Marketing, Sales 22

Jayesh Kantharia B.Sc. Retail Operations 21

Sachin B.A Products & Services 20

Sujata Burman B. Sc MBA HR & Training 12

B S Srikanth M Sc Retail and Marketing 11

Manmeet Gill BCom, MBA Logistics, Consumer & FMCG 7

Deepak Raj Biotechnology (H) MBA Products & Services 5

Ruchi Sodhi BBA, MBA Marketing, HR, 5

Amreen Siddiqui MBA Marketing & Finance 5

Naved Adeel B.Tech MBA Products & Services 5

Zain Hasnain BTech, MSc Logistics & Supply Chain, Production 5

A broad and experienced world class team...

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Thank YouContact Details

Rohit Das : [email protected](+91-9958 544 377)

Naved Adeel : [email protected] (+91-9990 630 803)

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Documents

Intrim Credentials 2012