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Page 1: Intouch Data - About

7/23/2019 Intouch Data - About

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LEADING DATA MONETISATION 

IN THE GLOBAL HOTEL INDUSTRY

Page 2: Intouch Data - About

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CONTENTS

01 WHAT IS DATA MONETISATION?

02 CRM – CREATE THE STICKY CUSTOMER

03 BI – OWN YOUR KNOWLEDGE AND YOUR DESTINY

04 HOW DOES IT WORK?

05 WHO ARE OUR CLIENTS?

05 HOW DO WE WORK WITH YOU?

06 ABOUT INTOUCH DATA 

We are experts in PMS data extraction and we push that data in

different directions for you; into our applications for CRM and BI, your

own internal applications or to third party vendors on your behalf(think post-stay surveys or financial transactional data as examples).

PUSH TO

EXTERNAL VENDORS

PUSH TO

INTOUCH DATA

APPLICATIONS

CRM/BI

PUSH TO

INTERNALAPPLICATIONS

PMS

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WHAT IS DATAMONETISATION?

Data monetisation, put simply, is about extracting

the value that exists in an organisation’s data source

or sources. Value can be derived both internally and

externally. Hotels and hotel chains have enormous

amounts of data stored and Intouch Data provides

solutions to add value to that data to generate:

✓ Insight and knowledge

✓ Communication strategies

✓ Commercial strategies

✓ Employee empowerment through

action-designed reporting

✓ Savings in resources both technical and

human-related

Data monetisation has been evolving since the Royal Mail commenced its

National Change of Address service and recognised, as an organisation, that

the database could save time and resources as well as generating an additional

income stream from selling the data to other parties.

01

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CRM –

CREATE THE STICKY CUSTOMER

Intouch Data’s CRM application dataArc provides a full-function solution from extracting data to

facilitating communication to your guests.

dataArc’s multi-property scalability allows individual hotels from within a group or cluster to

consolidate and manage guest data from hotel, cluster or regional level.

 THE PROCESS• Data is extracted seamlessly from PMS

• Data is cleaned, formatted and enriched

ensuring you direct access to real people

(not OTA’s, agents or bookers).

• Hotel data remains in a unique

environment while being shared across a

group or cluster (brand, region, type etc.).Guests have a unique single-profile

shared across multiple visits by:

  - Stay 

  - Hotel 

  - Codes

  - Spend (Room, F&B & other)

• Create unique lists of guests for individualcampaigns

• Send campaigns via a robust platform

with a range of features to ensure:

  - Quality of content 

  - Flexibility of message type 

  - Detailed send statistics

  - Management of bounces,

unsubscribes, changes

• Report on the success of each campaign

via Return on Investment Reporting:

  - Who opened 

  - Who clicked-through and where to

  - Who stayed 

  - When did they book 

  - Where did they come from

  - What did they spend

02

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BI – OWN YOUR KNOWLEDGE AND

 YOUR DESTINYBusiness intelligence (BI) is a must-have

for hotels and hotel chains that are serious

about their future.

Intouch Data’s HotelSnapShot combines,

big data with unique user-friendly interfaces

that show you where you are and where you

are heading without having to find, compile

or report on data; it’s already there!

HotelSnapShot incorporates internal and

external data sources with the primary source

being PMS. Others include:

• Sales and catering

• STR Data

• Rate shopping data

• Airline capacity data

• Stock index and exchange rate data

• Guest satisfaction data

• Point of Sale (POS)

• Weather

• SPA 

HotelSnapShot provides dashboards, reporting (both scheduled and ad-hoc) and turbo-powered

drag and drop functionality in a flexible environment which enables unique user-driven designs

and templates. No more spreadsheets, no more fumbling for facts as everything is only a mouse

click away.

03

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HOW DOES IT WORK?

DATABASE

BUSINESS INTELLIGENCE CRM

ANALYSE REPORT CREATE

04

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WHO ARE OUR

CLIENTS?

Intouch Data works with many hotel chains

and brands who use some or all of our

applications & services. These include:

 AccorGrand Hotels

IHG

Jumeriah

Lancemore

Metro

Peninsula

Punt HillShangri-La

Solare

Stamford

HOW DO WE

WORK WITH

 YOU?

Our mission at Intouch Data is “To assist

the global hotel industry in improvingprofitability and increasing business

knowledge by delivery of our applications

backed with great service and support.”

We work with you along the entire journey,

recognising that no two clients are the

same and no two problems have the

identical solution. Whilst we use the most

up-to-date technology and resources wealso assist you in every step via training

and support, managed in a bureau-style

environment by our people who become

your people.

“Working with Intouch Data’s excellent

systems and services across our hotels

and our Regional office has enabled

InterContinental Hotels Group AMEA to

leverage competitive advantages utilising

these powerful tools.” 

InterContinental Hotels Group

“HotelSnapShot will greatly improve the

information flow for Peninsula Hotelsinternally and streamline our own analysis

and reporting. Business intelligence needs

to be delivered in a dynamic environment

and be both timely and purposeful

allowing for swift actions and or strategic

modifications. I believe HSS meets these

criteria.” 

The Peninsula Hotels

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WHO IS INTOUCH DATA?Intouch Data are hotel data experts. Our headquarters are based in Brisbane, Australia and we

work with hotels across the globe.

“We are leading data-monetisation in the global hotel industry”

• Incorporated in 2001

• Managed by hotel-experienced experts

• Working with leading hotel brands

• Using the most up-to-date and secure technology to manage your data

TOLL: 1800 202 160PH: +61 7 3255 0401

[email protected]

www.intouchdata.com06