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7/23/2019 Intouch Data - About
http://slidepdf.com/reader/full/intouch-data-about 1/8
LEADING DATA MONETISATION
IN THE GLOBAL HOTEL INDUSTRY
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CONTENTS
01 WHAT IS DATA MONETISATION?
02 CRM – CREATE THE STICKY CUSTOMER
03 BI – OWN YOUR KNOWLEDGE AND YOUR DESTINY
04 HOW DOES IT WORK?
05 WHO ARE OUR CLIENTS?
05 HOW DO WE WORK WITH YOU?
06 ABOUT INTOUCH DATA
We are experts in PMS data extraction and we push that data in
different directions for you; into our applications for CRM and BI, your
own internal applications or to third party vendors on your behalf(think post-stay surveys or financial transactional data as examples).
PUSH TO
EXTERNAL VENDORS
PUSH TO
INTOUCH DATA
APPLICATIONS
CRM/BI
PUSH TO
INTERNALAPPLICATIONS
PMS
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WHAT IS DATAMONETISATION?
Data monetisation, put simply, is about extracting
the value that exists in an organisation’s data source
or sources. Value can be derived both internally and
externally. Hotels and hotel chains have enormous
amounts of data stored and Intouch Data provides
solutions to add value to that data to generate:
✓ Insight and knowledge
✓ Communication strategies
✓ Commercial strategies
✓ Employee empowerment through
action-designed reporting
✓ Savings in resources both technical and
human-related
Data monetisation has been evolving since the Royal Mail commenced its
National Change of Address service and recognised, as an organisation, that
the database could save time and resources as well as generating an additional
income stream from selling the data to other parties.
01
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CRM –
CREATE THE STICKY CUSTOMER
Intouch Data’s CRM application dataArc provides a full-function solution from extracting data to
facilitating communication to your guests.
dataArc’s multi-property scalability allows individual hotels from within a group or cluster to
consolidate and manage guest data from hotel, cluster or regional level.
THE PROCESS• Data is extracted seamlessly from PMS
• Data is cleaned, formatted and enriched
ensuring you direct access to real people
(not OTA’s, agents or bookers).
• Hotel data remains in a unique
environment while being shared across a
group or cluster (brand, region, type etc.).Guests have a unique single-profile
shared across multiple visits by:
- Stay
- Hotel
- Codes
- Spend (Room, F&B & other)
• Create unique lists of guests for individualcampaigns
• Send campaigns via a robust platform
with a range of features to ensure:
- Quality of content
- Flexibility of message type
- Detailed send statistics
- Management of bounces,
unsubscribes, changes
• Report on the success of each campaign
via Return on Investment Reporting:
- Who opened
- Who clicked-through and where to
- Who stayed
- When did they book
- Where did they come from
- What did they spend
02
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BI – OWN YOUR KNOWLEDGE AND
YOUR DESTINYBusiness intelligence (BI) is a must-have
for hotels and hotel chains that are serious
about their future.
Intouch Data’s HotelSnapShot combines,
big data with unique user-friendly interfaces
that show you where you are and where you
are heading without having to find, compile
or report on data; it’s already there!
HotelSnapShot incorporates internal and
external data sources with the primary source
being PMS. Others include:
• Sales and catering
• STR Data
• Rate shopping data
• Airline capacity data
• Stock index and exchange rate data
• Guest satisfaction data
• Point of Sale (POS)
• Weather
• SPA
HotelSnapShot provides dashboards, reporting (both scheduled and ad-hoc) and turbo-powered
drag and drop functionality in a flexible environment which enables unique user-driven designs
and templates. No more spreadsheets, no more fumbling for facts as everything is only a mouse
click away.
03
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HOW DOES IT WORK?
DATABASE
BUSINESS INTELLIGENCE CRM
ANALYSE REPORT CREATE
04
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WHO ARE OUR
CLIENTS?
Intouch Data works with many hotel chains
and brands who use some or all of our
applications & services. These include:
AccorGrand Hotels
IHG
Jumeriah
Lancemore
Metro
Peninsula
Punt HillShangri-La
Solare
Stamford
HOW DO WE
WORK WITH
YOU?
Our mission at Intouch Data is “To assist
the global hotel industry in improvingprofitability and increasing business
knowledge by delivery of our applications
backed with great service and support.”
We work with you along the entire journey,
recognising that no two clients are the
same and no two problems have the
identical solution. Whilst we use the most
up-to-date technology and resources wealso assist you in every step via training
and support, managed in a bureau-style
environment by our people who become
your people.
“Working with Intouch Data’s excellent
systems and services across our hotels
and our Regional office has enabled
InterContinental Hotels Group AMEA to
leverage competitive advantages utilising
these powerful tools.”
InterContinental Hotels Group
“HotelSnapShot will greatly improve the
information flow for Peninsula Hotelsinternally and streamline our own analysis
and reporting. Business intelligence needs
to be delivered in a dynamic environment
and be both timely and purposeful
allowing for swift actions and or strategic
modifications. I believe HSS meets these
criteria.”
The Peninsula Hotels
05
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WHO IS INTOUCH DATA?Intouch Data are hotel data experts. Our headquarters are based in Brisbane, Australia and we
work with hotels across the globe.
“We are leading data-monetisation in the global hotel industry”
• Incorporated in 2001
• Managed by hotel-experienced experts
• Working with leading hotel brands
• Using the most up-to-date and secure technology to manage your data
TOLL: 1800 202 160PH: +61 7 3255 0401
www.intouchdata.com06