Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

INTO THE WOODS at The Wallis Online Marketing/Print/Social Media

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for INTO THE WOODS at THE WALLIS. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com 2.  Dedicated Emailing – To CC members in LA 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4.  Print Advertising – In Campus Circle 5. Newsletter Advertising/Calendar Listing – Promoting show date 6.  Sweepstakes – Hosted on campuscircle.com 7.  Print Advertising – Full page 4C ad in Campus Circle

The campaign has 1,425 clicks (includes 514 bitly clicks) and 5,184 content related page views.

Print Advertising

Original Content

Page Views– 316 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 2.1 Mill+. Clicks – 517

Dedicated Email

Delivered– 22K+ L.A. Opened – 2,175

Clicks – 364

Campus Circle

Newsletter Emails – 22,025 Opens – 1,782

Weekly Newsletter Campaign

Total Clicks– 30

Calendar Listing

Page Views – 101 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media

Trailer Page Page Views– 99 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweepstakes Page

Page Views– 711

Entries – 121 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status