Interview Ready Image

P R E S E N T E D B Y M O N I C A P I T T S

Interview Ready Image

P R E S E N T E D B Y : M O N I C A P I T T S

Is your image interview ready?

D O Y O U R H O M E W O R K

Is your image interview ready?

D O Y O U R H O M E W O R K

I R O N O R D R Y C L E A N Y O U R S U I T A N D S H I R T S

D O N ’ T G O O V E R B O A R D O N A C C E S S O R I E S , K E E P I T S I M P L E

F O R E G O T H E C O L O G N E O R P E R F U M E

M A K E S U R E Y O U M A T C H

G E N T L E M E N W E A R A C O N S E R V A T I V E T I EG E N T L E M E N , W E A R A C O N S E R V A T I V E T I E

Do your homework.

b k Learn about your target market What is the age range?

Where do they live? Where do they live?

What is their education level?

What are their expectations?

Review your competition Locally, Regionally, Nationally

Find other companies you wish to emulate

Do your homework.

i h i i h j Values

S i

Determine the image you wish to project

Service

Personality

Price

Do your homework.

• Determine must have information for all materials

Name/Logo

C l

Contact information

Sl /T li

Determine must have information for all materials

Colors

Fonts

Spacing in relativity to other

Slogan/Tagline

Photos

Website addressp g yobjects Legal requirements

• What information is optional?• What information is optional?

• Outline your marketing mixy g

Iron or dry clean your suit and shirts.

At first glance make yourself presentableAt first glance make yourself presentableAt first glance make yourself presentableAt first glance make yourself presentable

Colors Imagery Fonts g y

Iron or dry clean your suit and shirts.

F O N T S

Fonts speak louder than words…

Comic SansPapyrus

Vladimir ScriptCurlz MTp

Trajan

Brush ScriptSnap ITCElephantA i lCopperplate Arial

Iron or dry clean your suit and shirts.

F O N T S

Crazy fonts in action

Iron or dry clean your suit and shirts.

C O L O R S

Most colors carry physiological, cultural, personal, emotional, and expressive implications.

R E D

• Hot, passionate, urgent, danger, blood, devil, angry, enraged amorous outspoken optimistic powerenraged, amorous, outspoken, optimistic, power

• Tends to stand out in a design

Y E L L O W

• The idealist, warm, cowardice, caution, fearful, bright

• Tends to stand out in a design

Iron or dry clean your suit and shirts.

B L U E

• Responsibility, trustworthy, compassionate, honest, integrity, righteous, cool, melancholy, sad, quality, first place

• Tends to blend in a design

O R A N G E

• Confident, creative, adventurous, fun loving, sociable

• Tends to stand out more in a design than green or blue

G R E E NG R E E N

• Ecologically beneficial, money, nature, health, regeneration, contentment, harmony, cheerful, lively, friendly, fresh

• Tends to blend in a design• Tends to blend in a design

Iron or dry clean your suit and shirts.

I M A G E R Y

Do you need an image in your identity?

Does it express the correct message? Does it express the correct message?

Don’t go overboard on accessories, keep it simple.

Less is more Ads, business cards, logos and direct mail pieces should

describe a piece of the puzzle, not unfold the whole story

Focus on what’s most important Focus on what s most important

Too much in a tight space can be confusing

Don’t go overboard on accessories, keep it simple.

Case Study 1y Cedar Creek Lodge

Don’t go overboard on accessories, keep it simple.

Case Study 2y Advertisements

Forego the cologne or perfume.

D O N ’ T O V E R D E S I G N

Tons of extras don’t make a good design. a good des g .

Tricks of a young designero Shadows

o Starbursts

o Glowing everything

B li d b io Beveling and embossing

o Non-existent white space(white space doesn’t have to be white)

Forego the cologne or perfume.

D O N ’ T O V E R D E S I G N

Ask yourself, do you need it?

Does it achieve your purpose? Does it achieve your purpose?

Be practical, not emotional.

Use the take away approach Use the take away approach.

Forego the cologne or perfume.

Case Studyy Business Cards

Make sure you match.

Set the ground rules and follow themg

Good Examples:

Design without a logo.Design without a logo.

Business card and website use same graphics, colors and fonts.

Missing matching Missing matching component: Newsletter.

Make sure you match.

Logo design later.

Website, business cards, car d l t d ll l t t th decals, postcards all let to the final logo.

Make sure you match.

Design starting with a logo.

Brochures, business cards, website, email templates.

Make sure you match.

New look with an existing logo.

Started with tradeshow display, then website, i d d b i d magazine ads and website ads.

Make sure you match.

Th k d ti l il f l

Design with an existing logo.Thank you cards, promotional mailers, referral rewards cards, website.

Gentlemen, wear a conservative tie.

F A S H I O N T R E N D S C H A N G E , S O W I L L Y O U R I M A G E .

How do you know when an item is out of date? Colors, imagery, message

Current waning design trends Vintage Grunge Damask Patterns Damask Patterns Overly busy home pages on websites Dark backgrounds with light text Shadow usage and glowing objects Bulky printed brochures Printed newspaper advertisements Printed newspaper advertisements

Gentlemen, wear a conservative tie.

F A S H I O N T R E N D S C H A N G E , S O W I L L Y O U R I M A G E .

Current design trends Colors: Bright green, cyan

Clean and minimalistic

Exaggerated fonts – either Colors: Bright green, cyan blue and orange

3-D objects and icons

d b d

ggvery large or very small

4 color digitally printed materials

Centered website designs

Smaller less pronounced website buttons

materials

Animation in websites especially on home pageswebsite buttons

Social media links and information

Texturizing

Retro (50’s style)

Ti htl d i Large website headers Tightly cropped images

Gentlemen, wear a conservative tie.

F A S H I O N T R E N D S C H A N G E , S O W I L L Y O U R I M A G E .

When should you change? Necessityy

Growth, to reach growth potential or reflect the new business that has evolved through time

W b t d Web trends 3-5 years

Keep an eye on the competition, be a trend setter or a follower

If you never want to change plan conservativelyy g p y

Consider a gradual change if you have a well known image

Or if you don’t have a well known image make it a big deal!

Is your image interview ready?

D O Y O U R H O M E W O R KD O Y O U R H O M E W O R KKnow the story you want to tell BEFORE you begin.

I R O N O R D R Y C L E A N Y O U R S U I T A N D S H I R T SAt first glance make yourself presentable.At first glance make yourself presentable.

D O N ’ T G O O V E R B O A R D O N A C C E S S O R I E S , K E E P I T S I M P L ELess is more, be decisive, don’t confuse your audience.

F O R E G O T H E C O L O G N E O R P E R F U M EDon’t over design.

M A K E S U R E Y O U M A T C HSet the ground rules and follow them.

G E N T L E M E N , W E A R A C O N S E R V A T I V E T I EFashion trends change, so will your image.