Intertexuality and Postmodernism

What is intertexuality and postmodernism?

In todays lesson we looked at and understood the terms intertexuality and postmodernism, and then applied them to existing music videos.- Intertexuality: reference to another text – author’s

borrowing or transformation of a prior text or readers referencing to one text in reading another.

- Postmodernism: challenging fixed ideas and meanings of texts, reactions to old ‘modern’ and then changing them into something new with or without purpose. A distinction between high and low culture.

We looked at…Lady Gaga ft Beyonce – ‘Telephone’

From this video we learnt:

• The beginning of the music video looks familiar to a film.• Product placement was seen through the use of Coke

cans within the artists hair, and an LG mobile phone with the use of the Virgin mobile network.

• Polaroid camera and photobooth.• The ‘Pussy wagon’ from the well known film Kill Bill.• References to other Lady Gaga videos were seen such as

her Mini Mouse glasses.• The use of beats earphones and the symbol on the laptop.• Dating website was also noticed.

We also looked at…Sum 41 – ‘The Hell Song’

From this video we learnt:

• Throughout the music video there are constant references to famous celebrities through the use of dolls e.g.

• Spice Girls• Metallica• Jesus• The Osbourne’s• George Bush • Destiny’s Child• Napster• Statue of Liberty • Marilyn Manson