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INTERPATH PTY LTD

&

CeCCGlobal Web Communication

Strategic Plan

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Currently websites can be divided into 3 different categories

CORPORATE WEBSITE - Interpath x 1 (Australia)

VETERINARY PRODUCT WEBSITES - Sashas™ x 6 (Australia, New Zealand, Sth Africa, Canada, USA, Netherlands)

HUMAN PRODUCT WEBSITES - Jointforce™ / XL x 2 (New Zealand, USA)

Interpath currently has a total of 9 websites being managed by CeCC

Web Management Requirements:

Encompass both our Domestic & Internationally registered websites

Be applicable for each of the different web categories (Corporate, Veterinary & Human)

Simple content management system

Premium customer support and training on management products

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IDENTIFY THE NEED FOR CHANGEIDENTIFY THE NEED FOR CHANGE Websites to reflect the global capacity of Interpath & our products

Revamp the general look & feel of websites

Features such as forms, images & news not functioning at required level

Embrace technology & use our website for marketing

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CORPORATE WEBSITE - Interpath

Minor improvements to:

The background, style sheet, index, search options & general page layout

VETERINARY PRODUCT WEBSITE – Sashas™

Major Overhaul (using existing graphics) to:

All aspects of the website - background, style sheet, index, animation, search options, general page layout

HUMAN PRODUCT WEBSITES – Jointforce™ / Joint XL

Minor improvements to:

The background, style sheet, index, search options & general page layout

TM

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Hover Index

Web Background

Colour

Global Position Map

Login Area

Latest News Area

Heading Styles

Content Style Sheet & Colours

Interpath logo with

tag

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Old Product Page

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Focus branding on Sashas™

Included Sashas tag

Clear link to Interpath

Content background

style & colour

Updated Index & Product logos

Clearer search area

Home page links to other

pages – ordering, news

etc

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Clearer focus on product

branding

Product specific index

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Upgrading features of websites

CORPORATE WEBSITE - Interpath

Search area on each web page

Corporate enquiry form

Client login access to specific information

VETERINARY PRODUCT WEBSITE – Sashas™

Search area in conjunction with index

Animated header

Online Sashas Club forum

Information summary for each web page

Online customer forum

E-Newsletter

Customer enquiry form

Sashas club membership form

E-Newsletter

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TRANSFERTRANSFER

Final check of websites & content - make necessary changes

HOSTHOST

CeCC to arrange the transfer of web hosting

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For a successful web communication strategy remember:

IDENTIFY:IDENTIFY:

Be aware of what you need in a web management & content system

Continuously review your website structure & identify the need for change (even its not broken)

DESIGN A STRATEGIC PLANDESIGN A STRATEGIC PLAN

Divide the process into stages, this will also assist in helping you set goals & timelines

Prioritize the work – you can’t do everything at once

IMPLEMENT YOUR STRATEGIC PLANIMPLEMENT YOUR STRATEGIC PLAN

Work through the stages of your plan

Ensure you keep evaluating the strategies, goals & timelines within the plan as these WILL change as you progress

RE VISIT THE PROCESSRE VISIT THE PROCESS

Remember to continuously re-visit this process every 6 – 12 months or as you see fit to ensure your web strategy is still the best possible for your company

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THANK YOUPLEASE ENSURE YOU VISIT OUR WEBSITES:

www.interpath.net.au

www.sashasblend.com

www.jointforce.co.nz