Internship Report On Elite Chemical Industries Ltd

7/27/2019 Internship Report On Elite Chemical Industries Ltd

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Internship ReportOn

Elite Chemical Industries Ltd.Marketing Departmentof the

Submitted To:

Md. Sahidur RahmanProfessor

Department of Management StudiesUniversity of Chittagong.

Submitted by

Department of Management StudiesUniversity of Chittagong

1


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Date of Submission: 27.12.2012

LETTER ! S"#$ISSI%

Date: !"1#" #!1#

$r. $d. Sahidur Rahman

Professor

Department of Management Studies

University of Chittagong

Sub&ect: Submission of Industrial Tour Re'ort

Dear Sir$

I am very g%ad to su&mit the industria% tour report on 'Marketing Department of the (%ite

Chemi)a% Industries *imited+ ,hi)h is prepared as a pre-reuisite for the / thyear 00

program. It ,as a great opportunity for me to gain pra)ti)a% kno,%edge through

)ondu)ting the study. I have )o%%e)ted data and then produ)ed the findings during thisindustria% tour. I hope that I have &een a&%e to fu%fi%% our a)ademi) reuirements &y doing

this 2o&.

I hope that you ,ou%d &e kind enough to me and a))ept my Industria% 3our report

and o&%ige there&y

3hanking you.

4ours Sin)ere%y$

------------------------

Department of Management StudiesUniversity of Chittagong

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(C)%*LED+E$E%TS

t first$ I must remind a%mighty for ena&%ing me to retain a&i%ity$ keep patien)e and to

have opportunity to make effort for preparing this industria% tour report. It is a ni)e

e5perien)e for me to su&mit a report &ased on the tour e5perien)e.

My profound gratitude is to ,E-E/ C 12 and its Su&-pro2e)t manager Dr. $d.

!ashiul (lam$ Professor$ Department of Management Studies$ University of Chittagong$

,ho has )o-operated me to se)ure the purpose of the fruitfu% industria% tour report.

I ,ou%d %ike to thank our honora&%e Chairman rof. Dr. (.!.$. (oranaab/

Department of Management Studies$ University of Chittagong for giving me permission

&y providing a for,arding %etter to do the ne)essary resear)h ,ork.

I ,ou%d a%so %ike )onvey my deepest o&eisan)e to our tour supervisor rof.$d. Sahidur

Rahman/ Department of Management Studies$ University of Chittagongand a%% of my

group mem&ers for their )ordia% )o-operation and he%pfu% suggestions.

I ,ou%d a%so %ike to e5press my gratitude to $r. (bul )alam (ad/ 3+$4 for his

)ooperation to provide different data a&out the )ompany. In addition$ $r. ).$.

$orshedul (lom 3D+$4/ $r. $d. (l5$amun 6omadder/ 3fficer4/ Commercial/

$ohammed Shafi/ 3(+$4/ roduction has he%ped me in fa)tory %eve%. I am a%so

gratefu% to them. 6ithout their un)onditiona% and )ount%ess suppoimpossi&%e to prepare

an industria% tour report on (%ite Chemi)a% Industries *imited.


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7o,ever$ I have tried my %eve% &est to prepare this report an informative one. t %ast$ my

sin)ere apo%ogy goes to the readers for my )on)eptua% and printing mistakes$ if there is

any.

(#STR(CT

In our /th year 00 program ,e have gone through 8 )ourses some of ,hi)h reuire

pra)ti)a% e5perien)es. Industria% 3our is a strong too% to he%p in this fie%d. (very student

of /th year 00 has to make a tour in any industry and su&mit a report on his"her

pra)ti)a% e5perien)es re%ating to any su&2e)t s"he has gone through.

3he term 'Industria% 3our+ means preparing a report on some industries after visiting the

industries physi)a%%y ,ith a group or individua%%y under a proper guidan)e$ revie,ing

their pro)ess of operation or o&serving the pro)edure of produ)tion$ gathering re%evant

data found in the management of term$ )riti)a%%y ana%y9ing and eva%uating the findings$

providing suggestions on the performan)e of the samp%e enterprise.

s a student of /thyear 00 Management Studies; of the University of Chittagong$ I

have &een assigned to prepare the industria% tour report on ' (%ite Chemi)a% Industries

*imited+ ,hi)h is a famous paint )ompany of 0ang%adesh. It he%ps to make intera)tion

&et,een the kno,%edge and its app%i)a&i%ity. It in)reases our ski%% ,ithout ,hi)h the

theoreti)a% kno,%edge is of no use in pra)ti)a% fie%d.

In this regard$ )onsu%ting ,ith my supervisor $r. $d. Sahidur Rahman/ (ssociate

rofessor/ De'artment of $anaement Studies$ "ni8ersit9 of Chittaon$ ,e$ the

mem&ers of group no./ de)ided to make our tour in Elite Chemical Industries Limited

and su&mit tour reports.

s ,e are to su&mit our tour reports individua%%y$ ,e have de)ided to divide the ,ho%e

report into severa% parts and ea)h mem&er is to prepare a part. 3he Elite Chemical

Industries Limited has a history and it is one of the %argest groups in 0ang%adesh. So I

/


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have the interest to study the )ompany

#.# Overvie, of the )ompany 10

#. 0rief of (%ite Paint Industries *imited 11

Cha'ter ; Three De'artments of Elite aint

.1 7uman Resour)e Management 12

.# Produ)tion Management 1

Cha'ter ; !our $ar?etin $anaement of Elite aint

/.1 Produ)t 21

/.# Pri)e 2

/. P%a)e > Distri&ution #?

/./ Promotion #8

Cha'ter ; !i8e Sot (nal9sis

?.1 Strength /?

?.# 6eakness /?

?. 3hreat /?

?./ Opportunities /@

Cha'ter ; Si@ Limitations/ Recommendations/ and Conclusions

@.1 Overa%% pro&%ems /A

?


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@.# *imitations /8

@. Re)ommendations /8

@./ Con)%usions /B

References ?!

(''endices ?1

Cha'ter: ne

I%TRD"CTI%

1.1. I%TRD"CTI%

3he Chemical Industries of 0ang%adesh has &e)ome the %arge earning se)tor$ for

emp%oyees$ &usinessmen and ovt. The Elite Chemical Industriesis a )ompany of (%itePaint Industries *imited. (%ite Paint is one of the %eading manufa)turers of paints in

0ang%adesh. Its 7ead Offi)e > =a)tory are situated in Chittagong.

(%ite spe)ia%ists in this ,ork$ to in)rease the te)hni)a% strength it

undergoes te)hni)a% )o%%a&oration ,ith DD$ Eapan and Cro,n 0(R(R$ UF.nnua%

Report$#!!?-#!!@; .

(%ite Paint uti%i9es a vast amount of resour)es in resear)h and deve%opment. Our state of

art paint %a&oratory is home to high%y ua%ified )hemists and spe)ia%ists ,ho are

)onsistent%y ,orking to add ne, and innovative produ)ts to an a%ready ste%%ar %ine.

3hrough this resear)h and deve%opment (%ite Paint has )reated produ)ts to suit every

need.

@


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Elite aint Industries Limited is a %o)a%%y o,ned fa)tory$ started at ,ith a vie, to

enri)h the )ountry summari9ed the findings in this paper &ut I ,ou%d dis)uss

spe)ia%%y the department of $ar?etin. http :"" ,,,.e%itepaint.)om.&d.#!1#;

Cha'ter: To

#6ECTIAES ! ST"DB

3here are many important o&2e)tives of the industria% tour report .3he most

signifi)ant o&2e)tive of preparing this industria% tour report is to gather kno,%edge a&out

produ)tion$ marketing$ human re)ourses management$ finan)ia% management pra)ti)e in

private se)tor of 0ang%adesh.

3he study has &een undertaken to attain some o&2e)tives:

3o a)uire pra)ti)a% kno,%edge of the organi9ation $ to kno, the pro)ess > system of

%o)ation > %ayout. 3o deve%op a )%ear and )omprehensive vie, of (%ite Chemi)a%

Industries *imited. 3o kno, a&out progress >prospe)t of Chemi)a% Industries ,ith

regard to (%ite Chemi)a% Industries *imited. 3o improve and enhan)e our kno,%edge in

pra)ti)a% %ife. 3o assess the rationa%ity of marketing management system of this

organi9ation. 3o identify pro&%ems and provide re)ommendations for so%ving this

pro&%ems.

A


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Cha'ter: Three

RESE(RC, $ET,DL+B

I &egin this resear)h study &y the entit%ed H Resear)h Study on (%ite Paint

roup of Companies+ fo)used on Marketing. In the &eginning I ,ou%d %ike to define

'aint+ >'Elite+ and then )o%%e)ting data from various sour)es. Paint is one type of

finishing or de)orating goods that is genera%%y used in ,a%%$ &ui%ding$ and furniture and so

on. Eliteis (ng%ish ,ord here it means a standard$ distinguish )%ass. Paint (%ite &oth

are 2oint%y mean a patent$ good,i%% in the )onsumer market in present time.

Co%%e)ted data and information ,ere ta&u%ated$ pro)essed and ana%y9ed

profound%y in order to make the study more informative$ fruitfu% and purposefu%.

3o )o%%e)t information for preparing this report$ ,e make a systemati) pro)edure.

%% the data are )o%%e)ted to make an over a%% )omprehensive vie, of produ)tion

management a)tivities ,ith pra)ti)a% perspe)tive.

Sources of information:

In preparing the report for the industria% tour ,e


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Secondar9 data:

3o )o%%e)t se)ondary data ,e have to depend on various sour)es .3hus se)ondary data

that used in the report ,as taken from:

Company


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Cha'ter: !our

Discussions

.1 ,ISTRIC(L #(C)+R"%D

riin of the Elite aint

In 1B/A/ $r. Sira&uddin (hmed arrived in (ast Pakistan after the )ountry division.

3hen he ,orked in a &usiness enterprise for fe, days and after,ards started his o,n %ife

as a su))essfu% entrepreneur. In 1B?#$ at the starting point of his &usiness-%ife$ he )ame

very )%ose to paint &usiness and ,ithin fe, days started a paint manufa)turing industry

named Elite paint Group of companies.

=rom that pointElite Paint Group of companies started its 2ourney &y manufa)turing

paint in a sma%% s)a%e ,ith %itt%e )apita% and supp%ied to the %o)a% market. 3he )om&ination

of hard ,ork$ honesty$ am&ition$ effi)ien)y and effe)tiveness of the founder made the

popu%arity of (%ite paint in)rease day &y day.

6orthy ua%ity of paints made (CI* to &e the %eader of the paint market. It ,as a go%den

history of (%ite. 3he aged peop%e dou&t%ess%y utter the name of H(%ite Paints+ as they

re)a%% ua%ity paints over the de)ades$ ,hi)h e%u)idates uniue %eadership in paint

manufa)turing and serving the nation ,ith mu)h attri&ution. nyho,$ this go%den era is

dim%y g%ittering &ut not )omp%ete%y erased from the heart of the peop%e. 3his imprint of

peop%es minds )an easi%y &e restored &y shifting paradigm in overa%% operations.

1!


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3o de%iver the &est ua%ity produ)ts$ (%ite Paint uti%i9es a vast amount of resour)es in

resear)h and deve%opment. 3hrough this resear)h and deve%opment (%ite Paint has )reated

produ)ts to suit every need. 6e produ)e a ,ide range of paints and )oating for a variety

of different industria% needs. 3he )ompany is a%so manufa)turing paints to prote)t ships

and offshore stru)tures. (%ite


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CLR

!EST

3he uniformity of )o%our varies from person to person$ ,hi%e the &ase may remain the

same. 3he shades define...more)onsistent%y de%ivering the &est in ua%ity produ)ts and

adding innovative ideas is ,hat keeps (%ite Paint at the top. 3he )ompany has a)hieved

mu)h over the years and ,i%% do mu)h more in the years to )ome.

.2 (n 8er8ie of #anladesh aint $ar?et

#anladeshis an underdeve%oped )ountry ,here per )apita in)ome is US J??! and

DP gro,th averages around @G during the %ast A years ,hi)h is uite satisfa)tory.

3he e)onomy is heavi%y sti%ted to,ards agri)u%ture and our industria%i9ation is sti%% in its

infan)y. It is rea%%y sad that at this premature stage ,e are in the ra)e ,ith industria%%y

deve%oped and advan)ed )ountries &e)ause of the a))e%erated adoption of open market

po%i)ies. Readymade garments$ knitting$ fro9en seafood and man po,er e5ports are the

main sour)e of the )ountrys foreign earnings.

3he 0ang%adesh Paint Market had &een e5perien)ing a good gro,th of 1!-1#G per

annum )onsistent%y sin)e %ate nineties main%y &e)ause of a &oom in Rea% (state

Deve%opment$ ,hi)h ho,ever no, appears to have a remarka&%y s%uggish trend in #!11$

and has started improving in #!1#. 0ut &e)ause of ,or%d ,ide ()onomi) )risis ,hi)h has

&een termed as the ,orst in the ,or%d after 1B! is %ike%y to hit our e)onomy as ,e%% and

that may resu%t a nose dive situation in the Rea% (state se)tor and a%so in the paint

market. ))ording to the Cement Manufa)turers of 0ang%adesh the )ement market is

gro,ing at around ?G p. a.$ ,hi)h )orre%ates uite ,e%% ,ith our market gro,th data

and it shou%d gro, at %east at the dou&%e rate of that e.g.$ 1!G. Sour)e:

http:"",,,.e%itepaint.)om.&d;

3he key fa)tors that shape the dynami)s of our

1#
http://www.elitepaint.com.bd/index.php/products?id=16http://www.elitepaint.com.bd/index.php/products?id=16http://www.elitepaint.com.bd/index.php/products?id=16


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paint industry are as fo%%o,s:

K ro,th of housing industry

K ()onomi) and po%iti)a% sta&i%ity

K overnment D0 and foreign aids

K overnment po%i)y for de)entra%i9ation of e)onomi) )tivitiesK Ra, materia% pri)e )hange in internationa% market

K Pri)e of other )onstru)tion materia%s

3he gro,th of e5port oriented industries %ike RM$ te5ti%e$ pharma)euti)a%s and

the rise of remittan)e inf%o, have e5panded our nationa% e)onomy$ ,hi)h in turn

)ontri&uted Positive%y to the gro,th of the paint market.

It is nota&%e that in #!!A$ there ,as a de)%ine in gro,th of paint industry due to the

po%iti)a% un)ertainty$ &usiness disruptions$ natura% )a%amities and )onseuentia%

do,nturn in overa%% e)onomy of the )ountry. 3he effe)t of the nationa% e)onomi) s%ump

on paint industry )orre%ates ,ith the de)%ine in the gro,th of housing industry$ ,hi)h

e5perien)ed %o,er gro,th of 18G )ompared to the gro,th of !G in #!!?-#!!@.

3he paint market e5perien)ed a &etter gro,th in #!!8 as e)onomi) s)enario of the

)ountry improved. 7o,ever$ the ,or%d is no, fa)ing )risis in the finan)ia% markets and

if this )risis is pro%onged then our nationa% e)onomy ,i%% a%so suffer. 3he re)ession in

,estern markets ,i%% &ad%y effe)t our RM e5port$ foreign remittan)e and foreign aid.

*o,er e5port earnings and fund inf%o, ,i%% resu%t in %o,er government D0 and %ess

)onsumer e5penditure on rea% estate housing and paint,ork 3herefore the future out%ook

is not )ongenia% for maintaining )urrent gro,th rate of the paint industry.

3he %imited gro,th up to no, in industria%i9ation and per )apita in)ome in 0ang%adesh

has restri)ted the si9e of the )ountries paint market$ ,hi)h is )urrent%y a&out 3k. B!!-

B#! )rores and it )ou%d &e mu)h more. 3he main gro,th of Paint )onsumption is )oming

from the Rea% (state &oom for the %ast 1! years ,hi)h is main%y )ontri&uting to the

gro,th of r)hite)tura%"De)orative segment.

Right at this moment t,o mu%tinationa% and a good num&er of %o)a% paint manufa)turing

)ompanies /! organi9ed and at %east ?! more in the disorgani9ed se)tor; have &een

1


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operating in this gro,ing paint market. %% the )ompanies in 0ang%adesh Paint Market

are operating on sing%e shift &asis. Luite a fe, of these )ompanies are produ)ing paints

of internationa%%y a))epta&%e ua%ity and very important%y$ the insta%%ed sing%e-shift

produ)tion )apa)ity of the %o)a% paint )ompanies is more than present %o)a% market

demand. Sour)e:3he &reak up of the e5isting market demand and the )onso%idated produ)tion )apa)ities

of %o)a% units$ &y paint )ategory$ are given &e%o,$ ,hi)h speaks vo%umes a&out the

present )ondition of the 0ang%adesh Paint Industry as a ,ho%e.

Table 1: #anladesh aint $ar?et52010

aint Cateor9 Aolume 3in

$T4 Aalue

3eT?.4

$illion Local installed

sinle5 shift

ca'acit9 3in

$T4

Ca'acit9

"tiliation

De)orative

Retai%;

AA$##! M3 3k. A$B?!

mi%%ion

1!$!!! M3 AB.?!G

Industria% A$!#! M3 A#! mi%%ion 1$!!! M3 A!G

Marine $?1! M3 ! mi%%ion ?!! @@Gutomotive ?!! M3 #!! mi%%ion 8!! @#.?!G

3ota% 88$#?! M3 B$#!! mi%%ion 1#$!! M3 A?G

$a&or Sements of the aint $ar?et

1/


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Sour)e: http:"",,,.e%itepaint.)om.&d;

1?


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Table 2: of sinle5shift 'roduction ca'acit9 to fulfill the 'resent mar?et demand of

'aint:

Decorati8e aint

Sub Cateor9

Aolume 3in Liters4 Aalue

3000 T?.4

Local installed

sinle5shiftca'acit9 in Liters4

So%vent &ased

%oss )oatings >

Under)oats

Narnishes > others;

#$1@$##$!!! *tr. 1$?@$?!! $!8$88$!!!

6ater 0ased

Distemper$

(mu%sions >Others;

/$!1$?/$!!! ?!$#$!!! ?$A$@8$!!!

Cement A?!! M3 $8?$!!! 1!$!!! M3

3ota% @$1A$A@$!!! *tr

A?!! M3

8?$@/$?!! 8$8#$?@$!!! *tr

1!$!!! M3

Sour)e: http:"",,,.e%itepaint.)om.&d;

3he a&ove mentioned data unvei%s the un)omforta&%e fa)t that the e5isting %o)a% paint

manufa)turing se)tor as a ,ho%e is uti%i9ing a a&out A?G of its sing%e-shift produ)tion

)apa)ity to fu%fi%% the present market demand.

3aking into a))ount that the gro,th of 0ang%adesh paint market has not e5)eeded 1!-

1#G $ per year in the past ? years$ %eads to the simp%e )on)%usion that the e5isting %o)a%

produ)tion )apa)ity )an )ater to the )ountry


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1. M( O= 37( ORI3IO : (%ite Paint roup Of Companies

#. =C3OR4 DDR(SS : B#$ 0ai2id 0ostami Road$

asira&ad Industria% rea$

Chittagong.

. R( : ? )re

/. 7(D O==IC( : (%ite 7ouse$ C.D. venue$

Chittagong

?. S*(S O==IC( : ?/$ Centra% Road$ Dhanmondi$

Dhaka.

@. D3( O= (S30*IS7M(3 : 1st Eanuary$ 1BA1

A. *6 S(33I UP 37( ORI3IO : Company )t$ 1B1

8. *(* =ORM O= 37( COMP4 : Private %imited Company

B. 3UR( O= 37( COMP4 : Marketing Oriented Company

1!. U37ORI(D CPI3* : 3aka ?!$!!$!!!.!!

11. PID UP CPI3* : 3aka /8$B?$?!!.!!

1#. 3UR( O= 0USI(SS C3INI3I(S : Sa%e > produ)tion of paint >

varnishes$ meta% )ontainers$

,ood )o%or > varnish et).1. PRICIP* PRODUC3S : Paint and Narnishes

1/. 3O3* M PO6(R : 3ota% (mp%oyees: 8!

*a&or: #!!

Sour)e: http:"",,,.e%itepaint.)om.&d

. b&ecti8es of Elite Chemical Industries limited

1A


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3he first or pioneer o&2e)tive of Elite aint,as to provide different of ua%ity produ)t >

servi)e at the ear%y stage of foundation. Profit earning ,as another main o&2e)tive of the

great pioneer.

(%ite ,ants to meet the need for more information and advi)e through on%ine )onsu%tan)y

at its &est. It ,ants to )ustomi9e the produ)ts and servi)es that are )urrent%y offered in astandard form.

(%ite ,ants the position of one step ahead to introdu)e ne, offers &y uti%i9ing its id%e

)apa)ities in &oth produ)tion and operations.

(%ite is a&%e to de%iver the produ)ts or servi)es faster &y diverging its )ohesive team,ork.

In %o)a% demand fu%fi%%ing Paint industry$ one of the topping %isting paint industry

0ang%adesh. (%ite roup has name o&2e)tives for the deve%opment of the so)iety.

3he (%ite roup o&2e)tives are given &e%o,:

1; 3o in)rease the e)onomi) deve%opment of the )ountry.

#; 3o )reate emp%oyment opportunity.

; 3o p%ay positive ro%e &ehind the rapid deve%opment of the industry in 0ang%adesh.

/; (%ite roup assures ua%ity and )ustomer servi)es.

Customer (%ite roup

So)iety" Market

Sour)e: http:"",,,.e%itepaint.)om.&d

%ame and (ddress of the Industr9:

Elite aint +rou' of Com'anies Elite Chemical Industries Limited.

(%ite 7ouse$C.D. venue Sher Shah Co%ony

B# 0ai9id 0ostami I"

Chittagong Chittagong

#anladesh. #anladesh.

18


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.< Com'an9s ositions

%% )ategories of respondents- Painters$ Dea%ers and =ina% Users indi)ated a rank$

ordering of &rand preferen)e$ &ased on overa%% performan)es of paint )ompanies. 3he

per)entage HRanking

1

H is depi)ted as fo%%o,ing:

Table :ercentae Ran?in f aint Com'anies

P(RC(3( RFI COMP4;

(%ite 0erger Moonstar Others

Users # 1 /

Painters # 1 /

Dea%ers / 1 #

Sour)e:http:"",,,.e%itepaint.)om.&d

3he summari9ed rank ordering is o&tained ,ith the fo%%o,ing )a%)u%ations-

(%ite Q #5# #5# /5/ Q #/

0erger Q 15/ 15/ 15/ Q 1#

MoonstarQ /5/ 5 #5# Q #B

Others Q 5 /5/ 5 Q /

=ina% Ranking Position:

3he resu%ts sho, the fo%%o,ing rank ordering:

Table : Ran? of the 'aint industries in #D

1

1B

The lowest total scoreindicates the first/highest

preference ranking.


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%ame of the com'an9 Rank

0erger 1Elite 2

Moonstar Others /

http:"",,,.e%itepaint.)om.&d


7en)e$ ))ording to the a%% kinds of respondents$ the position of the (%ite Paint is

se)ond$ and ,orth,hi%e first position is a)uired &y 0erger.

Cha'ter: !i8e

#!
http://www.elitepaint.com.bd/http://www.elitepaint.com.bd/


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$a&or De'artments of ECIL


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(very emp%oyee sha%% &e treated ,ith respe)t and dignity: o emp%oyee sha%% &e su&2e)t

to any physi)a%$ se5ua%$ psy)ho%ogi)a% or ver&a% harassment or a&use. 6ritten dis)ip%inary

pro)edures sha%% &e app%ied fair%y among a%% ,orkers of (%ite Paint roup of Companies.

Manpower of Elite Paint

Elite aint has manufa)turing f%oors > 1#! men > ,omen are ,orking in

manufa)turing pro)edure the paint produ)ing ua%ity for the ,or%d market. 3his ua%ity

performan)e has &een not on%y re)ogni9ed &y the 0ang%adesh government &y re,arding

severa% nationa% trophies for highest e5pertise$ it has a%so a)hieved to &e internationa%%y

a))%aimed for e5)e%%en)e in ua%ity.

3he emp%oyment is strategi)a%%y geared to remain effi)ient > aff%uent in the ,ork

pro)ess. deuate environment is a%,ays maintained for the harmony in the organi9ation.

=riendship > team spirit is in )a%)u%ated &y the phi%osophies of the management of Elite

aint to ,ith stand a%% o&sta)%es > fight on into the future.

(%ite Paintcom'an9 'ro8ides n The 6ob Trainin $ostl9.

(mon on the2o& trainingthe9 'ro8ide

(''renticeshi'

6ob instruction trainin 36IT4

roram learnin

The9 a''l9 coachin or understandin method.

The9 do not a''l9 &ob rotation method

*(+E (%D S(L(RB (D$I%ISTR(TI%

3he )ompany a%so provides

Medi)a% fa)i%ities$

roup insuran)e$

Spe)ia% in)rement and &onus other than sa%ary.

##


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5.2 FINANCIAL MANAGEMENT OF ELITE PAINT INDUSTRIES

LIMITED:

=inan)ia% management is an integra% part of overa%% management. It is not a tota%%y

independent area. =inan)ia% management has undergone fundamenta% )hanges in its s)ope

and )overage. In the ear%y years of its eva%uation it ,as treated synonymous%y ,ith the

raising of funds. In the )urrent %iterature pertaining to finan)ia% management$ a &roader

s)ope so as to in)%ude$ in addition to pro)urement of funds$ effi)ient use of resour)es is

universa%%y re)ogni9ed.

!inancial manaement of Elite aint:

3he (%ite Paint ,as esta&%ished in the year 1B?#. It started ,ith initia% )apita% of Rs. #$B?$!!! on%y and a%most ,ith its o,n )apita%. 3he )ompany


24/71

#!11 1B$B1$//$1/A.A/

Sour)e:nnua% report #!11

3he a&ove ta&%e sho,s that the sa%es of (%ite Paint has in)reased gradua%%y$ a%though it

fe%% do,n a &it in &et,een the year 1BB@ and 1BB8 &ut its sa%es in)reased great%y from

#!!? to #!11 ,ith the in)rease of produ)tion

%et rofit 3(fter Ta@4:

6ith the in)rease of the vo%ume of produ)tion and sa%es$ net profit after ta5; of the

)ompany is a%so in)reasing. data sho,ing net profit after ta5; earned &y the )ompany

is given &e%o, ,hi)h sho,s the in)reasing trend of net profit after ta5; of the )ompany.

Table


25/71

5.3 SUPPLY CHAIN MANAGEMENT OF ELITE PAINT INDUSTRIES

LIMITED:

Supp%y Chain Management SCM; is the management of a net,ork of inter)onne)ted

businessesinvo%ved in the provision of productand servi)e pa)kages reuired &y the end

)ustomers in a supply chain. Supp%y )hain management spans a%% movement and storage of

raw materials$ ,ork-in-pro)ess inventory$ and finished goods from point of origin to point

of )onsumption.

(%ite paints manage its supp%y )hain &y app%ying the fo%%o,ing too%s:

C%ose partnership ,ith supp%iers

C%ose partnership ,ith )ustomers

(-pro)urement

(DI(%e)troni) Data Inter-)hange;

Outsour)ing

Su&)ontra)ting

P%an strategi)a%%y

Supp%y Chain 0en)hmarking

3he fo%%o,ing types of systems are )urrent%y in use in (%ite paints to support Supp%y

Chain Management:

Custom-madeOne to One;: (%ite paints have used the fo%%o,ing systems as one

to one: Materia% Reuirements P%anning MRP;

(nterprise Resour)e P%anning (RP;

Supp%y Chain Management SCM;

Customer Re%ationships Management CRM;

Supp%ier Re%ationships Management SRM;

#?
http://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Supply_chainhttp://en.wikipedia.org/wiki/Raw_materialhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Supply_chainhttp://en.wikipedia.org/wiki/Raw_material


26/71

Standard pa)kage: (%ite paints have used the fo%%o,ing systems as standard >

e5tensive%y:

Manufa)turing Resour)es P%anning MRPII;

dvan)ed P%anning System PS;

6arehouse Management System 6MS;

(-)ommer)e

(-&usiness

De)ision support " e5pert system

Radio =reuen)y Identifi)ation R=ID;

(%e)troni) Data Inter)hange (DI;

0ar )oding

3he amount of &enefits (%ite paints get from using these systems:

verage: On an average (%ite paints get these &enefits:

0etter ua%ity of information

0etter uantity of information

=%e5i&i%ity

Redu)ed %ead-time in produ)tion

=ore)asting

Resour)e p%anning

0etter operationa% effi)ien)y

reat%y: (%ite paints &e &enefited great%y on these areas:

Cost saving

More a))urate )osting

In)reased )oordination ,ith supp%iers

In)reased )oordination ,ith )ustomers

#@


27/71

Redu)ed inventory %eve%


28/71

ii; 0inder

iii; So%vent

iv; dditive

v; 6hite Cement

vi; 0%o,n Pit)h

Although Elite Paint collect information for purchasing raw material

from primary information. They also discuss with responsible

executives. But they give priority practical experience.

.2.DESI+%I%+ RD"CT

Design is a detai%ed p%an for a produ)t or servi)e. Produ)t design is the stru)turing of

)omponent parts or a)tivities so that as a unit they )an provide a spe)ifi) va%ue. It is a

pre-reuisite for produ)tion a%ong ,ith a fore)ast of Produ)tion No%ume. Produ)t design

is one of the important aspe)ts of system management.

3he main o&2e)tive of produ)tion management is to satisfy the )ustomer. =or )ustomer

satisfa)tion$ (%ite Paint designed on the desired of )ustomer. Marketing is the primary

sour)e of the information. Customer a%,ays desired ua%ity goods or servi)e at %o,er

pri)e. So (%ite Paint desired ua%ity produ)t at %o,est pri)e$ ,hi)h is desired of the

)ustomer.

!actors considered desinin 'roduct b9 Elite aint:

(%ite Paint )onsidered )ertain fa)tors for produ)t designed. 3hose fa)tors are:-

314 Customer Satisfactions:

(%ite Paint a%,ays designed produ)t to satisfy the )ustomer.

324 Reduce in the time:

3ime is important things of &usiness. So (%ite Paint designed su)h ,ay ,hi)h redu)e in

the time.

34 Reduce in the cost needed:

(%ite Paint designed su)h ,ay ,hi)h redu)es in the )ost needed. 0e)ause if )ost high then

se%%ing pri)e a%so high. If se%%ing pri)e high then firms )an not )ompete in the market.

#8


29/71

34 Ca'abilit9 of the oraniations:

(%ite Paint is designed produ)t a))ording to the )apa&i%ity of the organi9ation. Capa&i%ity

may &e in terms of ra, materia%s$ ma)hine$ %a&or et).

roduct desinin 'rocess of Elite aint:=or o%d produ)t %ine$ they produ)e paint a))ording to the pres)ri&ed design. =or designing

a ne, paint$ (%ite Paint fo%%o,s / stages su)h as:-

314 Idea eneration:

Idea may &e generated from the

i; Customer

ii; R>D department

iii; Competitors

324 Selectin the 'roduct:

(%ite Paint se%e)ts the ne, produ)t on the &ases of

i; Capa&i%ity of the organi9ation

ii; Desira&i%ity of the organi9ation

34 reliminar9 desin:

In this stage if it is satisfy the o&2e)tive of produ)t design then it is transferred to fina%

design other,ise it is redesigned.

34 !inal desin:

(%ite Paint norma%%y fo%%o,s the fo%%o,ing )on)epts of produ)t design:-

- Design for manufa)turing

- Design for opportunity

- Design for assem&%y

- Ro&ust design

$achiner9 "sed in Elite aint Industries Limited:

(%ite Paint Industries *imited use to fo%%o, t,o &asi) steps in their produ)tion pro)ess.

On the &asis of produ)tion fun)tion severa% ma)hines are &eing used inElite Chemical

Industries Limited. 3hese t,o &asi) produ)tion fun)tions and ma)hines need for ea)h

fun)tion is des)ri&ed &e%o,

rinding Pro)ess: In this pro)ess ra, materia%s are pressed to get them in po,der form

,ith ma)hines. In the grinding pro)ess uses the fo%%o,ing ma)hines are &eing used:

#B


30/71

Sing%e Ro%% Mi%%

3rip%e Ro%% Mi%%

tritor Mi%%

Mi5ing Pro)ess: Se)ond step )onsists of mi5ing se%e)ted ra, materia%s for a parti)u%ar

)o%or to &e made. 3he fo%%o,ing mi5er ma)hines are &eing used

Naria&%e Speed Mi5er Ma)hine

Sing%e Speed Mi5er Ma)hine

$easurement of ca'acit9:

Capa)ity is measured in terms of

i; (ither produ)e output

ii; Or use of input

6here on%y one produ)t or servi)e is invo%ved the )apa)ity of the produ)tive unit may &e

e5pressed in terms of output and ,hen mu%tip%e produ)ts or servi)e are used input then

)apa)ity is measured in terms of output.

(%ite point< is measured )apa)ity in terms of out put &e)ause they produ)ed on%y kind

of finishing goods. 3he produ)tion )apa)ity is given &e%o,:

Table


31/71

#!1# ?! 1#?!

#!1 1!1 #!!!


Terms of ca'acit9 measured:

=or measuring )apa)ity$ ,e may &e used different terms of )apa)ity. su)h as:

1. Desined ca'acit9: Designed )apa)ity is the minimum possi&%e rate of produ)ing

output or using input for an operating unit.

T(%ite paint< designed )apa)ity is A!! toms per month.

#. Effecti8e ca'acit9: (ffe)tive )apa)ity is the highest reasona&%e rate of produ)ing

output or using input for an operating unit.

3he effe)tive )apa)ity of T(%ite paint< is ?!! tons per month.

. (ctual ca'acit9: )tua% )apa)ity is the a)tua% rate of produ)ing output or usinginput for an operating unit. 3he a)tua% )apa)ity of this year-/?! tons.

1


32/71

..$(%(+I%+ RD"CTI% RCESS:

Produ)tion )an &e e5p%ained as an a)t of either manufa)turing or mining or gro,ing of

goods )ommodities; genera%%y in &u%k for trade.

T9'es of 'rocess:

3here are different types of pro)ess.

3hat are-

a; Continuous pro)ess

&; Repetitive pro)ess

); 0at)h pro)ess

d; Eo& &ases pro)ess

e;

T(%ite paint< norma%%y produ)es standardi9e output &y reputing the pro)ess ,hi)h is )a%%ed

repetitive pro)ess. =rom the vie,point of different )o%or$ ua%ity$ shape the produ)tion

pro)ess different.

Sometimes$ T(%ite paint< a%so fo%%o, the 2o& &ases pro)ess ,hi)h pro2e)t name is spe)ia%

point. In this pro2e)t they produ)e on the &ases of )ustomer


33/71

Cha'ter=:

$ar?etin De'atment f The Elite Chemical Industries Limited

$ar?etin:3he pro)ess &y ,hi)h )ompanies )reate va%ue for )ustomers and &ui%d strong

)ustomer re%ationships in order to )apture va%ue from )ustomes in

returnFot%er$#!!;.enera%%y marketing dea%s ,ith identifying and meeting human and

so)ia% needs. It is typi)a%%y seen as the task of )reating$ promoting and de%ivering goods

and servi)es to )onsumers and &usinesses.

3he marketing department of (%ite is organi9ed ,ith a marketing manager$ senior

marketing offi)er and a marketing offi)er. 3he department is a%igned ,ith sa%es

department as responsi&%e for de%ivering and dispat)hing paints to the market.

Previous e5perien)e sho,s that (%ite has &een offering differentiated produ)ts$

differentiated orders re)eived and de%ivered and differentiated marketing )ampaign in

sma%% s)a%e under some )onsiderations su)h as order si9e$ )ustomer


34/71

1. Paints for &ui%ding

#. Industria% paints

. Marine paints

1. Paints for &ui%ding:

Decorati8e aint

Different stru)tures )onstituting the &ui%dings are a%,ays e5posed to atmospheri)

)ontaminations$ ,hi)h need prote)tion. Paints using for prote)ting &ui%ding materia%

against )orrosion$ ,ear de)ay or other fa)tors that effe)t dura&i%ity and as ,e%% as for

produ)ing de)orative effe)ts are %oose%y named as paints for &ui%ding.Industrial aints:

Prote)ting different stru)ture from aggressive industria% po%%ution paint needs

some spe)ia% prote)tive po,er. Some industria% goods a%so need some spe)ia% type of

paints. 3he paints using to meet those different industria% reuirements and the paints for

spe)ia% uses are marketing as industria% paints.

$arine aints:

3o prote)t ship and offshore stru)ture from &riny air and sea,ater )orrosion needs spe)ia%

types of paints )a%%ed marine paints. It is divided into-

a. Conventiona%

&. high performan)e type

3he former are &ased on pheno%i) media$ pit)h and &itumens the %atter are the non-

spe)ifia&%e resins su)h as epo5ies )oa%tar epo5ides$ viny%s and )h%orinated re&&ers.

/


35/71

=.1 RD"CT

roducts 'roduced b9 Elite aint

nything that )an &e offered to a market for attention$ a)uisition$ use or )onsumption

that might satisfy a ,ant or need rmstrong #!!;.It is a huge produ)t %ine in the present

painting market in 0ang%adesh )omparing ,ith )ompetitors items. Competing ,ith other

painting )ompany (%ite Paint offer various sort of painting goods of distin)tive ua%ity in

different pri)e among the &uyers. Some produ)ts %ists are given &e%o,.

Paint for &ui%ding )ro,n 0erger


36/71

=.2 ricin:

Pri)e is the sum of a%% the va%ues that )onsumers e5)hanges for the &enefits of having of

having or using the produ)t or servi)e Fot%er #!!;. Pri)e is the marketing mi5 e%ement

that produ)es revenue$ others produ)e )ost. s a marketing ,eapon$ pri)ing is the '0ig

un+. fter produ)t$ pri)ing is another )ru)ia% e%ement on the marketing mi5. On the one

hand$ pri)ing is the )omp%e5 me)hanism and it is the measuring rod of the su))ess of firm

in more than one ,ay. %% profit and non-profit organi9ations set the pri)es on their

produ)ts and servi)es as an essentia% pra)ti)e. 3his is a )ru)ia% thing for a%% )ompanies as

it dire)t%y )ontri&utes to in dra,ing )ompany


37/71

2. ricin accordin to mar?et demand and com'etitors 'rice le8el :3he pri)e of theprodu)ts is determined on the &asis of market demand and )ompetitors pri)e. 7igh

market demand )a%%s for higher pri)e. *ike any other profit-oriented enterprise (%ite a%so

)onsiders the fa)tors %ike )ompetitors pri)e$ produ)tion )ost$ promotiona% )ost$

)ompetitors )ost$ demand$ and e)onomi) )onditions et).

Companies do their pri)ing in a variety of ,ays. In (%ite$ the &oss often hand%es pri)ing.

In some )ases$ top management sets genera% pri)ing o&2e)tives and po%i)ies and approves.

In )ase of ma2or pri)e )hange sa%es manager$ produ)tion or fa)tory manager$ finan)e

manager and a))ountants are )a%%ed together to set pri)e. Pri)e varies &e)ause of different

type and si9e of paint. Due to in)rease in the pri)e of ra, materia%s se%%ing pri)e a%so

f%u)tuate. 0ut f%u)tuation does not o))ur regu%ar%y.

Table =: rice list of different Elites roduct:

Sl. %o. Descri'tion ac? sie rice 3in

Ta?s4

!1 *u)ky A

Syntheti) (name% paint;

/ *itre 3in

.@/ *itre 3in

1 *itre 3in

V *itre 3in

@!.!!

?@?.!!

1@!.!!

81.!!

!# (%ite

Syntheti) (name% Matt;

/ *itre 3in ?A?.!!

! P%aste%ite

P%asti) (mu%sion Paint;

/ *itre 3in

.@/ *itre 3in

1 *itre 3in

18.#! *itre Drum

@#!.!!

???.!!

1@!.!!

#@!!.!!

!/ Re&e%ite

Syntheti) Paste Distemper;

/ *itre 3in

.@/ *itre 3in

1 *itre 3in

18.#! *itre Drum

#?.!!

#B!.!!

8/.!!

1/!!.!!

A


38/71

!? Rupa%i

Dua% Pa)k %uminium Paint;

/ *itre 3in

?!! *itre 3in

.@/ *itre 3in

?A?.!!

A?.!!

?#.!!

!@ Ni)tory-U

nti)orrosive Red O5ide;

/ *itre 3in

.@/ *itre 3in

1 *itre 3in

18.#! *itre Drum

B!.!!

/!.!!

1!!.!!

1A!!.!!

!A Red O5ide Primer

enera% Purpose Primer;

/ *itre 3in

.@/ *itre 3in

#! *itre Drum

?!!.!!

/??.!!

#/8!.!!

!8 %uninium 6ood Primer

Primer for 6ooden Stru)ture;

/ *itre 3in

#! *itre Drum

?A?.!!

#8?!.!!

!B P%aste%ite 6a%% Se%er

Primer Sea%er =or 6a%%;

/ *itre 3in

.@/ *itre 3in

#! *itre Drum

@#?.!!

?@!.!!

1!!.!!

1! )%ose Sea%er

6ater 0ase )ry%i) Sea%er;

/ *itre 3in

.@/ *itre 3in

#! *itre Drum

@?!.!!

?B!.!!

##?.!!

11 Syntheti) Under)oat

Under)oat for %kyd 0ase Paint;

/ *itre 3in

#! *itre Drum

?A?.!!

#8?!.!!

1# (%ite

e, ui)k drying (name% Paint;

!.B1 *itre 3in

!./?? *itre 3in

!.#?! m% tin

1#8.!!

@@.!!

/.!!

1 nti)orrosive Poof Paint

Paint for Meta%i) Roof;

/ *itre 3in

#! *itre Drum

@#?.!!

1!!.!!

1/ (%ite)em

Cement 0ase Paint;

/! Fgs Drum

#! Fgs Drum

? Fgs 3in

#1!!.!!

1!@!.!!

#8!.!!

1? Super )%ose Si%ky =inish

1!!G )ry%i) (mu%sion;

/ *itre 3in

#! *itre Drum

A!!.!!

/A?.!!

1@ 0onnti%e Sea%er

Sea%er for 3e5ture;

/ *itre 3in

#! *itre Drum

@#?.!!

1!!.!!

1A 0onnti%e 3e5ture #! Fgs Drum 8!!.!!

8


39/71

(mu%sion 0ase 3e5ture Compound;

18 )%ose Master Coat

)ry%i) 6eather Proof (5terior

Paint;

/ *itre 3in

#! *itre Drum

AA?.!!

8?!.!!

1B 0onnti%e 3op Coat

)ry%i) %oss =inish;

/ *itre 3in

#! *itre Drum

8#?.!!

/1!!.!!#! Roofing Compound

Paint for Con)rete Roof;

/ *itre 3in

#! *itre Drum

8!!.!!

BA?.!!

#1 Niny% C%ear

Niny% 3ransparent Coating;

/ *itre 3in

#! *itre Drum

A!!.!!

/A?.!!

## =%oor Master Paint

(po5y 0ase f%oor Paint;

/ *itre 3in

3,o Component#:1;

1#!!.!!

# (po5y Damp Stop

Damp Prote)tive Coating;

1 *itre Dua% Pa)k;

?!! m% Dua% Pa)k;

1!.!!

1@!.!!

#/ Master Eointing Compound

(po5y Compound for Eointing;

1 *itre Dua% Pa)k;

?!! m% Dua% Pa)k;

/?!.!!

#!.!!

#? 6ater Sea%er

6ater 0ase Sea%er Under)oat;

.@/ *itre 3in ?#?.!!

#@ 6a%% Putty

6ater 0ase Putty;

? Fgs 3in

#? Fgs Drum

#A!.!!

1!!.!!

#A 6ood stain

=inish Doat;

/ *itre 3in

1 *itre 3in

1#!!.!!

!!.!!

#8 6ood stain

0ase Coat;

/ *itre 3in

1 *itre 3in

8!!.!!

#!!.!!

#B Narnish

Matt;

/ *itre 3in

1 *itre 3in

1!!!.!!

#?!.!!

! Narnish

(gg-She%%;

/ *itre 3in

1 *itre 3in

B!!.!!

##?.!!

Sour): Pri)e %ist of (%ite Paint


40/71

)ompany

0erger ?8! 1?? 8? !

sian Paint /B? 1#? @? #

(%ite ?!! 1/! A? !

Source:.elite'aint.com.bd

=. lace G Distribution Channel

Marketing Channe%: set of interdependent organi9ations invo%ved in the pro)ess of

making a produ)t or servi)e avai%a&%e for use or )onsumption &y the )onsumers or

&usiness users. Fot%er$ #!!;.

P%a)e in)%udes )ompany a)tivities that make the produ)t avai%a&%e to target )onsumer

Fot%er$ #!!;. (%ite maintains three sa%es depots$ five 9ones and a agent at different

territory in 0ang%adesh ,here they keep an inventory of (%ite produ)t. It a%so maintains a

%arge &ody of independent%y o,ned dea%erships that se%% the )ompany


41/71

!iure: Distribution %etor? f ECIL

enera%%y se%%ing and marketing re%ated a)tivities are )ondu)ted &y the head offi)e. 3he

head offi)e supervises various marketing re%ated p%anning and prin)ip%es and a%% types ofde)ision making. 3he agent or offi)e staff ,ho is invo%ved to the se%%ing of paints )o%%e)ts

order and dispat)h the orders to the head offi)e. 3he head offi)e then inform to the

fa)tory for the ne)essary produ)tion a))ording to the order spe)ifi)ation. fter that the

paints are de%ivered to the p%a)e from ,here the order ,as a))epted. %% the staff

mem&ers of (%ite ,ork together to ensure )ustomer servi)e and satisfa)tion.

3he distri&ution area of (%ite is divided into severa% 9ona% offi)es and these in)%ude-

1. Sy%het one

#. oakha%i one

. Rangamati one

/. 0ogra Sa%es Depot

?. Dhaka Sa%es Depot

@. Dhaka offi)e

A. Chittagong Sa%es Depot

8. 0arisa% gent

B. Fustia one

1!. Fhu%na one


(a)h 9ona% offi)e is headed &y a Sa%es gent and he is responsi&%e for )o%%e)ting ordersfrom the )ustomers and monitoring the sa%es areas under the 9ona% offi)e. 3he 9ona%offi)es provide various types.

=. romotion

Promotion means a)tivities that )ommuni)ate the merits of the produ)t and persuade

target )ustomers to &uy it. =or promoting the produ)ts of (%ite Paint took some

promotiona% a)tivities.

/1


42/71

=..1 romotional acti8itiesof ECIl

b&ecti8es of 'romotional acti8ities:

0y the he%p of promotiona% a)tivities a manufa)turer tries to high%ight severa% information

a&out its produ)ts to the targeted )ustomers. 7aving defined the targeted )ustomer


43/71

e,spaper

Maga9ine

Ca%endar

0i%%-0oard

eon sign et).

0y using a%% these media (%ite tries to esta&%ish its name at the )ustomers mind.

Tools of 'romotion:

3here are four main too%s that (%ite gives importan)e in undertaking promotiona%

a)tivities. 6e sha%% no, dis)uss these too%s advertising$ sa%es promotion$ pu&%i) re%ation$

persona% se%%ing; it %itt%e detai%.

(d8ertisin:

(%ite presents its produ)ts attra)tive%y &y the he%p of advertising in different media. 0y

this )ustomers easi%y get idea a&out (%ite produ)ts. (very year the )ompany spends a %ot

in advertising.

Sales romotion:

6here advertising offers reasons to &uy a produ)t or servi)e$ sa%es promotion offer

reasons to &uy no,. Sa%es promotion in)%udes a ,ide variety of promotion too%s designed

to stimu%ate ear%ier or stronger market response. It in)%udes samp%e$ )oupons$ re&ates$

advertising spe)ia%ties$ pri)e premiums$ trading stamp$ demonstration$ &uying

a%%o,an)es$ free goods$ attra)tive pa)kage$ mer)handise a%%o,an)e$ )o-operative

advertising$ push money$ dea%ers sa%es )ontents$ &onus sa%es )ommission$ point of

pur)hase et). (%ite fo%%o,s some of these too%s for sa%es promotion. 6e sha%% no,

e%a&orate a %itt%e on the important promotiona% a)tivities that (%ite undertakes.

a. (d8ertisement S'ecialties:

(%ite provides some usefu% printed materia%s to the )ustomers as gift vi9. shade

)ard$ )a%endar et).

b. !ree oods:

(%ite provides e5tra amount of goods free in )ase of &ig amount &uying &y its

)ustomers. =or e5amp%e$ it gives tins free in )ase of a 1!! ga%%ons pur)hase &y a

)ustomer.

c. #u9in alloanceFdiscounts:

/


44/71

In )ase of %arge uantity &uying the )ustomers of (%ite are offered a %ump-sum

dis)ount off the %ist pri)e of its produ)ts.

d. Dealers sales contests:

(very year (%ite fi5es annua% sa%es targets for its dea%ers$ against ,hi)h sa%es

&onus and sa%es )ommissions are de)%ared. 0y this means (%ite puts a )ompetition inp%a)e among the dea%ers and promotes their sa%es.

e. oint of 'urchase:

(%ite arranges point of pur)hase in order to disp%ay the )ompany name. In this

)ase$ it gives attra)tive sign&oards for the dea%ers$ ,hi)h are put on top of dea%ers shop


45/71

terms of sa%es promotion. 3his is uite usua% an ea)h one of them ,ants to attra)t

)ustomer of their o,n produ)ts. 3he survey out)ome in this regard gives a va%ua&%e

feed&a)k of the market ,here the dea%ers has e5pressed their vie, on (%ite$ standard of

promotiona% a)tivities.

Communication 'rocess of Elite aint

3here is too many ,ays to )ommuni)ate ,ith target audien)es$ for the &etter

)ommuni)ation ,ith target audien)es the fo%%o,ing to%%s are avai%a&%e.

Table H: Communication $i@

(d8ertisin Sales

romotion

ublic

Relation

ersonal

Sellin

Direct

$ar?etin

Indoor

*eaf%et

0unting

Sho, pa)t

Shop de)oration

Paper

ut dooreon sign

0i%% &oard

Strip Channe%

Strip 7a%ogen

Strip 3raffi) )anopy

Strip 0e%% sign

Strip shop sign

Strip Overhead

Strip Road divided

Strip Unipoo%

Contests

*otteries

Premiums

ifts

Samp%ing

=air

3rade Sho,

Coupons(ntertainment

Press kits

Seminars

Sponsorship

(vents

Sa%es presentation

Sa%es meeting

In)entive programs

Samp%es

=air and trade Sho,s


/?


46/71

Communication $i@: Communi)ation mi5 )onsists of a%% the a%ternative too%s of

)ommuni)ation.

Tools used in Elite aint:mong the too%s of )ommuni)ation mi5 Elite aint uses

on%y the persona% se%%ing and some outdoor too%s of advertisement. 0ut for ensuring

&etter resu%t )ommuni)ation mi5 is essentia%.Interated $ar?etin Communication 3I$C4:3he )on)ept of IMC is that to use a%%

the too%s of )ommuni)ation mi5 at a time.

ush AS 'ull strate9:3his t,o )on)epts of )ommuni)ation are as fo%%o,s:

Push Strategy:3hrough this strategy the produ)t is pushed to the )onsumer &y

persona% se%%ing.

Pull Strategy: 3hrough this strategy the marketer pursues the )onsumer &y

advertisement.

6..2 roductin -ualit9

Lua%ity is never an a))ident it is a%,ays the resu%t of inte%%igent and resear)h

effort. Its true that in a )ompetitive market produ)tion of ua%ity produ)ts and

se%%ing at a %o,er premium is very diffi)u%t$ &ut then again one has to remem&er

that su&standard produ)t e5ists for a %imited period$ &ut the ua%ity produ)t stays

in the market for years together. nd for this reason the advan)ed organi9ations

attempt to ensure un&eaten ua%ity features in their produ)ts and servi)es.

(%ite has the ua%ity )ontro% department )%ose%y %inked ,ith R>D department and

operation fun)tions. Its euipped &y i; Nis)ometer ii; Nis)osity Cap iii; Oven iv;

Impa)t 3ester v; Mi)ro&a%an)e vi; Density Cap vii; %oss meter viii; Opa)ity

3ester i5; 6et a&rasion s)ru& 3ester 5; Drying time re)order 5i; 0end 3ester 5ii;

6o%ff-6i%&orn Pen)i% 3ester 5iii; Cross-7at)h )utter 5iv; 0ar app%i)ator$ ro%%er

5v; Mini tester 3hi)kness; 5vi; Ph meter.

3he %a&$ as the study narrates$ is ,eaponed &y A?G modern and #?G o%d

euipments$ and there is no tinting or )o%or-mat)hing ma)hine. So )o%or mat)hing

is done as mu)h possi&%e visua%%y. 3,o human ta%ents$ )hemists are ,orking for

ensuring ua%ity of the finished produ)ts a%most manua%%y$ ,ith the he%p of

/@


47/71

euipments$ rather than using )omputer te)hno%ogy not fa)i%itated; ,hat )ou%d &e

)omprehensive devi)e of )ontro%%ing ua%ity of the goods. 3he study de%ineates

that no statisti)a% or ua%itative method is fo%%o,ed to fina% differen)es in the

varia&i%ity &et,een defined standards and a)hieved ones.

Source: 8isitin EICL factor9 and R G D De8elo'ment

=..2.1 IS Certification: Startin of a ne era.

One of the ma2or va%ues )ustomers e5pe)t from vendor is high produ)t and

servi)e ua%ity. Most ,i%% no %onger a))ept or to%erate average ua%ity. If )ompany

,ants to stay in the ra)e$ %et a%one &e profita&%e$ it has no )hoi)e &ut to adopt tota%

ua%ity management$ is an organi9ation ,ide approa)h to )ontinuous%y improving

the ua%ity of the organi9ations pro)esses$ produ)ts and servi)es.

ISO$ Internationa% Standards Organi9ation$ the po%i)y of ua%ity$ ,hat is &eing

pursued &y (%ite$ &y produ)ing and providing high ua%ity paints and varnishes.

Sin)e prior o&2e)tive is to attain and enhan)e )ustomers satisfa)tion &y providing

s)hedu%ed time de%ivery of the produ)ts and a%so to in)rease effi)ien)y of the

,orkfor)e/ Elite Chemical Industries Limited has de)ided to adopt the

fo%%o,ings:

3o )reate a,areness for the )ustomers reuirements from the organi9ation.

3o )o%%e)t )ustomers feed&a)k regu%ar%y to kno, a&out the )ompany and its

produ)t.

3o produ)e the per)entage of re2e)tion",astage minimum &y #G$ &y adopting

ISO-B!!1: #!!8 Lua%ity Management System ,ithin the organi9ation. Elite

Chemical Industries ltd/in re)ognition of the organi9ation ua%ity system ,hi)h

)omp%ies ,ith ISO B!!1:#!!8.

3he s)ope of a)tivities )overed &y this )ertifi)ate are defined &e%o, manufa)ture

and marketing of paint. %% emp%oyees of (%ite are advised &y MD to fo%%o, the

do)umented pro)edures of their respe)tive departments"se)tions and to ,ork

a))ording%y to attain these ua%ity o&2e)tives. 3he management is )ommitted to

/A


48/71

provide adeuate resour)es$ )ompetent manpo,er$ reuired ma)hineries or

euipments and fa)i%ities to imp%ement the ua%ity po%i)y and o&2e)tives of the

)ompany.

Cha'ter 7

S*T (%(LBSIS

!

Elite Chemical Industries ltd

S6O3 Stands =or Strength $6eakness$ Opportunity and 3hreat. 3his na%ysis 7e%ps 3o

(va%uate Overa%% Situation Of 3he Company.

7.1 STRE%+T, !ELITE C,E$IC(L I%D"STRIES LTD

1. (5perien)ed Management

#. =a)tory Is *o)ated In Industria% rea.

. (%ite Paint Industries Is Nery ear =rom Port nd Chittagong 3o,n.

/. 3he Company ot the ISO B!!1-#!!8 Certifi)ate.

?. 3he Company Is Cupped 6ith Modern 3e)hno%ogy 3o Produ)e Lua%ity Produ)ts.

@. Strong Distri&ution et,ork.

/8


49/71

7.2 *E()%ESS ! T,E ELITE C,E$IC(L I%D"STRIES LTD.

1. Dated =a)i%ities.

#. *imited Produ)t *ines.

. (%ite Paint 7as o (nhan)ed 3o 6ork 6ith 3he Other Customer 6hi)h 6i%%

Create ood Reputation In 3he Market./. Most Of 3he Ra, Materia%s =rom &road$ 3his Is Cause Of 7igh Pri)e$ 6hi)h

re ffe)ted 3he Produ)tion Cost.

7. RT"%ITIES ! T,E ELITE C,E$IC(L I%D"STRIES

LTD.

1. Cheap and &undant *a&or =or)e.

#. *o, Competitive Intensity

7. T,RE(TS ! T,E ELITE C,E$IC(L I%D"STRIES

LTD.

1. e, Regu%ations.

#. Po%iti)a% 3urmoi% in Supp%y rea.

. (asy Market (ntry.

/. Po%iti)a% Insta&i%ity.

?. 3here Is 7ard%y ny *o)a% Sour)e Of Ra, Materia%s.

Cha'ter: Eiht

Limitations

3he study revea%s that the Marketing department doesnt ever )ondu)t any effort to

ana%y9e marketing opportunities in order to find out ,inning market positions over the

)ompetitors. athering information and measuring market demand$ s)anning the market

environment$ ana%y9ing )onsumer markets and &uying &ehaviors$ dea%ing ,ith

)ompetition and identifying market segments and se%e)ting target market$ in %arge s)a%es$

e5)ept very fe, resear)h studies )ondu)ted &y interns.

3here ,ere some pro&%ems ,hi%e I ,as )ondu)ting the industria% report.

,ho%ehearted effort ,as app%ied to )ondu)t the industria% report and to &ring a

re%ia&%e and fruitfu% resu%t. In spite of having the ,ho%ehearted efforts some

%imitations$ ,hi)h a)ted as a &arrier to )ondu)t the program.

/B


50/71

3he %imitations ,ere:

I have fa)ed one pro&%em most%y that is on Elite Chemical Industries Limited

have no app%i)ation of Internship systems and they have no pro2e)t ,ork >

industria% tour for the students. =or that reason I have fa)ed a %ot of pro&%ems

and these reasons &ound me to most%y depend on some manua%s and reports.

nother pro&%em is time )onstraint. 3he duration of my industria% tour program

,as t,o months. 3his time ,as not enough for me to understand the fu%%

produ)tion system > marketing system of a%% produ)ts of (%ite paints.

Due to I have no persona% )omputer or %aptop$ I had to fa)e many diffi)u%ties in

making this report.

3he study is not done very su))essfu%%y due to ine5perien)e. I had %itt%e e5perien)e

a&out )omputer. Due to %a)k of )omputer kno,%edge$ I )ou%d not &e a&%e to make my

report )orre)t%y.

Due to serious pro&%ems of internet )onne)tion and a%so do,n%oading pro&%em.

*a)k of suffi)ient data.

Cha'ter:%ine

Recommendations G Conclusions

rgani!ational "ulture# $eeds immediate change

&sen)e of sound organi9ationa% )u%ture in (%ite raises &ars to,ard a)hieving

optimum gro,th and market share. Moreover$ the organi9ationa% and stakeho%dersgoa%s remained a%ienated ea)h other$ for the %a)k of esta&%ished )ommon p%atform of

&e%iefs$ efforts$ va%ues and a)tions. 3he re)ommendation is to )hange overa%%

organi9ationa% )u%ture. Reshaping the )u%ture )ou%d &e an a)tivity that ,ou%d o))upy

)onsidera&%e time. *eaders may use re,ard system$ re)ognition$ sym&o%s$ and

stru)tures among other means to shape the organi9ationa% )u%ture.

?!


51/71

"ustomer rientation# $o way to o%erlook

Customer


52/71

a%ternatives. 3he information &ank dra,n in the report must he%p the ana%ysts

understanding (CI* of 0ang%adesh. 3his report ,i%% &e a signifi)ant too% for the

marketers to per)eive the )orre%ations &et,een interna%$ )ontro%%ed fa)tors and e5terna%$

remote environmenta% fa)tors. =ina%%y$ the study spe)ifies the ,ay to )onfront the

up)oming )ha%%enges &y the paint manufa)turers and marketers.

&ove a%%$ the findings$ re)ommendations$ arguments and information produ)ed in this

report$ dou&t%ess%y$ ,ou%d &e profi)ient for the )ompany itse%f as a dis)overer of hidden

treasure.

R(=(R(C(S

1. nnua% Produ)tion Statement of (%ite Chemi)a% Industries *imited (CI*; #!!8-

#!11;

#. nnua% Report of (CI*$#!1!-#!1.

. =u%% range produ)ts pu&%ished &y (CI*.

/. http:"",,,.e%itepaint.)om.&d$a))essed De)em&er18$#!1!.

?. http:"",,,.0ergerpaint.)om.&d.a))essed De)em&er 18$#!1!.

/. Fot%er Phi%ip$ Marketing Management e, Iersey: Prnti)e 7a%%$ 11th(ddition$#!!;.

?. Fot%er$rmstrong$1# edition$ Pearson Prenti)e 7a%%.

?#


53/71

@. Foont9 > 6eihri)h$ Management Singapore: M)ra,-7i%%. In)$ inth (dition;.

A. *o)kyer Frith$ %an Muh%emann > Eohn Oak%and$ Produ)tion and Operations

Managementvon:(ng%ish *anguage 0ook So)eity$ =ifth (ddition$1B88;.

8. Moinu% houe$persona% )ommuni)ation$ De)em&er1A$#!1#.

B. Management$ 7ein9 6eihri)h$ Singapore: M)ra,-7i%%. In)$ 3enth (dition;.

1!.Marketing Management$Fot%er$pearson$1#thedition.

11. Memorandum #!!#$ ?! years of (%ite Paint;

1#. Pri)e %ist of (%ite Paint


54/71

?. 7ead offi)e of the )ompany:WW(%ite Chemi)a% Ind. *td.(%ite 7ouse CD.

venue$ CtgWWWWWW..

@. Country of origin:W0ang%adeshWWWWWWWWWW

A. *o)ation of the )ompany:WB#$0ai9id 0ostamiW I". . CtgWWWWWWW

8. ature of the )ompany:WPaint > Narnish Manufa)turerWWW

B. um&ers of emp%oyees :WOffi)ers: A8 Staff: 8/WWWWWWWW..

a; Ski%%ed W.. &; Semi Ski%%ed WWW/@W.

); Unski%%ed ---8!-----); others if anyW18WWW..

1!. Mode of )o%%a&oration :

a; 6ho%%y o,ner &; Eoint venture ); %i)ensing

RD"CTI% DE(RT$E%T

I. 6hat kind of organi9ationa% stru)ture is used for produ)tion department in

your organi9ationX

a; 7ori9onta%

&; Nerti)a%

); Matri5

II. 3ypes of paints your organi9ation produ)edX a; Oi%-&ased

&; 6ater-&ased

); 3hinner paint

III. 6ho are invo%ved in setting produ)tion target of the organi9ationX

a; Supervisor

?/


55/71

&; Managing Dire)tor

); Produ)tion Manager

IN. 6hat system is fo%%o,ed &y your organi9ationX

a; Continuous

&; IntermittentN. 7ave you fa)ed any pro&%ems of p%ant %o)ationX

a; 4es

&; o

NI. 6hat is the peak period for your produ)tsX

a; Dry season

&; Rainy season

); Other

In8entor9 lannin

1. 6hat types of inventories kept &y e%ite paintX

a; Inventory in transit

&; Cy)%e Inventory

); 0uffer Inventory

d; Others

#. Purpose of Inventory

a; 3o prote)t against un)ertainty

&; 3o take advantage of pri)e dis)ounts

); 3o keep fa)e ,ith )hanging market )onditions

d; Others

. Do you fa)e any pro&%em ,hen arranging inventoryX

a; 4es

&; o

$aterial lannin

/. 6hat are the &asi) ra, materia%s used in produ)tionX

a; Pigment

&; 0inder

??


56/71

); So%vent

d; dditives

e; Others

?. 6hat are the sour)es of ra, materia%sX

a; ative&; =oreign

@. 7o, do you )o%%e)t information for pur)hasing ra, materia%sX

a; Primary information

&; Pra)ti)a% e5perien)e

); Conversion ,ith responsi&%e e5e)utives

A. 7o, are the ra, materia%s transported to the manufa)turing fa)i%ityX

a; 0y road

&; 0y sea

8. Does your )ompany fa)e any pro&%em )aused for ra, materia%X

a; 4es

&; o

roduction lannin

B. Do you have any produ)tion p%anX

a; 4es

&; o

1!. If yes$ ,hat types is itX

a; Short term

&; *ong term

11. Does your )ompany have any produ)tion targetX

a; 4es

&; o

1#. If yes$ ,hat is thisX

......................................................................................................................................

1. Can it a)hieve its produ)tion targetX

a; 4es

&; o

1/. 6hat =a)tors are )onsidered for setting produ)tion targetX

?@


57/71

.........................................................................................................................................

1?. 6hat kind of produ)t %ine is fo%%o,ed &y your organi9ationX

a; 7ori9onta%

&;Nerti)a%

1@. 6hat is the produ)tion p%an of #!1# and ho, mu)h you a)hievedX

........................................................................................................................................

roduct Desin

1A. 7o, )an you pa)kage your produ)tX

a; Container

&; Dram

); Others

18. In ho, many ,ays you pa)kage your produ)tX

a; #

&; /

); @

d; 1!

1B. Do you think your pa)kaging system is good enoughX

a; 4es

&; o

#!. Is this system proper%y prote)ting the paintX

a; 4es

&; o

Technolo9 Choice

#1. 6hat type of te)hno%ogy do you useX

..........................................................................................................

##. 6ho are the supp%iers of ma)hineryX

a; Domesti) Supp%ier

&; =oreign Supp%ier

-ualit9 assurance

?A


58/71

#. 7o, do you maintain your ua%ityX

a; Updated te)hno%ogy

&; Supervision

); Others

#/. Do you have any program for improving produ)t ua%ityX

a; 4es

&; o

#?. 7ave any resear)h and deve%op department for improving ua%ityX

a; 4es

&; o

#@. 7ave you got any internationa% )ertifi)ate for &etter ua%ity of produ)tX

a; 4es

&; o

#A. If yes$ ,hat is itX

.......................................................................................................................................

#8. 7ave you any produ)t %ead timeX

a; 4es

&; o

#B. Do you maintain any Lua%ity Contro% Cir)%eX

a; 4es

&; o

!. Do your produ)ts have ISO standardX

a; 4es

&; o

Ca'acit9 lannin

1. Produ)tion )apa)ity year%y;X

?8


59/71

.........................................................................................................................................

#. 6hat is the average produ)tion in ea)h yearX

........................................................................................................................................

Sales Aolume

. 6hat is the sa%e vo%ume of the produ)tsX

...................................................................................................................................

/. Is your )ompany profita&%e in e5isting sa%es vo%umeX

a; 4es

&; o

?. 6hat is the revenue per yearX

..................................................................................................................................

E@'ort

@. re you e5porting your produ)ts in foreign marketX

a; 4es

&; o

$ar?etin De'artment

roduct:

1.6hat is your &rand name of your produ)tX

ns: (%ite paint

#. 6hat features attri&utes; do you emphasi9e in )reating appea%s for your produ)tsX

ns:-ualit9

. Do you freuent%y )hange your produ)t


60/71

); =o%%o,er

d; i)he

?. 6hat type of pa)kaging materia%s do you useX

ns:

@.6hat marketing phi%osophy does the )ompany fo%%o,Xa; Produ)tion )on)ept (mphasis on e5ported vo%ume$ unit produ)ed;

&; Produ)t )on)ept (mphasis on produ)t ua%ity;

&; Se%%ing )on)ept (mphasis on promotiona% a)tivities;

); Marketing )on)ept (mphasis on )ustomer satisfa)tion;

d; So)ieta% Marketing )on)ept (mphasis on )ustomer satisfa)tion as ,e%% as the ,e%%

&eing of the so)iety;

A. 6hat type of produ)t %ine do you haveX

a; Sing%e Produ)t *ine

&;Mu%tip%e Produ)t *ine

8. Is there any ne, produ)t under deve%opmentX

ns: 4es

B. 7o, do you inform )onsumers a&out your produ)tX

a. 3hrough ,e& sites

&. 3hrough phones

). 3hrough agents

d. Other

1!. Do you freuent%y )hange your produ)t


61/71

&; ; o

1/. 6hat are the te)hniues and te)hno%ogies are you used in manufa)turing your

produ)tX

ns: Updated te)hno%ogy

RICE1?.6hat type of pri)ing strategy do you fo%%o,X

a; 3arget profit pri)ing

&; Sea%ed &id pri)ing

); Mark up pri)ing

; Cost &ased pri)ing

d; Na%ue &ased pri)ing

e; If other$ p%ease spe)ify: WWWWWWWWWWWWWWW..

[email protected] is your )ompany


62/71

a; One %eve%- Produ)er to )ustomer;

&; 3,o %eve%- Produ)er Retai%er Customer;

); 3hree %eve% Produ)er - 6ho%e Se%%er Retai%er Customer;

d; =our %eve% Produ)er - 6ho%e Se%%er gent - Retai%er Customer;

##. Do you fo%%o, persona% se%%ing promotion too%X

a; 4es

& o

#. Do you fo%%o, dire)t marketing promotion too% for promoting your produ)tX

a; 4es

&; o

#/.Is there any ,are house outside the fa)toryX

a; 4es

&; ; o

If yes p%ease mention ,hereX

ns:

#?. 7o, a&out your inventory management systemX

ns:ood

#@. P%ease %et us kno, the tota% &udget for promotiona% a)tivities

a; In amount 3aka;WWWWW

&; Per)entage of tota% 0udget WWWW..

#A. 6hat kinds of market do you haveX

a; ; Domesti) market

&; Internationa% market

); 0oth

#8. Does your )ompany )ondu)t in-house R > DX

a; ; 4es

&; o

If yes$ ho, does your )ompany fund in-house R > DX

ns: Company


63/71

!. Do you produ)e any produ)t for e5port in foreign marketX

ns: o

1.6hi)h media do you prefer for advertisementX

a;*o)a% press and nationa%

&; ;

3e%evision); =m radio

d; Periodi)a%s

e; o need to advertisement

f; %%

#. On ,hat &asis do you se%e)t the mediaX

a; Media impa)t &; Cost of advertisement ); OthersWWWWW

. Does the )ompany have ,e%% arranged pu&%i)-re%ations programsX

ns: 4es

/. Do you )ondu)t market resear)h effe)tive%yX

a; 4es

&; o

?. 6hat pro&%ems do you fa)e in promoting your produ)tsX

a; 4es

&; o

@. 7o, is your )ompany


64/71

&; o

,uman Resource De'artment

1. um&er of (mp%oyees in the organi9ation:

Ma%e WWWWWWWWWW.

=ema%e WWWWWWWWW.

#. um&ers of 6orkers:

3e)hni)a% WWWWWWWW.

on 3e)hni)a% WWWWWW.

Recruitment G lacement

. Is there any 2o& ana%ysis in your organi9ation &efore re)ruitmentXo

4eso o

/. =or the 2o& ana%ysis the method that is fo%%o,ed &y your organi9ation:o Intervie,

o O&servationa%

o Luestionnaire

o =un)tiona%

o Others P%ease Spe)ify;WWWWWWWWWWWWWWWWW..

?. Does your organi9ation se%e)t the emp%oyees a))ording to 2o& spe)ifi)ationX

o 4eso o

@. In the re)ruitment pro)ess ,hat kind of sour)e is used &y your organi9ationXo Interna% sour)e

o (5terna% sour)e

A. Interna% sour)es of )andidates:o Promotion

o Rehiring

o Eo& posting

o Others P%ease Spe)ify;WWWWWWWWWWWWWWWWW.

8. (mp%oyee Re)ruitment sour)es of your organi9ation:o dvertisement

o Campus re)ruiting

o (mp%oyment agen)ies

o (mp%oyee referra%s


@/


65/71

B. dvertisement media usua%%y used &y your organi9ation for re)ruitmentannoun)ementX

o e,spaper

o Maga9ine

o 3e%evision

o Interneto Others P%ease Spe)ify;WWWWWWWWWWWWWWWWW.

1!. On ,hi)h )riteria do you prepare a short %ist of )andidateXo Candidates mat)h ,ith the 2o& spe)ifi)ation

o 3hose ,ho have more ,ork e5perien)e

o More ua%ified )andidates )) to edu)ationa% )ertifi)ate;

o Candidates those have good referen)e


Trainin G De8elo'ment

11. =or deve%oping the ,ork effi)ien)y of the emp%oyees do you provide any trainingprogramX

a. 4es&. o

1#. If you arrange any training program for the emp%oyees$ ,hi)h type of trainingprograms are thoseX

o On-the-2o& 3raining

o pprenti)eship 3raining

o Informa% %earning

o Eo& Instru)tion 3raining

o Programmed *earning

o udiovisua% &ased training

o Computer &ased training

o Distan)e > Internet-0ased 3raining

1. 6hat pro)ess are fo%%o, for appraising the performan)e of the emp%oyeesXo =orma% appraisa%

o Informa% appraisa%

1/. 3ypes of deve%opment training provided &y your organi9ation:o Overseas training

o *o)a% training

o 7ands-on training


1?. 6hat are the purposes of that deve%opment training programX

@?


66/71

o In)rease performan)e

o Promotion

o Motivation

o Change in &ehavior

o Improve ski%%


1@. Does your organi9ation send emp%oyees a&road for trainingXa. 4es&. o

1A. 6hat are the diffi)u%ties that you fa)e in providing training to the emp%oyeesXo Un,i%%ingness of emp%oyees

o *a)k of kno,%edge of emp%oyees

o 3aking mu)h time to %earn

o *a)k of effe)tive trainer

o *a)k of training providing organi9ationo Others P%ease Spe)ify;WWWWWWWWWWWWWWWWW.

Com'ensation

18. 4our organi9ation set the &asi) pay of emp%oyees a))ording to:o Seniority

o (5perien)e

o Position

o Performan)e

o

eographi)a% distan)eo )ademi) ua%ifi)ation

o Persona% re%ation


1B. 6hat types of a%%o,an)es does your organi9ation provides to emp%oyeesXo Dearness a%%o,an)e

o 7ouse rent a%%o,an)e

o Conveyan)e a%%o,an)e

o 7it a%%o,an)e

o Dust a%%o,an)e

o ight shift a%%o,an)eo Spe)ia% pay a%%o,an)e


#!. 6hat are the )riteria of sa%ary in)rease of emp%oyeesXo Performan)e &ased

o (5perien)e &ased

o Lua%ifi)ation

@@


67/71

o Spe)ia% )ontri&ution


#1. 7o, often your organi9ation revised the sa%aryXo Month%y

o 4ear%y

o 6hen needed

##. Does your organi9ation pay the emp%oyees at the time of va)ation or si)k %eaveXo 4es

o o

#. Does your organi9ation give &onus to the emp%oyeesXo 4es

o o

#/. 7o, is it givenXo Regu%ar%y on the a)hievement of the targeted goa%o Month%y

o 7a%f year%y

o 4ear%y


#?. 6hat are the finan)ia% &enefits provided &y your organi9ationXo Sa%ary

o 0onus

o %%o,an)e

o In)entiveso Insuran)e


#@. 6hat are the non finan)ia% &enefits provided &y your organi9ationXo =ree transportation

o =ree residen)e

o =ree medi)a% fa)i%ities

o =ree )hi%d edu)ation

o (ntertainment


#A. Do you )onsider the )ompetitors pay pa)kage ,hi%e determining the pa)kage foryour emp%oyeesX

o 4es

o o

!I%(%CE (%D (CC"%TI%+ DE(RT$E%T

@A


68/71

!inance

1; Sour)es of )apita%:

.............................................................................................................................................

#; 6hat ,as your initia% )apita%X

.............................................................................................................................................

; 6hat is your present )apita%X

.............................................................................................................................................

/; re there )ases in ,hi)h )orporate insiders have information not kno,n to outsidersX

a; 4es

&; o

?; Did your )ompany go to share marketX

a; 4es

&; o

@; Do you de)%are dividend regu%ar%yX

a; 4es

&; o

A; If yes$ ,hat is the average de)%ared divided %ast ? yearsX

............................................................................................................................................

8; 6hat ,as the Rate of Return of %ast yearX

a; 0e%o, 1!G

&;1!-#!G

); #1G-a&ove

B; 6hat po%i)y is fo%%o,ed &y the )ompany for Current sset Investment Po%i)yCIP;X

a; Re%a5ed CIP

@8


69/71

&; Restri)ted CIP

); Moderate CIP

1!; 6hat e5tent do you take riskX

a; Minimum&; Moderate

); (5treme

11; 6hi)h type of is )apita% %arge%y used &y firms to raise moneyX

a; De&t

&; Preferred sto)k

); Common euity

1#; 6hi)h sour)es do you think )onvenient for your )ompanyX

a; Short term

&; *ong term

1; 7o, many peop%e are engaged in finan)ia% managementX

a; Ma%e: .........................................................................................................................

&;

=ema%e: .......................................................................................................................

1/; Present state of )apita% stru)ture of your )ompany.

a; uthori9ed )apita%

&; Issued Capita%

); Paid up Capita%

1?; Does ovt. provide any fa)i%ity for )o%%e)ting )apita%X

a; 4es

@B


70/71

&; o

If yes$ ,hat are thoseX

.............................................................................................................................................

1@; Do )ompany earnings f%u)tuate ,ide%y from year to yearXa; 4es

&; o

1A; 6hat is the average %ength of time reuired to )o%%e)t )redit sa%esX

a; 0e%o,1!days

&; 1!-#!days

); #1-a&ove

18; nnua% reports avai%a&%e on the 6or%d 6ide 6e&X

a; 4es

&; o

(ccountin

1B; Does your organi9ation have ,ritten a))ounting po%i)ies and pro)eduresX

a;

4es: ....................................................................................................................................

&; o: ...................................................................................................................................

#!; 6hi)h of the fo%%o,ing &est des)ri&es the a))ounting systemX

a; Manua%

&; utomated

); Com&ined

#1; re the fo%%o,ing &ooks of a))ounts maintainedX

4es o

enera% %edger

Pro2e)t )ost %edger

A!


71/71

Cash re)eipts 2ourna%

Cash dis&ursements 2ourna%

Payro%% 2ourna%

))ounts re)eiva&%e %edger

))ounts paya&%e %edger

Sa%es 2ourna%

Pur)hase 2ourna%

##; re re)ord keeping duties for the re)eipt and the payment of )ash separatedX

a; 4es

&; o

#; re a%% a))ounting entries supported &y do)umentation that gave rise to the

transa)tionX

a; 4es

&; o

#/; re &udgetary )ontro%s in effe)t to pre)%ude in)urring o&%igation in e5)ess of tota%

funds avai%a&%e for an a,ardX

a; 4es

&; o

#@; Can you a))ounting re)ords summari9e e5penditures from different &udget )ategories

su)h as sa%aries$ rent$ supp%ies and euipmentX

a; 4es

&; o

Documents

Internship Report On Elite Chemical Industries Ltd