SECURITY BROKERAGE IN

BANGLADESH

Sadia AfrinID: 082011094

ABOUT ABSL

Incorporated in 2009 Subsidiary Company of ABBL Corporate Member of DSE & CSE Agent Broker of ABIL Gives All Brokerage Services to the Clients Head Office at Motijheel in Dhaka Having Three Branch Offices

PERFORMANCE ANALYSIS OF ABSL

2008 2009 2010 201105

10152025303540

Operating Income(Figures are in Crores Tk.)

FINDINGS (REASONS BEHIND MARKET FALL) Immature Investors Excess Margin Loan Market Rumors Lack of Regular Price Monitoring Carelessness of Regulating Bodies Lack of Proper Valuation Corruption Market Followers Political Unrest Lack of Sensibility about Comments

RECOMMENDATION

Raising Awareness among Investors Establishment of Strict Rules Reducing Political Unrest Executing Inquiries & Investigations Regular Price Monitoring Regulating Bodies Carefulness about New

Entrants Study Foreign Capital Market Progress

SWOT ANALYSIS OF ABSL

Goodwill & Good Reputation

Good Number of Clients Support of AB Bank Best Equipments &

Technology Well Balanced with the

Branch Offices Efficient Employees Organized Management

Team

No Assistance about Making Investment Decisions

Insufficient Number of Employees

Unsatisfactory Research & Development

Lack of Training Programs (Regarding Int. Market)

Lack of Marketing Team Support & Marketing Plan

Manual CRM Functions

Strengths Weaknesses

SWOT ANALYSIS OF ABSL

Progressive Number of Clients

Prosper Business by Providing Quality Services in the Branches

New Ideas of Prosper Business with New Services for the Clients

Growth of Other Brokerage houses

High Competition in Market

Bad Political Effects of Our Country

Unstable Market Position

Opportunities Threats

RECOMMENDATION REGARDING ABSL

Concentrate in HRM Start Marketing Activities Launch Training Programs Concentrate in R&D Launch Automated CRM Process

THANK YOU

Any Question?