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8:30am - 12:30pmAM WorkshopsAdvanced SEO Tactics for 2019 (Ringba Stage 1) • Janet Driscoll Miller, MarketingMojo
Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy (Marketo Stage 2) • Samantha Kermode, Investis Digital
Forget Everything You Know About Email Marketing (Constant Contact Stage 3) • Jen Capstraw, Iterable
Beyond Personas and the Customer Journey: The Next Step for CX Success (Act-On Stage 5) • Michael Salamon, Lousy
Develop a Facebook Advertising Strategy to Reach Your Best Prospects (Zipwhip Stage 6) • Tim Halloran, Aimclear
1:15pm – 2:30pmOpening Keynotes (Stages 1-3)Brave, Not Perfect: A Conversation with Reshma Saujani • Reshma Saujani Founder, Girls Who Code
Future Consumers • Randi Zuckerberg Zuckerberg Media
2:50pm – 3:20pmI'm Not a Regular Brand YouTuber, I'm a COOL Brand YouTuber (Ringba Stage 1) • Sonja Likness, Duke
Getting the Green Light: How to Build Content That People Say YES To (Marketo Stage 2) • Tamsen Webster, The Red Thread
Key Trends Shaping Marketing in 2020 and Beyond (Constant Contact Stage 3)Presented by Acoustic • Loren McDonald, Program Director, Marketing Research
Modernize Your Marketing Work: 4 Simple Ways to Get More Done (ActiveCampaign Stage 4)Presented by Workfront • Mike Riding, Dir. Digital Marketing
Out-Execute Smart Companies With SEO lessons From an $8b Startup (Act-On Stage 5) • Jared Gardner, Qualtrics
Convincing Customers to Swipe Right on your Brand (Zipwhip Stage 6) • Lauren Beane, Cisco Systems
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Navigate the event with an up-to-date
agenda plus the ability to rate sessions!
internetsummit.com/2019
internetsummit.com/2019
WEDNESDAY, NOVEMBER 13
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PRODUCED BY
NOVEMBER 13 - 14, 2019RALEIGH CONVENTION CENTER
RALEIGH, NC
#ISUM19
@Internet_Summit
GLOBAL ELITE PARTNERS
ADDITIONAL 2019 GLOBAL PARTNERS
INTERNET SUMMIT 2019 SPONSORS
Network:
Go Zoho Password:
zohosocial
VENUE AND CONFERENCE INFO
The Brandfolder VIP Lounge
The VIP Lounge - located in Room 304 - is available to VIP badge holders, Sponsors and Speakers for refreshments, light snacks and a place to work & network.§ Day 1: 2.30pm - 6.00pm§ Day 2: 8.30am - 5.00pm
The Spectrum Reach Charging Station
Need a free power up? Drop your device off at the Power Charging Station located upstairs in the sponsor area.
Will I be able to view presentations after the conference?
Yes! All speaker slide decks that we are able to share will be posted online for view-only access within a week. Look for a post-event email with access instructions.
Official Agenda
Visit internetsummit.com/2019 for the most up-to-date agenda and the ability to rate speakers & sessions.
Slidecast Access
Slidecasts (audio synced with slides) are available to Plus, Premium and Platinum pass holders. You will receive access info approximately two weeks post event. Conference pass holders can also upgrade to receive Slidecast access. Contact: [email protected] for more details.
Missed lunch or need a snack?
Concessions are located on the street level Main Lobby near Registration during the following times:§ Day 1: 12:00pm - 4:00pm§ Day 2: 10:00am - 2:00pm
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Leveraging Publicly Available Information to Better Your Brand (ActiveCampaign Stage 4) • Steve Coakley, Babel Street
Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane (Act-On Stage 5)Presented by Adtaxi • Lindsy O'Connor, Senior Digital Sales Director
Implementing Destination-Based Marketing to Win More Store Visits (Zipwhip Stage 6) • Stephanie Fleischman, Waze
Captain Marvel, Disney+ and Star Wars: 8 Content Marketing Lessons Your Brand Can Learn from Walt Disney Studios (TMMData Stage 7) • Hilary Sutton, McKinley Marketing Partners
3:50pm – 4:20pmWinning at SEO With a Growth Mindset (Ringba Stage 1) • Eli Schwartz, SurveyMonkey
How (and Why) You Should Create Content that Users Aren’t Looking For (Marketo Stage 2) • Sam Miller, Red Hat
The Method Behind the Measurement: Marketing Analytics for Higher ROI (Constant Contact Stage 3) • Tiffany Schreane, FIT
Optimizing Human Flow: Providing Consumers with a New Luxury — Human Connection + Emerging Tech (Act-On Stage 5) • Anthony Coppers, Gradient
Programmatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage (Zipwhip Stage 6)Presented by Genius Monkey • Brian Lahey, Client Solutions Manager
4:35pm – 5:05pmInclusive Design – Why Digital Accessibility Is A Must (Ringba Stage 1) • Christi Olson, Microsoft Advertising
Drop the “E” in E-commerce: Prepare for Today’s Borderless Retail Landscape (Marketo Stage 2) • Liz Fogerty, EDGE Marketing
How to Build Bridges Between Departments for SEO Success (Constant Contact Stage 3) • Dave Rohrer, NorthSide Metrics
Build Awareness, Credibility & Authority as a Podcast Guest (Act-On Stage 5) • Mark Deal, Podcast Guest Academy
Create Marketing Content for the ENTIRE Month with Just One Source (Zipwhip Stage 6) • Jean Ginzburg, JeanGinzburg.com
5:00pm – 6:00pmClosing Reception hosted by Workfront (Sponsor Area)
WiFi Sponsored by
Zoho
THURSDAY, NOVEMBER 14
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Marketing BS: Understanding What Really Works in Marketing (TMMData Stage 7) • Edward Nevraumont, Warburg Pincus
5:20pm – 5:50pmKeynoteFOMO is a KPI (Stages 1-3)
• Beverly Jackson MGM Resorts International
Stand-Up Comedy with Mike Albanese (Act-On Stg 5)
6:00pm – 7:00pmOpening Reception hosted by Acoustic (Sponsor Area)
7:00pm – 8:30pmThe #ISUM19 Afterparty hosted by Pantheon Isaac Hunter’s Tavern - 414 Fayetteville St.Registration Badge Required
8:00am – 8:30amMorning Coffee Networking hosted by Sprout Social (Sponsor Area)
8:30am – 9:00amGenerating Brand Momentum by Turning Content into Commerce (Ringba Stage 1) • James Royer, Merrell
Humanization Is the New Personalization: Driving Growth With Good (Marketo Stage 2) • Jen Capstraw, Iterable
When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong (Constant Contact Stage 3) • Gil Kazimirov, Lime
Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume (Act-On Stage 5) • Garrett Mehrguth, Directive Consulting
The Business of Storytelling (Zipwhip Stage 6) • Sloane Heffernan, WRAL
9:15am – 9:45amFour Automated Email Series That Get Serious Results (Ringba Stage 1)Presented by Emma • Kaitlin Wernet, Content Specialist
The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain (Marketo Stage 2) • Matthew Capala, Alphametic
WED, NOVEMBER 13 | THU, NOVEMBER 14
Your Brain on Ads: The Halo Effect (TMMData Stage 7) • Tony Marlow, Integral Ad Science
3:40pm – 4:10pmInfluencer Marketing Strategies to Grow Your Audience (Ringba Stage 1) • Ursula Ringham, SAP
InstaBrain: The New Rules for Marketing to Gen Z (Marketo Stage 2) • Sarah Weise, Bixa Research
It’s More Than Data: We’ve Been Doing Content Strategy Wrong (Constant Contact Stage 3) • Paxton Gray, 97th Floor
Making Your Social Media Stand Out in a Traditional Media Mindset (ActiveCampaign Stage 4) • Steve Kent, Harris Teeter
Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Result (Act-On Stage 5) • Bruce Swann, Adobe
Analytics for Agencies: Processes to Become the Purveyors of Truth (Zipwhip Stage 6) • Chris Sietsema, Teach to Fish Digital
Experience 2030: A Roadmap to Future of Customer Experience (TMMData Stage 7) • Jennifer Chase, SAS
4:30pm – 5:00pm20 Crazy Effective Methods for Increasing Your Conversions (Ringba Stage 1) • Tom Shapiro, Stratabeat
Hackonomy: Evolving in the Digital Age(Marketo Stage 2) • Bonin Bough, Bonin Ventures
How Keeping it Human-to-Human (H2H) Kills the B2B and B2C Content Conundrum(Constant Contact Stage 3) • Harriet Ayoade, JP Morgan Chase
How to Build a B2B Growth Marketing Engine and Deliver Results [In Less Than 6 Months] (Act-On Stage 5) • Steve Armenti, Google Cloud
Do This, Not That – Best Practices for Driving Customer Engagement with Email Marketing (Zipwhip Stage 6) • Jay Schwedelson, Worldata
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Navigate the event with an up-to-date
agenda plus the ability to rate sessions
internetsummit.com/2019
Filling the Funnel: How to Build a Modern Content Marketing Strategy (Constant Contact Stage 3) • Kate Richling, Media Monks
Be the Hero: Fearless Growth via Efficiency and Automation with Google Search Ad (ActiveCampaign Stage 4)Presented by Hanapin Marketing • Kelly Pollock, Associate Director of Services & Stephanie Lehmann, Agency Sales, Google
Productivity and Content Hacks Social Media Experts Use (Act-On Stage 5) • Jennifer Watson, Agora Pulse
4 Keys to Get Your Message Noticed Through Texting (Zipwhip Stage 6)Presented by Zipwhip • Jessica Comiskey, Account Executive
How Disruptions in TV and Video Are Changing Marketing (TMMData Stage 7) • Kenneth Kinney, Ai Media Group
10:00am – 10:30amGet New and Repeat Business on Autopilot with Email Marketing (Ringba Stage 1)Presented by Constant Contact • Dave Charest, Director, Content Marketing
Analytics and Attribution: Measuring the Success of Influencer Marketing (Marketo Stage 2) • Michelle Stinson Ross, Apogee Results
Planning an Effective Instagram Video Strategy for 2020 (Constant Contact Stage 3) • Morgan Goettge, Raleigh Media Co., LLC
Embrace the Convergence of Digital Video & TV: Strategies for Success in a Video Everywhere World (ActiveCampaign Stage 4)Presented by Spectrum Reach • Morgan Jessup, Director Digital & Advanced Advertising Sales
Inspiration is Everywhere: Tips to Make Your Marketing Strategy More Interesting (Act-On Stg 5) • Folayo Lasaki, SoulPancake
Becoming a Thought Leader: Growing Your Personal and Professional Brand on LinkedIn (Zipwhip Stage 6) • Lindsey Boggs, Citrix
Personalization Strategies to Improve Mobile & Cross-Channel Experiences (TMMData Stage 7) • Matt Hudson, Belk
10:30am – 11:00amNetworking Break
11:00am – 11:30amBe the Guide, NOT the Hero of your Customer's Story (Ringba Stage 1) • Veronica Romney, My Modern Brand
Influencer Marketing: How, Why, and is it Right for Your Brand? (Marketo Stage 2) • Michael Salamon, Lousy
Make Them Care: Getting Customers to Engage with Your Brand (Constant Contact Stage 3) • Adam Pierno, Arizona State University
Finding Professional Fulfillment By Discovering Personal Happiness (ActiveCampaign Stage 4) • Carlos Hidalgo, VisumCx
How Not to Suck at Display, Video & OTT: Leveraging Attribution for Success! (Act-On Stage 5)Presented by Genius Monkey • Jeremy Hudgens, CRO, Director of Client Solutions
The Role of Cognitive Biases in Marketing (Zipwhip Stage 6)Presented by Zoho • Nicholas Glavor, Field Marketer
Bridging the Gap between Marketing and UX Content (TMMData Stage 7) • Amy Gebler, Nordstrom
11:45am – 12:15pmUser Generated Content: Turn Your Customers into Content Engines (Ringba Stage 1)Presented by TINT • S. David Ramirez, UGC Evangelist
Your Search Diet: How Not to OverEAT (Expertise, Authority and Trust) (Marketo Stage 2) • Jenny Halasz, JHL Marketing
Three Ways B2B Marketers Can Do a Lot With Less (Constant Contact Stage 3)Presented by Delivra • Caroline Matis, Corporate Marketing Manager Data and Creative Solutions for CRO (ActiveCampaign Stage 4) • Amanda Simmons, Full Cup Creative
Product & Marketing: Improving Collaboration to Grow Your Mobile & Web App Business (Act-On Stage 5) • Kwame Henderson, Tumblr
Don’t Blame Vendors Because Your Ad Placement Makes You Look Terrible (Zipwhip Stage 6) • Jonathan Kagan, Cogniscient Media
Don't Be Offended, Your Brand is Meaningless Without Culture (TMMData Stage 7) • Troy Sandidge, FindTroy Marketing Consulting
12:15pm – 1:00pmLunch Pickup & Break, box lunches sponsored by HawkSEM
1:00pm – 2:00pmLunch KeynoteThe Four Horsemen of the Web Marketing Apocalypse(Stages 1-3)
• Rand Fishkin SparkToro
2:20pm – 2:50pmA Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey (Ringba Stage 1)Presented by Marketo • Hayley Ferrante, Sr. Marketing Specialist, Demand Generation & Timothy Ozmina, Marketing Specialist
Through the Fyre: A Fireside Chat with Ja Rule (Marketo Stage 2) • Ja Rule, Iconn
The New Metrics - The Evolution of Attribution in the Content Stream (Constant Contact Stage 3) • Cathy McKnight, The Content Advisory
Building a Defensible Brand in the Age of Hyper-Competition (ActiveCampaign Stage 4)Presented by Brandfolder • James Winter, VP of Marketing
Website Migration: What to Do Pre, During and Post (Act-On Stage 5) • Samantha Kermode, Investis Digital
Establishing Your Brand as the Value Proposition Among E-Commerce Consumers (Zipwhip Stage 6) • Heather Teasley, Klaussner Furniture
How A.I. is Changing Search and Bringing Google Further Into Your Home (TMMData Stage 7) • Daniel Russell, Go Fish Digital
3:05pm – 3:35pmExtend Your Reach Through Content & Influence Marketing (Ringba Stage 1) • Juanika Didly, Ladypreneur Academy
What Marketers Can Learn About Social Media from DJ Khaled and Drake (Marketo Stage 2) • Carlos Gil, Gil Media Co.
Get More Out of Every Email You Send (Constant Contact Stage 3)Presented by ActiveCampaign • Dathan Brown, Sales Manager
DAY 2
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THURSDAY, NOVEMBER 14