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1 Internet Phones Internet Phones The End to End The End to End Solution Solution Wireless I.T. ‘99 Wireless I.T. ‘99 Dave Marutiak Dave Marutiak Business Development Manager Business Development Manager Wireless Telephony Business Unit Wireless Telephony Business Unit Microsoft Microsoft

Internet Phones The End to End Solution Wireless I.T. ‘99

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Internet Phones The End to End Solution Wireless I.T. ‘99. Dave Marutiak Business Development Manager Wireless Telephony Business Unit Microsoft. Windows 98 Windows 2000 Visual Studio. Desktop. Windows NT Embedded Windows CE Platform Builder. Intelligent appliance. - PowerPoint PPT Presentation

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Page 1: Internet Phones The End to End Solution Wireless I.T. ‘99

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Internet PhonesInternet PhonesThe End to End SolutionThe End to End Solution

Wireless I.T. ‘99Wireless I.T. ‘99

Dave MarutiakDave MarutiakBusiness Development ManagerBusiness Development Manager

Wireless Telephony Business UnitWireless Telephony Business UnitMicrosoftMicrosoft

Page 2: Internet Phones The End to End Solution Wireless I.T. ‘99

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Information AccessInformation Access

ServicesServicesServersServers

Windows 98Windows 98 Windows 2000Windows 2000 Visual StudioVisual Studio

Windows NT EmbeddedWindows NT Embedded Windows CEWindows CE Platform BuilderPlatform Builder

Micro-browsersMicro-browsers Smart CardsSmart Cards

DesktopDesktop

Intelligent applianceIntelligent appliance

Smart objectSmart object

Page 3: Internet Phones The End to End Solution Wireless I.T. ‘99

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Relative RolesRelative Roles

ServicesServicesServersServers

Windows 98Windows 98

Windows 2000Windows 2000

Visual StudioVisual Studio

Windows NT EmbeddedWindows NT Embedded

Windows CEWindows CE

Platform BuilderPlatform BuilderMicro-browsersMicro-browsers

Smart CardsSmart Cards

DesktopDesktop

Intelligent applianceIntelligent appliance

Smart objectSmart object

Microsoft’s SoftwarePlatforms

+ISVs – Valueadded software

+OEMs and IHVsPlatform hardware, other components

End Users

Page 4: Internet Phones The End to End Solution Wireless I.T. ‘99

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Pavilion PartnersPavilion Partners Compaq – Wireless LANCompaq – Wireless LAN Socket – Phone cards for GSM, CDMASocket – Phone cards for GSM, CDMA WirelessKnowledge – RevolvWirelessKnowledge – Revolv AvantGo – Avantgo.com, Enterprise AvantGo – Avantgo.com, Enterprise

ServerServer LiveMind – WishPad Synch and WirelessLiveMind – WishPad Synch and Wireless MobileQ.com - MobileQ.com Software

Platform

Page 5: Internet Phones The End to End Solution Wireless I.T. ‘99

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Pavilion Partners (cont)Pavilion Partners (cont) SmartServ Online - Pocket IQ Infowave Software - Infowave for the Net,

Infowave for Exchange, Symmetry GoAmerica - Wireless ISP Sierra Wireless - Air Card 300 BellSouth - Wireless Data Network RIM - BlackBerry Service

Page 6: Internet Phones The End to End Solution Wireless I.T. ‘99

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Market DirectionsMarket Directions

Wide Variety of DevicesWide Variety of DevicesWide Variety of ContentWide Variety of Content

Wide Variety of Connectivity Options Wide Variety of Connectivity Options

Page 7: Internet Phones The End to End Solution Wireless I.T. ‘99

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Which Path Will It Take?Which Path Will It Take?Phones are with you, so they grow larger screens over time

Palm sized devices are more useful, so they grow wireless

SweetSpots

Page 8: Internet Phones The End to End Solution Wireless I.T. ‘99

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How Many Will There Be?How Many Will There Be?

SweetSpot?

Neopoint

Nintendo

Epson

CasioEricsson

ISVs

Palm

Denso

Nokia

Page 9: Internet Phones The End to End Solution Wireless I.T. ‘99

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Device CategoriesDevice Categories

Basic services phone (voice only)Basic services phone (voice only) Feature Phone (on-line functionality only)Feature Phone (on-line functionality only) Smart Phone (on/off-line functionality)Smart Phone (on/off-line functionality) PC Companions (e.g., Palm PC, Handheld PC)PC Companions (e.g., Palm PC, Handheld PC) Horizontal Devices (e.g., automotive)Horizontal Devices (e.g., automotive) Vertical Devices (e.g., trucking fleets)Vertical Devices (e.g., trucking fleets)

Page 10: Internet Phones The End to End Solution Wireless I.T. ‘99

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MSN Mobile - ObjectiveMSN Mobile - Objective Give mobile users best-in-class services that Give mobile users best-in-class services that

provide users optimized accessprovide users optimized access toto their their information & relevant content anywhere, information & relevant content anywhere, anytime and on any deviceanytime and on any device

Provide open platform that integrates carrier Provide open platform that integrates carrier and 3rd-party services to ensure differentiation and 3rd-party services to ensure differentiation

WebTV

Kiosks

Pagers

Mobile Phones

AutoPC

Laptops

Desktop PCs

Palm PCs

Page 11: Internet Phones The End to End Solution Wireless I.T. ‘99

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MSN Mobile Strategy MSN Mobile Strategy (Cont.)(Cont.) Provide a platform for integrating MSN Provide a platform for integrating MSN

andand carrier or 3rd-party services carrier or 3rd-party services Private labeling, co-brandingPrivate labeling, co-branding Platform supports:Platform supports:

PassportPassport SynchronizationSynchronization PersonalizationPersonalization AggregationAggregation

PC as management console for wireless PC as management console for wireless servicesservices

Inve

stor

Exp

edia

Side

wal

k

Car

rier

Hot

mai

l

Add

ress

bk

Platform

3rd

Part

y

Page 12: Internet Phones The End to End Solution Wireless I.T. ‘99

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PropertiesProperties HotmailHotmail

EmailEmail Contact ListContact List

ExpediaExpedia DirectionsDirections ItineraryItinerary Travel InformationTravel Information

InvestorInvestor QuotesQuotes Business HeadlinesBusiness Headlines

SidewalkSidewalk DirectoryDirectory Entertainment Entertainment

ListingsListings MSNBC & PartnersMSNBC & Partners

Local NewsLocal News National NewsNational News WeatherWeather SportsSports EntertainmentEntertainment

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What will the content be?What will the content be?

MobileCHTML

Wireline

HTML

(Heavy)

Mobile

HTML

(Medium)

Mobile

HTML

(Light)

Mobile

WML

Today’s providers of content to mobile

devices face a growing problem!

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XML/XSLXML/XSL

XSLFor CHTML

Phones

XML

Pages

XSL

For WAP

Phones

XSL

For HTML Phones

XSL for TVs

The W3C has providedthe long term solution

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Trends and Forecast:Trends and Forecast: Groupware Seats Groupware Seats

By 2000 groupware seats will double to reach 110 million seats

0

20

40

60

80

100

120

1995 1996 1997 1998 1999 2000

Year

Num

ber o

f Sea

ts

Exchange CALs

Notes Clients

Source: Gartner Group

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Enabling Corporate AccessEnabling Corporate Access Available today via many of our Available today via many of our

partners, as seen in the Pavilionpartners, as seen in the Pavilion Moving to explicit support at the Moving to explicit support at the

platform level of our products:platform level of our products: Windows 2000Windows 2000 Exchange 2000 ServerExchange 2000 Server Active DirectoryActive Directory

Moving to software as a service:Moving to software as a service: Scalability and reliability improvementsScalability and reliability improvements Carrier hosting optionsCarrier hosting options

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Mobile Access to Corporate DataMobile Access to Corporate Data

Web Access•Kiosks•Smart TVs•Friends Computer

Phones withBrowsers

DesktopLAN, Cable, Wireline

WirelessPDAs

Smartphones

Auto PCAuto PC

PDAsLaptops

WithModems

Two Way PagersPhones Connected to

Laptops and CE Devices

Page 18: Internet Phones The End to End Solution Wireless I.T. ‘99

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Extension Extension of of DesktopDesktop

InteractiveInteractive

•Data Intensive“Vertical” Data Intensive“Vertical” ApplicationsApplications

•Full E-mail - attachmentsFull E-mail - attachments•Access to the “Web” - Access to the “Web” -

graphicsgraphics•Full Desktop Full Desktop

“Synchronization”“Synchronization”

•PIMPIM•Selective E-mail, Fax, VoiceSelective E-mail, Fax, Voice•Voice IntegrationVoice Integration

•Query Web Sites/Intranets Query Web Sites/Intranets •Interactive pagingInteractive paging

•Interactive“Vertical” ApplicationsInteractive“Vertical” Applications

AlertsAlerts•AlphanumericAlphanumeric•Voice paging Voice paging •NumericNumeric

•AcknowledgmentAcknowledgment•BroadcastBroadcast

Scalable PlatformScalable Platform

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Product DirectionsProduct DirectionsClientsClients

PC Companion ConnectivityPC Companion ConnectivityMicrobrowser TechnologiesMicrobrowser TechnologiesPhone Operating SystemsPhone Operating SystemsAutomotive ApplicationsAutomotive Applications

Smart Card Offerings Smart Card Offerings

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Wireless Communications KitWireless Communications KitCF card and connection cables

from vendors (such as Socket Communications)

CD ROM that includes:Set-Up WizardsWeb/Email/Content clients ActiveSync 3.0

Supports PPCs and HPCs Lower retail pricesCarrier branded/distributedSupporting a wide variety of

protocols and carriers

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Wireless PPC/HPCs Wireless PPC/HPCs Wireless TCP/IPWireless TCP/IP Bluetooth capabilitiesBluetooth capabilities Pocket Internet ExplorerPocket Internet Explorer IMAP4 Email AccessIMAP4 Email Access Server side synchronizationServer side synchronization Tunneling protocols (PPTP)Tunneling protocols (PPTP) SMS/Push Notification capabilitiesSMS/Push Notification capabilities And future capabilities such as:And future capabilities such as:

Multi-mode microbrowsersMulti-mode microbrowsers GPRS capabilitiesGPRS capabilities

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Popular Palm PC ServicesPopular Palm PC Services Video Clips

Audio Player

Gaming

Casio E100

Fan’s Zines

Maps

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Browsers Vary by Clients

MS Microbrowser (HTML/HTTP or WML/WSP)

Pocket Internet Explorer (HTML / HTTP)

Internet Explorer (HTML XML / HTTP)

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Microsoft’sMicrosoft’sMicrobrowserMicrobrowserTechnologyTechnology

forforFeature Feature PhonesPhones

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MMT V1 FeaturesMMT V1 Features Configurable start/launch pagesConfigurable start/launch pages Support simple HTML text displaySupport simple HTML text display Browsing and link selectionBrowsing and link selection Direct connection to web servers Direct connection to web servers Favorites/bookmarksFavorites/bookmarks CookiesCookies vCard, and interface to in-phone directoryvCard, and interface to in-phone directory Multilanguage support with run-time selectionMultilanguage support with run-time selection Alerting - Support for SMS 1-way/URL launchingAlerting - Support for SMS 1-way/URL launching OEM & User Configuration optionsOEM & User Configuration options

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Wireless Product Adaptation KitWireless Product Adaptation Kit The WPAK is the integration environment for The WPAK is the integration environment for

OEMs to incorporate MMT into products OEMs to incorporate MMT into products There is no charge for the WPAK or MMTThere is no charge for the WPAK or MMT WPAK includes:WPAK includes:

Full source code for MicroBrowserFull source code for MicroBrowser Fully documented isolation APIsFully documented isolation APIs Emulation softwareEmulation software Test suitesTest suites Localization softwareLocalization software

OEMs and ISVs have considerable flexibility in OEMs and ISVs have considerable flexibility in building new devices and clientsbuilding new devices and clients

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What about WAP?What about WAP? Microsoft joined WAP as vendor/ISPMicrosoft joined WAP as vendor/ISP Microsoft has clear goals for Microsoft has clear goals for

participating in the WAP Forum:participating in the WAP Forum: meet customer needs and directionsmeet customer needs and directions actively work to evolve WAPactively work to evolve WAP convergence with Internet standardsconvergence with Internet standards support for existing content formatssupport for existing content formats end to end solutions for customersend to end solutions for customers

Both W3C and WAP have agreed to Both W3C and WAP have agreed to work towards wireless convergencework towards wireless convergence

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MMT V2MMT V2

WML/WAP supportWML/WAP support Dual mode (HTML/WML) browserDual mode (HTML/WML) browser Graphics support, color supportGraphics support, color support Additional offline data accessAdditional offline data access Associated applications supportAssociated applications support etc.etc.

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Network TopologiesNetwork Topologies

Binary

WAP Gateway App/Web

Server(Exchange/MCIS)

WML

WAP = Applications + Gateway + MicroBrowser

HTML/XML

App/Web Server

(Exchange/MCIS)

W3C Architecture = Applications + MicroBrowser

WAP MicroBrowser

HTML MicroBrowser

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MicrosoftMicrosoftSmartphoneSmartphoneTechnology Technology

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SmartSmart P Phonehone Technology Technology On/Off-line functionalityOn/Off-line functionality DeviDevicece consolidation w/PDA + phone + consolidation w/PDA + phone +

pager in single devicepager in single device RRich multimedia and Internet ich multimedia and Internet applicationsapplications Standards based microbrowser technology Standards based microbrowser technology Optimized Windows CEOptimized Windows CE OS OS Next generation network (2.5 and 3G) ready Next generation network (2.5 and 3G) ready

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What are these phones?What are these phones? No, we’re not announcing we’ll build phonesNo, we’re not announcing we’ll build phones Microsoft has built a few dozen phones:Microsoft has built a few dozen phones:

using off the shelf hardware componentsusing off the shelf hardware components GSM was selected due to the size and availability of GSM was selected due to the size and availability of

RF modulesRF modules We will use these phones We will use these phones

to demonstrate prototypes for OEMs and carriersto demonstrate prototypes for OEMs and carriers conduct internal trials conduct internal trials develop service conceptsdevelop service concepts usability testingusability testing

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Summary of Microsoft Summary of Microsoft Phone ProductsPhone Products

Today:Today:MicrobrowsersMicrobrowsersFeature PhonesFeature Phones

In the works:In the works:Dual Modes for Operating SystemsDual Modes for Operating SystemsFeature Phones for Smart PhonesFeature Phones for Smart Phones

Bearer Channels (CDMA, TDMA, GSM, PDC, PHS, etc.)

Real Time OS WAPRTOS

HTMLMicrobrowser

HTML and WAPMicrobrowser

WirelessOS Wireless

OSRTOS

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Windows CE For Wireless Windows CE For Wireless Automotive ApplicationsAutomotive Applications

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PC Companions FrequentlyPC Companions FrequentlyUsed in CarsUsed in Cars

Personal InformationNot location dependentSame as my PC CompPIM, Email, etc.

Automotive SpecificNavigationTrafficDiagnostics

Location Based InformationRetail locationsShopping opportunitiesAdvertising

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A system for controlling and A system for controlling and monitoring the vehicle’s functionsmonitoring the vehicle’s functions

A system to integrate information A system to integrate information and entertainment devicesand entertainment devices

plus….plus…. A system to provide wireless A system to provide wireless

communications with the worldcommunications with the world

Two Auto SubnetworksTwo Auto Subnetworks

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Auto PC CapabilitiesAuto PC Capabilities Forms/region managerForms/region manager Audio managerAudio manager Tuner controlTuner control Vehicle I/OVehicle I/O Speech recognitionSpeech recognition Position/navigationPosition/navigation CD file systemCD file system Critical Process Critical Process

ManagerManager Address BookAddress Book

Power ManagementPower Management InboxInbox InfraredInfrared Telephony controlTelephony control Common GUI ControlsCommon GUI Controls Wave I/OWave I/O CD ChangerCD Changer Core Windows CECore Windows CE

Guinness Book of World Records 1999, pp 274

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AutoPC DirectionsAutoPC Directions Larger screens, built in at factoriesLarger screens, built in at factories Games and other entertainmentGames and other entertainment

DVD videoDVD video MS AudioMS Audio

Connectivity and synchronizationConnectivity and synchronization Laptops, PDAs, desktop, servers via Irda, CF, wireless Laptops, PDAs, desktop, servers via Irda, CF, wireless

(cellphone, bluetooth, paging networks)(cellphone, bluetooth, paging networks) In-Car Network : wired or wirelessIn-Car Network : wired or wireless

Portable devices can communicatePortable devices can communicate Speech RecognitionSpeech Recognition

Continuous, conversational interactionContinuous, conversational interaction DictationDictation

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A logical extension to Windows, enablingA logical extension to Windows, enablingdevelopers to build smartdevelopers to build smartcard applications for:card applications for: Corporate IT Corporate IT MedicalMedical Mobile Phone Mobile Phone Personal ID Personal ID Travel and Entertainment Travel and Entertainment Credit/Debit/ECashCredit/Debit/ECash

Smart Card ProductsSmart Card Products

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BusinessBusiness ApplicationApplication DeveloperDeveloper ISVISV IssuerIssuer

Embedder Embedder Card ManufacturerCard Manufacturer ChipmakerChipmaker

SC for WindowsSC for Windows Configurable OSConfigurable OS SimulatorSimulator VB tools and RTEVB tools and RTE

IssuerIssuer Service Bureau Service Bureau In-houseIn-house

Back OfficeBack Office SC for WindowsSC for Windows OutlookOutlook Internet ExplorerInternet Explorer PersonalizationPersonalization Application Application

ManagementManagement

Bus.Bus.AppsApps

Chip Chip MaskMask

Value Chain: Proven ModelValue Chain: Proven Model

Page 41: Internet Phones The End to End Solution Wireless I.T. ‘99

Windows 95/98Windows 95/98Windows NTWindows NTVisual StudioVisual Studio

Kiosks-Kiosks-BackOffice;BackOffice;Windows NTWindows NTWindows CE Windows CE

DevicesDevices

Existing systemsExisting systems

Intranet accessIntranet accessDial Up Dial Up NetworkingNetworking

STB/Internet STB/Internet Terminals -Terminals -IE, Hotmail IE, Hotmail

HTMLHTML

PC/SCPC/SC

Windows Smart Card Windows Smart Card

Page 42: Internet Phones The End to End Solution Wireless I.T. ‘99

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Focus on SolutionsFocus on Solutions

A logical extension to Windows for developers to build applications for Corporate IT

Secure log on, Dial up Networking Internet Companion

Secure Web access Personal and Medical ID Credit/Debit Ecash Loyalty

Page 43: Internet Phones The End to End Solution Wireless I.T. ‘99

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GSM SIM Card SupportGSM SIM Card Support

Support for GSM 11.11 and 11.14Support for GSM 11.11 and 11.14 Native SIM libraries configured in Native SIM libraries configured in

during solution managerduring solution manager SIM Toolkit API support through SIM Toolkit API support through

extensions within smart card extensions within smart card Run-Time EnvironmentRun-Time Environment

Same mature toolchainSame mature toolchain Ships with Option Pack in 1Q ’00Ships with Option Pack in 1Q ’00 Products shipping in Q1 ’00Products shipping in Q1 ’00

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Supporting Supporting Carrier DeploymentsCarrier Deployments Wireless KnowledgeWireless Knowledge BellSouth Wireless DataBellSouth Wireless Data British Telecom Phase 1British Telecom Phase 1

Focus on Feature PhonesFocus on Feature Phones British Telecom Phase 2British Telecom Phase 2

Focus on Smart PhonesFocus on Smart Phones NTT DoCoMoNTT DoCoMo

Focus on Corporate AccessFocus on Corporate Access Deutsche Telekom MobilNetDeutsche Telekom MobilNet

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LAN and PAN DirectionsLAN and PAN Directions 802.11 - business applications 802.11 - business applications

2-11M speeds (and ever higher)2-11M speeds (and ever higher) Already supported within Windows CEAlready supported within Windows CE

homeRF - consumer applications homeRF - consumer applications .8-1.6 M speeds.8-1.6 M speeds

Bluetooth - replace IR and tethersBluetooth - replace IR and tethers 1M for consumer and business apps1M for consumer and business apps

Enabling many new devices, services, and application classes

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SummarySummary Microsoft continues to ramp up our Microsoft continues to ramp up our

commitment to wireless telephony:commitment to wireless telephony: Wireless Knowledge servicesWireless Knowledge services Wireless support for ExchangeWireless support for Exchange MSN Mobile content offeringMSN Mobile content offering MicrobrowsersMicrobrowsers Phone operating systemsPhone operating systems Automobile applicationsAutomobile applications Smart cards and SIMsSmart cards and SIMs Additional LAN and PAN supportAdditional LAN and PAN support