Internet Organization Structure

Teri Loporchio

The Mission of the Port of Portland

“To enhance the region’s economy and quality of life by

providing efficient cargo and air passenger access to national

and global markets.”

Port of Portland Properties

Web Team’s Part of the Mission

Manage 3 separate sites and employee communications aspect of the Intranet

• www.portofportland.com and www.pdx.com (Avg. Monthly Site Visits = 250,000)

• www.PDXAirportFutures.com

• www.channeldeepening.com

Approximately 3,000 pages content and 10 – 15 business applications and functions supporting PDX and GA Airports, Marine Operations, Industrial Development and Community Outreach.

• Business Opportunities Registration

• Online Employment Application

• Parking Status

• Flight Information

• River Depth Forecasting

• Maps and Online Presentations

• E-mail Marketing, Events and Invitations

• Newsletter Production

• Emergency and weather related communications

Site Goals and Objectives

• Reflect the Port’s mission, values and brand

• Support the Port’s business objectives and strategies

• Offer useful and meaningful tools and content to site users and stakeholders

Brand Objectives

Business Objectives and Strategies

User CommunityNeeds

Owner

Corporate Marketing Manager

Program Manager

Corporate Web Manager

Design and Development TeamSr. Web Designer

Sr. Web Developer IIWeb Developer I

Web Site Organization Structure

Branding/messaging and creative direction review and approval.

Communication, providing input and feedback on design, site, future direction, priorities.

Overall site management, project management, site strategy.

Stakeholder Group

22 Sr. Managers

Meets every 3-6 Months

Information Technology

Technical Team

Technical Services ManagerApplications Developer

Server management, upgrades to infrastructure, backups, security and corporate database management.

Director of Public Affairs

Web Team Roles

Sr. Web DesignerConceptual DesignContent Strategy

Design and DevelopmentUser Experience

Corporate Web ManagerStrategy/Implementation

Project ManagementUser Research

User ExperienceInformation ArchitectureStatistics and Measures

Search Engine Tuning and Marketing

Technology

Web Developer ISite Maintenance Testing (Browser

Compatibility Issues, Navigation Issues)

DocumentationImplementation

Sr. Web DeveloperSite Navigation

Site Development & Support

Troubleshooting (Browser Compatibility

Issues, Navigation Issues)

DevelopmentApplications

Technology Research and Implementation

Site PromotionE-mail Notification Monitoring Measurement & Performance

Training on Tools

Content MgmtDesignMonitoringAnalytics

Establish OwnershipDevelop & Operate Site

Information Gathering

Strategic & Business PlansBrand/Marketing PlansIdentify Target AudiencesSite AssessmentStatistics & MeasuresInterviews & FeedbackRequirements Definition

Considers

TrendsBest PracticesCompetitionTechnology Changes

Regulatory Requirements

ADA

Information Architecture

Naming ConventionsTemplates Navigation & MenuingFile System Organization

Usability

Design & Branding Standards

Documentation

Standards & Style GuidePrioritization Process

Creative Plan

Site Management Framework

Strategy Design Development & Operation

Marketing

Jan2008

New Projects

Jan2008

Recent Changes

• Employee Communications/Outreach

– Help staff become better aware of employee-related information and Port strategies

– Help our employees use their time efficiently and effectively by focusing on usability, navigation “customer experience.”

– Create a holistic approach and increase efficiency in how we manage, develop and package our content and reuse/repurpose our tools for both internal and external audiences

– Help unify our work force and generate a collective voice

– SharePoint Coming Soon

• Infrastructure and technology upgrade

• Collaboration

• Construction Projects

– Move to new building 2010

Jan2008

Area of Tension

Information TechnologyProvide operational support for the servers and associated operating systems and infrastructure and network, manage the more routine maintenance of the by performing nightly backups, usage monitoring and analysis and keeping the system current with security releases and system upgrades.

Corporate MarketingUse the Web in a manner that fulfils the business opportunities as identified by our Strategic Plan. Provide expertise and proficiency in project management, online design, usability/user experience, information architecture, and web development. Handle new features, and program management while ensuring adherence to standards.

Productivity Creativity

Control

BusinessObjectives