The car as a “T” in the

Internet of Things

Pim van der Jagt

Executive Technical LeaderFord Research & Innovation CenterAachen

Dragos Maciuca

Technical DirectorFord Research & Innovation CenterPalo Alto

URBANIZATION MEGATRENDS

MEGATRENDSGLOBAL MIDDLE CLASS GROWTH

Middle Class Doubling

2015 2030

2Billion

4Billion

CHANGING CONSUMER ATTITUDES MEGATRENDS

Millennials Delaying

Marriage

Buying Homes

Having Children

$2.3Trillion

Traditional Auto

$5.4

Trillion

Transportation Services

6%

0%

FORD SMART

MOBILITY LCC

MAKING PEOPLE’S LIVES BETTER

WORKING BOTH OUR CORE BUSINESS AND EMERGING OPPORTUNITIES ALLOWS US TO BUILD AN EVEN STRONGER FUTURE

CUSTOMER

EXPERIENCE

MULTI-MODAL MOBILITY SOLUTIONS

FLEXIBLE USE andOWNERSHIP

LAST MILE MOBILITY:

EPAD IDEATION CHALLENGE

Invent a device which provides a solution for personal transport covering short distances in urban areas, assisting

pedestrians and carrying luggage or shopping bags, providing navigation, or completing other tasks.

How can we help to make transportation better in areas where vehicles are not permitted or practical?

CHALLENGE TASK AND

AIM OF THE INITIATIVE

Ford encouraged employees to invent an electric pedestrian assistant device (ePAD)

including ideation, business development and prototyping :

Autonomous devicesTethered devicesRide-on and/or hands-on devices

Targets:

create awareness for mobility topics

support global cultural change towards innovative thinking

accelerate the development of new mobility solutions

develop concepts of innovative ePADs

Process with focus on

IP generation,

Time-to-Market,

Customer Fit,

Strategy Fit

FROM IDEA TO PRODUCT

Technology-centeredIdeation

Entrepreneurial Translation

TechnologyDevelopment

Business Modelling

Commercialization(incubate/accelerate)

Customer-centered Ideation

= Decision Making

Start 4 months 8 months

SELECTED IDEASRIDE ON/HANDS ON

TETHERED

AUTONOMOUS

IDEATION CHALLENGE:THE PROCESS

Opened current facility on

January 5, 2015

Over 150 Employees with

additional growth plans

RIC Palo Alto represents a microcosm of

Ford groups

Background in Silicon Valley

and Dearborn

Evaluated ~500 startups; working with 50

Working with 20 VCs and 12 incubators

Collaborative research with 5 universities

RESEARCH & INNOVATION CENTER – PALO ALTO

Software Impact - Engineering

Software Impact - Engineering

Software Impact - Engineering

Software Impact – Marketing & Sales

Software Impact - IP