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Internet of Things
Phil Gerskovich
Senior Vice President, New Growth Platforms
Zebra Technologies
Lincolnshire, IL
The Internet of Things
Phil Gerskovich
Sr. Vice President
How it can transform retail
Trends• Internet of Things – IoT
– Smart devices capable of talking to the internet
– 50 billion connected “things” by 2020
• Cloud Computing– Lower Cost to set up– Lower Cost to maintain– Scalable quickly as needs change
• Internet Everywhere– Ubiquitous connectivity, wired or wireless– 3G/4G wireless available everywhere
• It’s an App World– Apps will move from consumer to business
Internet of things
• 1970’s Internet of Computers
Internet of things
• 1970’s Internet of Computers
• 1980’s Internet of People
Internet of things
• 1970’s Internet of Computers
• 1980’s Internet of People
• 2010 Internet of Things (IoT)
Internet of Things:
Smart devices that
can be accessed on
the internet
Consumer products
are leading the way
in the IoT
1. Put the customer first
2. Invent
3. Be patient
Jeff Bezos
A new
generation of
consumers
has a high
expectation
about
real time
information
Retail will be greatly impacted by
the Internet of Things
The IOT will enable retailers to
- Better engage customers in store
- Have more accurate inventory
- Tie together the online and physical retail world
Devices in
retail
can range
from simple to
complex
• RFID devices
• GPS tracking
• Video tracking
• Smartphone apps
• Temperature sensing
• Vehicle telematics
• Smart shelves
• Smart vending
• Beacons
• Electronic shelf labels
• Public Displays
There will be rapid
reduction
in the cost and
complexity to
connect devices to
the internet
Leveraging IoT
Devices with
cloud based
applications
enable simple
and secure
deployment
RFID Backroom
RFIDReceiving
Real Time Inventory tracking
IoT Devices will be used throughout retail
IoT Devices will be used throughout retail
Public Displays
Customer Tracking
Customer tracking from the parking lot
Electronic Shelf Edge
Labels
Basic IoT building blocks for retail
Inventory tracking devices
• RFID
• Smart Shelves
People Tracking
• Wi-Fi based
• Beacons
• Video
Public Displays
• Electronic Shelf Edge labels
• Advertising displays
Tracking customers
Tracking customers allows:
• Marketing studies
• Directed advertising
• Alerted and informed staff
Tracking employees
Tracking employees helps deliver a better
customer experience
• Direct employees to customers
• Correlate inventory scans with location of
employees
• Front of store and backroom
Customer’s want real time
information
– Where is it?
– When will it get here?
– How long will I wait?
– Is it fresh?
– Where was it grown?
– Where can I buy it?
– Do you have my size?
Tracking inventory
From the loading dock to the store floor IoT
devices can improve inventory accuracy
Accurate inventory is critical for good customer
experiences
Real Time Inventory
Remote Managed
Inventory
Retailers and Vendors
need accurate real time
information about in-
store inventory
Information should be
shared by both
Smart Shelves
Bar Codes
RFID
Level sensors
Weight
The IoT allows real time
inventory
IoT Smart Gateway
Public Displays
© 2002 Twentieth Century Fox Film Corporation
Public Displays
From small electronic shelf edge labels to large wall displays
everything will be electronic
Beacons
Bluetooth has been the standard used for years for phone
connectivity
The latest version of the Bluetooth specification defined a
new very low power device: A Bluetooth Low Energy
Beacon
Apples proprietary Beacon protocol is called iBeacon™
Beacons
Beacons can be
detected by smart
phones.
This allows a new type
of low cost locationing
Tracking customers
Beacons allow simple
tracking of customers
that are willing to run
a store app on their
phone
The app can run in the
background
BeaconsBattery operated beacons can be placed through the
retail environment to trigger smart phone
applications
Can locate customers to a few feet.
What do do with the beacon location data?
Engage your customer,
Be surprising and delightful, not creepy and annoying
What do do with the beacon location data?
Public Displays
Can be a straightforward way to engage with customers
Beacons and Display Applications
Smartphone in pocket listens for nearby
beacons
IOT platform effectively
connects the individual to
the display in a seamless
and easy process
Individual’s proximity
and location triggers
the message and
display on the public
display screen
Beacon location update data is sent to Cloud
Service
Targeted messaging sent to
display
How to
prepare for
this new
world
Security
IoT Devices all should industry
standard secure protocols
COAP over secure sockets (!)
Don’t mix your IoT device
networks with your POS
networks
Consider using cellular
backhaul for marketing
related devices or remote
inventory
Essentials
• Plan to deal with thousands to
millions
of devices over multiple locations
Essentials
• Plan to deal with thousands to
millions
of devices over multiple locations
• Plan to deal with a continuous
evolution
of devices and
applications in your system
Essentials
• Plan to deal with thousands to
millions
of devices over multiple locations
• Plan to deal with a continuous
evolution
of devices and
applications in your system
• Plan for multiple organizations to
share the same devices
Separate the tools that
connect and control devices
from the applications
to allow sharing of devices
Device avatars
A virtual copy of real
device
Are the simple way to
manage and use
devices
Allow a consistent
interface for many
applications to interface
with many devices
Applications
Cloud Platforms for Devices
Applications
Maintain secure
connectivity to
remote devices
Maintain secure
connectivity to
remote devices
Give your devices a home page
