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mormon.org
About Surge Marketing
Why Is the Internet a Critical Place for Your Business?
• Allows the message to reach a global audience
• Allows people to share with and influence broad audiences in a social manner
• Promotes the ability to engage real-time
• Permits people to find the information at their convenience (on demand)
• Enables messages to be broadcasted via multiple types of media
• Available almost anywhere (mobile) • Delivers users targeted information at
a stage when they are ready to take action
5 Signs That Your Business Needs a Surge
1) You don’t have a website
2) You have a website but customers don’t
know that it exists
3) Your website cannot be easily found on
search engine result pages for crucial
keywords
4) Your website doesn’t entice customers
to purchase your product or contact
you about your services
5) You can’t quantify whether or not your
advertising and marketing efforts have
been successful
What is Internet Marketing?
Lead
Generation
Marketing
Conversion
Optimization
Analytics
Web Design
Paid Search
Social
Media
SEO
Internet
Marketing
Essential 1st Steps for Local Businesses
1) Register your domain name & social
media profiles
2) Build a Google+ Local Page
3) Build your website
4) Optimize your website for search
engines
5) Register your business name, address &
phone # consistently across Infogroup,
Acxiom, Localeze, Bing, Yelp
6) Complete your profiles for Facebook,
Twitter, LinkedIn (include business
location)
mormon.org