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Internet Marketing First Steps for Brigham City Businesses

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Page 1: Internet Marketing First Steps for Brigham City Businesses

mormon.org

Page 2: Internet Marketing First Steps for Brigham City Businesses

About Surge Marketing

Page 3: Internet Marketing First Steps for Brigham City Businesses

Why Is the Internet a Critical Place for Your Business?

• Allows the message to reach a global audience

• Allows people to share with and influence broad audiences in a social manner

• Promotes the ability to engage real-time

• Permits people to find the information at their convenience (on demand)

• Enables messages to be broadcasted via multiple types of media

• Available almost anywhere (mobile) • Delivers users targeted information at

a stage when they are ready to take action

Page 4: Internet Marketing First Steps for Brigham City Businesses

5 Signs That Your Business Needs a Surge

1) You don’t have a website

2) You have a website but customers don’t

know that it exists

3) Your website cannot be easily found on

search engine result pages for crucial

keywords

4) Your website doesn’t entice customers

to purchase your product or contact

you about your services

5) You can’t quantify whether or not your

advertising and marketing efforts have

been successful

Page 5: Internet Marketing First Steps for Brigham City Businesses

What is Internet Marketing?

Lead

Generation

Email

Marketing

Conversion

Optimization

Analytics

Web Design

Paid Search

Social

Media

SEO

Internet

Marketing

Page 6: Internet Marketing First Steps for Brigham City Businesses

Essential 1st Steps for Local Businesses

1) Register your domain name & social

media profiles

2) Build a Google+ Local Page

3) Build your website

4) Optimize your website for search

engines

5) Register your business name, address &

phone # consistently across Infogroup,

Acxiom, Localeze, Bing, Yelp

6) Complete your profiles for Facebook,

Twitter, LinkedIn (include business

location)

Page 7: Internet Marketing First Steps for Brigham City Businesses

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