The Internet and Public Relations

Richard Giles

Social Media

photo by kk+

Transparency * Authenticity * Participation

Social Media Refreshhttp://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

Weblogs

photo by olivander

Telstra’s Now We’re Talking vs. Sun Microsystems blogging policy

Social Networks

photo by freeparking

Facebook Pages help spread the message: look at Earth Hour

Microblogs

photo by @jkrums

Routing around traditional media and Westpac’s “Oh so very over it today.”

Viral

photo by michael_hughes

It’s not as easy as it looks...but make it fun.

Old Spice Campaignhttp://www.youtube.com/watch?v=owGykVbfgUE

Old Spice Real Timehttp://www.youtube.com/watch?v=SLz5ArupElA

TheChive.comhttp://thechive.com/2010/08/10/girl-quits-her-job-on-dry-erase-board-emails-entire-

office-33-photos/

Real Time

photo by bijou_living

http://www.google.com/alerts and http://search.twitter.com

Search

photo by roome

Search Engine Optimisation is important.

Email

photo by larskflem

It’s not dead yet.

Crisis Management

photo by x180

Have a plan, so you can react fast!

Crisis ManagementBP failed to be authentic and transparent: http://www.flickr.com/photos/bpamerica/sets/

72157624429465573/

Crisis Management

Trends

photo by boltron

Location and Mobile Apps.

@richardgileshttp://richgil.es/about-rich